The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

Description for each of the variables:

1. Brands: The brands of smartphones included in the dataset.
2. Colors: The colors available for the smartphones.
3. Memory: The storage capacity of the smartphones, typically measured in gigabytes (GB) or megabytes (MB).
4. Storage: The internal storage capacity of the smartphones, often measured in gigabytes (GB) or megabytes (MB).
5. Rating: The user ratings or scores assigned to the smartphones, reflecting user satisfaction or performance.
6. Selling Price: The price at which the smartphones are sold to consumers.
7. Original Price: The original or list price of the smartphones before any discounts or promotions.
8. Mobile: Indicates whether the device is a mobile phone.
9. Discount: The discount applied to the original price to calculate the selling price.
10. Discount percentage: The percentage discount applied to the original price to calculate the selling price.

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total *** billion users (+***** percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like the Americas and Asia.

Percentage of smartphone users by selected smartphone use habits in a typical day.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

China is leading the ranking by number of smartphone users, recording ****** million users. Following closely behind is India with ****** million users, while Seychelles is trailing the ranking with **** million users, resulting in a difference of ****** million users to the ranking leader, China. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

This competition involves advertisement data provided by BuzzCity Pte. Ltd. BuzzCity is a global mobile advertising network that has millions of consumers around the world on mobile phones and devices. In Q1 2012, over 45 billion ad banners were delivered across the BuzzCity network consisting of more than 10,000 publisher sites which reach an average of over 300 million unique users per month. The number of smartphones active on the network has also grown significantly. Smartphones now account for more than 32% phones that are served advertisements across the BuzzCity network. The "raw" data used in this competition has two types: publisher database and click database, both provided in CSV format. The publisher database records the publisher's (aka partner's) profile and comprises several fields:

publisherid - Unique identifier of a publisher. Bankaccount - Bank account associated with a publisher (may be empty) address - Mailing address of a publisher (obfuscated; may be empty) status - Label of a publisher, which can be the following: "OK" - Publishers whom BuzzCity deems as having healthy traffic (or those who slipped their detection mechanisms) "Observation" - Publishers who may have just started their traffic or their traffic statistics deviates from system wide average. BuzzCity does not have any conclusive stand with these publishers yet "Fraud" - Publishers who are deemed as fraudulent with clear proof. Buzzcity suspends their accounts and their earnings will not be paid

On the other hand, the click database records the click traffics and has several fields:

id - Unique identifier of a particular click numericip - Public IP address of a clicker/visitor deviceua - Phone model used by a clicker/visitor publisherid - Unique identifier of a publisher adscampaignid - Unique identifier of a given advertisement campaign usercountry - Country from which the surfer is clicktime - Timestamp of a given click (in YYYY-MM-DD format) publisherchannel - Publisher's channel type, which can be the following: ad - Adult sites co - Community es - Entertainment and lifestyle gd - Glamour and dating in - Information mc - Mobile content pp - Premium portal se - Search, portal, services referredurl - URL where the ad banners were clicked (obfuscated; may be empty). More details about the HTTP Referer protocol can be found in this article. Related Publication: R. J. Oentaryo, E.-P. Lim, M. Finegold, D. Lo, F.-D. Zhu, C. Phua, E.-Y. Cheu, G.-E. Yap, K. Sim, M. N. Nguyen, K. Perera, B. Neupane, M. Faisal, Z.-Y. Aung, W. L. Woon, W. Chen, D. Patel, and D. Berrar. (2014). Detecting click fraud in online advertising: A data mining approach, Journal of Machine Learning Research, 15, 99-140.

This data set is supplement to this Scientific Reports article.

The data set provides estimates of country-level daily mobility metrics (uncertainty included) for 17 countries from March 11, 2020 to present. Estimates are based on more than 3.8 million smartphone trajectories.

• Metrics:
  • Estimated daily average travelled distance by people.
  • Estimated percentage of people who did not move during the 24 hours of the day.
• Countries: Argentina (ARG), Chile (CHL), Colombia (COL), Costa Rica (CRI), Ecuador (ECU), Greece (GRC), Guatemala (GTM), Italy (ITA), Mexico (MEX), Nicaragua (NIC), Panama (PAN), Peru (PER), Philippines (PHL), Slovenia (SVN), Turkey (TUR), United States (USA) and Venezuela (VEN).
• Covered period: from March 11, 2020 to present.
• Temporal resolution: daily.
• Temporal smoothing:
  • No smoothing.
  • 7-day moving average.
  • 14-day moving average.
  • 21-day moving average.
  • 28-day moving average.
• Uncertainty: 95% bootstrap confidence interval.

Data ownership

Anonymized data on smartphone trajectories are collected, owned and managed by Futura Innovation SRL. Smartphone trajectories are stored and analyzed on servers owned by Futura Innovation SRL and not shared with third parties, including the author of this repository and his organization (University of Bergamo).

Contribution

• Ilaria Cremonesi of Futura Innovation SRL is the data owner and data manager.
• Francesco Finazzi of University of Bergamo developed the statistical methodology for the data analysis and the algorithms implemented on Futura Innovation SRL servers.

Repository update

CSV files of this repository are regularly produced by Futura Innovation SRL and published by the repository's author after validation.

Biological soil covers (BSC) are small-sized topsoil communities composed mainly by lichens, bryophytes and algae that cover the terrestrial surface and play an essential role in maintaining the quality of the soil. However, little is known about their distribution, conservation, and ecosystem functions. The SoilSkin citizen science project aims to expand the scientific knowledge about the distribution of biological soil covers as an important step to evaluate the vulnerability of soil ecosystems of the Iberian Peninsula in the face of global change.

The project has a dedicated free of charge app for smartphones (eBryoSoil, available at Google Play https://play.google.com/store/apps/details?id=com.omarfiz.ebryosoil&hl=ca&gl=US) that is designed to obtain information about the coverage of the BSC communities. To use this app, users must select a sampling location and capture the three soil pictures required to complete a transect. These photographs are taken at a 27 cm distance from the soil, in a straight line with 15 meters of distance between each picture. After the acquisition of each image, users can quantify the coverage percentage of biological soil covers and select the type of habitat where the transect took place. The transect is complete when all three pictures and their respective information are uploaded.

The data presented here contains the records from SoilSkin participants, which mainly include a characterization of the cover patterns of biological soil covers, the type of habitat and the coordinates where each record was taken. The data set is composed by 279 unique records taken by 37 unique users from 28/11/2019 to 12/12/2020, across the Iberian Peninsula. These records specifically detail the percentage of cover occupied by three types of lichen growth forms (crustose, foliose and fruticose); liverworts; two types of moss growth forms (acrocarpous and pleurocarpous); algae; and soil. Moreover, each record also contains a description of the main type of habitat where the transect took place, that was selected from a list contained in the app with the following habitats:

Dense forest - Habitat characterized by trees of more than 2 meters tall and canopy over 60%.

Open forest – Habitat characterized by trees with more than 2 meters tall and a canopy below 60%.

Shrubland – Habitat characterized by woody vegetation with less than 2 meters tall.

Grassland – Habitat characterized by herbaceous plants.

Agricultural land – Habitat characterized by temporary or woody crops.

Coastal habitat – Habitat characterized by a landscape where land is in contact with the sea, creating a visibly different landscape from inner terrestrial one’s.

Urban green spaces – Habitat characterized by a landscape in which man-made structures are present.

The database was revised to correct any possible mistakes (e.g., miscalculation of total percentages; habitat missing in some registers; removal of invalid registers).

The data file contains the following columns:

Date: numerical variable indicating the “day”/”month”/”year” when the register was generated.

User_ID: categorical variable with the identification number of the user who gathered the record.

Transect: categorical variable with the identification of the number of the transect.

Photo_number: numeric variable that takes values of 1, 2 or 3 and corresponds with the identification of the photographs within each transect.

Photo_label: character string with the identification of the photograph from each record.

Register_localization: categorical variable with the identification of the geographic area where the record was done.

Latitude: integer, variable indicating the latitude of the sampling location in decimal degrees.

Longitude: integer, variable indicating the longitude of the sampling location in decimal degrees.

Accuracy: integer, variable indicating the accuracy of the coordinates given by the GPS.

Habitat_type: categorical variable with the description of the main type of habitat of the sampling location.

Lichen_Crustose: integer, variable indicating the percentage of crustose lichen cover quantified in the record.

Lichen_Foliose: integer, variable indicating the percentage of foliose lichen cover quantified in the record.

Lichen_Fruticose: integer, variable indicating the percentage of fruticose lichen cover quantified in the record.

Total_lichen: integer, variable indicating the sum of all lichen coverage quantified in the record.

Liverwort: integer, variable indicating the percentage of liverwort cover quantified in the record.

Moss_Acrocarpous: integer, variable indicating the percentage of acrocarpous moss cover quantified in the record.

Moss_Pleurocarpous: integer, variable indicating the percentage of pleurocarpous moss cover quantified in the record.

Total_ moss: integer, variable indicating the sum of all moss coverage quantified in the record.

Algae: integer, variable indicating the percentage of algae cover quantified in the record.

Soil: integer, variable indicating the percentage of soil visible in the record.

The number of smartphone users in Vietnam was forecast to continuously increase between 2024 and 2029 by in total 12.9 million users (+15.05 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 98.64 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Malaysia and Indonesia.

The number of smartphone users in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more information concerning Denmark and Latvia.

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around *** million smartphones. By 2023, this number reached over *** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2023, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A16 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

The number of smartphone users in the Philippines was forecast to increase between 2024 and 2029 by in total 5.6 million users (+7.29 percent). This overall increase does not happen continuously, notably not in 2026, 2027, 2028 and 2029. The smartphone user base is estimated to amount to 82.33 million users in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In the first quarter of its 2025 fiscal year, Apple generated around ** billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than *** billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over ** percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about ********* of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly ** percent, equating to less than ** billion U.S. dollars in that quarter. In terms of units sold, Apple went from around **** million units in 2010 to about *** million in 2023, but registered a peak in the fourth quarter of 2020 with more than ** million iPhones sold worldwide.

The smartphone penetration in the Philippines was forecast to continuously decrease between 2024 and 2029 by in total 6.4 percentage points. According to this forecast, in 2029, the penetration will have decreased for the fourth consecutive year to 65.75 percent. The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like Laos and Malaysia.

The number of smartphone users in Australia was forecast to continuously increase between 2024 and 2029 by in total 1.6 million users (+6.39 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach 26.58 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2023, the number of smartphone users in Singapore reached about *** million. This number has been increasing since 2020 and is expected to grow to over *** million by 2029. The use of smartphones and the internet Smartphones and internet use are growing hand in hand. In Singapore, internet penetration has been steadily increasing and is expected to rise even further in the following years, with the mobile internet penetration rate there among the highest in the world. Thanks to its well-developed telecommunications infrastructure, Singapore has one of the fastest mobile internet connection speeds in the region, becoming the first country in the world to achieve nationwide 5G coverage. Social media use The smartphone penetration in Singapore is high and social media are widely used. Meta’s platforms are the most popular, with WhatsApp and Facebook leading the way. Twitter has the largest advertising audience in the country. The growing use of social networks allows advertisers to reach a broad audience, resulting in revenues that are expected to reach ****** million U.S. dollars in 2022.

The smartphone penetration in Europe was forecast to continuously increase between 2024 and 2029 by in total 7.9 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 89.83 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like the Americas and North America.