100+ datasets found
  1. Number of monthly active WhatsApp users 2013-2025

    • statista.com
    Updated May 5, 2020
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    Statista (2020). Number of monthly active WhatsApp users 2013-2025 [Dataset]. https://www.statista.com/statistics/260819/number-of-monthly-active-whatsapp-users/
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    Dataset updated
    May 5, 2020
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2013 - Mar 2025
    Area covered
    Worldwide
    Description

    As of March 2025, WhatsApp had three billion monthly active users, up from over 2 billion MAU in March 2020. The service is one of the most popular mobile messaging apps worldwide and was acquired by social network Facebook for 19 billion U.S. dollars in February 2014. WhatsApp WhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS, especially for international or group messaging. The mobile messaging app enables users to share text, image and video messages. In the United States, the WhatsApp audience amounted to 68.1 million users in 2019 and is set to grow to 85.8 million users in 2023. WhatsApp is especially popular in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk. WhatsApp’s popularity in emerging mobile markets is not only based on their low-cost business model but on many of its features.

  2. S

    WhatsApp Statistics By Country, Users, Age Group, Demographics and...

    • sci-tech-today.com
    Updated Nov 11, 2025
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    Sci-Tech Today (2025). WhatsApp Statistics By Country, Users, Age Group, Demographics and Application [Dataset]. https://www.sci-tech-today.com/stats/whatsapp-statistics/
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    Dataset updated
    Nov 11, 2025
    Dataset authored and provided by
    Sci-Tech Today
    License

    https://www.sci-tech-today.com/privacy-policyhttps://www.sci-tech-today.com/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Introduction

    WhatsApp Statistics: WhatsApp is an integral part of our daily lives, connecting us with friends, family, and businesses. The app boasts billions of users and offers features such as text, voice, and video messaging, as well as voice and video calling. Additionally, users can share various forms of content, including images, documents, and user locations.

    This report contains current trends and analyses from various insights. It aims to provide statistical analyses to effectively guide you. Let's explore some intriguing statistics to understand the widespread use of WhatsApp.

  3. Monthly global unique WhatsApp users 2020-2025

    • statista.com
    Updated Nov 25, 2025
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    Statista (2025). Monthly global unique WhatsApp users 2020-2025 [Dataset]. https://www.statista.com/statistics/1306022/whatsapp-global-unique-users/
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    Dataset updated
    Nov 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2020 - Jun 2025
    Area covered
    Worldwide
    Description

    WhatsApp is estimated to have reached almost *********** unique active users worldwide in June 2025, up by *** percent compared to the corresponding month in 2024. The popular instant messaging platform, which hit *********** monthly active users in February 2022, was the leading communication channel for global smartphone users in 2024.

  4. S

    WhatsApp Statistics 2025: Messaging Volumes, Calls, Business Use & More

    • sqmagazine.co.uk
    Updated Oct 3, 2025
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    SQ Magazine (2025). WhatsApp Statistics 2025: Messaging Volumes, Calls, Business Use & More [Dataset]. https://sqmagazine.co.uk/whatsapp-statistics/
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    Dataset updated
    Oct 3, 2025
    Dataset authored and provided by
    SQ Magazine
    License

    https://sqmagazine.co.uk/privacy-policy/https://sqmagazine.co.uk/privacy-policy/

    Time period covered
    Jan 1, 2024 - Dec 31, 2025
    Area covered
    Global
    Description

    At the heart of countless morning check-ins, urgent family updates, and late-night laughs lies a green icon we all recognize, WhatsApp. What started in 2009 as a simple status update tool has evolved into a global communication powerhouse. In 2025, it’s not just a messaging app; it's where billions live...

  5. WhatsApp: distribution of global audiences 2025, by gender

    • statista.com
    Updated Jul 18, 2020
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    Statista (2020). WhatsApp: distribution of global audiences 2025, by gender [Dataset]. https://www.statista.com/statistics/1305750/distribution-whatsapp-users-by-gender/
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    Dataset updated
    Jul 18, 2020
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    As of the second quarter of 2025, **** percent of the WhatsApp user base was composed of men. By comparison, women on the platform constituted approximately **** percent of the popular mobile app audience. In June 2025, WhatsApp had approximately **** billion unique users worldwide.

  6. WhatsApp usage in selected markets Q2 2025

    • statista.com
    Updated Nov 19, 2025
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    Statista (2025). WhatsApp usage in selected markets Q2 2025 [Dataset]. https://www.statista.com/statistics/291540/mobile-internet-user-whatsapp/
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    Dataset updated
    Nov 19, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    As of the second quarter of 2025, WhatsApp usage was highest in Africa and Latin America. Among the markets observed, Ghana recorded the largest share of its digital population using the mobile messaging platform, at **** percent. In contrast, the app was far less popular in Asia, particularly in Japan, where only *** percent of internet users had used WhatsApp in the past month. WhatsApp usage worldwide As of February 2025, WhatsApp counted roughly two billion global monthly active users. The Facebook-owned mobile messaging service is particularly popular in mobile-first countries, with more than ***** million downloads during the fourth quarter of 2024 in India alone. However, after the app’s 2021 controversial privacy update, ** percent of users in the country have intended to drastically reduce their WhatsApp usage and start using other communication channels, like SMS, e-mails, or migrate to WhatsApp competitors Telegram and Signal. WhatsApp privacy update woes WhatsApp’s major privacy policy update announced on January 4, 2021 was not well received by users worldwide. The most controversial aspect of the update saw WhatsApp requesting users to give permission to share data like mobile phone numbers and locations with its parent company Facebook or stop using the app altogether. As a result, WhatsApp faced a *** million U.S. dollars fine from the Data Protection Commission for not respecting Europe’s GDPR, as well as a ******* euros fine in Turkey for privacy rules violations.Subsequently, many users chose to migrate towards competing messaging platforms like Telegram and Signal. During the first quarter of 2021, Telegram downloads worldwide spiked, reaching ***** million downloads in the Asia-Pacific region. Similarly, Signal reached ** million installs in January 2021, up by more than **** percent compared to the previous month.

  7. Whatsapp 2022 Stats

    • kaggle.com
    zip
    Updated Feb 21, 2022
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    ArnavR (2022). Whatsapp 2022 Stats [Dataset]. https://www.kaggle.com/datasets/arnavr10880/whatsapp-stats/discussion
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    zip(1865 bytes)Available download formats
    Dataset updated
    Feb 21, 2022
    Authors
    ArnavR
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    Context

    WhatsApp Messenger, or simply WhatsApp, is an internationally available American freeware, owned by Meta Platforms (previously Facebook). This dataset provides the latest statistics of Whatsapp in our day-to-day lives.

    Content

    The dataset contains 7 files: * age_group.csv : Whatsapp usage by Age group (US) * by_country.csv : Whatsapp users by country * messages_sent_daily.csv : Whatsapp messages sent daily * ratings.csv : Whatsapp Play Store & App Store ratings * usage.csv: Whatsapp daily, weekly & monthly usage (US) * user.csv: Whatsapp users growth over time * user_growth : Latest Whatsapp users growth percentage

    Acknowledgements

    This data has been scraped from Bussiness Insider, Twitter, Facebook, Statista, Sensor Tower, backlinkto and some others.

    Inspiration

    This dataset can be analyzed to: * see the effect of Whatsapp on the present day world; * how much time does an average person spends on Whatsapp; * the number of users on the platform; and a lot other parameters that we can think of!

  8. U.S. registered WhatsApp user reach 2022, by age group

    • statista.com
    Updated Oct 12, 2022
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    Statista (2022). U.S. registered WhatsApp user reach 2022, by age group [Dataset]. https://www.statista.com/statistics/814649/whatsapp-users-in-the-united-states-by-age/
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    Dataset updated
    Oct 12, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 30, 2022 - May 3, 2022
    Area covered
    United States
    Description

    In May 2022, an online survey in the United States found that around three out of ten respondents aged between 18 and 34 years had a WhatsApp account. Similarly, 27 percent of the respondents aged between 35 and 44 years were registered on the popular mobile messaging app. Registered users appeared to decline among older age groups, with only 20 percent of respondents aged between 45 and 64, as well as 11 percent of respondents aged 65 years and over reporting having a WhatsApp account.

  9. Whatsapp users in India 2017-2025

    • statista.com
    Updated Jul 11, 2025
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    Statista (2025). Whatsapp users in India 2017-2025 [Dataset]. https://www.statista.com/forecasts/1146773/whatsapp-users-in-india
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    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2017 - 2019
    Area covered
    India
    Description

    In 2021, WhatsApp's user base in India amounts to approximately ****** million users. The number of WhatsApp users in India is projected to reach ****** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  10. Countries with most WhatsApp Business app downloads 2025

    • statista.com
    Updated Sep 23, 2017
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    Statista (2017). Countries with most WhatsApp Business app downloads 2025 [Dataset]. https://www.statista.com/statistics/1276030/whatsapp-business-downloads-leading-countries/
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    Dataset updated
    Sep 23, 2017
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    With over *** million downloads on Android devices, most WhatsApp Business downloads as of May 2025 came from users in India. Ranking second out of the ** countries analyzed was Pakistan, with approximately *** million lifetime downloads as of the examined period.

  11. Whatsapp users in France 2017-2025

    • statista.com
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    Statista, Whatsapp users in France 2017-2025 [Dataset]. https://www.statista.com/forecasts/1146665/whatsapp-users-in-france
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2017 - 2019
    Area covered
    France
    Description

    In 2021, WhatsApp's user base in France amounts to approximately ***** million users. The number of WhatsApp users in France is projected to reach ***** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  12. WhatsApp Business global MAU 2018-2024

    • statista.com
    Updated Feb 11, 2025
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    Statista (2025). WhatsApp Business global MAU 2018-2024 [Dataset]. https://www.statista.com/statistics/1538342/whatsapp-business-mau-worldwide/
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    Dataset updated
    Feb 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    During the fourth quarter of 2024, communication platform WhatsApp Business had over 764.38 million monthly active users (MAU). This represents an increase of over six percent compared to the beginning of the year, when the B2C communication platform had approximately 907 million MAU. Launched in 2018, WhatsApp Business allows users to connect with companies' customer service representatives using the WhatsApp instant chat ecosystem.

  13. f

    Data_Sheet_2_One Social Media Company to Rule Them All: Associations Between...

    • figshare.com
    • frontiersin.figshare.com
    xlsx
    Updated Jun 3, 2023
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    Davide Marengo; Cornelia Sindermann; Jon D. Elhai; Christian Montag (2023). Data_Sheet_2_One Social Media Company to Rule Them All: Associations Between Use of Facebook-Owned Social Media Platforms, Sociodemographic Characteristics, and the Big Five Personality Traits.xlsx [Dataset]. http://doi.org/10.3389/fpsyg.2020.00936.s002
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    xlsxAvailable download formats
    Dataset updated
    Jun 3, 2023
    Dataset provided by
    Frontiers
    Authors
    Davide Marengo; Cornelia Sindermann; Jon D. Elhai; Christian Montag
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Currently, 2.7 billion people use at least one of the Facebook-owned social media platforms – Facebook, WhatsApp, and Instagram. Previous research investigating individual differences between users and non-users of these platforms has typically focused on one platform. However, individuals typically use a combination of Facebook-owned platforms. Therefore, we aim (1) to identify the relative prevalence of different patterns of social media use, and (2) to evaluate potential between-group differences in the distributions of age, gender, education, and Big Five personality traits. Data collection was performed using a cross-sectional design. Specifically, we administered a survey assessing participants’ demographic variables, current use of Facebook-owned platforms, and Big Five personality traits. In N = 3003 participants from the general population (60.67% females; mean age = 35.53 years, SD = 13.53), WhatsApp emerged as the most widely used application in the sample, and hence, has the strongest reach. A pattern consisting of a combined use of WhatsApp and Instagram appeared to be most prevalent among the youngest participants. Further, individuals using at least one social media platform were generally younger, more often female, and more extraverted than non-users. Small differences in Conscientiousness and Neuroticism also emerged across groups reporting different combinations of social media use. Interestingly, when examined as control variables, we found demographic characteristics partially accounted for differences in broad personality factors and facets across different patterns of social media use. Our findings are relevant to researchers carrying out their studies via social media platforms, as sample characteristics appear to be different depending on the platform used.

  14. Monthly WhatsApp downloads in Poland 2022-2023

    • abripper.com
    • statista.com
    Updated Nov 28, 2025
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    Statista (2025). Monthly WhatsApp downloads in Poland 2022-2023 [Dataset]. https://abripper.com/lander/abripper.com/index.php?_=%2Fstatistics%2F1223442%2Fpoland-whatsapp-downloads%2F%2341%2FknbtSbwPrE1UM4SH%2BbuJY5IzmCy9B
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    Dataset updated
    Nov 28, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2022 - Aug 2023
    Area covered
    Poland
    Description

    Over the period presented, the number of downloads of the messaging app WhatsApp fluctuated in Poland. WhatsApp reached its highest download number in *********, amounting to over *** thousand downloads.

  15. f

    Table_5_One Social Media Company to Rule Them All: Associations Between Use...

    • frontiersin.figshare.com
    docx
    Updated Jun 3, 2023
    + more versions
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    Davide Marengo; Cornelia Sindermann; Jon D. Elhai; Christian Montag (2023). Table_5_One Social Media Company to Rule Them All: Associations Between Use of Facebook-Owned Social Media Platforms, Sociodemographic Characteristics, and the Big Five Personality Traits.docx [Dataset]. http://doi.org/10.3389/fpsyg.2020.00936.s008
    Explore at:
    docxAvailable download formats
    Dataset updated
    Jun 3, 2023
    Dataset provided by
    Frontiers
    Authors
    Davide Marengo; Cornelia Sindermann; Jon D. Elhai; Christian Montag
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Currently, 2.7 billion people use at least one of the Facebook-owned social media platforms – Facebook, WhatsApp, and Instagram. Previous research investigating individual differences between users and non-users of these platforms has typically focused on one platform. However, individuals typically use a combination of Facebook-owned platforms. Therefore, we aim (1) to identify the relative prevalence of different patterns of social media use, and (2) to evaluate potential between-group differences in the distributions of age, gender, education, and Big Five personality traits. Data collection was performed using a cross-sectional design. Specifically, we administered a survey assessing participants’ demographic variables, current use of Facebook-owned platforms, and Big Five personality traits. In N = 3003 participants from the general population (60.67% females; mean age = 35.53 years, SD = 13.53), WhatsApp emerged as the most widely used application in the sample, and hence, has the strongest reach. A pattern consisting of a combined use of WhatsApp and Instagram appeared to be most prevalent among the youngest participants. Further, individuals using at least one social media platform were generally younger, more often female, and more extraverted than non-users. Small differences in Conscientiousness and Neuroticism also emerged across groups reporting different combinations of social media use. Interestingly, when examined as control variables, we found demographic characteristics partially accounted for differences in broad personality factors and facets across different patterns of social media use. Our findings are relevant to researchers carrying out their studies via social media platforms, as sample characteristics appear to be different depending on the platform used.

  16. i

    Grant Giving Statistics for Shidduchline Whatsapp Inc.

    • instrumentl.com
    Updated Jun 29, 2021
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    (2021). Grant Giving Statistics for Shidduchline Whatsapp Inc. [Dataset]. https://www.instrumentl.com/990-report/shidduchline-whatsapp-inc
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    Dataset updated
    Jun 29, 2021
    Variables measured
    Total Assets, Total Giving
    Description

    Financial overview and grant giving statistics of Shidduchline Whatsapp Inc.

  17. WhatsApp reach in selected Latin American countries 2024

    • statista.com
    Updated May 22, 2025
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    Statista (2025). WhatsApp reach in selected Latin American countries 2024 [Dataset]. https://www.statista.com/statistics/1323702/whatsapp-penetration-latin-american-countries/
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    Dataset updated
    May 22, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Latin America, LAC
    Description

    According to a survey during the third quarter of 2024, WhatsApp was the most used social network in Latin America, with more than ** percent of internet users in selected countries accessing the messaging app. Brazil tops the list regarding WhatsApp usage, with more than **** percent of the population using the instant messaging app, followed by Argentina, with ** percent.

  18. Meta: daily active people (DAP) Q4 2018-Q3 2025

    • abripper.com
    • statista.com
    Updated May 15, 2025
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    Statista Research Department (2025). Meta: daily active people (DAP) Q4 2018-Q3 2025 [Dataset]. https://abripper.com/lander/abripper.com/index.php?_=%2Fstudy%2F47704%2Fgoogle-apple-facebook-amazon-microsoft-gafam%2F%2341%2FknbtSbwP4AQxR5jTrc%2Fhf8cOrBy0%3D
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    Dataset updated
    May 15, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    Meta's family of apps continues to dominate the global social media landscape, with 3.54 billion daily active users across its core products in the third quarter of 2025. This represents a slight increase from the previous quarter and underscores the company's enduring influence in connecting people worldwide. Instagram's global reach and demographics Among Meta's portfolio, Instagram stands out with its impressive user base in key markets. India leads with over 480 million users, followed by the United States with over 180 million and Brazil with 147 million. Messenger and WhatsApp usage trends Meta's messaging apps continue to see robust engagement. Facebook Messenger averaged 384 million daily active users on Android devices in October 2024, with iOS users adding another 170 million on average. Meanwhile, WhatsApp has solidified its position as the leading communication channel for global smartphone users, reaching an estimated 3.2 billion unique active users worldwide in April 2025.

  19. w

    Global Texting App Market Research Report: By User Demographics (Teens,...

    • wiseguyreports.com
    Updated Oct 14, 2025
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    (2025). Global Texting App Market Research Report: By User Demographics (Teens, Young Adults, Adults, Seniors), By Features (Text Messaging, Voice Messaging, Video Calling, File Sharing), By Platform (Android, iOS, Web, Cross-Platform), By Monetization Model (Free, Freemium, Subscription, One-Time Purchase) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035 [Dataset]. https://www.wiseguyreports.com/reports/texting-app-market
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    Dataset updated
    Oct 14, 2025
    License

    https://www.wiseguyreports.com/pages/privacy-policyhttps://www.wiseguyreports.com/pages/privacy-policy

    Time period covered
    Oct 25, 2025
    Area covered
    Global
    Description
    BASE YEAR2024
    HISTORICAL DATA2019 - 2023
    REGIONS COVEREDNorth America, Europe, APAC, South America, MEA
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    MARKET SIZE 202451.8(USD Billion)
    MARKET SIZE 202557.0(USD Billion)
    MARKET SIZE 2035150.0(USD Billion)
    SEGMENTS COVEREDUser Demographics, Features, Platform, Monetization Model, Regional
    COUNTRIES COVEREDUS, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA
    KEY MARKET DYNAMICSincreasing smartphone penetration, demand for instant communication, rise of social media platforms, focus on privacy and security, integration with other apps
    MARKET FORECAST UNITSUSD Billion
    KEY COMPANIES PROFILEDTelegram, LINE, iMessage, Apple, Snap Inc, Google Messages, Kakao, Snapchat, Meta Platforms, Viber Media, Viber, KakaoTalk, WhatsApp, Google, Signal Foundation, Line Corporation, Signal
    MARKET FORECAST PERIOD2025 - 2035
    KEY MARKET OPPORTUNITIESRising demand for secure messaging, Integration with IoT devices, Expansion into underserved regions, Enhanced multimedia sharing features, Growing preference for team collaboration tools
    COMPOUND ANNUAL GROWTH RATE (CAGR) 10.1% (2025 - 2035)
  20. WhatsApp users in the Caribbean 2020-2029

    • statista.com
    Updated Jul 7, 2025
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    Statista (2025). WhatsApp users in the Caribbean 2020-2029 [Dataset]. https://www.statista.com/forecasts/1145255/whatsapp-users-in-the-caribbean
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    Dataset updated
    Jul 7, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Caribbean, LAC
    Description

    The number of WhatsApp users in the Caribbean was forecast to continuously increase between 2024 and 2029 by in total *** million users (***** percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach **** million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Europe and Asia.

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Statista (2020). Number of monthly active WhatsApp users 2013-2025 [Dataset]. https://www.statista.com/statistics/260819/number-of-monthly-active-whatsapp-users/
Organization logo

Number of monthly active WhatsApp users 2013-2025

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160 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
May 5, 2020
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Apr 2013 - Mar 2025
Area covered
Worldwide
Description

As of March 2025, WhatsApp had three billion monthly active users, up from over 2 billion MAU in March 2020. The service is one of the most popular mobile messaging apps worldwide and was acquired by social network Facebook for 19 billion U.S. dollars in February 2014. WhatsApp WhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS, especially for international or group messaging. The mobile messaging app enables users to share text, image and video messages. In the United States, the WhatsApp audience amounted to 68.1 million users in 2019 and is set to grow to 85.8 million users in 2023. WhatsApp is especially popular in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk. WhatsApp’s popularity in emerging mobile markets is not only based on their low-cost business model but on many of its features.

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