Smartphone ownership in the United States is most common in the younger age groups. 97 percent of adults aged 18 to 49 own a smartphone, while the penetration rate of smartphones amongst adults 65 years and older is only 76 percent.

This web map visualizes the prevalence of households in a given geography that do not own a computer, smartphone, or tablet. Data are shown by tract, county, and state boundaries -- zoom out to see data visualized for larger geographies. The map also displays the boundary lines for the jurisdiction of Rochester, NY (visible when viewing the tract level data), as this map was created for a Rochester audience.This web map draws from an Esri Demographics service that is updated annually to contain the most currently released American Community Survey (ACS) 5-year data, and contains estimates and margins of error. To see the full list of attributes available in this service, go to the "Data" tab, and choose "Fields" at the top right. Current Vintage: 2014-2018ACS Table(s): B28001, B28002 (Not all lines of ACS table B28002 are available in this feature layer)Data downloaded from: Census Bureau's API for American Community Survey Date of API call: December 19, 2019National Figures: data.census.govThe United States Census Bureau's American Community Survey (ACS):About the SurveyGeography & ACSTechnical DocumentationNews & UpdatesThis ready-to-use layer can be used within ArcGIS Pro, ArcGIS Online, its configurable apps, dashboards, Story Maps, custom apps, and mobile apps. Data can also be exported for offline workflows. Please cite the Census and ACS when using this data.Data Note from the Census:Data are based on a sample and are subject to sampling variability. The degree of uncertainty for an estimate arising from sampling variability is represented through the use of a margin of error. The value shown here is the 90 percent margin of error. The margin of error can be interpreted as providing a 90 percent probability that the interval defined by the estimate minus the margin of error and the estimate plus the margin of error (the lower and upper confidence bounds) contains the true value. In addition to sampling variability, the ACS estimates are subject to nonsampling error (for a discussion of nonsampling variability, see Accuracy of the Data). The effect of nonsampling error is not represented in these tables.Data Processing Notes:This layer is updated automatically when the most current vintage of ACS data is released each year, usually in December. The layer always contains the latest available ACS 5-year estimates. It is updated annually within days of the Census Bureau's release schedule. Click here to learn more about ACS data releases.Boundaries come from the US Census TIGER geodatabases. Boundaries are updated at the same time as the data updates (annually), and the boundary vintage appropriately matches the data vintage as specified by the Census. These are Census boundaries with water and/or coastlines clipped for cartographic purposes. For census tracts, the water cutouts are derived from a subset of the 2010 AWATER (Area Water) boundaries offered by TIGER. For state and county boundaries, the water and coastlines are derived from the coastlines of the 500k TIGER Cartographic Boundary Shapefiles. The original AWATER and ALAND fields are still available as attributes within the data table (units are square meters). The States layer contains 52 records - all US states, Washington D.C., and Puerto RicoCensus tracts with no population that occur in areas of water, such as oceans, are removed from this data service (Census Tracts beginning with 99).Percentages and derived counts, and associated margins of error, are calculated values (that can be identified by the "_calc_" stub in the field name), and abide by the specifications defined by the American Community Survey.Field alias names were created based on the Table Shells file available from the American Community Survey Summary File Documentation page.Negative values (e.g., -555555...) have been set to null. These negative values exist in the raw API data to indicate the following situations:The margin of error column indicates that either no sample observations or too few sample observations were available to compute a standard error and thus the margin of error. A statistical test is not appropriate.Either no sample observations or too few sample observations were available to compute an estimate, or a ratio of medians cannot be calculated because one or both of the median estimates falls in the lowest interval or upper interval of an open-ended distribution.The median falls in the lowest interval of an open-ended distribution, or in the upper interval of an open-ended distribution. A statistical test is not appropriate.The estimate is controlled. A statistical test for sampling variability is not appropriate.The data for this geographic area cannot be displayed because the number of sample cases is too small. NOTE: any calculated percentages or counts that contain estimates that have null margins of error yield null margins of error for the calculated fields.

As of the third quarter of 2024, approximately **** percent of internet users in the United States went online via any kind of mobile phone, while **** percent reported doing so via smartphones. By comparison, laptop or desktop internet access was reported by around **** percent of respondents. Additionally, **** percent of U.S. internet users reported going online with their laptop or desktop device, while around ** percent reported doing so with a work laptop. Smartphone usage in the United States During the past years, the number of smartphone users in the United States has increased. According to recent data, 85 percent of the adults in the country own a smartphone. This has led to high competition between the biggest manufacturers in the field. Apple is the leading manufacturer in the U.S., with a market share of ** percent, followed by Samsung and Motorola/Lenovo. Meanwhile, there is more competition when it comes to operating systems. Apple iOS, which is used on all devices created by Apple, and Google Android, which is used for Samsung devices, have the biggest user share. Usage of other devices in the U.S. Smart home devices have become popular in recent years. It is projected that in 2025 the penetration rate for Smart Home segments like control and connectivity, as well as security, will grow up to ** and ** percent respectively. For users in the United States, the most common device for watching shows or movies was a TV set. According to the research, more than ** percent of the respondents spent more than 20 hours weekly in front of a TV. In comparison, the majority of those who watched shows or movies on a computer, tablet, or smartphone spent less than an hour weekly on such activity.

The global smartphone penetration rate was estimated at ** percent in 2024, up from 2023. This is based on an estimated *** billion smartphone subscriptions worldwide and a global population of around *** billion. Regional differences in smartphone penetration Throughout the world, the smartphone penetration rate in the general population varies greatly. For example, in North America and Europe, the smartphone adoption rate stands at roughly ** and ** percent, respectively. Whereas in Sub-Saharan Africa, the same rate only stands at ** percent as of late 2023, showing a roughly ** percent difference in adoption rates between the highest and lowest ranked regions. Global smartphone shipments The number of global smartphone shipments saw a drop in recent years. However, the number of shipments is expected to recover to previous levels in the upcoming years. Most recently, Samsung and Apple have been leading the share of smartphone shipments worldwide, with other competitors such as Xiaomi and Oppo are catching up. Most of the top contributors to the smartphone market are concentrated in the Asia-Pacific region, which is also the region is the one with the most smartphone sales to end users as a whole.

According to Cognitive Market Research, The Global NFC enabled Handsets market will grow at a compound annual growth rate (CAGR) of 20.50% from 2023 to 2030.

The demand for NFC enabled handsets is rising due to increasing demand for mobile payments.
Demand for feature phones remains higher in the NFC enabled handsets market.
The mobile payment category held the highest NFC enabled handsets market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific NFC enabled handsets market will experience the most robust growth until 2030.

Increasing Demand for Mobile Payments to Drive Market Growth

Mobile payments using NFC enabled handsets offer a faster and more convenient alternative to traditional payment methods. Users can complete transactions with a simple tap, reducing the time spent at the checkout. The increasing penetration of smartphones, including NFC enabled handsets, provides a larger user base for mobile payment solutions. As more people own smartphones, the potential for mobile payments grows.

Smartphone shipments from India reached 168 million units in 2021, and it is anticipated that they will reach 190 million units in 2022.

(Source: www.ibef.org/industry/electronics-system-design-manufacturing-esdm)

Mobile wallet applications like Apple Pay, Google Pay, and Samsung Pay have gained traction. These wallets rely on NFC technology and have become increasingly integrated into daily routines. Mobile payments extend beyond physical retail stores. Users can make online and in-app purchases using their NFC enabled handsets, broadening the scope of mobile payment applications.

Growing Adoption of Wearable Technology to Drive Market Growth

Wearable devices, especially smartwatches, are increasingly used for mobile ticketing applications. Users can store electronic tickets for public transportation, events, or flights on their wearables, simplifying ticketing. Some banks and financial institutions offer apps that are compatible with wearable devices. Users can check their account balances, receive transaction alerts, and even make mobile payments using NFC enabled wearables.

Exports of electronic goods increased by 50.52% from US$ 15.66 billion in FY22 to US$ 23.57 billion in FY23, a record high.

(Source: www.ibef.org/industry/electronics-system-design-manufacturing-esdm)

NFC enabled wearables are used for health and fitness applications. Users can tap their devices to collect data from fitness equipment, make payments for health services, or even access their medical records securely.

Market Dynamics Of the NFC enabled Handsets

Lack of Awareness and Education to Hinder Market Growth

The lack of education about the various applications of NFC technology can result in a limited understanding of its potential use cases beyond mobile payments. This can hinder the development of new NFC-based services. The lack of awareness about NFC security features can lead to unfounded concerns and reluctance to use NFC enabled handsets for secure transactions. Some individuals and businesses may perceive NFC technology as too complex or difficult to implement. This can discourage exploration and adoption.

Key Trends of the NFC enabled Handsets

The Rapid Increase in the Use of Contactless Payments and Digital Wallets

With the worldwide growth of mobile payment systems such as Google Pay, Apple Pay, and Samsung Pay, there is a significant demand for NFC-enabled smartphones. Consumers are favoring fast, secure, and touchless transactions, particularly in the aftermath of the pandemic, which has led to a rise in the incorporation of NFC chips in mid-range and entry-level devices across various markets.

Integration with IoT and Smart Ecosystems

NFC-enabled smartphones are being utilized increasingly for purposes beyond payments, including pairing with smart devices, access control, ticketing, and identity verification. As smart home technologies, wearables, and interconnected infrastructure expand, NFC devices act as a central hub, enhancing their importance in everyday digital interactions.

Impact of COVID-19 on the NFC enabled handsets market

COVID-19, both positive and negative, significantly impacted the market for NFC enabled smartphones. The pandemic accelerated the adoption of contactless payment methods due to concerns about the transmission of the virus through ...

According to Cognitive Market Research, the global smartphone market size will be USD 492814.8 million in 2025. It will expand at a compound annual growth rate (CAGR) of 7.10% fro m 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 182341.48 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 142916.29 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 118275.55 million in 2025 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 18726.96 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.1% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 19712.59 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 10841.93 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.8% from 2025 to 2033.
Android are the fastest growing segment of the smartphone industry

Market Dynamics of Smartphone Market

Key Drivers for Smartphone Market

The Growing Internet Penetration to Boost Market Growth

The increased internet penetration worldwide is considerably supporting smartphone market growth. The need for smartphones is growing as more areas, particularly in developing nations, get access to reasonably priced and dependable internet services. Additionally, for online activities like social media, e-commerce, video streaming, and remote work, consumers are depending more and more on smartphones. Furthermore, government programs to increase digital infrastructure and connection are speeding up this trend even more. Additionally, smartphones act as the main entry point as internet connection becomes a need rather than a luxury, propelling ongoing development and rising market growth. For instance, in March 2025, Adtran and Sonic Fiber Internet announced their strategic partnership to provide a 50Gbit/s passive optical network (50G PON) connection in California. In order to fulfil the increasing demand for faster speeds and greater capacity throughout the United States, Sonic has partnered to ensure that it will continue to provide ultra-fast internet services.

https://www.adtran.com/en/newsroom/press-releases/20241101-adtran-and-sonic-fiber-internet-partner-to-deliver-50g-pon-connectivity-across-california

Rising Disposable Income to Boost Market Growth

One of the main factors propelling the expansion of the smartphone market is rising disposable income, particularly in emerging economies. People are more inclined to spend money on cellphones and other modern technology when their financial situation improves. Additionally, because of their increased purchasing power, users may now invest in mid-range or premium smartphones with cutting-edge features instead of only basic phones. Further promoting smartphone adoption is the fact that rising income levels frequently correspond with an increase in the demand for digital services. In addition, the smartphone market is still growing as a result of customers’ increased spending power and preference for convenience, connectivity, and more scalable solutions.

Restraint Factor for the Smartphone Market

Rising Security and Privacy Issues Will Limit Market Growth

The expansion of the smartphone market is anticipated to be constrained by growing security and privacy concerns. Concerns about data breaches, hacking, and spying have grown dramatically as cellphones contain sensitive financial, personal, and professional data. Moreover, customers are hesitant to embrace new apps or technologies because they are growing more concerned about how their data is gathered, shared, and safeguarded. Furthermore, some brands’ credibility has been damaged by well-publicized instances of data breaches and illegal access. Growing regulatory scrutiny and compliance requirements could also impede industry expansion and innovation, particularly in areas with stringent privacy...

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total **** million users (+**** percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Snapshot img

Augmented Reality In Retail Market Size 2024-2028

The augmented reality in retail market size is forecast to increase by USD 19.51 billion at a CAGR of 57.74% between 2023 and 2028. Augmented Reality (AR) is revolutionizing the retail industry by offering great shopping experiences. AR technology is increasingly being used for planning and designing, with applications ranging from information systems in jewelry and beauty and cosmetics to apparel fitting and footwear segments. AR is transforming furniture and lighting shopping by enabling customers to visualize products in their homes before purchasing. In the grocery shopping sector, AR is used for inventory management and product information. The footwear segment, particularly the Jewelry segment, is witnessing significant growth due to AR's ability to provide accurate measurements and customized designs. However, challenges such as privacy and security concerns, the need for LiDAR technology, and language translation for international markets may hinder market growth.

The growing use of smartphones and tablets is fueling the adoption of AR in online shopping, making it an essential tool for retailers to stay competitive.

Request Free Sample

Augmented Reality (AR) is revolutionizing the retail sector by merging digital objects with the real world, offering a great shopping experience. Customers can use viewing devices like phones, tablets, or AR glasses to interact with virtual elements in real-time. Digital technology is transforming physical stores into interactive spaces, allowing retailers to provide customers with visual and auditory information. The retail industry, including furniture retailers, is embracing AR to cater to younger customers who prefer online shopping. With smartphone penetration and internet penetration on the rise, connected devices are becoming the new norm. AR is being used for advertising, virtual fitting rooms, and visualizing software, enhancing the customer experience and reducing returns rates.

IoT spending on AR is expected to increase, offering opportunities for retailers to create unique shopping experiences. Online conversion rates are also expected to improve as AR provides a more engaging and interactive shopping experience.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Apparel
  Furniture lighting and decor
  Footwear
  Grocery
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Type Insights

The apparel segment is estimated to witness significant growth during the forecast period. The market has witnessed significant growth, particularly in the apparel segment, due to the increasing adoption of advanced technology applications among consumers and the trend towards fashion clothing with intricate designs. AR technology is transforming retail by enabling interactive branding and marketing experiences for consumers, whether at home on their smartphones or in-store using handheld devices or smart AR mirrors. This technology allows for virtual try-on solutions, enhancing the shopping experience and driving sales. The use of AR is not limited to mobile devices, as head-mounted displays are also gaining popularity in certain applications. While the benefits of AR in retail are numerous, privacy and security concerns remain, necessitating the development of hardware and software solutions and services to address these issues.

Get a glance at the market share of various segments Request Free Sample

The apparel segment was valued at USD 321.70 million in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions Request Free Sample

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The use of AR technology to make advertising more effective is the key driver of the market. Augmented Reality (AR) technology is revolutionizing the retail sector by merging digital objects with the real world. Utilizing a viewing device such as a phone or tablet, or AR glasses, consumers can interact with digital content overlaid on physical items in real-time. This innovative technology offers a more engaging shopping experi

As of February 2025, around 322 million people in the United States accessed the internet, making it one of the largest online markets worldwide. The country currently ranks third after China and India by the online audience size. Overview of internet usage in the United States The digital population in the United States has constantly increased in recent years. Among the most common reasons is the growing accessibility of broadband internet. A big part of the country's digital audience accesses the web via mobile phones. In 2024, the country saw an estimated 97.1 percent mobile internet user penetration. According to a 2024 survey, over 51 percent of U.S. women and 43 percent of men said it is important to them to have mobile internet access anywhere, at any time. Another 41 percent of respondents could not imagine their everyday life without the internet. Google and YouTube are the most visited websites in the country, while music, food, and drinks were the most discussed online topics. Internet usage demographics in the United States While some users can no longer imagine their life without the internet, others do not use it at all. According to 2021 data, 25 percent of U.S. adults 65 and older reported not using the internet. Despite this, online usage was strong across other age groups, especially young adults aged 18 to 49. This age group also reported the highest percentage of smartphone usage in the country as of 2023. Due to a persistent lack of connectivity in rural areas, more online users were based in urban areas of the U.S. than in the countryside.

In 2021, the number of mobile devices operating worldwide stood at almost 15 billion, up from just over 14 billion in the previous year. The number of mobile devices is expected to reach 18.22 billion by 2025, an increase of 4.2 billion devices compared to 2020 levels.

Moving forward with 5G

As the number of devices grows, so does our dependence on them to fulfill daily functions and activities. The use cases for mobile devices increasingly demand faster connection speeds and lower latency. The 5G network will be critical to fulfilling those demands, operating at significantly faster rates than 4G. In North America, for example, it is expected that there will be 218 million 5G connections, up from just ten million in 2020. This means around 48 percent of all mobile connections in North America. Globally, this figure should reach 20.1 percent by 2025.

6G: looking beyond 5G

While 5G has entered commercialization and is already creating new opportunities, researchers and engineers are already experimenting with 6G. Not only will the number of mobile devices continue to grow but cellular internet-of-things (IoT) devices are set to permeate more industrial sectors in the coming years, meaning a solution will eventually be required for network congestion and data transfer speeds.

6G ought to be capable of solving those problems before they arise, potentially enabling a network connection density ten times greater than that of 5G, and peak data rates up to fifty times faster than the rate of 5G. The Federal Communications Commission in the United States has opened spectrum for experimentation, and China have already launched what is described as a 6G satellite, so that actual potential of 6G should be revealed over the coming decade.

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

The number of smartphone users in India was estimated to reach over *********** in 2023. It was estimated that by 2040, the number of smartphone users in India will reach **** billion. Smartphone users in India The number of smartphone users worldwide is projected to amount to nearly *** billion by 2027. It is expected that, by 2022, more than two thirds of the total global population will use a smartphone. Due to China’s rapid growth, the country has become a distant leader in the smartphone market, leaving the U.S., which previously held the top position, far behind. Smartphone users in China already accounted for ** percent of the country’s population in 2022. By 2028, more than ** percent of the population in China is projected to use a smartphone. For 2022, the number of smartphone users in China amounted to nearly **** billion. India, the second most populous country in the world, passed the United States in the number of smartphone users in 2017. Around *** million people in the U.S. use a smartphone by 2017, compared to *** million in India. Despite this increase in volume, the U.S. still has a higher smartphone penetration rate than India. The smartphone penetration rate in India reached close to ** percent by 2023, a penetration rate that the U.S. already reached in 2019. Samsung was the leading smartphone vendor in India in 2022, followed by Xiaomi and Vivo.

A 2021 survey of working adults from across the world revealed that in 2021, ** percent of working adults from the United States used their personal smartphones for business-related purposes. In comparison, only ** percent of working German adults used a personal smartphone for work-related purposes, while the global average was ** percent.

The average time spent daily on a phone, not counting talking on the phone, has increased in recent years, reaching a total of * hours and ** minutes as of April 2022. This figure was expected to reach around * hours and ** minutes by 2024.

The smartphone penetration in the United States was forecast to continuously increase between 2024 and 2029 by in total 1.3 percentage points. The penetration is estimated to amount to 97 percent in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like Mexico and Canada.

As of October 2025, 6.04 billion individuals worldwide were internet users, which amounted to 73.2 percent of the global population. Of this total, 5.66 billion, or 68.7 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2025. In the Netherlands, Norway, and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide—over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a 10-percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most considerable usage penetration, 98 percent. In comparison, the worldwide average for the age group of 15 to 24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

In 2023, almost *** million used smartphone units were shipped globally, a market that includes both officially refurbished and used smartphones. By 2027, there will be over *** million more shipments, resulting in a compound annual growth rate (CAGR) of *** percent from 2022 to 2027. Refurbished smartphone market As observed by the number of shipments, the refurbished smartphone market is also forecast to grow in the coming years in terms of revenue. Indeed, in 2021, the size of the refurbished smartphone market amounted to roughly ** billion U.S. dollars and will reach almost *** billion U.S. dollars by 2031. Latin America and India were the leaders of the refurbished smartphone market, registering a market growth of ** and ** percent between 2020 and 2021, respectively, while the United States ranked third, with a market growth of ** percent. Refurbished smartphones in the United States Despite the refurbished smartphone market growth in the United States, American consumers tend to buy new phones instead of reconditioned ones. Of those who do decide to go down the refurbished phone route, buyers have tended to prefer iPhones rather than Android smartphones, with the iPhone XR and the iPhone 11 the most popular refurbished smartphones among consumers in the country.

In the third quarter of 2025, Samsung held the largest share of global smartphone shipments, at ** percent. Long-time competitor Apple ranked second, with an **** percent market share. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

North America was expected to lead the way in eSIM adoption in 2030, with ** percent of all smartphone connections forecast to use the technology that year. The United States has emerged as distinct a leader in eSIM adoption, with Apple introducing the iPhone 14 as an eSIM only device in its home market in 2022.

This statistic ranks the most popular smartphone activities of second screen users in the United States while watching TV as of January 2019. During the survey period, it was found that 55 percent of respondents who used their smartphone while watching TV played games while doing so. Checking and responding to e-mails media was the most popular smartphone second screen activity.