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The US Census Bureau's world population clock estimated that the global population as of September 2022 was 7,922,312,800 people and was expected to reach 8 billion by mid-November of 2022. This total far exceeds the 2015 world population of 7.2 billion. The world's population continues to increase by roughly 140 people per minute, with births outweighing deaths in most countries.

Overall, however, the rate of population growth has been slowing for several decades. This slowdown is expected to continue until the rate of population growth reaches zero (an equal number of births and deaths) around 2080-2100, at a population of approximately 10.4 billion people. After this time, the population growth rate is expected to turn negative, resulting in global population decline.

Countries with more than 1 billion people China is currently the most populous country in the world, with a population estimated at more than 1.42 billion as of September 2022. Only one other country in the world boasts a population of more than 1 billion people: India, whose population is estimated to be 1.41 billion people—and rising.

The current US Census Bureau world population estimate in June 2019 shows that the current global population is 7,577,130,400 people on earth, which far exceeds the world population of 7.2 billion from 2015. Our own estimate based on UN data shows the world's population surpassing 7.7 billion.

China is the most populous country in the world with a population exceeding 1.4 billion. It is one of just two countries with a population of more than 1 billion, with India being the second. As of 2018, India has a population of over 1.355 billion people, and its population growth is expected to continue through at least 2050. By the year 2030, the country of India is expected to become the most populous country in the world. This is because India’s population will grow, while China is projected to see a loss in population.

The next 11 countries that are the most populous in the world each have populations exceeding 100 million. These include the United States, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia, Mexico, Japan, Ethiopia, and the Philippines. Of these nations, all are expected to continue to grow except Russia and Japan, which will see their populations drop by 2030 before falling again significantly by 2050.

Many other nations have populations of at least one million, while there are also countries that have just thousands. The smallest population in the world can be found in Vatican City, where only 801 people reside.

In 2018, the world’s population growth rate was 1.12%. Every five years since the 1970s, the population growth rate has continued to fall. The world’s population is expected to continue to grow larger but at a much slower pace. By 2030, the population will exceed 8 billion. In 2040, this number will grow to more than 9 billion. In 2055, the number will rise to over 10 billion, and another billion people won’t be added until near the end of the century. The current annual population growth estimates from the United Nations are in the millions - estimating that over 80 million new lives are added each year.

This population growth will be significantly impacted by nine specific countries which are situated to contribute to the population growth more quickly than other nations. These nations include the Democratic Republic of the Congo, Ethiopia, India, Indonesia, Nigeria, Pakistan, Uganda, the United Republic of Tanzania, and the United States of America. Particularly of interest, India is on track to overtake China's position as the most populous country by the year 2030. Additionally, multiple nations within Africa are expected to double their populations before fertility rates begin to slow entirely.

Global life expectancy has also improved in recent years, increasing the overall population life expectancy at birth to just over 70 years of age. The projected global life expectancy is only expected to continue to improve - reaching nearly 77 years of age by the year 2050. Significant factors impacting the data on life expectancy include the projections of the ability to reduce AIDS/HIV impact, as well as reducing the rates of infectious and non-communicable diseases.

Population aging has a massive impact on the ability of the population to maintain what is called a support ratio. One key finding from 2017 is that the majority of the world is going to face considerable growth in the 60 plus age bracket. This will put enormous strain on the younger age groups as the elderly population is becoming so vast without the number of births to maintain a healthy support ratio.

Although the number given above seems very precise, it is important to remember that it is just an estimate. It simply isn't possible to be sure exactly how many people there are on the earth at any one time, and there are conflicting estimates of the global population in 2016.

Some, including the UN, believe that a population of 7 billion was reached in October 2011. Others, including the US Census Bureau and World Bank, believe that the total population of the world reached 7 billion in 2012, around March or April.

The world population surpassed eight billion people in 2022, having doubled from its figure less than 50 years previously. Looking forward, it is projected that the world population will reach nine billion in 2038, and 10 billion in 2060, but it will peak around 10.3 billion in the 2080s before it then goes into decline. Regional variations The global population has seen rapid growth since the early 1800s, due to advances in areas such as food production, healthcare, water safety, education, and infrastructure, however, these changes did not occur at a uniform time or pace across the world. Broadly speaking, the first regions to undergo their demographic transitions were Europe, North America, and Oceania, followed by Latin America and Asia (although Asia's development saw the greatest variation due to its size), while Africa was the last continent to undergo this transformation. Because of these differences, many so-called "advanced" countries are now experiencing population decline, particularly in Europe and East Asia, while the fastest population growth rates are found in Sub-Saharan Africa. In fact, the roughly two billion difference in population between now and the 2080s' peak will be found in Sub-Saharan Africa, which will rise from 1.2 billion to 3.2 billion in this time (although populations in other continents will also fluctuate). Changing projections The United Nations releases their World Population Prospects report every 1-2 years, and this is widely considered the foremost demographic dataset in the world. However, recent years have seen a notable decline in projections when the global population will peak, and at what number. Previous reports in the 2010s had suggested a peak of over 11 billion people, and that population growth would continue into the 2100s, however a sooner and shorter peak is now projected. Reasons for this include a more rapid population decline in East Asia and Europe, particularly China, as well as a prolonged development arc in Sub-Saharan Africa.

The analysis of the world's population is a complex and multifaceted endeavor, encompassing a wide range of demographic, economic, social, and environmental factors. Understanding these trends and dynamics is crucial for policymakers, researchers, and organizations to make informed decisions and plan for the future. This article delves into a comprehensive analysis of the world's population, examining its growth patterns, demographic shifts, challenges, and opportunities.

Population Growth. The world's population has experienced remarkable growth over the past century. In 1927, the global population reached its first billion, and since then, it has surged exponentially. As of the latest available data in 2021, the world's population stands at approximately 7.8 billion. Projections indicate that this figure will continue to rise, with estimates suggesting a population of over 9 billion by 2050.

Factors Driving Population Growth. 1. Fertility Rates: High birth rates, particularly in developing countries, have been a significant driver of population growth. Access to healthcare, education, and family planning services plays a crucial role in reducing fertility rates. 2. Increased Life Expectancy: Improvements in healthcare, nutrition, and sanitation have led to longer life expectancy worldwide. This has contributed to population growth, as people are living longer and healthier lives. 3. Demographic Shifts: Demographic shifts are shaping our world in significant ways. In developed countries, an aging population with a higher median age is reshaping healthcare systems, retirement policies, and workforce dynamics. Simultaneously, urbanization is accelerating, with over half of the global population now living in cities, presenting challenges and opportunities for infrastructure, resource management, and social development.

Challenges. 1. Overpopulation: Rapid population growth in certain regions can strain resources, leading to issues such as food scarcity, water shortages, and overcrowding. 2. Aging Workforce: As the global population ages, there may be a shortage of skilled workers, affecting economic productivity and social support systems. 3. Environmental Impact: Population growth is closely linked to increased resource consumption and environmental degradation. Sustainable development and conservation efforts are essential to mitigate these effects.

Opportunities. 1. Demographic Dividend: Countries with youthful populations can benefit from a demographic dividend, where a large working-age population can drive economic growth and innovation. 2. Cultural Diversity: A diverse global population can lead to cultural exchange, creativity, and a richer societal tapestry. 3. Innovation and Technology: Addressing the challenges posed by population growth can drive innovation in areas such as healthcare, agriculture, and energy production.

Analysing the world's population is a complex task that involves understanding its growth patterns, demographic shifts, challenges, and opportunities. As the global population continues to rise, it is essential to address the associated challenges while harnessing the potential benefits of a diverse and dynamic world population. Policymakers, researchers, and organizations must work collaboratively to create sustainable solutions that ensure a prosperous future for all.

Context

In demographics, the world population is the total number of humans currently living, and was estimated to have reached 7,800,000,000 people as of March 2020. It took over 2 million years of human history for the world's population to reach 1 billion, and only 200 years more to reach 7 billion. The world population has experienced continuous growth following the Great Famine of 1315–1317 and the end of the Black Death in 1350, when it was near 370 million. The highest global population growth rates, with increases of over 1.8% per year, occurred between 1955 and 1975 – peaking to 2.1% between 1965 and 1970.[7] The growth rate declined to 1.2% between 2010 and 2015 and is projected to decline further in the course of the 21st century. However, the global population is still increasing[8] and is projected to reach about 10 billion in 2050 and more than 11 billion in 2100.

Content

Annual population growth rate for year t is the exponential rate of growth of midyear population from year t-1 to t, expressed as a percentage . Population is based on the de facto definition of population, which counts all residents regardless of legal status or citizenship. Annual population growth rate. Population is based on the de facto definition of population, which counts all residents regardless of legal status or citizenship.

Statistical Concept and Methodology

Total population growth rates are calculated on the assumption that rate of growth is constant between two points in time. The growth rate is computed using the exponential growth formula: r = ln(pn/p0)/n, where r is the exponential rate of growth, ln() is the natural logarithm, pn is the end period population, p0 is the beginning period population, and n is the number of years in between. Note that this is not the geometric growth rate used to compute compound growth over discrete periods. For information on total population from which the growth rates are calculated, see total population (SP.POP.TOTL).

Acknowledgements

Derived from total population. Population source: ( 1 ) United Nations Population Division. World Population Prospects: 2019 Revision, ( 2 ) Census reports and other statistical publications from national statistical offices, ( 3 ) Eurostat: Demographic Statistics, ( 4 ) United Nations Statistical Division. Population and Vital Statistics Reprot ( various years ), ( 5 ) U.S. Census Bureau: International Database, and ( 6 ) Secretariat of the Pacific Community: Statistics and Demography Programme.

Population in the world is currently (2020) growing at a rate of around 1.05% per year (down from 1.08% in 2019, 1.10% in 2018, and 1.12% in 2017). The current average population increase is estimated at 81 million people per year. Annual growth rate reached its peak in the late 1960s, when it was at around 2%.

The increased world population is among the fierce problems the world is facing right now and it will get uncontrolled in the coming future if proper steps for its betterment were not taken immediately. This world has observed the fastest growth during the 20th century. In the 1950s world population was 2.7 billion, By the end of this year it will cross 8 billion. This dataset is uploaded with the assumption to use your Data Science, Machine learning, and Predictive analytics skills and answer the following questions. 1. Which countries have the highest growth rate. 2. What are the densely populated countries in the world. 3. Keeping in view all the variables in mind which countries should take serious steps to control their population.

Dominican Republic DO: Population in Urban Agglomerations of More Than 1 Million data was reported at 3,094,465.000 Person in 2017. This records an increase from the previous number of 3,018,681.000 Person for 2016. Dominican Republic DO: Population in Urban Agglomerations of More Than 1 Million data is updated yearly, averaging 1,483,522.000 Person from Dec 1960 (Median) to 2017, with 58 observations. The data reached an all-time high of 3,094,465.000 Person in 2017 and a record low of 367,328.000 Person in 1960. Dominican Republic DO: Population in Urban Agglomerations of More Than 1 Million data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Dominican Republic – Table DO.World Bank.WDI: Population and Urbanization Statistics. Population in urban agglomerations of more than one million is the country's population living in metropolitan areas that in 2018 had a population of more than one million people.; ; United Nations, World Urbanization Prospects.; ;

Dominican Republic DO: Population in Urban Agglomerations of More Than 1 Million: as % of Total Population data was reported at 28.759 % in 2017. This records an increase from the previous number of 28.360 % for 2016. Dominican Republic DO: Population in Urban Agglomerations of More Than 1 Million: as % of Total Population data is updated yearly, averaging 21.404 % from Dec 1960 (Median) to 2017, with 58 observations. The data reached an all-time high of 28.759 % in 2017 and a record low of 11.151 % in 1960. Dominican Republic DO: Population in Urban Agglomerations of More Than 1 Million: as % of Total Population data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Dominican Republic – Table DO.World Bank: Population and Urbanization Statistics. Population in urban agglomerations of more than one million is the percentage of a country's population living in metropolitan areas that in 2000 had a population of more than one million people.; ; United Nations, World Urbanization Prospects.; Weighted Average;

Unadjusted decennial census data from 1950-2000 and projected figures from 2010-2040: summary table of New York City population numbers and percentage share by Borough, including school-age (5 to 17), 65 and Over, and total population.

The World Values Survey (WVS) is an international research program devoted to the scientific and academic study of social, political, economic, religious and cultural values of people in the world. The project’s goal is to assess which impact values stability or change over time has on the social, political and economic development of countries and societies. The project grew out of the European Values Study and was started in 1981 by its Founder and first President (1981-2013) Professor Ronald Inglehart from the University of Michigan (USA) and his team, and since then has been operating in more than 120 world societies. The main research instrument of the project is a representative comparative social survey which is conducted globally every 5 years. Extensive geographical and thematic scope, free availability of survey data and project findings for broad public turned the WVS into one of the most authoritative and widely-used cross-national surveys in the social sciences. At the moment, WVS is the largest non-commercial cross-national empirical time-series investigation of human beliefs and values ever executed. World Values Survey Interview Mode of collection: mixed mode Face-to-face interview: CAPI (Computer Assisted Personal Interview) Face-to-face interview: PAPI (Paper and Pencil Interview) Telephone interview: CATI (Computer Assisted Telephone Interview) Self-administered questionnaire: CAWI (Computer-Assisted Web Interview) Self-administered questionnaire: Paper In all countries, fieldwork was conducted on the basis of detailed and uniform instructions prepared by the WVS scientific advisory committee and WVSA secretariat. The main data collection mode in WVS 2017-2021 is face to face (interviewer-administered). Several countries employed mixed-mode approach to data collection: USA (CAWI; CATI); Australia and Japan (CAWI; postal survey); Hong Kong SAR (PAPI; CAWI); Malaysia (CAWI; PAPI). The WVS Master Questionnaire was provided in English and each national survey team had to ensure that the questionnaire was translated into all the languages spoken by 15% or more of the population in the country. A central team monitored the translation process. The target population is defined as: individuals aged 18 (16/17 is acceptable in the countries with such voting age) or older (with no upper age limit), regardless of their nationality, citizenship or language, that have been residing in the [country/ territory] within private households for the past 6 months prior to the date of beginning of fieldwork (or in the date of the first visit to the household, in case of random-route selection). The sampling procedures differ from country to country; probability sample: Multistage Sample, Probability Sample, Simple Random Sample Representative single stage or multi-stage sampling of the adult population of the country 18 (16) years old and older was used for the WVS 2017-2021. Sample size was set as effective sample size: 1200 for countries with population over 2 million, 1000 for countries with population less than 2 million. Countries with great population size and diversity (e.g. India, China, USA, Russia, Brazil etc.) are requirred to reach an effective sample of N=1500 or larger. Only 2 countries (Argentina, Chile) deviated from the guidelines and planned with an effective sample size below the set threshold. Sample design and other relevant information about sampling were reviewed by the WVS Scientific Advisory Committee and approved prior to contracting of fieldwork agency or starting of data collection. The sampling was documented using the Survey Design Form delivered by the national teams which included the description of the sampling frame and each sampling stage as well as the calculation of the planned gross and net sample size to achieve the required effective sample. Additionally, it included the analytical description of the inclusion probabilities of the sampling design that are used to calculate design weights.

Contains data from the World Bank's data portal. There is also a consolidated country dataset on HDX. Climate change is expected to hit developing countries the hardest. Its effects—higher temperatures, changes in precipitation patterns, rising sea levels, and more frequent weather-related disasters—pose risks for agriculture, food, and water supplies. At stake are recent gains in the fight against poverty, hunger and disease, and the lives and livelihoods of billions of people in developing countries. Addressing climate change requires unprecedented global cooperation across borders. The World Bank Group is helping support developing countries and contributing to a global solution, while tailoring our approach to the differing needs of developing country partners. Data here cover climate systems, exposure to climate impacts, resilience, greenhouse gas emissions, and energy use. Other indicators relevant to climate change are found under other data pages, particularly Environment, Agriculture & Rural Development, Energy & Mining, Health, Infrastructure, Poverty, and Urban Development. Indicators: Access to electricity, Agricultural irrigated land, Agricultural land, Agriculture, Annual freshwater withdrawals, Arable land, Average precipitation in depth, CO2 emissions, CO2 emissions from gaseous fuel consumption, CO2 emissions from liquid fuel consumption, CO2 emissions from solid fuel consumption, CO2 intensity, CPIA public sector management and institutions cluster average, Cereal yield, Community health workers, Disaster risk reduction progress score, Droughts, Ease of doing business index, Electric power consumption, Electricity production from coal sources, Electricity production from hydroelectric sources, Electricity production from natural gas sources, Electricity production from nuclear sources, Electricity production from oil sources, Electricity production from renewable sources, Energy use, Foreign direct investment, Forest area, GHG net emissions/removals by LUCF, HFC gas emissions, Land area where elevation is below 5 meters, Marine protected areas, Methane emissions, Mortality rate, Nitrous oxide emissions, Other greenhouse gas emissions, PFC gas emissions, Population, Population growth, Population in urban agglomerations of more than 1 million, Population living in areas where elevation is below 5 meters, Poverty headcount ratio at $1.90 a day, Prevalence of underweight, Primary completion rate, Renewable electricity output, Renewable energy consumption, Rural land area where elevation is below 5 meters, Rural population living in areas where elevation is below 5 meters, SF6 gas emissions, School enrollment, Terrestrial and marine protected areas, Terrestrial protected areas, Total greenhouse gas emissions, Urban land area where elevation is below 5 meters, Urban population, Urban population growth, Urban population living in areas where elevation is below 5 meters

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

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In the intricate tapestry of global challenges, the quest for improved crop yields stands as a linchpin, a silent yet crucial protagonist in the narrative of human survival and environmental stewardship. Amidst the cacophony of pressing issues, from climate change to socioeconomic disparities, the imperative to enhance crop yields emerges as a beacon of hope, offering a pathway towards feeding an ever-expanding populace while mitigating the environmental toll of agricultural practices.

The nexus between crop yields, population growth, and environmental sustainability is not merely a matter of agricultural optimization; it is a fundamental tenet of our collective future. As the global population burgeons, surpassing the 8 billion mark and continuing its upward trajectory, the pressure on agricultural systems intensifies exponentially. In this crucible of burgeoning demands and finite resources, the quest for increased crop yields becomes an existential imperative, a cornerstone upon which the edifice of global food security rests.

At its core, the quest for enhanced crop yields transcends the confines of agrarian science; it embodies a holistic approach towards harmonizing human needs with planetary boundaries. The symbiotic relationship between agricultural productivity and environmental sustainability underscores the urgency of our endeavor. By bolstering crop yields, we not only satiate the appetites of a burgeoning populace but also alleviate the strain on natural ecosystems, curtailing deforestation, soil degradation, and water scarcity.

Moreover, the ramifications of stagnant crop yields reverberate far beyond the confines of agricultural landscapes. In the crucible of poverty and food insecurity, where millions languish on the fringes of subsistence existence, the imperative for enhanced productivity assumes a moral dimension. Elevating crop yields isn't merely a matter of enhancing agricultural efficiency; it is a clarion call for social justice, a means of emancipating the marginalized from the shackles of hunger and deprivation.

In the annals of agricultural innovation, the pursuit of enhanced crop yields has yielded a panoply of transformative solutions, ranging from genetic engineering to precision agriculture. The advent of genetically modified organisms (GMOs), endowed with traits conducive to higher yields and resilience against pests and diseases, has revolutionized agricultural landscapes, propelling productivity to unprecedented heights.

Similarly, the advent of precision agriculture, underpinned by cutting-edge technologies such as satellite imaging, drones, and IoT sensors, has engendered a paradigm shift in farming practices. By harnessing real-time data and analytics, farmers can fine-tune their operations with surgical precision, optimizing resource allocation and maximizing yields while minimizing environmental impacts.

However, amidst the zeal for technological innovation, it is imperative to heed the imperatives of equity and inclusivity. The benefits of enhanced crop yields must accrue equitably, reaching the smallholder farmers who comprise the backbone of global food production. Empowering smallholder farmers with access to innovative technologies, financial resources, and knowledge resources is not merely a matter of altruism; it is an investment in the resilience and sustainability of agricultural systems worldwide.

Furthermore, the pursuit of enhanced crop yields necessitates a paradigm shift in our collective mindset, transcending the ethos of production at all costs towards one of regenerative stewardship. Sustainable intensification, predicated on agroecological principles and holistic land management practices, offers a pathway towards reconciling productivity with environmental resilience.

By harnessing the power of biodiversity, soil health, and ecosystem services, sustainable intensification fosters resilient agricultural systems capable of weathering the storms of climate change while simultaneously nourishing both people and planet. From agroforestry to cover cropping, the arsenal of sustainable intensification strategies embodies the ethos of symbiosis, weaving together the threads of ecological resilience and human prosperity.

In conclusion, the quest for ...

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads.

              The multibillion-dollar social media ad industry

              Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion.

              Pros and cons of GenAI for social media marketing

              According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing,
              maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

In 2024, Google ranked as the most valuable media and entertainment brand worldwide, with a brand value of 683 billion U.S. dollars. Facebook ranked second, valued at around 167 billion dollars. Part of the Tencent Group, WeChat and v.qq.com (Tencent Video) had a brand value of 56 billion and 17.5 billion dollars, respectively.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.