WhatsApp is estimated to have reached almost ************* unique active users worldwide in June 2024, up by ***** percent compared to the corresponding month in 2023. The popular instant messaging platform, which hit *********** monthly active users in February 2022, was the leading communication channel for global smartphone users in 2024.

Introduction

WhatsApp Statistics: WhatsApp is an integral part of our daily lives, connecting us with friends, family, and businesses. The app boasts billions of users and offers features such as text, voice, and video messaging, as well as voice and video calling. Additionally, users can share various forms of content including images, documents, and user locations.

This report contains current trends and analyses from various insights. It aims to provide statistical analyses to effectively guide you. Let's explore some intriguing statistics to understand the widespread use of WhatsApp.

As of March 2025, WhatsApp had three billion monthly active users, up from over 2 billion MAU in March 2020. The service is one of the most popular mobile messaging apps worldwide and was acquired by social network Facebook for 19 billion U.S. dollars in February 2014. WhatsAppWhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS, especially for international or group messaging. The mobile messaging app enables users to share text, image and video messages. In the United States, the WhatsApp audience amounted to 68.1 million users in 2019 and is set to grow to 85.8 million users in 2023. WhatsApp is especially popular in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk. WhatsApp’s popularity in emerging mobile markets is not only based on their low-cost business model but on many of its features.

The global number of WhatsApp users in was forecast to continuously increase between 2024 and 2029 by in total 76.3 million users (+8.29 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 996.58 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Asia and South America.

As of April 2022, Brazil presented the highest share of WhatsApp users, with around nine in 10 messaging app users in the country engaging with the social and instant messaging app. WhatsApp had a penetration rate of approximately 97 percent among messaging and chat app users in India and Italy. Phone messaging users in Australia presented the lowest usage share of WhatsApp, with only 33 percent of mobile phone messaging app users reporting engaging with the Meta-owned app.

In May 2022, an online survey in the United States found that around three out of ten respondents aged between 18 and 34 years had a WhatsApp account. Similarly, 27 percent of the respondents aged between 35 and 44 years were registered on the popular mobile messaging app. Registered users appeared to decline among older age groups, with only 20 percent of respondents aged between 45 and 64, as well as 11 percent of respondents aged 65 years and over reporting having a WhatsApp account.

The number of WhatsApp users in Israel was forecast to continuously increase between 2024 and 2029 by in total 0.1 million users (+1.49 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 6.84 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Qatar and Iraq.

As of February 2024, more than half of internet users (** percent) surveyed in Colombia and aged 55 years and over stated that they accessed news content through WhatsApp. Among respondents from the 18-24 age group, the share stood below ** percent. That same year, the website of El Tiempo was the leading online news brand in Colombia.

High Frequency Indicator: The dataset contains year- and month-wise compiled data from the year 2021 to till date on the number of different types of grievances (complaints) received from the users by WhatsApp and the action taken by it. The data compiled is based on the monthly transparency reports published by WhatsApp in accordance with Rule 4(1)(d) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021).

The types of grievances received include Account Support, Safety, Ban Appeal, Other Support and Product Support. The action taken includes the accounts actioned on the basis of grievances received.

Notes:

1. ‘Accounts Actioned’ denotes reports where WhatsApp took remedial action based on the report. Taking action denotes either banning an account or a previously banned account being restored as a result of the complaint.
2. ‘Other’ support pertains to requests which are not consistently classifiable
3. ‘N/A’ denotes grievance topics where it’s generally not applicable to action an account. In some rare cases, tickets may be later reassigned to another topic, and an action could arise from the re-assignment.

In 2021, WhatsApp's user base in France amounts to approximately ***** million users. The number of WhatsApp users in France is projected to reach ***** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

During the fourth quarter of 2024, Google Play users in India generated almost 47 million downloads of mobile messaging platform WhatsApp. WhatsApp downloads in Indonesia reached approximately 19.3 million during the measured period. Overall, the mobile messenger app was downloaded a total of 130.8 million times by Android users worldwide.

According to a January 2025 study, over ** percent of the smartphone users surveyed in Brazil claimed to use WhatsApp to exchange text messages. Meanwhile, ** percent of respondents claimed to use Instagram over its Direct channel for the same purpose. Overall, WhatsApp remains the most used messenger in the country, as ** percent of respondents claimed to use it for exchanging images and another ** percent to exchange voice messages.

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High Frequency Indicator: The dataset contains year and month-wise data from the year 2021 to till date on the different types of actions taken by by significant social media intermediaries (SSMIs) such as Twitter, Koo, Facebook, Instagram, Sharechat, Google and WhatsApp. The data compiled is based on the monthly transparency reports published by SSMIs in accordance with Rule 4(1)(d) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021)

The different types of action taken include Content actioning (removal), Account Removal Actions as a result of automated detection, Reporting spam, Blocking, Proactive ban, etc. on the different reasons such as harrassment, Child Endangerment with Nudity, Sexual Exploitation and Physical Abuse, Dangerous Organizations and Individuals with Organized Hate and Terrorism and its Propaganda, Hate Speech, Drugs and Firearms, etc.

Notes:

1. Twitter: “Proactive Monitoring” refers to content proactively identified by employing internal proprietary tools and industry hash sharing initiatives.
   1. Google: For data related to automated detection processes, Google includes data where the sender or creator of the content is located in India. In order to attribute a location to an individual sender or creator, Google use data signals such as location of account creation, IP address at the time of video upload and user phone number, as available.
   2. Meta: Proactive Rates- This metric shows the percentage of all content or accounts acted on that Meta found and flagged before users reported them to Meta. These metrics are the best estimates of content Meta act on and of proactive rates based on the creator of the content and predicted country locations for those users.
2. ShareChat: The accounts are proactively banned on the basis of Copyright violations, Sexually explicit, UGC- violation of community standards, Chatrooms and Comments.

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