In 2024, users worldwide spent approximately ** hours using WhatsApp per month, down from over ** hours of engagement registered by each user in 2023. Users in ********* spent ***** hours on average using the popular social and communication app, while users in ****** spent around ***** hours monthly on the app. In *********, each user spent approximately **** hours per month on WhatsApp, while users in the United States spent around **** hours on average using the Meta-owned chat app.

As per the results of a survey regarding WhatsApp usage by rural Indians in 2018, it was found that more than ** percent of respondents spent between one and two hours on a daily basis using the messaging app. At the same time, **** percent of the respondents spent over ***** hours daily using the app.

As of March 2025, WhatsApp had three billion monthly active users, up from over 2 billion MAU in March 2020. The service is one of the most popular mobile messaging apps worldwide and was acquired by social network Facebook for 19 billion U.S. dollars in February 2014. WhatsAppWhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS, especially for international or group messaging. The mobile messaging app enables users to share text, image and video messages. In the United States, the WhatsApp audience amounted to 68.1 million users in 2019 and is set to grow to 85.8 million users in 2023. WhatsApp is especially popular in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk. WhatsApp’s popularity in emerging mobile markets is not only based on their low-cost business model but on many of its features.

In 2021, WhatsApp's user base in India amounts to approximately ****** million users. The number of WhatsApp users in India is projected to reach ****** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2021, WhatsApp's user base in the United Kingdom amounts to approximately 40.23 million users. The number of WhatsApp users in the United Kingdom is projected to reach 38.35 million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Most WhatsApp users in Norway reported to have used the app several times a month. To be precise, ** percent of the respondents to a survey conducted in the third quarter of 2020 used WhatsApp several times a month. ** percent of the respondents said they used it daily, whereas ** percent of Norwegians reported to use WhatsApp weekly. Overall, most of the social media users in Norway used social media daily or almost daily.

 Why WhatsApp?      

The purpose for which most Norwegians used WhatsApp in 2019 was to keep in touch with friends and family. Six percent reported to use the platform to strengthen their professional network. Only *** percent of the interviewed Norwegians used it for news with another *** percent using it to follow brands or companies.

 Social networks in Norway over the years      

The share of individuals participating in social networks in Norway increased from ** percent as of 2011, to significantly more in 2019, when ** percent of the interviewed Norwegians reported to have created a user profile, posted messages, or done another contribution to a social media platform.

The number of WhatsApp users in Brazil was forecast to continuously increase between 2024 and 2029 by in total *********** users (***** percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

WhatsApp emerged as the most used social media app in India, with users spending an average of ** hours per month on the instant messaging platform in 2021. Facebook followed ******* with users spending just under ** hours on average on it per month. The government-imposed ban on TikTok contributed to higher engagement on Meta Platforms, especially Facebook and Instagram, among Indian users between 2020 and 2021.

During an April 2024 survey among WhatsApp users in Brazil who hired services through the mobile app, 70 percent of respondents reported having done it more than 12 months before the survey period. The remaining 30 percent said they hired a service through WhatsApp during the 12 months preceding data collection. As of the third quarter of 2023, over 93 percent of internet users in Brazil used WhatsApp at least monthly.

According to the 2024 survey, ** percent of Finns used WhatsApp. Half of the respondents used WhatsApp several times a day, and another ** percent of respondents used it one to two times a day. In contrast, **** percent of respondents in Finland did not use the messaging app at all.

The number of WhatsApp users in Kenya was forecast to continuously increase between 2024 and 2029 by in total 6.1 million users (+66.3 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 15.31 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Zambia and Uganda.

As of the latest reported period, WhatsApp had more than half a billion daily active Status users worldwide, up from 450 million global DAU in the second quarter of 2018. WhatsApp Status is similar to the Stories feature of other social apps such as Snapchat and Instagram, allowing users to share photos, videos and text that disappear after 24 hours. WhatsApp usage in the United States With over 1.5 billion monthly active users, WhatsApp is the most popular mobile messenger app worldwide. As of 2019, the chat app had an estimated 68 million users in the United States, with forecasts projecting an audience size of almost 86 million users in 2023. Despite a sizable app audience, WhatsApp still lags behind competitors Facebook Messenger and Snapchat in terms of U.S. mobile reach and brand awareness. However, according to recent industry data, user engagement with WhatsApp grew 44 percent year-over-year, putting it ahead of other social networks including Facebook, Instagram and Twitter. WhatsApp and Facebook In February 2014, WhatsApp was acquired by Facebook for a then unheard-of figure for such a purchase – 19 billion U.S. dollars. The mobile messenger is one of Facebook’s four billion-user properties, along with the core Facebook platform, Facebook Messenger and Instagram. During the first quarter of 2019, Facebook stated that 2.7 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram or Messenger) each month.

In 2022, users worldwide spent approximately ***** percent fewer hours per month using WhatsApp compared to the previous year. India was the market that registered the highest loss in WhatsApp users' engagement, with users in the country spending ** percent less time on the app in the examined year. By comparison, France was the market reporting the highest growth in WhatsApp engagement, with users in the country spending approximately *** percent more time on the app compared to the previous year.

In 2021, WhatsApp's user base in Russia amounts to approximately ***** million users. The number of WhatsApp users in Russia is projected to reach ***** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of WhatsApp users in South Africa was forecast to continuously increase between 2024 and 2029 by in total 3.6 million users (+19.63 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 21.92 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In the first quarter of 2020, ** percent of respondents said they used WhatsApp several times a day. A share of ** percent of respondents reported using WhatsApp a few times a week.

As per the results of a survey on WhatsApp usage by rural Indians in 2018, it was found that more than ** percent of respondents spent between ****** and ** texts on a daily basis using Whatsapp. At the same time, around ** percent of the respondents used the mobile app to exchange between ** to ** texts daily.

The number of WhatsApp users in Nigeria was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Ivory Coast and Ghana.

During the fourth quarter of 2024, mobile messaging market leader WhatsApp reported around 1.13 million downloads from users in the United Kingdom. By comparison, Telegram reported around 1.22 million app downloads during the same period, while instant messaging platform Signal reported approximately 388 thousand app downloads by UK users. Between 2020 and the end of 2023, WhatsApp has consistently amassed more app downloads than competitors Telegram and Signal, but Telegram gained ground among UK users in 2024, with almost two million downloads during the second quarter of the year, compared to the 1.11 million downloads recorded by WhatsApp during the same period.

The number of WhatsApp users in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 7.3 million users (+5.83 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 132.49 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Vietnam and Malaysia.