The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Facebook received 73,390 user data requests from federal agencies and courts in the United States during the second half of 2023. The social network produced some user data in 88.84 percent of requests from U.S. federal authorities. The United States accounts for the largest share of Facebook user data requests worldwide.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

56.8% of the world’s total population is active on social media.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

The results might surprise you when looking at internet users that are active on social media in each country.

Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.

Context

WhatsApp Messenger, or simply WhatsApp, is an internationally available American freeware, owned by Meta Platforms (previously Facebook). This dataset provides the latest statistics of Whatsapp in our day-to-day lives.

Content

The dataset contains 7 files: * age_group.csv : Whatsapp usage by Age group (US) * by_country.csv : Whatsapp users by country * messages_sent_daily.csv : Whatsapp messages sent daily * ratings.csv : Whatsapp Play Store & App Store ratings * usage.csv: Whatsapp daily, weekly & monthly usage (US) * user.csv: Whatsapp users growth over time * user_growth : Latest Whatsapp users growth percentage

Acknowledgements

This data has been scraped from Bussiness Insider, Twitter, Facebook, Statista, Sensor Tower, backlinkto and some others.

Inspiration

This dataset can be analyzed to: * see the effect of Whatsapp on the present day world; * how much time does an average person spends on Whatsapp; * the number of users on the platform; and a lot other parameters that we can think of!

The Multi-aspect Integrated Migration Indicators (MIMI) dataset is the result of the process of gathering, embedding and combining traditional migration datasets, mostly from sources like Eurostat and UNSD Demographic Statistics Database, and alternative types of data, which consists in multidisciplinary features and measures not typically employed in migration studies, such as the Facebook Social Connectedness Index (SCI). Its purpose is to exploit these novel types of data for: nowcasting migration flows and stocks, studying integration of multiple sources and knowledge, and investigating migration drivers. The MIMI dataset is designed to have a unique pair of countries for each row. Each record contains country-to-country information about: migrations flows and stock their share, their strength of Facebook connectedness and other features, such as corresponding populations, GDP, coordinates, NET migration, and many others. Methodology. After having collected bilateral flows records about international human mobility by citizenship, residence and country of birth (available for both sexes and, in some cases, for different age groups), they have been merged together in order to obtain a unique dataset in which each ordered couple (country-of-origin, country-of-destination) appears once. To avoid duplicate couples, flow records have been selected by following this priority: first migration by citizenship, then migration by residence and lastly by country of birth. The integration process started by choosing, collecting and meaningfully including many other indicators that could be helpful for the dataset final purpose mentioned above. International migration stocks (having a five-year range of measurement) for each couple of countries. Geographical features for each country: ISO3166 name and official name, ISO3166-1 alpha-2 and alpha-3 codes, continent code and name of belonging, latitude and longitude of the centroid, list of bordering countries, country area in square kilometres. Also, the following features have been included for each pair of countries: geodesic distance (in kilometres) computed between their respective centroids. Non-bidirectional migration measures for each country: total number of immigrants and emigrants for each year, NET migration and NET migration rate in a five-year range. Other multidisciplinary indicators (cultural, social, anthropological, demographical, historical features) related to each country: religion (single one or list), yearly GDP at PPP, spoken language (or list of languages), yearly population stocks (and population densities if available), number of Facebook users, percentage of Facebook users, cultural indicators (PDI, IDV, MAS, UAI, LTO). Also the following feature have been included for each pair of countries: Facebook Social Connectedness Index. Once traditional and non-traditional knowledge is gathered and integrated, we move to the pre-processing phase where we manage the data cleaning, preparation and transformation. Here our dataset was subjected to various computational standard processes and additionally reshaped in the final structure established by our design choices. The data quality assessment phase was one of the longest and most delicate, since many values were missing and this could have had a negative impact on the quality of the desired resulting knowledge. They have been integrated from additional sources such as The World Bank, World Population Review, Statista, DataHub, Wikipedia and in some cases extracted from Python libraries such as PyPopulation, CountryInfo and PyCountry. The final dataset has the structure of a huge matrix having countries couples as index (uniquely identified by coupling their ISO 3166-1 alpha-2 codes): it comprises 28725 entries and 485 columns.

Regional use of social media has a significant effect on the male and female social media statistics.

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

The results of which gender uses which platforms are in.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.