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As of April 2024, nearly **** out of **** WhatsApp users surveyed in Brazil reported communicating with brands and companies through the app. According to the same study, the share of Brazilian WhatsApp users opposed to receiving ads through the app grew by over ** percentage points in 2024.

Benchmarks and directional stats referenced in the article regarding costs, engagement, Martech shift, and efficiency.

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During a survey among marketers in Brazil published in 2024, approximately ** percent reported often using social networks as a marketing channel. WhatsApp and paid media followed, mentioned by ** and ** percent, respectively. According to the same study, WhatsApp was sales professionals' top channel for leads in Brazil that year.

In 2023, the estimated revenues generated by WhatsApp Business amounted to over *** million U.S. dollars. Asia was the region estimated to have generated the highest WhatsApp Business revenues, with over *** million U.S. dollars spent on the professional version of the popular instant messaging communication app. Europe ranked second, with users in the region estimated to have spent around ** million U.S. dollars on WhatsApp Business.Launched in 2018, WhatsApp Business allows users to connect instantly with company representatives or automated chatbots from their regular WhatsApp interface. Additionally, companies can choose to initiate contact with users for marketing and promotional purposes.

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Dataset ini berisi data dummy hasil observasi aktivitas digital marketing CV. Mitra Multi Teknik (Periode Januari-Juni 2025). Data disimulasikan menggunakan Python untuk penelitian eksploratif penerapan algoritma HDBSCAN dalam segmentasi leads WhatsApp.

FILE ADA 2 :

leads_mmt.csv : data mentah sebelum preprocessing dan klasterisasi

hasil_hdbscan_leads.csv : data hasil penerapan algoritma HDBSCAN

Introduction

Social Media Statistics: Over the last twenty years, social media has evolved from specialized online communities into a worldwide network comprising over 5.3 billion users. The growth of social media has been remarkable in recent times. Our methods of interaction have undergone a significant transformation following the emergence of social media. As an inescapable force, social media must occupy a central role in your marketing strategy.

Platforms such as Instagram, Facebook, YouTube, and WhatsApp are instrumental in the distribution of news and information. Given the extensive audience available, it is unthinkable for a business in 2025 to disregard the influence of social media. Social media can improve your engagement with your audience while expanding your market reach and inspiring brand awareness.

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The Asia-Pacific on-premise marketing automation market, valued at $5.19 billion in 2025, is projected to experience robust growth, driven by increasing adoption of sophisticated marketing strategies across diverse industries. While cloud-based solutions are gaining traction globally, the on-premise segment continues to hold relevance, particularly for organizations with stringent data security and compliance requirements, legacy IT infrastructure, or a preference for greater control over their marketing data. This segment's growth is fueled by the expanding digital landscape in the region, particularly in countries like China, India, and Japan, where businesses are increasingly investing in marketing technologies to enhance customer engagement and improve ROI. Factors such as the rising adoption of marketing automation across sectors like entertainment and media, financial services, and retail, are key drivers. However, challenges such as the high initial investment costs associated with on-premise solutions and the ongoing need for skilled IT personnel for maintenance and updates might act as potential restraints to market expansion. The competitive landscape is marked by a mix of established global players and regional vendors, indicating a dynamic market with opportunities for both established players and emerging companies specializing in customized solutions for specific industry needs. The market is segmented by deployment (on-premise vs. cloud), application (campaign management, email marketing, etc.), end-user vertical, and geography, offering avenues for targeted growth strategies. The forecast period from 2025 to 2033 anticipates a continuation of this growth trajectory, albeit at a potentially moderating pace as cloud adoption increases. The CAGR of 11.52% suggests significant expansion potential, especially given the developing digital economies within the Asia-Pacific region. While specific regional breakdowns (China, Japan, India, Rest of Asia-Pacific) within the on-premise market are unavailable, a reasonable estimate based on overall market trends and the relative digital maturity of these nations would suggest China and India as the key drivers, given their large populations and rapid growth in digital marketing adoption. Japan, with its established market, will contribute significantly, while the Rest of Asia-Pacific will showcase variable growth depending on individual country advancements. Further market segmentation analysis will provide a more granular view of this dynamic and promising market. Recent developments include: January 2023: MeridianLink, Inc., a major developer of contemporary software platforms for financial institutions and consumer reporting agencies, announced the expansion of its MeridianLink Engage platform. The company's marketing automation technology has been enhanced, enabling businesses to launch targeted marketing campaigns more quickly. This improvement allows for the delivery of appropriate offers to customers at the right time while also saving valuable time in the pre-screening and deposit account opening processes., April 2022: ManyChat, the top chat marketing platform utilized by 1.5 million businesses worldwide, announced the launch of WhatsApp Chat Marketing Automation. Businesses and brands that use WhatsApp will now have the ability to interact with customers and automate their marketing and customer care efforts with the new channel offering.. Key drivers for this market are: Ongoing Shift Towards Digital Marketing, Organizations Realizing the Benefits of Data-backed Decision Process. Potential restraints include: Ongoing Shift Towards Digital Marketing, Organizations Realizing the Benefits of Data-backed Decision Process. Notable trends are: Shift Towards Digital Marketing is Expected to Drive the Market Growth.

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