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I thought it would be a good case study to do anylytics on one of my whatsapp chating groups

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The coronavirus (COVID-19) outbreak led to a significant traffic growth on most social media platforms in Russia. Whatsapp.com accounted for the largest traffic flow, by amounting to over 15 million users on March 17, which was the highest mark throughout the observed period.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

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[Keywords] Market include Dell Inc, Teradata Corp, Data Inc, Facebook, Hewlett Packard Enterprise (Hpe)

As of February 2024, more than half of internet users (** percent) surveyed in Colombia and aged 55 years and over stated that they accessed news content through WhatsApp. Among respondents from the 18-24 age group, the share stood below ** percent. That same year, the website of El Tiempo was the leading online news brand in Colombia.

As of March 2024, YouTube.com accounted for over 37.5 percent of social media referral traffic to Pinterest.com. Pinterest's second-largest social media traffic driver were web.whatsapp.com and facebook.com, each generating more than 8.41 and 8.05 percent of social media traffic to Pinterest.

As of February 2024, less than ** percent of internet users surveyed in Mexico and aged 55 years and over said they accessed news on WhatsApp. Among respondents from the 18-24 age group, the share stood at ** percent. The reliance on Facebook as a news source in Mexico was also lower among internet users aged 18 to 24.

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In 2023, the Netherlands counted over 13.3 million WhatsApp users, an increase of approximately 6.4 percent compared to the previous year. In recent years, the number of WhatsApp users in the country has experienced slow but steady growth.

Messaging and communication platforms in the Netherlands

As of 2022, instant messaging platforms such as WhatsApp and Facebook Messenger were the go-to platforms for social interaction, with 64 percent of Dutch respondents reporting using them regularly. Meta-owned messaging platforms WhatsApp and Messenger were the leading communication platforms for Dutch users in 2022. According to a 2022 survey of Dutch users, almost nine out of every 10 respondents reported using WhatsApp. Facebook Messenger ranked second, with approximately half of the Netherlands digital population reporting using this platform.

Social media use in the Netherlands

Internet users in the Netherlands were also frequent users of social networks, with 64 percent of respondents reporting using social media on a daily basis in 2022. In 2022, among the most common social media activities in the Netherlands was sending private messages, with 48 percent of respondents reporting engaging in this online activity. Social media activities such as following people and liking other users' pictures ranked second, with 40 percent of respondents engaging in each of them.

As of February 2024, nearly half – ** percent – of internet users surveyed in Chile and aged 55 years and over stated that they accessed news on WhatsApp. Among respondents from the 18-24 age group, the share stood at ** percent. The reliance on Facebook as a news source in Chile was also lower among internet users aged 18 to 24.

India recorded about 200 million monthly active users in February 2017. With over 460 million internet users, India ranked second largest in the internet market worldwide. By 2023, it was estimated that this figure would surpass over 666 million internet users. Interestingly, amongst these users, over 390 million people accessed the web over their mobile phones.

The rise of digital India

With a mobile friendly approach to the internet, the use of social media applications was correspondingly high in India. By 2021, studies had found that around 29 percent of the total population would be active social media users. Facebook, YouTube and WhatsApp were ranked among the most popular social networking sites in the country based on usage reach.

Social media transcends socio-economic boundaries

The high penetration of the mobile messaging application came as no surprise considering that the use of the messaging app had been increasing rapidly over the last few years. Although most WhatsApp users came from urban areas, rural areas recorded an increasing share of the app adoption. This adoption spread was also true across income groups. With increasing social media usage, there was also rising issues with the believability of information shared over these platforms, leading to the increase in fake news and cybercrime.

As of the latest reported period, WhatsApp had more than half a billion daily active Status users worldwide, up from 450 million global DAU in the second quarter of 2018. WhatsApp Status is similar to the Stories feature of other social apps such as Snapchat and Instagram, allowing users to share photos, videos and text that disappear after 24 hours. WhatsApp usage in the United States With over 1.5 billion monthly active users, WhatsApp is the most popular mobile messenger app worldwide. As of 2019, the chat app had an estimated 68 million users in the United States, with forecasts projecting an audience size of almost 86 million users in 2023. Despite a sizable app audience, WhatsApp still lags behind competitors Facebook Messenger and Snapchat in terms of U.S. mobile reach and brand awareness. However, according to recent industry data, user engagement with WhatsApp grew 44 percent year-over-year, putting it ahead of other social networks including Facebook, Instagram and Twitter. WhatsApp and Facebook In February 2014, WhatsApp was acquired by Facebook for a then unheard-of figure for such a purchase – 19 billion U.S. dollars. The mobile messenger is one of Facebook’s four billion-user properties, along with the core Facebook platform, Facebook Messenger and Instagram. During the first quarter of 2019, Facebook stated that 2.7 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram or Messenger) each month.

According to the results of surveys conducted from March to August 2019, **** percent of Mexican mobile users between 18 and 24 years old stated to use WhatsApp through this device. Meanwhile, nearly ** percent of respondents aged 50 or older said they sent text messages via this platform.

WhatsApp had an online reach of nearly ********** people in the Netherlands in August 2020. This is an increase when compared to the same period one year before. Dutch audiences were most exposed to WhatsApp on their smartphone. As of 2019, approximately ************ people in the Netherlands used WhatsApp, making it one of the most popular social media platforms of the country. As of 2018, roughly ** percent of Dutch respondents aged ******** years old used WhatsApp Messenger.

Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.

As of February 2024, close to half – ** percent – of internet users surveyed in Brazil and aged 55 years and over said they accessed news on WhatsApp. The same was true for Brazilians aged 45 to 54 years. Among respondents from the 25-34 age group, the share stood at ** percent. The reliance on Facebook as a news source in Brazil was also low among internet users aged 25 to 34.

As of February 2025, two billion users were accessing the WhatsApp messenger on a monthly basis. The app’s reach in usage penetration is particularly strong in markets outside the United States, and it is one of the most popular mobile social apps worldwide. WeChat amassed over 1.38 billion users, and Facebook Messenger amassed around 947 million users worldwide. Instant messaging is a type of online chat which offers real-time text transmission via internet. Since the appearance of the smartphone and the subsequent explosion of mobile apps, low-cost or free chat and social messaging apps have proven themselves as a cheap alternative to operator-based text messaging via SMS. Many messenger apps offer features such as group chats, the exchange of graphics, video and even audio messages as well as stickers or emoticons.

As of February 2024, a little less than half (46 percent) of internet users aged 55 years and over surveyed in Peru said they accessed news content through WhatsApp. Among respondents from the 18-24 age group, the share stood at 21 percent. That same year, the websites of El Comercio and of RPP - or Radio Programas del Perú, a radio station founded in 1963 – were the top online news brand in Peru.

The number of WhatsApp users in Africa was forecast to continuously increase between 2024 and 2029 by in total 43.8 million users (+47.79 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 135.44 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Asia and the Americas.

WhatsApp had an online reach of more than 73 percent in the Netherlands in July 2022. This represents a decrease from the previous year, when the total reach of mobile messaging WhatsApp was 75.2 percent. The majority of users in the Netherlands accesses WhatsApp via smartphones.

During an April 2024 survey among WhatsApp users in Brazil who hired services through the mobile app, ** percent of respondents reported having done it more than 12 months before the survey period. The remaining ** percent said they hired a service through WhatsApp during the 12 months preceding data collection. As of the third quarter of 2023, over 93 percent of internet users in Brazil used WhatsApp at least monthly.