Estimates suggest that Apple Music had 93 million subscribers worldwide in June 2023, up by five million from the previous year. Launched in 2015 by U.S. tech giant Apple, Apple Music is the second largest music streaming service worldwide, competing with market leader Spotify. Spotify remains market leader While Apple Music is a popular music streaming platform, accounting for 19 percent of subscribers worldwide, the 2008 founded streaming service Spotify remains the market leader with a subscriber share of 35 percent. Financially this meant that the Swedish company generated a global revenue of 1.7 billion euros only through its Premium accounts in the third quarter of 2020. Music streaming overall increasesOverall, music streaming has experienced significant growth over the last decade. From 2018 to 2019 alone music streaming revenue grew by 22.9 percent becoming the music industry’s main revenue driver, reaching a revenue of 11.4 billion U.S. dollars worldwide in 2019. With the coronavirus pandemic, the growing digital music consumption was estimated to increase even further in 2020 and 2021.

How many paid subscribers does Spotify have? As of the fourth quarter of 2024, Spotify had 263 million premium subscribers worldwide, up from 236 million in the corresponding quarter of 2023. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2019. Spotify and competitors Spotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and remains popular in the United States, and Apple Music, which was launched in 2015. While Pandora was once among the highest-grossing music apps in the Apple App Store, recent rankings show that global services like QQ Music, NetEase Cloud Music, and YouTube Music now generate higher monthly revenues.Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.

In this blog are the latest Spotify statistics that paint a picture of how the company has succeeded so far and what’s likely to happen in the future.

Despite not being very profitable, Spotify has maintained strong subscriber and revenue growth. Here are the key Spotify Statistics you need to know.

As of February 2024, Spotify has 574 million active users.

34% of Spotify’s monthly active users live in Europe. That means that Spotify has 147.22 million users in the EU regions alone.

29% of all Spotify users fall into the 25 to 34 age range. This is closely followed by 26% of users in the 18 to 24-year-old age.

Spotify has about 80 million individual tracks on the platform.

North American Spotify users spend the most time on the platform steaming an average of 140 minutes of content on the Spotify app daily.

These are the top 20 most followed playlists on Spotify right now.

The latest Spotify statistics from the company’s annual report show that 69% of Spotify premium subscribers are located in Europe and North America.