In May 2022, an online survey in the United States found that around three out of ten respondents aged between 18 and 34 years had a WhatsApp account. Similarly, 27 percent of the respondents aged between 35 and 44 years were registered on the popular mobile messaging app. Registered users appeared to decline among older age groups, with only 20 percent of respondents aged between 45 and 64, as well as 11 percent of respondents aged 65 years and over reporting having a WhatsApp account.

The number of WhatsApp users in North America was forecast to continuously increase between 2024 and 2029 by in total 7.6 million users (+4.97 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 160.51 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Worldwide and Africa.

As of March 2025, WhatsApp had three billion monthly active users, up from over 2 billion MAU in March 2020. The service is one of the most popular mobile messaging apps worldwide and was acquired by social network Facebook for 19 billion U.S. dollars in February 2014. WhatsAppWhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS, especially for international or group messaging. The mobile messaging app enables users to share text, image and video messages. In the United States, the WhatsApp audience amounted to 68.1 million users in 2019 and is set to grow to 85.8 million users in 2023. WhatsApp is especially popular in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk. WhatsApp’s popularity in emerging mobile markets is not only based on their low-cost business model but on many of its features.

In May 2022, an online survey in the United States found that more than two in ten respondents used mobile messaging app WhatsApp. Around 24 percent of male respondents reported to having a WhatsApp account, while only 21 percent of female respondents stated the same.

In May 2022, an online survey in the United States found that 32 percent of respondents living in urban communities reported having a WhatsApp account. In comparison, only 13 percent of respondents in rural communities stated that they had an account on the mobile messaging platform.

As of the third quarter of 2020, it was found that 50 percent of WhatsApp users in the United States accessed the mobile messenger on a daily basis. Overall, 78 percent of responding WhatsApp audiences claimed that they used the messaging platform weekly.

As of April 2025, India had the biggest Snapchat user base in the world, with an audience of 210 million users. The United States ranked in second place with a Snapchat audience base of over 105 million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

The number of WhatsApp users in Mexico was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like United States and Canada.

In March 2025, Facebook accounted for 56 percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. Pinterest ranked second with 16.73 percent of all U.S. social media site visits, while X (previously Twitter) accounted for 11.73 percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around 81 percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only 1.5 percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than 1.9 million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with 1,3 million and 1.03 million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of 151 minutes per day in 2023, with a decrease to 143 daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of April 2022, Brazil presented the highest share of WhatsApp users, with around nine in 10 messaging app users in the country engaging with the social and instant messaging app. WhatsApp had a penetration rate of approximately 97 percent among messaging and chat app users in India and Italy. Phone messaging users in Australia presented the lowest usage share of WhatsApp, with only 33 percent of mobile phone messaging app users reporting engaging with the Meta-owned app.

The number of WhatsApp users in Canada was forecast to continuously increase between 2024 and 2029 by in total 0.4 million users (+2.99 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 13.75 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like United States and Mexico.

According to a survey conducted among internet users in the United States in 2024, Facebook Messenger was the most popular messaging service, with 55 percent of respondents using it. Additionally, 39 percent of U.S. adults reported using Instagram. Only two percent of U.S. adults were using the messenger apps Viber and Whisper.

As of September 2019, Facebook Messenger was the most popular mobile messenger app in the United States with 106.4 million unique U.S. users. Snapchat ranked second with an audience of almost 45.98 million users. As of that period, Facebook Messenger had a 57 percent mobile audience reach in the United States. Mobile messaging Mobile communications through messenger or chat apps is one of the leading online activities. The most-downloaded communication apps in the United States include WhatsApp, Facebook Messenger (and its less data-intense version, Messenger Lite) and Telegram. In March 2019, WhatsApp had over 70 million global downloads from the Google Play Store. During a November 2018 survey, it was found that 34 percent of U.S. adults had used one messaging service in the past month, and only four percent had used six services or more. Snapchat Snapchat is also one of the leading mobile messaging apps in the United States. The app, which focuses on multimedia messaging with photos and short video clips, is especially popular with teenage audiences. In spring 2019, it was found that Snapchat was the most important social network for 41 percent of U.S. teens. In 2018, there were almost 80 million Snapchat users in the United States and this figure is projected to increase to 78.1 million users in 2023.

How high is the brand awareness of WhatsApp in the United States?When it comes to messenger users, brand awareness of WhatsApp is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is WhatsApp in the United States?In total, **% of U.S. messenger users say they like WhatsApp. However, in actuality, among the **% of U.S. respondents who know WhatsApp, **% of people like the brand.What is the usage share of WhatsApp in the United States?All in all, **% of messenger users in the United States use WhatsApp. That means, of the **% who know the brand, **% use them.How loyal are the users of WhatsApp?Around **% of messenger users in the United States say they are likely to use WhatsApp again. Set in relation to the **% usage share of the brand, this means that **% of their users show loyalty to the brand.What's the buzz around WhatsApp in the United States?In July 2022, about **% of U.S. messenger users had heard about WhatsApp in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around WhatsApp in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

As of the latest reported period, WhatsApp had more than half a billion daily active Status users worldwide, up from 450 million global DAU in the second quarter of 2018. WhatsApp Status is similar to the Stories feature of other social apps such as Snapchat and Instagram, allowing users to share photos, videos and text that disappear after 24 hours. WhatsApp usage in the United States With over 1.5 billion monthly active users, WhatsApp is the most popular mobile messenger app worldwide. As of 2019, the chat app had an estimated 68 million users in the United States, with forecasts projecting an audience size of almost 86 million users in 2023. Despite a sizable app audience, WhatsApp still lags behind competitors Facebook Messenger and Snapchat in terms of U.S. mobile reach and brand awareness. However, according to recent industry data, user engagement with WhatsApp grew 44 percent year-over-year, putting it ahead of other social networks including Facebook, Instagram and Twitter. WhatsApp and Facebook In February 2014, WhatsApp was acquired by Facebook for a then unheard-of figure for such a purchase – 19 billion U.S. dollars. The mobile messenger is one of Facebook’s four billion-user properties, along with the core Facebook platform, Facebook Messenger and Instagram. During the first quarter of 2019, Facebook stated that 2.7 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram or Messenger) each month.

Facebook is one of the most popular social networks in the United States and as of June 2025, **** percent of U.S. Facebook users were women. Facebook usage in the United StatesThanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2021, ** percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In 2024, Facebook had over *** million users from the United States, making it the leading social media platform in the country.Facebook usage concernsDespite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, ** percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.

In the first quarter of 2022, Facebook Messenger reported the largest share of daily active users in the United States among the leading streaming apps examined. The Meta-owned chat and call platform had a share of 52 percent of U.S. users engaging with the app daily, down from 58 percent in the same quarter in 2020. WhatsApp was the second most-used app, with 26 percent daily users share in the latest reported period, while daily active users on Discord experienced a modest increase between 2020 and 2021.

Meta's family of apps continues to dominate the global social media landscape, with 3.43 billion daily active users across its core products in the first quarter of 2025. This represents a slight increase from the previous quarter and underscores the company's enduring influence in connecting people worldwide. Instagram's global reach and demographics Among Meta's portfolio, Instagram stands out with its impressive user base in key markets. India leads with 362 million users, followed by the United States with 169 million and Brazil with 134 million. Messenger and WhatsApp usage trends Meta's messaging apps continue to see robust engagement. Facebook Messenger averaged 394 million daily active users on Android devices between October 2023 and October 2024, with iOS users adding another 175 million on average. Meanwhile, WhatsApp has solidified its position as the leading communication channel for global smartphone users, reaching an estimated three billion unique active users worldwide in June 2024.

We asked U.S. consumers about "Most used messenger by brand" and found that ******************** takes the top spot, while ******* is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 13,689 consumers in the United States.