The statistic highlights the results of an online survey conducted by the National Coffee Association (NCA) as of January 2024. U.S. survey respondents were interviewed if they had consumed traditional specialty coffee the day before. The survey results revealed that 17 percent of African-American respondents drank a specialty coffee beverage the day before.

Coffee is one of the most widely consumed beverages in the world. In 2023/24, approximately *** million 60 kilogram bags of coffee were consumed worldwide, a slight increase from about *** million bags in the previous year. Coffee Brewing Innovations The coffee industry is regularly coming up with innovative new methods for brewing coffee and serving it. Single cup brewers are a relatively new innovation which offer a quick and mess-free coffee brewing method for when one only wants a single cup of coffee without the hassle of brewing an entire pot. Cold Brew Coffee Cold brew coffee is made by leaving coffee to brew in cold or room temperature water for 12 to 24 hours and results in a mellower, less acidic tasting coffee. It has become a popular menu item at coffee shops and cafes, but it also easy to make at home. The market for cold brew coffee was valued at *** million U.S. dollars in 2017, and is expected to reach a staggering **** billion U.S. dollars in market value by 2023.