As of March 2025, WhatsApp had three billion monthly active users, up from over 2 billion MAU in March 2020. The service is one of the most popular mobile messaging apps worldwide and was acquired by social network Facebook for 19 billion U.S. dollars in February 2014. WhatsApp WhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS, especially for international or group messaging. The mobile messaging app enables users to share text, image and video messages. In the United States, the WhatsApp audience amounted to 68.1 million users in 2019 and is set to grow to 85.8 million users in 2023. WhatsApp is especially popular in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk. WhatsApp’s popularity in emerging mobile markets is not only based on their low-cost business model but on many of its features.

As of the second quarter of 2025, WhatsApp usage was highest in Africa and Latin America. Among the markets observed, Ghana recorded the largest share of its digital population using the mobile messaging platform, at **** percent. In contrast, the app was far less popular in Asia, particularly in Japan, where only *** percent of internet users had used WhatsApp in the past month. WhatsApp usage worldwide As of February 2025, WhatsApp counted roughly two billion global monthly active users. The Facebook-owned mobile messaging service is particularly popular in mobile-first countries, with more than ***** million downloads during the fourth quarter of 2024 in India alone. However, after the app’s 2021 controversial privacy update, ** percent of users in the country have intended to drastically reduce their WhatsApp usage and start using other communication channels, like SMS, e-mails, or migrate to WhatsApp competitors Telegram and Signal. WhatsApp privacy update woes WhatsApp’s major privacy policy update announced on January 4, 2021 was not well received by users worldwide. The most controversial aspect of the update saw WhatsApp requesting users to give permission to share data like mobile phone numbers and locations with its parent company Facebook or stop using the app altogether. As a result, WhatsApp faced a *** million U.S. dollars fine from the Data Protection Commission for not respecting Europe’s GDPR, as well as a ******* euros fine in Turkey for privacy rules violations.Subsequently, many users chose to migrate towards competing messaging platforms like Telegram and Signal. During the first quarter of 2021, Telegram downloads worldwide spiked, reaching ***** million downloads in the Asia-Pacific region. Similarly, Signal reached ** million installs in January 2021, up by more than **** percent compared to the previous month.

WhatsApp is estimated to have reached almost *********** unique active users worldwide in June 2025, up by *** percent compared to the corresponding month in 2024. The popular instant messaging platform, which hit *********** monthly active users in February 2022, was the leading communication channel for global smartphone users in 2024.

At the heart of countless morning check-ins, urgent family updates, and late-night laughs lies a green icon we all recognize, WhatsApp. What started in 2009 as a simple status update tool has evolved into a global communication powerhouse. In 2025, it’s not just a messaging app; it's where billions live...

Introduction

WhatsApp Statistics: WhatsApp is an integral part of our daily lives, connecting us with friends, family, and businesses. The app boasts billions of users and offers features such as text, voice, and video messaging, as well as voice and video calling. Additionally, users can share various forms of content, including images, documents, and user locations.

This report contains current trends and analyses from various insights. It aims to provide statistical analyses to effectively guide you. Let's explore some intriguing statistics to understand the widespread use of WhatsApp.

Context

WhatsApp Messenger, or simply WhatsApp, is an internationally available American freeware, owned by Meta Platforms (previously Facebook). This dataset provides the latest statistics of Whatsapp in our day-to-day lives.

Content

The dataset contains 7 files: * age_group.csv : Whatsapp usage by Age group (US) * by_country.csv : Whatsapp users by country * messages_sent_daily.csv : Whatsapp messages sent daily * ratings.csv : Whatsapp Play Store & App Store ratings * usage.csv: Whatsapp daily, weekly & monthly usage (US) * user.csv: Whatsapp users growth over time * user_growth : Latest Whatsapp users growth percentage

Acknowledgements

This data has been scraped from Bussiness Insider, Twitter, Facebook, Statista, Sensor Tower, backlinkto and some others.

Inspiration

This dataset can be analyzed to: * see the effect of Whatsapp on the present day world; * how much time does an average person spends on Whatsapp; * the number of users on the platform; and a lot other parameters that we can think of!

As of April 2022, Brazil presented the highest share of WhatsApp users, with around nine in 10 messaging app users in the country engaging with the social and instant messaging app. WhatsApp had a penetration rate of approximately 97 percent among messaging and chat app users in India and Italy. Phone messaging users in Australia presented the lowest usage share of WhatsApp, with only 33 percent of mobile phone messaging app users reporting engaging with the Meta-owned app.

The number of WhatsApp users in Mexico was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like United States and Canada.

In 2021, WhatsApp's user base in India amounts to approximately ****** million users. The number of WhatsApp users in India is projected to reach ****** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

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As of the second quarter of 2025, **** percent of the WhatsApp user base was composed of men. By comparison, women on the platform constituted approximately **** percent of the popular mobile app audience. In June 2025, WhatsApp had approximately **** billion unique users worldwide.

In 2021, WhatsApp's user base in France amounts to approximately ***** million users. The number of WhatsApp users in France is projected to reach ***** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

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Dataset

This dataset was created by Hemant Palivela

Released under Data files © Original Authors

Contents

According to the 2024 survey, ** percent of Finns used WhatsApp. Half of the respondents used WhatsApp several times a day, and another ** percent of respondents used it one to two times a day. In contrast, **** percent of respondents in Finland did not use the messaging app at all.

Dataset Overview: This meticulously curated dataset amalgamates user reviews of the WhatsApp Business application from the App Stores of three distinct nations: Australia, Canada, and the United States. Encompassing a wealth of insights, the dataset is an invaluable resource for data scientists aiming to delve into consumer feedback, analyze sentiment trends, and extract meaningful patterns relevant to business strategies and app improvements. The dataset brings together a comprehensive collection of user interactions and sentiments, shedding light on various facets of the user experience across different geographic locales. With data ethically mined and responsibly aggregated, it ensures a respectful approach towards user privacy while offering rich analytical opportunities.

Data Science Applications: This dataset serves as a fertile ground for a multitude of data science endeavors including sentiment analysis, trend forecasting, natural language processing, and customer feedback analytics. Researchers and practitioners can employ this dataset to harness predictive insights, gauge app performance, and refine user engagement strategies.

Column Descriptors: - ID: Unique identifier for each review entry. - Date: Timestamp of the review. - UserName (Hashed): Anonymized username of the reviewer. - UserUrl (Hashed): Anonymized URL of the user's review profile. - Version: App version the review pertains to. - Score: User-provided rating for the app. - Title: Title of the review. - Text: Body text of the review, providing detailed feedback. - URL: URL of the review on the App Store (anonymized if containing personal identifiers). - Country: The country from which the review was posted. - AppId: Unique identifier for the WhatsApp Business application.

Ethical Considerations: In the assembly of this dataset, utmost care was taken to ensure the ethical sourcing of data, with a keen focus on maintaining the anonymity of the users. Personal identifiers such as usernames and user URLs have been hashed to uphold privacy and confidentiality. SHA-256 was used.

Acknowledgements: Gratitude is extended to the platforms that facilitated the aggregation of this data, acknowledging their pivotal role in fostering a space where user feedback can thrive and inform better business and technological outcomes.

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Meta's family of apps continues to dominate the global social media landscape, with 3.54 billion daily active users across its core products in the third quarter of 2025. This represents a slight increase from the previous quarter and underscores the company's enduring influence in connecting people worldwide. Instagram's global reach and demographics Among Meta's portfolio, Instagram stands out with its impressive user base in key markets. India leads with over 480 million users, followed by the United States with over 180 million and Brazil with 147 million. Messenger and WhatsApp usage trends Meta's messaging apps continue to see robust engagement. Facebook Messenger averaged 384 million daily active users on Android devices in October 2024, with iOS users adding another 170 million on average. Meanwhile, WhatsApp has solidified its position as the leading communication channel for global smartphone users, reaching an estimated 3.2 billion unique active users worldwide in April 2025.