The number of WhatsApp users in Europe was forecast to continuously increase between 2024 and 2029 by in total 2.6 million users (+2.17 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 122.38 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Africa and South America.

The number of WhatsApp users in North America was forecast to continuously increase between 2024 and 2029 by in total 7.6 million users (+4.97 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 160.51 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Worldwide and Africa.

The global number of KakaoTalk users in was forecast to decrease between 2024 and 2028 by in total 0.7 million users. This overall decrease does not happen continuously, notably not in 2026 and 2027. The KakaoTalk user base is estimated to amount to 48.7 million users in 2028. Notably, the number of KakaoTalk users of was continuously increasing over the past years.User figures, here concerning the platform kakaoTalk, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

During the fourth quarter of 2024, communication platform WhatsApp Business had over 764.38 million monthly active users (MAU). This represents an increase of over six percent compared to the beginning of the year, when the B2C communication platform had approximately 907 million MAU. Launched in 2018, WhatsApp Business allows users to connect with companies' customer service representatives using the WhatsApp instant chat ecosystem.

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During an April 2024 survey among WhatsApp users in Brazil who hired services through the mobile app, 70 percent of respondents reported having done it more than 12 months before the survey period. The remaining 30 percent said they hired a service through WhatsApp during the 12 months preceding data collection. As of the third quarter of 2023, over 93 percent of internet users in Brazil used WhatsApp at least monthly.

The size of the Asia-Pacific On-Premise Marketing Automation market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 11.52% during the forecast period.Marketing automation thus installed and operated on servers in the company's own premises rather than through a cloud-based host. Such marketing automation allows business organizations to exercise full control over marketing data and processes, giving more flexibility and customizations compared to cloud-based solutions.Increased adoption of digital technologies, the need for personalizing marketing campaigns, and demands for better data security and control are key drivers in the Asia-Pacific region that has been pushing the growth of on-premise marketing automation. In an endeavor to improve the engagement they have with their customers and boost sales, companies in the Asia-Pacific region look toward on-premise marketing automation solutions as a powerful tool to automate routine tasks, streamline workflow, and thereby obtain valuable insights about customer behavior.Challenges to on-premise markets include the implementation of high capital investments, complex processes of implementations, and maintenance. Other disadvantages notwithstanding, some of the potential benefits of on-premise marketing automation include data security, customization, and scalability, which are widely applied in large enterprises and organizations with special security and compliance needs in the Asia-Pacific region. Recent developments include: January 2023: MeridianLink, Inc., a major developer of contemporary software platforms for financial institutions and consumer reporting agencies, announced the expansion of its MeridianLink Engage platform. The company's marketing automation technology has been enhanced, enabling businesses to launch targeted marketing campaigns more quickly. This improvement allows for the delivery of appropriate offers to customers at the right time while also saving valuable time in the pre-screening and deposit account opening processes., April 2022: ManyChat, the top chat marketing platform utilized by 1.5 million businesses worldwide, announced the launch of WhatsApp Chat Marketing Automation. Businesses and brands that use WhatsApp will now have the ability to interact with customers and automate their marketing and customer care efforts with the new channel offering.. Key drivers for this market are: Ongoing Shift Towards Digital Marketing, Organizations Realizing the Benefits of Data-backed Decision Process. Potential restraints include: Legacy-related Implementation Challenges. Notable trends are: Shift Towards Digital Marketing is Expected to Drive the Market Growth.

The Asia-Pacific on-premise marketing automation market, valued at $5.19 billion in 2025, is projected to experience robust growth, driven by increasing adoption of sophisticated marketing strategies across diverse industries. While cloud-based solutions are gaining traction globally, the on-premise segment continues to hold relevance, particularly for organizations with stringent data security and compliance requirements, legacy IT infrastructure, or a preference for greater control over their marketing data. This segment's growth is fueled by the expanding digital landscape in the region, particularly in countries like China, India, and Japan, where businesses are increasingly investing in marketing technologies to enhance customer engagement and improve ROI. Factors such as the rising adoption of marketing automation across sectors like entertainment and media, financial services, and retail, are key drivers. However, challenges such as the high initial investment costs associated with on-premise solutions and the ongoing need for skilled IT personnel for maintenance and updates might act as potential restraints to market expansion. The competitive landscape is marked by a mix of established global players and regional vendors, indicating a dynamic market with opportunities for both established players and emerging companies specializing in customized solutions for specific industry needs. The market is segmented by deployment (on-premise vs. cloud), application (campaign management, email marketing, etc.), end-user vertical, and geography, offering avenues for targeted growth strategies. The forecast period from 2025 to 2033 anticipates a continuation of this growth trajectory, albeit at a potentially moderating pace as cloud adoption increases. The CAGR of 11.52% suggests significant expansion potential, especially given the developing digital economies within the Asia-Pacific region. While specific regional breakdowns (China, Japan, India, Rest of Asia-Pacific) within the on-premise market are unavailable, a reasonable estimate based on overall market trends and the relative digital maturity of these nations would suggest China and India as the key drivers, given their large populations and rapid growth in digital marketing adoption. Japan, with its established market, will contribute significantly, while the Rest of Asia-Pacific will showcase variable growth depending on individual country advancements. Further market segmentation analysis will provide a more granular view of this dynamic and promising market. Recent developments include: January 2023: MeridianLink, Inc., a major developer of contemporary software platforms for financial institutions and consumer reporting agencies, announced the expansion of its MeridianLink Engage platform. The company's marketing automation technology has been enhanced, enabling businesses to launch targeted marketing campaigns more quickly. This improvement allows for the delivery of appropriate offers to customers at the right time while also saving valuable time in the pre-screening and deposit account opening processes., April 2022: ManyChat, the top chat marketing platform utilized by 1.5 million businesses worldwide, announced the launch of WhatsApp Chat Marketing Automation. Businesses and brands that use WhatsApp will now have the ability to interact with customers and automate their marketing and customer care efforts with the new channel offering.. Key drivers for this market are: Ongoing Shift Towards Digital Marketing, Organizations Realizing the Benefits of Data-backed Decision Process. Potential restraints include: Ongoing Shift Towards Digital Marketing, Organizations Realizing the Benefits of Data-backed Decision Process. Notable trends are: Shift Towards Digital Marketing is Expected to Drive the Market Growth.

The study employed the quantitative research method. Specifically, the conclusive research design consistent with Inegbedion (2018), Inegbedion, Obadiaru, Obasaju, Asaleye and Lawal (2019) and Inegbedion, Obadiatu and Bello (2016) while the survey method was used in data collection.

Participants

The population of the study consisted of four thousand, Two hundred and eighty (4280) farmers registered in cooperative societies. Of this number, 1620 are from Edo State, 1460 are from Ondo State while 1200 are from Delta state. Taro Yamane formula was used to estimate a sample size of 366 and proportional allocation was used to assign 139, 125 and 102 to Edo, Ondo and Delta States respectively. Of the 366 respondents that were sampled, 246, representing 67.2% of them voluntarily participated in the study. The participants were randomly selected from farmers` cooperative societies in the three states. The choice of these states was informed mainly by convenience. Specifically, samples were t...

During a survey among marketers in Brazil published in 2024, approximately ** percent reported often using social networks as a marketing channel. WhatsApp and paid media followed, mentioned by ** and ** percent, respectively. According to the same study, WhatsApp was sales professionals' top channel for leads in Brazil that year.

As of April 2024, nearly **** out of **** WhatsApp users surveyed in Brazil reported communicating with brands and companies through the app. According to the same study, the share of Brazilian WhatsApp users opposed to receiving ads through the app grew by over ** percentage points in 2024.

In 2023, the estimated revenues generated by WhatsApp Business amounted to over *** million U.S. dollars. Asia was the region estimated to have generated the highest WhatsApp Business revenues, with over *** million U.S. dollars spent on the professional version of the popular instant messaging communication app. Europe ranked second, with users in the region estimated to have spent around ** million U.S. dollars on WhatsApp Business.Launched in 2018, WhatsApp Business allows users to connect instantly with company representatives or automated chatbots from their regular WhatsApp interface. Additionally, companies can choose to initiate contact with users for marketing and promotional purposes.

During a 2022 survey, **** percent of responding small and medium-sized businesses (SMBs) from the United States stated they used social media and video (Facebook, Instagram, YouTube, WhatsApp, Snapchat, etc.) for their business. Business websites (Wordpress, Wix, Weebly, Squarespace, etc.) came second with ** percent.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

The social media industry in Hong Kong has gone from strength to strength. Facebook and WhatsApp remained the top with a 70.6 percent monthly usage rate as of the third quarter of 2024. Facebook lost its dominance in the market with a 77 percent penetration rate, followed by Instagram. The high internet quality It comes as no surprise that a large percentage of the population in the Asian financial hub are active social media users. Hong Kong citizens are known for being well connected in the social media world. It consistently ranks as having one of the fastest internet connections worldwide - as of April 2023, Hong Kong had an average fixed broadband internet connection speed of 205.19 Mbps. Facebook in Hong Kong Facebook is not just used for staying connected with friends and family; many in the financial hub also use it to keep up with the latest news and to research or find products to purchase. With such a high user penetration rate, Facebook has been particularly focused on brand advertising and user engagement. Mobile advertising accounted for a large chunk of Facebook’s global advertising revenue. In Hong Kong, social media advertising grew by 12 percent, while Facebook's ad revenue increased by four percent in the third quarter of 2022.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. In 2022, there were an estimated 333 billion e-mails sent and received daily around the world. This figure is projected to increase to 392.5 billion daily e-mails by 2026.

E-Mail marketing Despite the increasing popularity of messengers, chat apps and social media, e-mail has managed to remain central to digital communication and continues to grow in uptake. By 2025, the number of global e-mail users is expected to reach a total of 4.6 billion - an approximate six hundred thousand increase in users, up from 4 billion in 2020. Not only that, when it comes to online advertising e-mail has seen higher click-through-rates than on social media. In Belgium and Germany, these were 5.5 and 4.3 percent respectively - compared to the 1.3 percent global average CTR for social media during the same time period.

Gmail Launched in April 2004, Google’s Gmail has earned its spot as one of the most popular freemail services in the world. According to a 2019 survey, its popularity worldwide was trumped only by Apple’s native iPhone Mail app with 26 percent of all e-mail opens worldwide taking place on the platform. Millennials surveyed in the United Kingdom listed Gmail among their top 5 most important mobile apps, while a similar survey carried out in Sweden saw Gmail tie with WhatsApp for a spot among the top mobile apps nationwide.

Throughout 2019, almost ** percent of all brands on Tienda Nube contacted their customers via WhatsApp, while **** percent of them used email marketing. Tienda Nube is an e-commerce company headquartered in Buenos Aires, Argentina that offers companies and persons the possibility to create and manage their own online store. Recently, most of Tienda Nube brands stated that they had not worked with digital influencers.