In 2024, Amazon's net revenue from subscription services segment amounted to 44.37 billion U.S. dollars. Subscription services include Amazon Prime, for which Amazon reported 200 million paying members worldwide at the end of 2020. The AWS category generated 107.56 billion U.S. dollars in annual sales. During the most recently reported fiscal year, the company’s net revenue amounted to 638 billion U.S. dollars. Amazon revenue segments Amazon is one of the biggest online companies worldwide. In 2019, the company’s revenue increased by 21 percent, compared to Google’s revenue growth during the same fiscal period, which was just 18 percent. The majority of Amazon’s net sales are generated through its North American business segment, which accounted for 236.3 billion U.S. dollars in 2020. The United States are the company’s leading market, followed by Germany and the United Kingdom. Business segment: Amazon Web Services Amazon Web Services, commonly referred to as AWS, is one of the strongest-growing business segments of Amazon. AWS is a cloud computing service that provides individuals, companies and governments with a wide range of computing, networking, storage, database, analytics and application services, among many others. As of the third quarter of 2020, AWS accounted for approximately 32 percent of the global cloud infrastructure services vendor market.

Amazon revenue for the twelve months ending March 31, 2025 was $650.313B, a 10.08% increase year-over-year. Amazon annual revenue for 2024 was $637.959B, a 10.99% increase from 2023. Amazon annual revenue for 2023 was $574.785B, a 11.83% increase from 2022. Amazon annual revenue for 2022 was $513.983B, a 9.4% increase from 2021.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost *** billion U.S. dollars, up from *** billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over *** billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately *** billion U.S. dollars was earned in North America compared to only roughly *** billion U.S. dollars internationally.

In 2024, Amazon's total consolidated net sales revenue amounted to *** billion U.S. dollars, *** billion U.S. dollars of which were generated through international revenue channels. North America was the biggest operations segment, accumulating nearly *** billion U.S. dollars in net sales during the year. Sales activities Amazon appeals because it sells a wide range of products. Its departments include beauty, clothing, electronics, games and even wine, along with digital products and subscription services. In 2022, Amazon's largest revenue segment was online retail product sales with roughly *** billion U.S. dollars in global net sales. Retail third-party seller services ranked second with nearly *** billion U.S. dollars in sales. A weak spot Faster and more efficient delivery services come with a price. Data from the company's financial reports showed that Amazon's worldwide shipping costs amounted to a staggering **** billion U.S. dollars, up from **** billion U.S. dollars in 2021. Amazon's annual fulfillment expenses have also risen steadily, from **** billion U.S. dollars in 2021 to over ** billion U.S. dollars in 2022.

In the first quarter of 2025, revenues of Amazon Web Services (AWS) rose to 17 percent, a decrease from the previous three quarters. AWS is one of Amazon’s strongest revenue segments, generating over 115 billion U.S. dollars in 2024 net sales, up from 105 billion U.S. dollars in 2023. Amazon Web Services Amazon Web Services (AWS) provides on-demand cloud platforms and APIs through a pay-as-you-go-model to customers. AWS launched in 2002 providing general services and tools and produced its first cloud products in 2006. Today, more than 175 different cloud services for a variety of technologies and industries are released already. AWS ranks as one of the most popular public cloud infrastructure and platform services running applications worldwide in 2020, ahead of Microsoft Azure and Google cloud services. Cloud computing Cloud computing is essentially the delivery of online computing services to customers. As enterprises continually migrate their applications and data to the cloud instead of storing it on local machines, it becomes possible to access resources from different locations. Some of the key services of the AWS ecosystem for cloud applications include storage, database, security tools, and management tools. AWS is among the most popular cloud providers Some of the largest globally operating enterprises use AWS for their cloud services, including Netflix, BBC, and Baidu. Accordingly, AWS is one of the leading cloud providers in the global cloud market. Due to its continuously expanding portfolio of services and deepening of expertise, the company continues to be not only an important cloud service provider but also a business partner.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

The Indian online marketplace Nykaa has experienced exponential growth since 2018. Starting with a revenue of only a little more than***** billion Indian rupees, the yearly revenue amounted to over ** billion rupees in the fiscal year 2024. The Indian beauty industry The Indian beauty industry is a significantly expanding market. This expansion went hand in hand with an increase in the per capita spending on beauty and personal care products. Despite its potential in an ever-growing e-commerce industry, the beauty market accounted for only a marginal share of online sales. Filling the online beauty product niche With the foundation of Nykaa in 2012, entrepreneur Falguni Nayar attempted to conquer the beauty market by filling the niche of online sellers for beauty products. Considering the high influence of online sources such as online videos and social media on the beauty behavior of women, the online market appeared promising. Addressing the problem of availability and fake products in tier * and * cities, Nykaa faced less competition compared to marketplaces like Amazon or Flipkart, and focused more on other segments. Nykaa covered a wide price range from luxury products to mass products, but its main source of revenue was the sale of make-up.