As of April 2022, Brazil presented the highest share of WhatsApp users, with around nine in 10 messaging app users in the country engaging with the social and instant messaging app. WhatsApp had a penetration rate of approximately 97 percent among messaging and chat app users in India and Italy. Phone messaging users in Australia presented the lowest usage share of WhatsApp, with only 33 percent of mobile phone messaging app users reporting engaging with the Meta-owned app.

As of the second quarter of 2025, WhatsApp usage was highest in Africa and Latin America. Among the markets observed, Ghana recorded the largest share of its digital population using the mobile messaging platform, at **** percent. In contrast, the app was far less popular in Asia, particularly in Japan, where only *** percent of internet users had used WhatsApp in the past month. WhatsApp usage worldwide As of February 2025, WhatsApp counted roughly two billion global monthly active users. The Facebook-owned mobile messaging service is particularly popular in mobile-first countries, with more than ***** million downloads during the fourth quarter of 2024 in India alone. However, after the app’s 2021 controversial privacy update, ** percent of users in the country have intended to drastically reduce their WhatsApp usage and start using other communication channels, like SMS, e-mails, or migrate to WhatsApp competitors Telegram and Signal. WhatsApp privacy update woes WhatsApp’s major privacy policy update announced on January 4, 2021 was not well received by users worldwide. The most controversial aspect of the update saw WhatsApp requesting users to give permission to share data like mobile phone numbers and locations with its parent company Facebook or stop using the app altogether. As a result, WhatsApp faced a *** million U.S. dollars fine from the Data Protection Commission for not respecting Europe’s GDPR, as well as a ******* euros fine in Turkey for privacy rules violations.Subsequently, many users chose to migrate towards competing messaging platforms like Telegram and Signal. During the first quarter of 2021, Telegram downloads worldwide spiked, reaching ***** million downloads in the Asia-Pacific region. Similarly, Signal reached ** million installs in January 2021, up by more than **** percent compared to the previous month.

This statistic shows a ranking of the estimated worldwide number of Whatsapp users in 2020, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than *** countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

Introduction

WhatsApp Statistics: WhatsApp is an integral part of our daily lives, connecting us with friends, family, and businesses. The app boasts billions of users and offers features such as text, voice, and video messaging, as well as voice and video calling. Additionally, users can share various forms of content, including images, documents, and user locations.

This report contains current trends and analyses from various insights. It aims to provide statistical analyses to effectively guide you. Let's explore some intriguing statistics to understand the widespread use of WhatsApp.

WhatsApp is estimated to have reached almost *********** unique active users worldwide in June 2025, up by *** percent compared to the corresponding month in 2024. The popular instant messaging platform, which hit *********** monthly active users in February 2022, was the leading communication channel for global smartphone users in 2024.

At the heart of countless morning check-ins, urgent family updates, and late-night laughs lies a green icon we all recognize, WhatsApp. What started in 2009 as a simple status update tool has evolved into a global communication powerhouse. In 2025, it’s not just a messaging app; it's where billions live...

Context

WhatsApp Messenger, or simply WhatsApp, is an internationally available American freeware, owned by Meta Platforms (previously Facebook). This dataset provides the latest statistics of Whatsapp in our day-to-day lives.

Content

The dataset contains 7 files: * age_group.csv : Whatsapp usage by Age group (US) * by_country.csv : Whatsapp users by country * messages_sent_daily.csv : Whatsapp messages sent daily * ratings.csv : Whatsapp Play Store & App Store ratings * usage.csv: Whatsapp daily, weekly & monthly usage (US) * user.csv: Whatsapp users growth over time * user_growth : Latest Whatsapp users growth percentage

Acknowledgements

This data has been scraped from Bussiness Insider, Twitter, Facebook, Statista, Sensor Tower, backlinkto and some others.

Inspiration

This dataset can be analyzed to: * see the effect of Whatsapp on the present day world; * how much time does an average person spends on Whatsapp; * the number of users on the platform; and a lot other parameters that we can think of!

With over *** million downloads on Android devices, most WhatsApp Business downloads as of May 2025 came from users in India. Ranking second out of the ** countries analyzed was Pakistan, with approximately *** million lifetime downloads as of the examined period.

There are over *** million WhatsApp users in ***** alone, making it the leading country in terms of WhatsApp audience size. Second-ranked ****** had ***** million WhatsApp messenger users. ******** is one of the most used messaging services worldwide.

During the third quarter of 2024, Spain was the European country with the highest WhatsApp penetration rate, with approximately 91 percent of its digital population using the over-the-top messaging service. Portugal and Ireland followed with a penetration rate of more than 90 percent. Italy ranked fourth, with 89.8 percent of the internet users in the country using the Meta-owned service.

According to a survey during the third quarter of 2024, WhatsApp was the most used social network in Latin America, with more than ** percent of internet users in selected countries accessing the messaging app. Brazil tops the list regarding WhatsApp usage, with more than **** percent of the population using the instant messaging app, followed by Argentina, with ** percent.

As of March 2025, WhatsApp had three billion monthly active users, up from over 2 billion MAU in March 2020. The service is one of the most popular mobile messaging apps worldwide and was acquired by social network Facebook for 19 billion U.S. dollars in February 2014. WhatsApp WhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS, especially for international or group messaging. The mobile messaging app enables users to share text, image and video messages. In the United States, the WhatsApp audience amounted to 68.1 million users in 2019 and is set to grow to 85.8 million users in 2023. WhatsApp is especially popular in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk. WhatsApp’s popularity in emerging mobile markets is not only based on their low-cost business model but on many of its features.

Description:

The "Daily Social Media Active Users" dataset provides a comprehensive and dynamic look into the digital presence and activity of global users across major social media platforms. The data was generated to simulate real-world usage patterns for 13 popular platforms, including Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Telegram, Snapchat, X (formerly Twitter), Pinterest, Reddit, Threads, LinkedIn, and Quora. This dataset contains 10,000 rows and includes several key fields that offer insights into user demographics, engagement, and usage habits.

Dataset Breakdown:

• Platform: The name of the social media platform where the user activity is tracked. It includes globally recognized platforms, such as Facebook, YouTube, and TikTok, that are known for their large, active user bases.

• Owner: The company or entity that owns and operates the platform. Examples include Meta for Facebook, Instagram, and WhatsApp, Google for YouTube, and ByteDance for TikTok.

• Primary Usage: This category identifies the primary function of each platform. Social media platforms differ in their primary usage, whether it's for social networking, messaging, multimedia sharing, professional networking, or more.

• Country: The geographical region where the user is located. The dataset simulates global coverage, showcasing users from diverse locations and regions. It helps in understanding how user behavior varies across different countries.

• Daily Time Spent (min): This field tracks how much time a user spends on a given platform on a daily basis, expressed in minutes. Time spent data is critical for understanding user engagement levels and the popularity of specific platforms.

• Verified Account: Indicates whether the user has a verified account. This feature mimics real-world patterns where verified users (often public figures, businesses, or influencers) have enhanced status on social media platforms.

• Date Joined: The date when the user registered or started using the platform. This data simulates user account history and can provide insights into user retention trends or platform growth over time.

Context and Use Cases:

• This synthetic dataset is designed to offer a privacy-friendly alternative for analytics, research, and machine learning purposes. Given the complexities and privacy concerns around using real user data, especially in the context of social media, this dataset offers a clean and secure way to develop, test, and fine-tune applications, models, and algorithms without the risks of handling sensitive or personal information.

Researchers, data scientists, and developers can use this dataset to:

• Model User Behavior: By analyzing patterns in daily time spent, verified status, and country of origin, users can model and predict social media engagement behavior.

• Test Analytics Tools: Social media monitoring and analytics platforms can use this dataset to simulate user activity and optimize their tools for engagement tracking, reporting, and visualization.

• Train Machine Learning Algorithms: The dataset can be used to train models for various tasks like user segmentation, recommendation systems, or churn prediction based on engagement metrics.

• Create Dashboards: This dataset can serve as the foundation for creating user-friendly dashboards that visualize user trends, platform comparisons, and engagement patterns across the globe.

• Conduct Market Research: Business intelligence teams can use the data to understand how various demographics use social media, offering valuable insights into the most engaged regions, platform preferences, and usage behaviors.

• Sources of Inspiration: This dataset is inspired by public data from industry reports, such as those from Statista, DataReportal, and other market research platforms. These sources provide insights into the global user base and usage statistics of popular social media platforms. The synthetic nature of this dataset allows for the use of realistic engagement metrics without violating any privacy concerns, making it an ideal tool for educational, analytical, and research purposes.

The structure and design of the dataset are based on real-world usage patterns and aim to represent a variety of users from different backgrounds, countries, and activity levels. This diversity makes it an ideal candidate for testing data-driven solutions and exploring social media trends.

Future Considerations:

As the social media landscape continues to evolve, this dataset can be updated or extended to include new platforms, engagement metrics, or user behaviors. Future iterations may incorporate features like post frequency, follower counts, engagement rates (likes, comments, shares), or even sentiment analysis from user-generated content.

By leveraging this dataset, analysts and data scientists can create better, more effective strategies ...

Meta's family of apps continues to dominate the global social media landscape, with 3.54 billion daily active users across its core products in the third quarter of 2025. This represents a slight increase from the previous quarter and underscores the company's enduring influence in connecting people worldwide. Instagram's global reach and demographics Among Meta's portfolio, Instagram stands out with its impressive user base in key markets. India leads with over 480 million users, followed by the United States with over 180 million and Brazil with 147 million. Messenger and WhatsApp usage trends Meta's messaging apps continue to see robust engagement. Facebook Messenger averaged 384 million daily active users on Android devices in October 2024, with iOS users adding another 170 million on average. Meanwhile, WhatsApp has solidified its position as the leading communication channel for global smartphone users, reaching an estimated 3.2 billion unique active users worldwide in April 2025.

As of October 2025, Eastern Asia and Northern Europe recorded the highest social media penetration rates worldwide, at 88.1 percent and 79 percent, respectively. In contrast, Eastern and Middle Africa had the lowest levels of social network usage. Overall, the global average penetration rate stood at 68.7 percent. Global social media use In 2023, 4.89 billion people around the world were using social media, and the number of users is projected to continue rising to almost six billion by 2027. Meta’s Facebook is the most popular social media network globally, with more than three billion monthly active users (MAU). Meta Platforms owns four of the ten leading social media networks globally, each with more than one billion MAU: Facebook, WhatsApp, Instagram, and Facebook Messenger. Social Media Usage, by country As of January 2024, the UAE had the highest social media penetration rate out of selected countries and territories. Brazil and Morocco were close to the global average of 62.3 percent, with 66.3 and 55.7 percent, respectively, while Kenya reached only 23.5 percent. Although India’s active social media penetration rate was below average at 32.2 percent, the country had the second largest social media audience in the world, with 755 million social media users in 2022.

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