In 2023, the estimated revenues generated by WhatsApp Business amounted to over *** million U.S. dollars. Asia was the region estimated to have generated the highest WhatsApp Business revenues, with over *** million U.S. dollars spent on the professional version of the popular instant messaging communication app. Europe ranked second, with users in the region estimated to have spent around ** million U.S. dollars on WhatsApp Business.Launched in 2018, WhatsApp Business allows users to connect instantly with company representatives or automated chatbots from their regular WhatsApp interface. Additionally, companies can choose to initiate contact with users for marketing and promotional purposes.

With over 123 thousand dollars in revenue generated worldwide as of October 2023, most WhatsApp Business lifetime earnings came from Brazil, with around 46.8 thousand U.S. dollars. Of the ten leading countries, Mexico ranked second, with approximately 30 thousand U.S. dollars generated in revenue. As of June 2022, the app was most popular in India and Indonesia, with 421 million downloads and 115 million in the respective countries, only then followed by Pakistan, with 96 million downloads.

Over the period presented, messaging app WhatsApp generated *** U.S. dollars in revenues in Poland. WhatsApp reached its lowest revenue in February 2023, accounting for ** U.S. dollars.

According to Cognitive Market Research, the global Mobile Messaging Service market size will be USD 102584.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 16.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 41033.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 30775.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 23594.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5129.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2051.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.9% from 2024 to 2031.
The software category is the fastest growing segment of the Mobile Messaging Service industry

Market Dynamics of Mobile Messaging Service Market

Key Drivers for Mobile Messaging Service Market

Increased adoption of smartphones and mobile internet drives the market growth 

As more people around the world gain access to affordable smartphones and mobile data, they increasingly turn to mobile messaging apps (like WhatsApp, Telegram, WeChat, or Signal) for daily communication. These apps often offer free, instant, and multimedia-rich messaging, which is especially appealing in regions where traditional SMS or calling may be expensive or unreliable. For instance, in India, the rapid rise in smartphone usage and low-cost internet provided by companies like Reliance Jio led to an explosion in WhatsApp users. By 2023, WhatsApp had over 500 million users in India alone, becoming the country’s primary communication platform for personal, business, and even government messaging services.

The Global Proliferation of Smartphone Usage to Boost Market Growth

The market for mobile messaging services is expanding due in large part to the increase in smartphone adoption. Mobile messaging services are becoming more widely available to more people as cell phones are cheaper and easier to obtain, especially in developing nations. The increasing number of users on messaging apps like WeChat, Telegram, and WhatsApp is a result of their widespread acceptance, which raises user engagement. Additionally, smartphones have improved features like voice, video, and multimedia messaging, which boost communication in general. Furthermore, messaging apps are made more user-friendly and effective by the advancement of sophisticated smartphone technology like fast internet and potent CPUs. As a result, the market for mobile messaging is growing as a direct result of rising smartphone usage worldwide.

Growing Need for Instant Communication to Drive Market Growth

The mobile messaging service market is growing due in large part to consumer demand for instant communication. A growing number of people and businesses are turning to messaging apps like WhatsApp, Messenger, and Telegram because they need rapid, effective, and real-time communication solutions in today's hectic world. Instantaneous phone or video calls, message exchanges, and material sharing are all made possible by these technologies, which improve communication efficiency and speed. Instant messaging is being used more and more by organizations as a flexible means of communication since it offers an efficient avenue for teamwork, marketing, and customer service. More market expansion for mobile messaging services is being driven by consumers' desire for instant communication and the ease of being able to access them on their phones.

Restraint Factor for the Mobile Messaging Service Market

Data Privacy and Security Concerns Will Limit Market Growth

The market for mobile messaging services is being held back by serious worries about security and privacy. Users are becoming more and more concerned about data breaches, unlawful access, and the exploitation of their data as messaging platforms handle sensitive personal and corporate ...

As of April 2024, approximately ** percent of WhatsApp users surveyed in Brazil agreed with receiving advertisements through the app as long as it was not very often. Almost one year earlier, in May 2023, the share surpassed ** percent. Meanwhile, the percentage of WhatsApp users disagreeing with the idea of receiving ads through the app went from ** percent in 2023 to ** percent in 2024. According to the same study, over ** percent of Brazilian WhatsApp users received sales offers from companies they had never contacted through the app.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

Family of Apps includes Facebook, Instagram, Messenger, WhatsApp, and other services.

In 2024, WhatsApp was the most popular social media app among Polish users regarding downloads number.

During a survey among sales professionals in Brazil published in 2024, more than half (** percent) reported their employers had no predefined protocols for managing data collected via WhatsApp, leaving each salesperson to do it according to their judgment. One-quarter of respondents said they used spreadsheets, while ** percent stated they used WhatsApp integrated with a customer relationship management (CRM) database. According to the same study, WhatsApp was Brazil's top channel for sales leads that year.

China's most popular social network platform WeChat has been extending its footprint outside its home. In the first quarter of 2025, Hong Kong, the United States, and Singapore were other important markets for WeChat, collecting a combined in-app purchase revenue of over ******million U.S. dollars. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, such as mobile payment and e-commerce.

Meta Platforms continues to dominate the digital landscape, with its Family of Apps segment generating a remarkable 162.4 billion U.S. dollars in revenue for 2024. This figure underscores the company's ability to monetize its vast user base across platforms like Facebook, Instagram, Messenger, and WhatsApp, despite facing challenges in recent years. Advertising fuels growth amid market fluctuations Despite experiencing its first-ever year-on-year decline in 2022, Meta rebounded strongly in 2024, with total annual revenue reaching 164.5 billion U.S. dollars. This resilience showcases Meta's adaptability in the face of market changes and its continued appeal to advertisers seeking to reach a global audience. Expanding reach and engagement Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Additionally, 2024 saw an astounding 138.9 million Reels played on Facebook and Instagram every 60 seconds.

This study aimed to investigate the relationship between sociodemographic characteristics, depressive symptomatology, mobile phone ownership, and different uses of WhatsApp among older adults enrolled in primary care clinics in Guarulhos, São Paulo State, Brazil. This is a secondary data analysis, using data collected in the screening of participants to be included in the PROACTIVE cluster randomized trial. Individuals aged ≥ 60 years, registered in primary care clinics in Guarulhos, were assessed for sociodemographic characteristics, depressive symptoms according to the PHQ-9, mobile phone ownership, and use of WhatsApp. We performed multiple logistic regression models to investigate characteristics of the potential users of digital interventions. Of 3,356 older adults screened for depression, 45.7% said they use WhatsApp to receive/send messages. In the subsample that presented depressive symptomatology (n = 1,020), 41.9% stated using WhatsApp. Younger older adults and those with better socioeconomic status used more WhatsApp and were more likely to own a mobile phone. Participants with higher levels of symptoms of depression were less likely to use WhatsApp. Gender, age, schooling level, income, and depressive symptomatology are variables associated with the possession of a cell phone and with the use of WhatsApp by the older adults of the sample. These findings can help to implement digital health programs better suited to disadvantaged populations in Brazil and other low- and middle-income countries through mental telehealth interventions using WhatsApp and mobile health services to the older people.

During a survey among sales professionals in Brazil published in 2024, around ** percent reported using WhatsApp daily for negotiations or follow-ups. Around ** percent used the mobile messaging app in that context at least once a week. According to the same study, WhatsApp was Brazil's top channel for sales leads that year.

As of January 2025, Facebook accounted for around ** percent of the social media market across Asia. Comparatively, Instagram accounted for about ** percent of the social media market in Asia. Meta Platforms, Inc Meta Platforms, Inc., formerly known as Facebook, Inc., is a global technology conglomerate that owns a vast social media portfolio, including Facebook, Instagram, WhatsApp, and Messenger. Facebook remains one of the world’s most popular social networks, connecting users for sharing content and building communities. Instagram focuses on photo and video sharing, including features like Stories and Reels. In 2024, Meta’s annual revenue reached ***** billion U.S. dollars, with most of its revenue coming from advertising. Meta generated approximately *** billion U.S. dollars in revenue from advertisements in that year. Meta’s market revenue and user base in APAC In 2024, Meta’s revenue from the Asia-Pacific region amounted to nearly ** billion U.S. dollars. The growing mobile-first internet user base in Asia continues to drive engagement on Meta's platforms, solidifying its dominance in the region. Asian countries such as India and Indonesia have some of the highest numbers of Facebook users globally. India also leads globally in Instagram users, reflecting the region's significant contribution to Meta's success.

According to Cognitive Market Research, the global Social Commerce Market size will be USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

The rise of social media is driving the growth of social commerce

The growth of social commerce is heavily influenced by the rise of social media and its increased usage on mobile devices. Social media platforms such as Facebook, Instagram, TikTok and WhatsApp have become major hubs for online shoppers. Customers are more likely to find and buy products directly from social media platforms than from traditional e-commerce websites since they spend more time on these channels.

For instance,

 5.24 billion use social media worldwide, as of January, 2025.Facebook remains to be the leading social media platform with over 3 billion monthly active users, followed by YouTube with 2.5 billion and Instagram with 2 billion monthly active users.
90% of consumers rely on social media to keep up with trends and cultural moments and nearly half of them interact with brands more often on social media platforms. 

(Source: https://backlinko.com/social-media-users)

https://sproutsocial.com/insights/social-media-statistics/#social-media-usage-statistics)

Advancements in Technology to Propel Market Growth

The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Restraint Factor for the Social Commerce Market

Growing concerns around data privacy restrict market growth

Mobile phones have become a personal hub for information. With the increasing amount of sensitive data stored on these devices, privacy concerns have emerged as one of the most pressing issues. Additionally, since social media and commerce platforms handle private and sensitive financial data, they are susceptible to data breaches and misuse, which can impact a company's finances and reputation. Customers are less likely to trust businesses that don't prioritize security and transparency. This can impact consumer behavior, with individuals opting out of data collection or choosing alternative providers that offer stronger privacy protections.

Impact of Covid-19 on the Social Commerce Market

The Social Commerce Market has witnessed growth due to rising number of smartphones. Key drivers include technological advancements, increasing internet penetration, and expanding influencer marketing. However, the COVID-19 pandemic temporarily disrupted production and supply chains, affecting market dynamics. The lockdowns led to reduced consumer spending and manufacturing delays. Despite these challenges, market recovery was swift as the industries resumed operations. Long-term trends indicate a resilient market with steady growth due to ongoing social media platforms and a re...

Throughout 2020, an average of ** percent of Via Varejo's retail sales were made via WhatsApp. In the fourth quarter of 2020 alone, this share increased to ** percent. Via Varejo S.A. is one of the largest retailers in Brazil and controls brands such as Casas Bahia, Extra.com.br, and Ponto Frio.

According to Cognitive Market Research, the Ticketing Software Market Size will be USD XX Million in 2024 and is set to achieve a market size of USD XX Million by the end of 2031 growing at a CAGR of XX% from 2025 to 2033

North America held share of XX% in the year 2024 Europe held share of XX% in the year 2024 Asia-Pacific held share of XX% in the year 2024 South America held share of XX% in the year 2024 Middle East and Africa held share of XX% in the year 2024

Market Dynamics of the Ticketing Software Market Key Drivers for Ticketing Software Market

Rising Demand for Omni Channel Customer Support is a Key Driver of the Ticketing Software Market. One of the primary growth drivers of the ticketing software market is the rising demand for omnichannel customer support. Businesses today operate across websites, mobile apps, social media, chat, and phone, requiring a unified platform to manage customer inquiries from multiple sources. Ticketing software bridges this gap by centralizing support requests and automating workflows. Companies like Zendesk, Freshdesk, and Zoho Desk have responded to this shift by offering AI-assisted ticketing systems that can auto-assign, prioritize, and resolve customer issues faster than traditional methods. For instance, in early 2025, a leading retail chain in North America reported a 40% reduction in customer churn after migrating to a cloud-based ticketing solution that integrated WhatsApp, email, and live chat into one system, highlighting the power of omnichannel efficiency in real-world business impact.

Key Restraints for the Ticketing Software Market

High Cost of Customization & Integration is a key restraint for the growth of the Ticketing Software Market. Despite its growth, one of the biggest restraints in the ticketing software market is the high cost of customization and integration. Many organizations, especially small and medium enterprises (SMEs), face financial and technical challenges when implementing ticketing platforms tailored to their specific needs. Costs can rise when businesses require custom workflows, API integrations, third-party apps, or advanced analytics dashboards, often involving developers, consultants, and longer setup times. For instance, integrating new ticketing software with current IT infrastructures, such as Customer Relationship Management (CRM) systems and Enterprise Resource Planning (ERP) tools, can be complex and costly. A study by MuleSoft revealed that large enterprises spend an average of $3.5 million annually on custom integration labor costs. This significant expenditure underscores the financial burden that organizations bear to achieve system interoperability.

Opportunity for the growth of the Ticketing Software Market

AI-driven predictive Support & Automation present a key opportunity for the growth of the Ticketing software market. A major opportunity in the ticketing software market lies in the emergence of AI-driven predictive support. AI and machine learning can analyze past ticket data to predict common issues, recommend solutions, and even initiate proactive responses before a ticket is raised. This shift is moving support from reactive to predictive. Companies are also using automated ticket categorization, sentiment analysis, and chatbots to streamline their support pipelines. For instance, ServiceNow's acquisition of Moveworks, an AI startup specializing in generative AI assistants for employee support, underscores the industry's commitment to integrating AI into ticketing and support systems. Introduction of the Ticketing Software Market

According to Cognitive Market Research, the Ticketing Software Market Size is USD XX Million in 2024 and is set to achieve a market size of USD XX Million by the end of 2033 growing at a CAGR of XX% from 2024 to 2033. Ticketing software is a digital tool that helps businesses manage and track service requests, converting each request into a "ticket" that support teams can sort, assign, and prioritize. The ticketing software market is evolving rapidly, driven by the digitization of customer service, event management, and transportation systems across various sectors. Ticketing systems are no longer just used for events or travel; they’re now integral to customer support, IT help desks, and enterprise task management. With businesses prioritizing seamless customer experiences and...

Between 2019 and 2023, B2C e-commerce sales in Peru amounted to nearly ** billion U.S. dollars. In 2024 alone online sales in the South American country amounted to more than ** billion dollars. Peruvian e-commerce takes off Although Brazil and Mexico are by far the main e-commerce revenue generators in Latin America, Peru's recent boom suggests that there is still room for new competitors to invigorate the market. The COVID-19 pandemic played a determining role in accelerating e-commerce development in the Andean country. In 2022, Peru counted approximately **** million digital shoppers and recorded some ******* companies selling their products and services over the internet. Online shopping goes social In Peru, e-commerce has gained popularity among young and old consumers alike. Still, in 2022, about **** of e-commerce users in the South American country were between 18 and 34 years old, the age group also accounting for the largest share of Facebook users. As a result, the social network has emerged, along with the instant messaging app WhatsApp, as one of the leading online shopping channels for Peruvians, underlining the importance of social commerce for the country's e-commerce market.

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In-app Advertising Market Size 2024-2028

The in-app advertising market size is estimated to grow by USD 338.3 billion, at a CAGR of 26.06% between 2023 and 2028. The growing use of smartphones, driven by increasing affordability and accessibility, is driving market growth by expanding the reach of mobile advertising. The increasing app usage, driven by the availability of a wide range of apps for various purposes, is also boosting market expansion by creating more opportunities for targeted advertising. Additionally, the high engagement rates in advertising services on mobile devices, driven by the personalized and interactive nature of mobile ads, are driving the effectiveness of mobile advertising campaigns and driving market growth. Overall, these factors are driving the growth of the market and driving innovations in mobile advertising technologies and strategies.

What will be the Size of the In-app Advertising Market During the Forecast Period?

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In-app Advertising Market Segmentation

The in-app advertising market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Application Outlook 

  Messaging
  Online shopping
  Gaming
  Entertainment
  Others





Type Outlook 

  Banner ads
  Interstitial ads
  Rich media ads
  Video ads
  Native ads





Region Outlook 

  North America

    The U.S.
    Canada


  Europe

    The U.K.
    Germany
    France
    Rest of Europe


  APAC

    China
    India


  South America

    Chile
    Argentina
    Brazil


  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Application

The market share growth by the messaging segment will be significant during the forecast period. The messaging segment in the market includes all forms of messaging apps, such as social messaging, business messaging, and chat apps, that allow users to communicate with each other through text, voice, or video.

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The messaging segment was valued at USD 19.60 billion in 2018. In-app advertising in messaging apps has become increasingly popular in recent years due to the large user base and high engagement rates of these apps. Many strategies and messaging apps are used such as sponsored messages, chatbots, and influencer marketing. Sponsored messages is a type of in-app advertising, where advertisers pay to display their messages in a user's Messages app. For example, companies can pay to have messages appear at the top of a user's WhatsApp or Facebook Messenger conversation list. Sponsored Messages can be targeted based on demographics, interests, and behavior, allowing advertisers to reach their intended audience more effectively. Such factors will increase the market growth during the forecast period.

Region Analysis

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North America is estimated to contribute 41% to the growth of the global in-app advertising market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The main factor driving the growth of the North American market is the high engagement rate of mobile apps. The average North American user spends more than 3 hours a day on their mobile device, and spends 90% of that time on their mobile app. This is a great opportunity for advertisers to reach their target audience through in-app advertising. Moreover, the gaming industry is one of the major segments driving the growth of the market in North America. Mobile gaming and in-game advertising has become increasingly popular in recent years, and the pandemic has further accelerated this trend. With the continued growth of mobile app usage and the increasing demand for personalized and engaging advertising, the market in North America is expected to continue to grow during the forecast period.

In-app Advertising Market Dynamics

The market is thriving, driven by its effectiveness in brand promotion and boosting product sales. Advertisers are drawn to the return on investments and profitability, which provides ample opportunities. In-app ads and video ads including banners, videos, and interstitials, are key for marketers looking to enhance user engagement and reach customers on their mobile devices. These ads play a crucial role in influencing the purchase decision by providing relevant product information. With the increasing number of smartphone users, especially in online gaming and e-commerce platforms, the industry is poised for further growth

WhatsApp Business is a mobile app created by Facebook, Inc. that allows small and medium-sized enterprises (SMEs) to interact with clients via WhatsApp. Participating businesses can use the solution to create catalogs showcasing their products and services. Between its release in Brazil – in November 2019 – and *************, around **** million catalogs were created on WhatsApp Business in the South American country. That accounted for one fifth of the app's catalogs registered worldwide at then.

Approximately *** out **** SMEs in Brazil that used WhatsApp as a sales channel as of *********** were selling clothes and accessories through the mobile app.