This statistic illustrates the average monthly data consumption of WhatsApp users in Italy between January to June 2018, including both WiFi and mobile data. According to data tracked by Walletsaver , the average data consumption of mobile users for WhatsApp decreased from *** megabytes (MB) in January 2018 to *** MB in June.

During the fourth quarter of 2024, communication platform WhatsApp Business had over 764.38 million monthly active users (MAU). This represents an increase of over six percent compared to the beginning of the year, when the B2C communication platform had approximately 907 million MAU. Launched in 2018, WhatsApp Business allows users to connect with companies' customer service representatives using the WhatsApp instant chat ecosystem.

In the fourth quarter of 2024, communication platform WhatsApp Business had over 554.7 million daily active users (DAU). WhatsApp Business is a B2C communication platform launched in 2018. WhatsApp Business allows users to send instant messages to companies using WhatsApp environment, as users do not need to download an additional mobile app to receive assistance on products and orders.

As of March 2025, WhatsApp had three billion monthly active users, up from over 2 billion MAU in March 2020. The service is one of the most popular mobile messaging apps worldwide and was acquired by social network Facebook for 19 billion U.S. dollars in February 2014. WhatsApp WhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS, especially for international or group messaging. The mobile messaging app enables users to share text, image and video messages. In the United States, the WhatsApp audience amounted to 68.1 million users in 2019 and is set to grow to 85.8 million users in 2023. WhatsApp is especially popular in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk. WhatsApp’s popularity in emerging mobile markets is not only based on their low-cost business model but on many of its features.

In 2024, global users amassed approximately 311 million downloads of WhatsApp Business, up by three percent compared to the previous year. WhatsApp Business was launched in 2018, and it allows users to connect instantly with the company's customer service representatives or interact with small business owners. The platform offers numerous integrations tailor-made for businesses, like the possibility to automate chat messages.

As of the second quarter of 2025, WhatsApp usage was highest in Africa and Latin America. Among the markets observed, Ghana recorded the largest share of its digital population using the mobile messaging platform, at **** percent. In contrast, the app was far less popular in Asia, particularly in Japan, where only *** percent of internet users had used WhatsApp in the past month. WhatsApp usage worldwide As of February 2025, WhatsApp counted roughly two billion global monthly active users. The Facebook-owned mobile messaging service is particularly popular in mobile-first countries, with more than ***** million downloads during the fourth quarter of 2024 in India alone. However, after the app’s 2021 controversial privacy update, ** percent of users in the country have intended to drastically reduce their WhatsApp usage and start using other communication channels, like SMS, e-mails, or migrate to WhatsApp competitors Telegram and Signal. WhatsApp privacy update woes WhatsApp’s major privacy policy update announced on January 4, 2021 was not well received by users worldwide. The most controversial aspect of the update saw WhatsApp requesting users to give permission to share data like mobile phone numbers and locations with its parent company Facebook or stop using the app altogether. As a result, WhatsApp faced a *** million U.S. dollars fine from the Data Protection Commission for not respecting Europe’s GDPR, as well as a ******* euros fine in Turkey for privacy rules violations.Subsequently, many users chose to migrate towards competing messaging platforms like Telegram and Signal. During the first quarter of 2021, Telegram downloads worldwide spiked, reaching ***** million downloads in the Asia-Pacific region. Similarly, Signal reached ** million installs in January 2021, up by more than **** percent compared to the previous month.

According to the results of a survey on WhatsApp usage in rural India in 2018, it was found that about ** percent of respondents never believed information they received via the messaging app. While about ***** percent of respondents always believed the information they received on WhatsApp during the survey period.

This statistic shows the results of a public opinion survey carried out in Latin America from 2016 to 2018. When asked which online social network they used, approximately 64 percent of respondents in the region said they used WhatsApp in 2018, up from 60 percent of the people surveyed in 2017.

WhatsApp is estimated to have reached almost *********** unique active users worldwide in June 2025, up by *** percent compared to the corresponding month in 2024. The popular instant messaging platform, which hit *********** monthly active users in February 2022, was the leading communication channel for global smartphone users in 2024.

As of June 2023, WhatsApp Business reported having over 200 million monthly active users (MAU) worldwide. Launched in January 2018, WhatsApp Business is a communication app tailor-made for small businesses to connect with their customers and communicate seamlessly. In July 2020, the app counted around 50 million MAU worldwide.

WhatsApp Pay is a feature that users in the markets of Brazil and India can use to transfer money to their contacts or receive money in their bank accounts. In February 2018, WhatsApp Payr was released as a beta version in India, with an addressable market of one million users. In November 2020, the platform received permission to launch the service to 20 million Indian users in total. In April 2022, WhatsApp pay was allowed by the country's regulator to reach a total of 100 million users.

This statistic illustrates the average mobile data consumption of WhatsApp users in Italy in the first and second quarter of 2018. According to data tracked by Walletsaver, the average mobile data consumption of mobile users for WhatsApp decreased from 66 megabytes (MB) in January 2018 to 62 MB in June.

According to the results of a survey on rural India, *** respondents were part of family whatsApp groups, while about *** stated that they were part of local administration groups on WhatsApp. The highest number of respondents were part of groups with friends on the social networking app.

This statistic shows the results of a public opinion survey carried out in Argentina in 2017 and 2018. When asked which online social network they used, approximately 76 percent of respondents claimed to be WhatsApp users in 2018, up from 75 percent of the people surveyed in 2017.

In 2023, the Netherlands counted over 13.3 million WhatsApp users, an increase of approximately 6.4 percent compared to the previous year. In recent years, the number of WhatsApp users in the country has experienced slow but steady growth.

Messaging and communication platforms in the Netherlands

As of 2022, instant messaging platforms such as WhatsApp and Facebook Messenger were the go-to platforms for social interaction, with 64 percent of Dutch respondents reporting using them regularly. Meta-owned messaging platforms WhatsApp and Messenger were the leading communication platforms for Dutch users in 2022. According to a 2022 survey of Dutch users, almost nine out of every 10 respondents reported using WhatsApp. Facebook Messenger ranked second, with approximately half of the Netherlands digital population reporting using this platform.

Social media use in the Netherlands

Internet users in the Netherlands were also frequent users of social networks, with 64 percent of respondents reporting using social media on a daily basis in 2022. In 2022, among the most common social media activities in the Netherlands was sending private messages, with 48 percent of respondents reporting engaging in this online activity. Social media activities such as following people and liking other users' pictures ranked second, with 40 percent of respondents engaging in each of them.

As per the results of a survey on WhatsApp usage in India in 2017 and 2018, it was found that there was a ten percent increase in the share of active WhatsApp users in rural India to reach around ** percent in 2018. This was about ** percent in urban areas during the survey period.

As of the latest reported period, WhatsApp had more than half a billion daily active Status users worldwide, up from 450 million global DAU in the second quarter of 2018. WhatsApp Status is similar to the Stories feature of other social apps such as Snapchat and Instagram, allowing users to share photos, videos and text that disappear after 24 hours. WhatsApp usage in the United States With over 1.5 billion monthly active users, WhatsApp is the most popular mobile messenger app worldwide. As of 2019, the chat app had an estimated 68 million users in the United States, with forecasts projecting an audience size of almost 86 million users in 2023. Despite a sizable app audience, WhatsApp still lags behind competitors Facebook Messenger and Snapchat in terms of U.S. mobile reach and brand awareness. However, according to recent industry data, user engagement with WhatsApp grew 44 percent year-over-year, putting it ahead of other social networks including Facebook, Instagram and Twitter. WhatsApp and Facebook In February 2014, WhatsApp was acquired by Facebook for a then unheard-of figure for such a purchase – 19 billion U.S. dollars. The mobile messenger is one of Facebook’s four billion-user properties, along with the core Facebook platform, Facebook Messenger and Instagram. During the first quarter of 2019, Facebook stated that 2.7 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram or Messenger) each month.

In 2023, WhatsApp Business was estimated to have an average revenue per user (ARPU) of approximately **** U.S. dollars worldwide. Australia and Oceania was estimated to be the global region with the highest ARPU for WhatsApp Business, with **** U.S. dollars in revenues per user on the platform. In 2023, it is estimated that WhatsApp Business generated around over ***** million U.S. dollars in revenues worldwide, with Asia and Europe generating the largest share of revenues.WhatsApp Business was launched in 2018 and is available to download for small businesses and companies. Regular WhatsApp users do not need an additional app, but can connect instantly with company representatives or automated chatbots from their regular app interface.

In 2021, WhatsApp's user base in India amounts to approximately ****** million users. The number of WhatsApp users in India is projected to reach ****** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

During the third quarter of 2025, Google Play users in India generated over 20.7 million downloads of mobile messaging platform WhatsApp. Downloads for the app in Nigeria reached approximately 6.95 million during the measured period. Overall, WhatsApp was downloaded a total of 77.2 million times by Android users worldwide.