As of March 2025, WhatsApp had three billion monthly active users, up from over 2 billion MAU in March 2020. The service is one of the most popular mobile messaging apps worldwide and was acquired by social network Facebook for 19 billion U.S. dollars in February 2014. WhatsApp WhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS, especially for international or group messaging. The mobile messaging app enables users to share text, image and video messages. In the United States, the WhatsApp audience amounted to 68.1 million users in 2019 and is set to grow to 85.8 million users in 2023. WhatsApp is especially popular in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk. WhatsApp’s popularity in emerging mobile markets is not only based on their low-cost business model but on many of its features.

During the fourth quarter of 2024, communication platform WhatsApp Business had over 764.38 million monthly active users (MAU). This represents an increase of over six percent compared to the beginning of the year, when the B2C communication platform had approximately 907 million MAU. Launched in 2018, WhatsApp Business allows users to connect with companies' customer service representatives using the WhatsApp instant chat ecosystem.

As of June 2023, WhatsApp Business reported having over 200 million monthly active users (MAU) worldwide. Launched in January 2018, WhatsApp Business is a communication app tailor-made for small businesses to connect with their customers and communicate seamlessly. In July 2020, the app counted around 50 million MAU worldwide.

During the second half of 2024, WhatsApp social in-app feature Channels had almost 47 million monthly active receivers, or users, in the European Union. This represents an increase from the first half of 2024, when the feature saw 39.7 million users. WhatsApp Channels was launched globally on September 2023.

In January 2024, ** percent of WhatsApp monthly active users (MAU) surveyed in Brazil said they exchanged text messages through the mobile app. Around ** percent of respondents stated that they sent voice messages via WhatsApp. Moreover, ** percent of survey respondents stated that they used WhatsApp on a daily basis.

Messaging platform WhatsApp was the leading mobile app by monthly active users (MAU) in Spain in 2022. Meta's services dominated the country's charts in this category, with Facebook and Instagram ranking second and third, and Facebook Messenger ranking fifth that year.

As of October 2025, Eastern Asia and Northern Europe recorded the highest social media penetration rates worldwide, at **** percent and ** percent, respectively. In contrast, Eastern and Middle Africa had the lowest levels of social network usage. Overall, the global average penetration rate stood at **** percent. Global social media use In 2023, **** billion people around the world were using social media, and the number of users is projected to continue rising to almost six billion by 2027. *************** is the most popular social media network globally, with more than ***** billion monthly active users (MAU). Meta Platforms owns four of the ten leading social media networks globally, each with more than *** billion MAU: Facebook, WhatsApp, Instagram, and Facebook Messenger. Social Media Usage, by country As of January 2024, the UAE had the highest social media penetration rate out of selected countries and territories. Brazil and Morocco were close to the global average of **** percent, with **** and **** percent, respectively, while Kenya reached only **** percent. Although India’s active social media penetration rate was below average at **** percent, the country had the second largest social media audience in the world, with *** million social media users in 2022.

Introduction

Facebook Users Statistics: Despite the rise of many applications, Facebook still retains its status as the most widely used social media platform. The scale and variety of its user base in 2025 may surprise you, especially when compared with its competitors. As of April 2024, Facebook reported over three billion monthly active users (MAU). India has the largest Facebook audience in the world, with 378 million users documented in early 2024.

Furthermore, the United States, Indonesia, and Brazil each had more than 100 million Facebook users. Additionally, nearly 20% of global Facebook users were men who were between 25 and 34 years old, while around 13% of users were women within the same age range. Facebook has firmly established itself as the first social network to surpass one billion registered accounts globally.

As the flagship platform of Meta Platforms, which also includes Instagram, Facebook Messenger, and WhatsApp, Facebook continues to be the most widely used social media platform.

Ko te rarangi nama WhatsApp Belize he whiriwhiri mohio mo o hiahia hokohoko. Ma tenei raraunga ka uru koe ki te maha o nga tau whakapā mai i nga tangata o Belize. He puna pono mo te rapu kaihoko hou. Ko nga raraunga WhatsApp tau Belize he mea hou i nga wa katoa kia mau tonu ai tona tika. Ina hoko koe i enei raraunga, ka whakapau moni koe mo to pakihi a meake nei. Ma ta maatau ratonga, ka taea e koe te whakatairanga ngawari i o hua me o ratonga ki nga taangata maha. Ka taea hoki e koe te hanga tuku motuhake me nga whakatairanga mo to hunga whakarongo ki a WhatsApp. Ina hono tika koe ki a raatau, ka kite koe i te maha atu o nga hoko me nga kaihoko koa. Ko nga raraunga nama waea a Belize WhatsApp e tautoko ana i o whaainga hokohoko me te papaaarangi whakapā kua pai ake. Ko enei raraunga ka awhina koe ki te hono atu ki nga kaihoko maha B2B me B2C i Belize. Heoi, ina whakamahi koe i tenei puna whakapā, ka taea e koe te tuku karere mo o hua, ratonga ranei. Ka taea hoki e koe te tiri i nga tuku motuhake e mau ana i o raatau aro. Ma tenei ara, ka taea e koe te hanga hononga kaha me o kaihoko me te noho hei kaihoko tuturu ano hoki. Ma te whakamahi i a maatau raraunga nama waea whatsapp, ka taea e koe te toro atu ki enei kaihoko. Na, tikina tenei ratonga mai i te Rarangi ki te paetukutuku Raraunga hei kawe i to hokohoko ki te taumata e whai ake nei.

In 2022, WhatsApp was the chat and communication app most used on daily basis among Android users, with **** billion monthly active users (MAU). Facebook messenger ranked second, with over *** million MAU, while Telegram counted *** million users active on monthly basis. Chat and VoIP communication app Line saw ** million monthly active users mainly in its Asian market.

Ko te rarangi nama whatsapp Paraguay e awhina ana ki te hanga i tetahi tuunga pai ki nga papaa pakihi. Waihoki, ko te rarangi nama whatsapp Paraguay he tino awhina ki te tuku panui hua ki te maha o nga kaihoko pono. Heoi, ka taea e te rangatira o te kamupene te whakapā tika atu ki a koe me te nama whakapā. Ko te nuinga, ka taea e ia te awhina ki te whakawhānui ake i to pakihi ma te hono atu ki a koe me nga kaihoko pea. I tua atu, ka tukuna atu e matou he konae Excel, he konae CSV ranei hei mahi i nga wa katoa i runga i nga papaaho CRM. No reira, kaua e moumou taima, whakapaa mai ki te ako atu mo tenei ratonga. Tino, kei te waatea to taatau roopu tautoko kaihoko ki te mahi ki a koe 24/7. Ka taea e nga raraunga nama waea a Paraguay te waahanga nui mo te hokohoko tuihono ma nga kaupapa B2B me B2C. I tua atu i tenei Paraguay whatsapp waea nama waea he taputapu whakapiri mo te hokohoko tika. Ka whakapumau matou ki a koe ko tenei paetukutuku Rarangi Ki te Raraunga ka whakarato i nga raraunga whakapiri pono me te kaha me te 95% tika. I roto i te katoa, ka mau tonu ta maatau roopu i nga ture o te GDPR kia taea ai e koe te hoko i tenei paataka korero me te kore e whakatau. Ano, he tino whaitake tenei utu huingararaunga whatsapp mo tetahi. Tata ki te 6.92 miriona nga tangata e noho ana ki tenei whenua, 3.4m nga taangata kei te whakamahi i te whatsapp. No reira, he nui te waahi ki te whakatutuki i te utu nui mo te haumi (ROI).

As of October 2025, three billion users were accessing the WhatsApp messenger on a monthly basis. The app’s reach in usage penetration is particularly strong in markets outside the United States, and it is one of the most popular mobile social apps worldwide. WeChat amassed 1.41 billion users, and Facebook Messenger was reported to have a potential ad reach of 942 million users worldwide. Instant messaging is a type of online chat that offers real-time text transmission via the internet. Since the appearance of the smartphone and the subsequent explosion of mobile apps, low-cost or free chat and social messaging apps have proven themselves as a cheap alternative to operator-based text messaging via SMS. Many messenger apps offer features such as group chats, the exchange of graphics, video, and even audio messages, as well as stickers or emoticons.

Ko te rarangi nama WhatsApp Malta ka awhina ki te hanga i tetahi tuunga nui ki nga papaa pakihi. Waihoki, ko te rarangi nama WhatsApp Malta he tino awhina ki te tuku panui hua ki te maha o nga kaihoko pono. Heoi, ka taea e ratou te whakapā tika atu ki a koe me te nama whakapā. Ko te mea nui, ka awhina i te whakatipu i to pakihi ma te hono atu ki a koe me nga kaihoko pea. Ahakoa tenei, ka tukuna atu e matou he konae Excel, he konae CSV ranei hei whakahaere i nga wa katoa i runga i nga papaaho CRM. No reira, kaua e whakaroa, whakapaa mai ki te ako atu mo tenei ratonga. Ae ra, kua rite to taatau roopu tautoko kaihoko ki te mahi ki a koe 24/7. Ko nga raraunga nama waea a Malta ka waiho hei waahanga nui mo te hokohoko tuihono ma nga kaupapa B2B me B2C. I tua atu i tenei Malta WhatsApp raraunga nama waea he taputapu whakapiri mo te hokohoko tika. Ka whakapumau matou ki a koe ko ta matou Rarangi Ki nga Raraunga ka whakarato i nga raraunga whakapiri pono me te kaha me te 95% tika. I te nuinga o te waa, ka mau tonu to taatau roopu i nga ture o te GDPR kia taea ai e koe te hoko i tenei paataka me te kore e mangere. Ano, he tino whaitake tenei utu huingararaunga mo tetahi. Tata ki te 539 mano nga tangata e noho ana ki tenei whenua, 284.3K nga tangata kei te whakamahi i te whatsapp. Na, he nui te tupono ki te whiwhi moni nui mo te haumi (ROI).

In May 2022, YouTube was France's most used online network, with ***** million monthly active users. Meta owned Facebook and WhatsApp ranked second and third, with ***** and ***** million monthly active users, respectively. In addition, Pinterest and Twitter each had around ** million monthly active users in the country.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

During the fourth quarter of 2023, Meta stated that 3.98 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month. This was a slight increase of monthly active users (MAU) when compared to the previous quarter. Daily active users (DAU) of Meta's core products also saw year-over-year increases.

As of March 2025, cloud-based mobile messaging app Telegram reported over *********** monthly active users worldwide. Telegram is a chat app launched in 2013 by the brothers Nikolai and Pavel Durov. The pair had previously founded the Russian social network VK, which they left when it was taken over by the Mail.ru Group. Telegram In 2023, the majority of Telegram’s global audience, was comprised of users aged between 25 and 34 years. Among the reasons to use Telegram, ** percent of the platform’s users reported to learn the majority of the news from Telegram. After the announcement that WhatsApp was going to release a new privacy policy update was met with criticism in 2021, Telegram's audience and popularity spiked, bringing global downloads to *** million. Telegram security criticism Despite claiming to be more secure than other mainstream messengers such as Line or WhatsApp, Telegram has been frequently criticized by industry experts such as German consumer organization Stiftung Warentest or the Electronic Frontier Foundation (EFF). One of the key points of criticism is Telegram’s failure to provide automatic end-to-end encryption (WhatsApp and LINE messenger have end-to-end encryption set up by default).

Meta's family of apps continues to dominate the global social media landscape, with **** billion daily active users across its core products in the third quarter of 2025. This represents a slight increase from the previous quarter and underscores the company's enduring influence in connecting people worldwide. Instagram's global reach and demographics Among Meta's portfolio, Instagram stands out with its impressive user base in key markets. India leads with over 480 million users, followed by the United States with over**** million and Brazil with *** million. Messenger and WhatsApp usage trends Meta's messaging apps continue to see robust engagement. Facebook Messenger averaged *** million daily active users on Android devices in October 2024, with iOS users adding another *** million on average. Meanwhile, WhatsApp has solidified its position as the leading communication channel for global smartphone users, reaching an estimated ****billion unique active users worldwide in April 2025.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

As of March 2021, male users in their *** accounted for **** percent of Snapchat's active user accounts in the United States. According to App Ape, women aged 20 to 29 years were the largest user group, accounting for 15.5 percent of the photo sharing app's user base on the Android platform. Snapchat stories and other features Released in 2011, Snapchat is now regarded as one of the earliest examples of mobile-first social media applications. The core feature of the platform is that messages and pictures are only available for a limited time before vanishing and becoming inaccessible. The app started out as a one-on-one messaging and photo sharing app, and now also a “Stories” function where users compile snaps into chronological storylines which are accessible to friends. Competitors Other social media platforms have also been quick to launch stories functions, the most successful among them being Instagram. The company reported 500 million daily active Instagram Stories users in January 2019. In comparison, Snapchat reported only *** million daily active users worldwide in the second quarter of 2019. The corresponding figure for the latest quarter reported was *** million. Messaging apps WhatsApp and Facebook Messenger have also successfully integrated stories into their product, chipping away at any unique features that Snapchat had claimed for itself. Other popular features of the Snapchat app include virtual stickers and various augmented reality (AR) objects and photo filters. In 2020, there were an estimated **** million social network augmented reality (AR) users in the United States, a figure expected to surpass ** million users by 2022.