The Coca-Cola Company’s net operating revenue and operating income have both fluctuated over the past decade. Revenue refers to a business’ total income through the sale of goods and services, whilst income refers to the revenue minus all business expenses. Net operating revenue figure hit a peak in 2012 of around ***** and operating income figure was highest in 2024 with just under *** billion U.S. dollars. When was the Coca-Cola Company founded? The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The history of Coca-Cola began in **** when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste. The company went on to be founded in **** and comprises the corporate division, which is headquartered in Atlanta, GA. Over one third of the Coca-Cola Company’s revenue was produced in North America. Coca-Cola's sales volume growth, however, is most prominent in the Asia Pacific region. Employment at the Coca-Cola Company As with both revenue and income, the number of Coca-Cola employees has risen and fallen in recent years. In 2022, about ****** people were employed by the company, whilst employment peaked in 2012 at over *******. In comparison, the number of PepsiCo employees, one of Coca-Cola’s biggest competitors in the soft drinks market which produces food and snack products along with soft drinks, reached around ******* in 2022.

Over the last years, Coca-Cola has spent an average of ************* dollars a year on advertising worldwide, aside from 2020, with only about *** billion U.S dollars, and 2024, with over ************* dollars spent. Spending in the United States accounts for over ** percent of that cost, totally *** million U.S. dollars in 2022. Advertising innovation Soft drinks still made up the overwhelming majority of Coca Cola’s sales volume in 2017. The company spent *** million dollars advertising its flagship brand, Coke, in 2022, more than any other non-alcoholic beverage brand in the United States in that year. Coca-Cola has a long history of innovative and appealing advertising campaigns, going back to art done by American painter Norman Rockwell, to the iconic polar bears of Christmas advertising. Dominance across mediums The Coca-Cola brand’s image is not only maintained through traditional advertising mediums but social media as well. It ranked fifth on Facebook, in terms of fans, as of September 2023, with almost *** million fans. Coca-Cola’s YouTube channel was equally popular with roughly **** billion views accrued by the channel.

In fiscal year 2024, Coca-Cola India's revenue was over ** billion Indian rupees, compared to about ** billion Indian rupees in the previous year. This was an increase in revenue compared to the previous year.