Verified dataset of 2025 device usage: share of global web traffic, mobile commerce share of transactions, US daily time spent, app vs web breakdown, and tablet decline.

The World Telecommunication/ICT Indicators Database contains time series data for the years 1960, 1965, 1970 and annually from 1975 to 2020 for more than 180 telecommunication/ICT statistics covering fixed-telephone networks, mobile-cellular telephone subscriptions, quality of service, Internet (including fixed- and mobile-broadband subscription data), traffic, staff, prices, revenue, investment and statistics on ICT access and use by households and individuals. Selected demographic, macroeconomic and broadcasting statistics are also included. Data are available for over 200 economies. However, it should be noted that since ITU relies primarily on official economy data, availability of data for the different indicators and years varies. Notes explaining data exceptions are also included. The data are collected from an annual questionnaire sent to official economy contacts, usually the regulatory authority or the ministry in charge of telecommunication and ICT. Additional data are obtained from reports provided by telecommunication ministries, regulators and operators and from ITU staff reports. In some cases, estimates are made by ITU staff; these are noted in the database.

Fixed and mobile broadband internet traffic statistics come from International Telecommunication Union (ITU), the United Nations specialized agency for information and communication technologies (ICTs).

ITU collects Internet traffic statistics on fixed and mobile broadband (inside the country) through its annual World Telecommunication/ICT Indicators short and long questionnaires according to the methodology provided in the Handbook for the Collection of Administrative Data on Telecommunications/ICT. Mobile network operators (MNOs) and Internet service providers (IPSs) systematically measure Internet data usage (both upload and download) of their customers, which is the basis of traffic statistics. Data from MNOs and ISPs are collected and aggregated by national telecommunications/ICT regulatory authorities or ministries and reported to ITU in the World Telecommunication/ICT indicators questionnaire series. Data that are unavailable from the questionnaires are compiled from publicly available sources from regulators and ministries, and from the OECD Broadband statistics.

The statistics on the internet traffic include:

Fixed-broadband internet traffic refers to the annual total volume of data traffic generated by fixed-broadband subscribers measured at the end-user access point. It should be measured by adding up download and upload traffic. Internet traffic refers to open Internet traffic generated or consumed by users connected to the Internet. Wholesale traffic (provided for another operator), walled-garden traffic, and IPTV and cable-TV traffic should be excluded. Traffic data should be collected from fixed operators offering Internet connections or ISPs by national regulatory authorities and ministries.

Mobile broadband Internet traffic (within the country) refers to the annual total broadband traffic volumes (uploaded and downloaded) originated within the country from 3G or other more advanced mobile networks, including evolutions, or equivalent standards in terms of data transmission speeds. Wholesale and walled-garden traffic should be excluded. Traffic should be measured at the end-user access point.

Mobile broadband Internet traffic (outside the country) refers to the annual total broadband traffic volumes originated outside the country from 3G or other more advanced mobile networks, including evolutions or equivalent standards in terms of data transmission speeds. Wholesale and walled-garden traffic should be excluded. Traffic should be collected and aggregated at the country level for all customers of domestic operators roaming outside the country. Traffic should be measured at the end-user access point.

The World Telecommunications/ICT Indicators database (WTID) contains time series data for the years 1960, 1965, 1970 and annually from 1975 to 2018 for more than 180 telecommunication/ICT statistics covering fixed-telephone networks, mobile-cellular telephone subscriptions, quality of service, Internet (including fixed- and mobile-broadband subscription data), traffic, staff, prices, revenue, investment and statistics on ICT access and use by households and individuals. Selected demographic, macroeconomic and broadcasting statistics are also included. Notes including metadata are also included.

The World Telecommunication/ICT Indicators database contains time series data for more than 180 telecommunication/ICT (Information and Communication Technologies) statistics. It covers fixed-telephone networks, mobile-cellular telephone subscriptions, quality of service, Internet (including fixed- and mobile-broadband subscription data), traffic, staff, prices, revenue, investment and statistics on ICT access and use by households and individuals. Selected demographic, macroeconomic and broadcasting statistics are also included. The data is for the years 1960, 1965, 1970 and annually from 1975 to 2017. The WTI Database also includes: Economy yearbook pages featuring in the Yearbook of Statistics. These pages show data in economy tables allowing readers to view the evolution of telecommunication services by economy. Statistics are provided for the ten-year period 2007-2017. The latest (2017) data on ICT access and use by households and individuals. Data are presented in tables and broken down by socio-demographic variables, such as age, sex, income and education level etc. Please note: The World Telecommunication/ICT Indicators database is a relational database which must be used with the associated Software Application. In order to search and extract data from the Data file, users will need to download and install the Application and the Data file to the same folder on their personal computers. The database must be installed by first launching the executable (ending in “.exe”) file.

Comprehensive dataset analyzing Amazon's daily website visits, traffic patterns, seasonal trends, and comparative analysis with other ecommerce platforms based on May 2025 data.

When asked about "Attitudes towards the internet", most Mexican respondents pick "It is important to me to have mobile internet access in any place" as an answer. 56 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

When asked about "Attitudes towards the internet", most Chinese respondents pick "It is important to me to have mobile internet access in any place" as an answer. 50 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

When asked about "Attitudes towards the internet", most Japanese respondents pick "I'm concerned that my data is being misused on the internet" as an answer. 35 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

When asked about "Attitudes towards the internet", most Australian respondents pick "It is important to me to have mobile internet access in any place" as an answer. 55 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

As of the third quarter of 2024, internet users spent six hours and 38 minutes online daily. This is a slight increase in comparison to the previous quarter. Overall, between the third quarter of 2015 and the third quarter of 2024, the average daily internet use has increased by 19 minutes. Most online countries Internet users between 16 and 64 years old in South Africa spent the longest time online daily, nine hours and 27 minutes, followed by Brazil and the Philippines. These figures include the time spent using the internet on any device. In Japan, internet users spent around three hours and 57 minutes online per day. Users in Denmark also spent relatively less time on the internet, reaching about five hours daily. Most common online activities According to a 2024 survey, more than six in 10 people worldwide used the internet to find information. Furthermore, the usage of communication platforms was also a common reason for going online, followed by online content consumption, such as watching videos, TV shows, or movies.

Between 2020 and 2024, the number of new online restrictions worldwide has decreased from 123 to 76. Meanwhile, the number of internet restrictions lasting long and migrating to the next year has increased in the measured period, from 27 in 2020 to 53 in 2024.

As of the third quarter of 2024, female users between 16 and 24 years were the demographic group that spent the most time online, using the internet for around seven hours and 35 minutes daily. Male users, of the same age group, spent seven hours and 11 minutes daily online. Among the less active demographic groups were internet users aged 65 and older, who reported spending, on average, up to four hours online daily.

This statistic shows a ranking of the estimated number of mobile internet users in 2020 in Africa, differentiated by country.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

This statistic shows a ranking of the estimated number of mobile broadband connections per 100 inhabitants in 2020 in Africa, differentiated by country. Mobile broadband connections include cellular connections with a download speed of at least 256 kbit/s (without satellite or fixed-wireless connections). Cellular Internet-of-Things (IoT) or machine-to-machine (M2M) connections are excluded.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.