Dataset Details

This dataset contains a rich collection of popular slang terms and acronyms used primarily by Generation Z. It includes detailed descriptions of each term, its context of use, and practical examples that demonstrate how the slang is used in real-life conversations. The dataset is designed to capture the unique and evolving language patterns of GenZ, reflecting their communication style in digital spaces such as social media, text messaging, and online forums. Each… See the full description on the dataset page: https://huggingface.co/datasets/MLBtrio/genz-slang-dataset.

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Gen Z and Millennials are the biggest social media users of all age groups.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

The results might surprise you when looking at internet users that are active on social media in each country.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

56.8% of the world’s total population is active on social media.

On behalf of the Press and Information Office of the Federal Government, the opinion research institute Kantar conducted a target group survey of the ´Generation Z´. For this purpose, 1,022 people between the ages of 14 and 24 were surveyed online between 05 and 18 July 2021. The focus of the survey was on the values and orientation of the generation, their situation in the pandemic, political interest and information behaviour as well as political and social attitudes. In order to map the influence of the corona pandemic on the attitudes and social image of Generation Z, the results of this survey were compared with a survey from 2019. Current life circumstances: life satisfaction; highest school-leaving qualification of father and mother; material situation: frequency of renunciation for financial reasons; source of money (from own work, from parents, from state support, from elsewhere); primary source of money; negative effects of the Corona crisis on personal income; organisation of distance learning (communication via a digital learning platform, via video conference, via e-mail, via messenger/chats such as e.g. WhatsApp, via a cloud, by telephone, by post or by other means); agreement with statements on the situation in schools/colleges (I was able to concentrate well on my tasks at home, I missed direct contact with my classmates/ fellow students, my grades deteriorated during the pandemic, distance learning at my school/college worked well, I had insufficient equipment to follow lessons, the accessibility of teachers was very good even in times of distance learning, learning became more strenuous for me during the pandemic); opinion on the future recognition of school, university or professional degrees made during the Corona pandemic; leisure activities during the pandemic (less sport since the beginning of the pandemic than before, relationships with friends have deteriorated during the pandemic, significantly more time on the internet since the beginning of the pandemic than before, started a new hobby during the pandemic); vaccination status; likelihood of Corona vaccination. 2. Values and attitudes: personally most important life goals (e.g. self-discovery, independence, enjoying life, career, etc.); importance of various aspects for pursuing a profession (secure job, adequate income, interesting work that is fun, compatibility of private life and profession (work-life balance), career opportunities, responsibility, opportunities for further training and development); comparison of values : comparison of values Corona: extensive collection of data for infection protection vs. data protection, especially young vs. especially old people have suffered from the pandemic, pandemic as a chance for change vs. after the pandemic back to the usual normality, comparison of values State: debts in favour of education and infrastructure not a problem vs. always a burden for future generations, active role of the state for important future tasks such as climate protection and educational justice vs. leaving a passive role and shaping of the future to society and the economy, orienting politics towards future generations vs. protecting the interests of those who have already made a contribution to society, comparison of lifestyle values: conscious renunciation in favour of sustainability vs. doing what I feel like doing, doing without in favour of health vs. having fun in the foreground, self-realisation vs. putting aside one´s own needs in favour of one´s personal environment, today´s generation has completely different values than the generation before it vs. in principle very similar values as the generation before it). 3. Media and information: interest in politics; points of contact with politics in everyday life (e.g. media consumption, when using social networks, in personal conversations with friends and family, at work, at school or university, in public spaces, in leisure time/hobbies); being informed about politics; most frequently used sources of political information (media) (e.g. news programmes on TV, talk shows on TV, websites of public institutions and authorities, etc.). e.g. news programmes on TV, talk shows on TV, websites of public institutions and authorities, satire programmes on TV, etc.); change in political information behaviour in the Corona pandemic. 4. Politics and society: satisfaction with democracy; opinion on democracy as an idea; need for reform of politics in Germany; most important political problems in Germany (open); satisfaction with the work of the federal government; trust in institutions (judiciary, environmental and aid organisations such as Greenpeace or Amnesty International, public health authorities such as the Robert Koch Institute, federal government, Bundestag, police, churches, school/university); perception of social lines of conflict (between rich and poor, employers and employees, young and old, foreigners and Germans, East Germans and West Germans, women and men, people in the city and people in the countryside); attitudes towards Corona (politicians take young people´s concerns seriously, young people received sufficient financial support from the state during the pandemic, young people´s needs were not taken into account enough by politicians during the Corona pandemic, the Corona pandemic will affect my generation´s future opportunities in the long term, my generation will benefit significantly from the awakening after the Corona pandemic, the Corona crisis has changed my perspective on many things in life, young people´s career opportunities have deteriorated as a result of the pandemic); agreement with various statements on Corona vaccination (children and young people aged 12 and over should also be vaccinated against Corona, young people currently have to wait too long for a vaccination appointment, vaccination prioritisation should have been lifted earlier, vaccination of young people against Corona is not necessary, there should be compulsory vaccination for schoolchildren, I personally feel that Corona vaccinations in Germany are treated fairly); currently appropriate measures to support children and young people (open). 5. Future perspectives: assessment of personal future opportunities; assessment of the future opportunities of one´s own generation in Germany; future vision of politics: agreement with various statements (a council of randomly selected citizens should be created to draw up political recommendations for the federal government, voting in elections should be possible via app, the voting age in federal elections should be lowered to 16, the population should be represented in the Bundestag by means of quotas, the population should vote directly on important political issues by referendum). Demography: age; sex; federal state; current attendance at school, college or university; type of educational institution currently attended; highest level of education attained to date; employment; subjective class classification; housing situation; household size; party sympathies; migration background. Additionally coded was: serial number; city size; weighting factor. Im Auftrag des Presse- und Informationsamt der Bundesregierung hat das Meinungsforschungsinstitut Kantar eine Zielgruppenbefragung der „Generation Z“ durchgeführt. Dazu wurden im Zeitraum vom 05. – 18. Juli 2021 1.022 Personen zwischen 14 und 24 Jahren online befragt. Die Schwerpunkte der Befragung lagen auf den Werten und Orientierung der Generation, ihrer Situation in der Pandemie, dem politischen Interesse und Informationsverhalten sowie auf den politischen und gesellschaftlichen Einstellungen. Um den Einfluss der Coronapandemie auf die Einstellungen und das Gesellschaftsbild der Generation Z abzubilden, wurden die Ergebnisse dieser Befragung mit einer Befragung aus dem Jahr 2019 verglichen. Aktuelle Lebensumstände: Lebenszufriedenheit; höchster Schulabschluss von Vater und Mutter; materielle Situation: Häufigkeit des Verzichts aus finanziellen Gründen; Geldquelle (aus eigener Arbeit, von den Eltern, aus staatlicher Unterstützung, von woanders her); primäre Geldquelle; negative Auswirkungen der Corona-Krise auf das persönliche Einkommen; Organisation des Fernunterrichts (Kommunikation über eine digitale Lernplattform, per Videokonferenz, per E-Mail, per Messenger/Chats wie z.B. WhatsApp, über eine Cloud, per Telefon, per Post oder auf sonstige Weise); Zustimmung zu Aussagen zur Situation in Schulen/ an Hochschulen (ich konnte mich zu Hause gut auf meine Aufgaben konzentrieren, der direkte Kontakt zu meinen Mitschüler/innen/ Kommilitonen/innen hat mir gefehlt, meine Noten sind während der Pandemie schlechter geworden, der Fernunterricht an meiner Schule/ Hochschule hat gut funktioniert, ich hatte nur ungenügende Ausstattung zur Verfügung, um dem Unterricht folgen zu können, die Erreichbarkeit der Lehrkräfte war auch in Zeiten des Fernunterrichts sehr gut, das Lernen ist für mich während der Pandemie anstrengender geworden); Meinung zur künftigen Anerkennung von Schul-, Universitäts- oder Berufsabschlüssen, die während der Corona-Pandemie gemacht wurden; Freizeitgestaltung während der Pandemie (seit Beginn der Pandemie weniger Sport als davor, Beziehungen zu Freunden haben sich in der Pandemie verschlechtert, seit Beginn der Pandemie deutlich mehr Zeit im Internet als davor, in der Pandemie ein neues Hobby begonnen); Impfstatus; Wahrscheinlichkeit einer Corona-Impfung. 2. Werte und Einstellungen: persönlich wichtigste Lebensziele (z.B. Selbstfindung, Unabhängigkeit, Leben genießen, Karriere, etc.); Wichtigkeit verschiedener Aspekte für die Ausübung eines Berufs (sicherer Arbeitsplatz, angemessenes Einkommen, interessante Arbeit, die Spaß macht, Vereinbarkeit von Privatleben und Beruf (Work-Life-Balance), Karrieremöglichkeiten, Verantwortung, Weiterbildungs- und Entwicklungsmöglichkeiten); Gegenüberstellung von Werten :

article data

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

Context

Birds Aren't Real (r/BirdsArentReal), is the official subreddit for the "most woke among us". It is described as "a safe haven for believers to gather, support one another in these times of adversity, and share images and stories that propel the cause forward. The birds work for the bourgeoisie".

A bit of context here: a significant number of members of Generation Z actively propagate (as a joke or seriously) the myth that birds doesn't exist anymore, because were gradually replaced by Government with drones.

The movement took a certain momentum recently, here is a selection of articles documenting this strange phenomena: * Birds Aren’t Real, or Are They? Inside a Gen Z Conspiracy Theory
* ‘Birds Aren’t Real’: How A Parody Conspiracy Movement Fought ‘misinformation With Lunacy’

https://img.republicworld.com/republic-prod/stories/promolarge/xhdpi/wizpfcbxdds0f9sm_1639621762.jpeg" alt="">

The data is not filtered.

Collection

Reddit posts and commits from subreddit r/BirdsArentReal.

Script used for collection can be found here: Reddit extract content

Inspiration

Use the texts in this dataset to:

• train to do text data analysis;
• perform sentiment analysis;
• perform topic modelling on the text corpus.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Facebook and YouTube are still the most used social media platforms today.

The results of which gender uses which platforms are in.

This research has revealed valuable insights into the motivations, opportunities, challenges, strategies and experiences experienced by Generation Z technopreneurs in Indonesia. Using a thematic qualitative approach and in-depth interviews, this study found that Generation Z is driven by intrinsic motivations such as interest in technology and the desire to have a positive impact. They are able to identify business opportunities from unmet market needs and develop innovative technology-based solutions. However, they also face challenges such as difficulty accessing start-up funding and a lack of business experience. To overcome these obstacles, Generation Z technopreneurs utilize digital technology and collaboration, with social media playing an important role in building networks, seeking funding, and conducting digital marketing. Even though it is full of challenges, the experience of building a technology-based business provides satisfaction and personal growth for Generation Z technopreneurs. This research confirms the great potential that Generation Z has as agents of change in driving the growth of technopreneurship in Indonesia. With their enthusiasm, courage and resilience, they have the opportunity to bring innovation and new solutions to the world of technology, contributing to increasing the competitiveness of the national economy through the creation of new jobs and innovative technological solutions. These findings provide practical implications for educators, policy makers and industry players in designing appropriate supporting programs, educational curricula and policies to guide and facilitate the growth of Generation Z technopreneurs in Indonesia.

Regional use of social media has a significant effect on the male and female social media statistics.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.