WhatsApp is estimated to have reached almost *********** unique active users worldwide in June 2025, up by *** percent compared to the corresponding month in 2024. The popular instant messaging platform, which hit *********** monthly active users in February 2022, was the leading communication channel for global smartphone users in 2024.

As of the second quarter of 2025, WhatsApp usage was highest in Africa and Latin America. Among the markets observed, Ghana recorded the largest share of its digital population using the mobile messaging platform, at **** percent. In contrast, the app was far less popular in Asia, particularly in Japan, where only *** percent of internet users had used WhatsApp in the past month. WhatsApp usage worldwide As of February 2025, WhatsApp counted roughly two billion global monthly active users. The Facebook-owned mobile messaging service is particularly popular in mobile-first countries, with more than ***** million downloads during the fourth quarter of 2024 in India alone. However, after the app’s 2021 controversial privacy update, ** percent of users in the country have intended to drastically reduce their WhatsApp usage and start using other communication channels, like SMS, e-mails, or migrate to WhatsApp competitors Telegram and Signal. WhatsApp privacy update woes WhatsApp’s major privacy policy update announced on January 4, 2021 was not well received by users worldwide. The most controversial aspect of the update saw WhatsApp requesting users to give permission to share data like mobile phone numbers and locations with its parent company Facebook or stop using the app altogether. As a result, WhatsApp faced a *** million U.S. dollars fine from the Data Protection Commission for not respecting Europe’s GDPR, as well as a ******* euros fine in Turkey for privacy rules violations.Subsequently, many users chose to migrate towards competing messaging platforms like Telegram and Signal. During the first quarter of 2021, Telegram downloads worldwide spiked, reaching ***** million downloads in the Asia-Pacific region. Similarly, Signal reached ** million installs in January 2021, up by more than **** percent compared to the previous month.

Introduction

WhatsApp Statistics: WhatsApp is an integral part of our daily lives, connecting us with friends, family, and businesses. The app boasts billions of users and offers features such as text, voice, and video messaging, as well as voice and video calling. Additionally, users can share various forms of content, including images, documents, and user locations.

This report contains current trends and analyses from various insights. It aims to provide statistical analyses to effectively guide you. Let's explore some intriguing statistics to understand the widespread use of WhatsApp.

As of March 2025, WhatsApp had three billion monthly active users, up from over 2 billion MAU in March 2020. The service is one of the most popular mobile messaging apps worldwide and was acquired by social network Facebook for 19 billion U.S. dollars in February 2014. WhatsApp WhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS, especially for international or group messaging. The mobile messaging app enables users to share text, image and video messages. In the United States, the WhatsApp audience amounted to 68.1 million users in 2019 and is set to grow to 85.8 million users in 2023. WhatsApp is especially popular in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk. WhatsApp’s popularity in emerging mobile markets is not only based on their low-cost business model but on many of its features.

At the heart of countless morning check-ins, urgent family updates, and late-night laughs lies a green icon we all recognize, WhatsApp. What started in 2009 as a simple status update tool has evolved into a global communication powerhouse. In 2025, it’s not just a messaging app; it's where billions live...

Context

WhatsApp Messenger, or simply WhatsApp, is an internationally available American freeware, owned by Meta Platforms (previously Facebook). This dataset provides the latest statistics of Whatsapp in our day-to-day lives.

Content

The dataset contains 7 files: * age_group.csv : Whatsapp usage by Age group (US) * by_country.csv : Whatsapp users by country * messages_sent_daily.csv : Whatsapp messages sent daily * ratings.csv : Whatsapp Play Store & App Store ratings * usage.csv: Whatsapp daily, weekly & monthly usage (US) * user.csv: Whatsapp users growth over time * user_growth : Latest Whatsapp users growth percentage

Acknowledgements

This data has been scraped from Bussiness Insider, Twitter, Facebook, Statista, Sensor Tower, backlinkto and some others.

Inspiration

This dataset can be analyzed to: * see the effect of Whatsapp on the present day world; * how much time does an average person spends on Whatsapp; * the number of users on the platform; and a lot other parameters that we can think of!

As of the second quarter of 2025, **** percent of the WhatsApp user base was composed of men. By comparison, women on the platform constituted approximately **** percent of the popular mobile app audience. In June 2025, WhatsApp had approximately **** billion unique users worldwide.

In 2021, WhatsApp's user base in India amounts to approximately ****** million users. The number of WhatsApp users in India is projected to reach ****** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of WhatsApp users in Mexico was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like United States and Canada.

In May 2022, an online survey in the United States found that around three out of ten respondents aged between 18 and 34 years had a WhatsApp account. Similarly, 27 percent of the respondents aged between 35 and 44 years were registered on the popular mobile messaging app. Registered users appeared to decline among older age groups, with only 20 percent of respondents aged between 45 and 64, as well as 11 percent of respondents aged 65 years and over reporting having a WhatsApp account.

The global number of WhatsApp users in was forecast to continuously increase between 2024 and 2029 by in total **** million users (+**** percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Asia and South America.

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Description:

The "Daily Social Media Active Users" dataset provides a comprehensive and dynamic look into the digital presence and activity of global users across major social media platforms. The data was generated to simulate real-world usage patterns for 13 popular platforms, including Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Telegram, Snapchat, X (formerly Twitter), Pinterest, Reddit, Threads, LinkedIn, and Quora. This dataset contains 10,000 rows and includes several key fields that offer insights into user demographics, engagement, and usage habits.

Dataset Breakdown:

• Platform: The name of the social media platform where the user activity is tracked. It includes globally recognized platforms, such as Facebook, YouTube, and TikTok, that are known for their large, active user bases.

• Owner: The company or entity that owns and operates the platform. Examples include Meta for Facebook, Instagram, and WhatsApp, Google for YouTube, and ByteDance for TikTok.

• Primary Usage: This category identifies the primary function of each platform. Social media platforms differ in their primary usage, whether it's for social networking, messaging, multimedia sharing, professional networking, or more.

• Country: The geographical region where the user is located. The dataset simulates global coverage, showcasing users from diverse locations and regions. It helps in understanding how user behavior varies across different countries.

• Daily Time Spent (min): This field tracks how much time a user spends on a given platform on a daily basis, expressed in minutes. Time spent data is critical for understanding user engagement levels and the popularity of specific platforms.

• Verified Account: Indicates whether the user has a verified account. This feature mimics real-world patterns where verified users (often public figures, businesses, or influencers) have enhanced status on social media platforms.

• Date Joined: The date when the user registered or started using the platform. This data simulates user account history and can provide insights into user retention trends or platform growth over time.

Context and Use Cases:

• This synthetic dataset is designed to offer a privacy-friendly alternative for analytics, research, and machine learning purposes. Given the complexities and privacy concerns around using real user data, especially in the context of social media, this dataset offers a clean and secure way to develop, test, and fine-tune applications, models, and algorithms without the risks of handling sensitive or personal information.

Researchers, data scientists, and developers can use this dataset to:

• Model User Behavior: By analyzing patterns in daily time spent, verified status, and country of origin, users can model and predict social media engagement behavior.

• Test Analytics Tools: Social media monitoring and analytics platforms can use this dataset to simulate user activity and optimize their tools for engagement tracking, reporting, and visualization.

• Train Machine Learning Algorithms: The dataset can be used to train models for various tasks like user segmentation, recommendation systems, or churn prediction based on engagement metrics.

• Create Dashboards: This dataset can serve as the foundation for creating user-friendly dashboards that visualize user trends, platform comparisons, and engagement patterns across the globe.

• Conduct Market Research: Business intelligence teams can use the data to understand how various demographics use social media, offering valuable insights into the most engaged regions, platform preferences, and usage behaviors.

• Sources of Inspiration: This dataset is inspired by public data from industry reports, such as those from Statista, DataReportal, and other market research platforms. These sources provide insights into the global user base and usage statistics of popular social media platforms. The synthetic nature of this dataset allows for the use of realistic engagement metrics without violating any privacy concerns, making it an ideal tool for educational, analytical, and research purposes.

The structure and design of the dataset are based on real-world usage patterns and aim to represent a variety of users from different backgrounds, countries, and activity levels. This diversity makes it an ideal candidate for testing data-driven solutions and exploring social media trends.

Future Considerations:

As the social media landscape continues to evolve, this dataset can be updated or extended to include new platforms, engagement metrics, or user behaviors. Future iterations may incorporate features like post frequency, follower counts, engagement rates (likes, comments, shares), or even sentiment analysis from user-generated content.

By leveraging this dataset, analysts and data scientists can create better, more effective strategies ...

Dataset Overview: This meticulously curated dataset amalgamates user reviews of the WhatsApp Business application from the App Stores of three distinct nations: Australia, Canada, and the United States. Encompassing a wealth of insights, the dataset is an invaluable resource for data scientists aiming to delve into consumer feedback, analyze sentiment trends, and extract meaningful patterns relevant to business strategies and app improvements. The dataset brings together a comprehensive collection of user interactions and sentiments, shedding light on various facets of the user experience across different geographic locales. With data ethically mined and responsibly aggregated, it ensures a respectful approach towards user privacy while offering rich analytical opportunities.

Data Science Applications: This dataset serves as a fertile ground for a multitude of data science endeavors including sentiment analysis, trend forecasting, natural language processing, and customer feedback analytics. Researchers and practitioners can employ this dataset to harness predictive insights, gauge app performance, and refine user engagement strategies.

Column Descriptors: - ID: Unique identifier for each review entry. - Date: Timestamp of the review. - UserName (Hashed): Anonymized username of the reviewer. - UserUrl (Hashed): Anonymized URL of the user's review profile. - Version: App version the review pertains to. - Score: User-provided rating for the app. - Title: Title of the review. - Text: Body text of the review, providing detailed feedback. - URL: URL of the review on the App Store (anonymized if containing personal identifiers). - Country: The country from which the review was posted. - AppId: Unique identifier for the WhatsApp Business application.

Ethical Considerations: In the assembly of this dataset, utmost care was taken to ensure the ethical sourcing of data, with a keen focus on maintaining the anonymity of the users. Personal identifiers such as usernames and user URLs have been hashed to uphold privacy and confidentiality. SHA-256 was used.

Acknowledgements: Gratitude is extended to the platforms that facilitated the aggregation of this data, acknowledging their pivotal role in fostering a space where user feedback can thrive and inform better business and technological outcomes.

In 2021, WhatsApp's user base in France amounts to approximately ***** million users. The number of WhatsApp users in France is projected to reach ***** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

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India recorded about 200 million monthly active users in February 2017. With over 460 million internet users, India ranked second largest in the internet market worldwide. By 2023, it was estimated that this figure would surpass over 666 million internet users. Interestingly, amongst these users, over 390 million people accessed the web over their mobile phones. The rise of digital India With a mobile friendly approach to the internet, the use of social media applications was correspondingly high in India. By 2021, studies had found that around 29 percent of the total population would be active social media users. Facebook, YouTube and WhatsApp were ranked among the most popular social networking sites in the country based on usage reach. Social media transcends socio-economic boundaries The high penetration of the mobile messaging application came as no surprise considering that the use of the messaging app had been increasing rapidly over the last few years. Although most WhatsApp users came from urban areas, rural areas recorded an increasing share of the app adoption. This adoption spread was also true across income groups. With increasing social media usage, there was also rising issues with the believability of information shared over these platforms, leading to the increase in fake news and cybercrime.

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