The number of WhatsApp users in North America was forecast to continuously increase between 2024 and 2029 by in total 7.6 million users (+4.97 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 160.51 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Worldwide and Africa.

As of March 2025, WhatsApp had three billion monthly active users, up from over 2 billion MAU in March 2020. The service is one of the most popular mobile messaging apps worldwide and was acquired by social network Facebook for 19 billion U.S. dollars in February 2014. WhatsAppWhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS, especially for international or group messaging. The mobile messaging app enables users to share text, image and video messages. In the United States, the WhatsApp audience amounted to 68.1 million users in 2019 and is set to grow to 85.8 million users in 2023. WhatsApp is especially popular in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk. WhatsApp’s popularity in emerging mobile markets is not only based on their low-cost business model but on many of its features.

The global number of WhatsApp users in was forecast to continuously increase between 2024 and 2029 by in total 76.3 million users (+8.29 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 996.58 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Asia and South America.

This statistic shows a ranking of the estimated worldwide number of Whatsapp users in 2020, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than *** countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

The number of WhatsApp users in Israel was forecast to continuously increase between 2024 and 2029 by in total 0.1 million users (+1.49 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 6.84 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Qatar and Iraq.

There are over *** million WhatsApp users in ***** alone, making it the leading country in terms of WhatsApp audience size. Second-ranked ****** had ***** million WhatsApp messenger users. ******** is one of the most used messaging services worldwide.

According to Cognitive Market Research, the global Mobile Messaging Service market size will be USD 102584.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 16.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 41033.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 30775.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 23594.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5129.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2051.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.9% from 2024 to 2031.
The software category is the fastest growing segment of the Mobile Messaging Service industry

Market Dynamics of Mobile Messaging Service Market

Key Drivers for Mobile Messaging Service Market

Increased adoption of smartphones and mobile internet drives the market growth 

As more people around the world gain access to affordable smartphones and mobile data, they increasingly turn to mobile messaging apps (like WhatsApp, Telegram, WeChat, or Signal) for daily communication. These apps often offer free, instant, and multimedia-rich messaging, which is especially appealing in regions where traditional SMS or calling may be expensive or unreliable. For instance, in India, the rapid rise in smartphone usage and low-cost internet provided by companies like Reliance Jio led to an explosion in WhatsApp users. By 2023, WhatsApp had over 500 million users in India alone, becoming the country’s primary communication platform for personal, business, and even government messaging services.

The Global Proliferation of Smartphone Usage to Boost Market Growth

The market for mobile messaging services is expanding due in large part to the increase in smartphone adoption. Mobile messaging services are becoming more widely available to more people as cell phones are cheaper and easier to obtain, especially in developing nations. The increasing number of users on messaging apps like WeChat, Telegram, and WhatsApp is a result of their widespread acceptance, which raises user engagement. Additionally, smartphones have improved features like voice, video, and multimedia messaging, which boost communication in general. Furthermore, messaging apps are made more user-friendly and effective by the advancement of sophisticated smartphone technology like fast internet and potent CPUs. As a result, the market for mobile messaging is growing as a direct result of rising smartphone usage worldwide.

Growing Need for Instant Communication to Drive Market Growth

The mobile messaging service market is growing due in large part to consumer demand for instant communication. A growing number of people and businesses are turning to messaging apps like WhatsApp, Messenger, and Telegram because they need rapid, effective, and real-time communication solutions in today's hectic world. Instantaneous phone or video calls, message exchanges, and material sharing are all made possible by these technologies, which improve communication efficiency and speed. Instant messaging is being used more and more by organizations as a flexible means of communication since it offers an efficient avenue for teamwork, marketing, and customer service. More market expansion for mobile messaging services is being driven by consumers' desire for instant communication and the ease of being able to access them on their phones.

Restraint Factor for the Mobile Messaging Service Market

Data Privacy and Security Concerns Will Limit Market Growth

The market for mobile messaging services is being held back by serious worries about security and privacy. Users are becoming more and more concerned about data breaches, unlawful access, and the exploitation of their data as messaging platforms handle sensitive personal and corporate ...

In 2024, global users amassed approximately 311 million downloads of WhatsApp Business, up by three percent compared to the previous year. WhatsApp Business was launched in 2018, and it allows users to connect instantly with the company's customer service representatives or interact with small business owners. The platform offers numerous integrations tailor-made for businesses, like the possibility to automate chat messages.

As of June 2023, WhatsApp Business reported having over 200 million monthly active users (MAU) worldwide. Launched in January 2018, WhatsApp Business is a communication app tailor-made for small businesses to connect with their customers and communicate seamlessly. In July 2020, the app counted around 50 million MAU worldwide.

As of April 2022, Brazil presented the highest share of WhatsApp users, with around nine in 10 messaging app users in the country engaging with the social and instant messaging app. WhatsApp had a penetration rate of approximately 97 percent among messaging and chat app users in India and Italy. Phone messaging users in Australia presented the lowest usage share of WhatsApp, with only 33 percent of mobile phone messaging app users reporting engaging with the Meta-owned app.

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The global texting app market is experiencing robust growth, driven by the increasing penetration of smartphones and the rising demand for instant communication. While precise market sizing data is unavailable, a reasonable estimate based on comparable messaging app markets and their growth trajectory suggests a 2025 market value of approximately $15 billion, with a Compound Annual Growth Rate (CAGR) of 12% projected from 2025 to 2033. This growth is fueled by several key factors: the proliferation of feature-rich messaging apps beyond basic text communication (including voice calls, video calls, file sharing, and end-to-end encryption), the expanding adoption of messaging apps in business communication (commercial users), and the continued innovation in areas like AI-powered chatbots and enhanced security features. The market is segmented by application (commercial and private users) and operating system (Windows, Android, iOS, and Others), with Android and iOS dominating due to their widespread smartphone market share. Key players like WhatsApp, Telegram, and Facebook Messenger maintain significant market positions through continuous updates and feature enhancements, while smaller niche players focus on specific user demographics or security needs. Geographic distribution reveals strong market penetration in North America and Asia-Pacific, driven by high smartphone ownership and internet access. However, market growth faces certain restraints. Increasing competition among established and emerging players leads to price wars and a need for constant innovation to stay relevant. Data privacy concerns and regulatory scrutiny regarding user data handling also pose challenges. Furthermore, the market's saturation in developed regions necessitates expansion into untapped markets and exploring new revenue streams, such as in-app purchases or targeted advertising, while carefully considering user experience and potential privacy implications. The future of the texting app market hinges on the successful navigation of these challenges, with a focus on enhanced user experience, data security, and strategic expansion into emerging markets. The continued development of innovative features, such as augmented reality integrations and improved accessibility features, will be critical in driving future growth.

As of April 2025, India had the biggest Snapchat user base in the world, with an audience of 210 million users. The United States ranked in second place with a Snapchat audience base of over 105 million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

During the fourth quarter of 2024, communication platform WhatsApp Business had over 764.38 million monthly active users (MAU). This represents an increase of over six percent compared to the beginning of the year, when the B2C communication platform had approximately 907 million MAU. Launched in 2018, WhatsApp Business allows users to connect with companies' customer service representatives using the WhatsApp instant chat ecosystem.

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