Market basket analysis with Apriori algorithm
The retailer wants to target customers with suggestions on itemset that a customer is most likely to purchase .I was given dataset contains data of a retailer; the transaction data provides data around all the transactions that have happened over a period of time. Retailer will use result to grove in his industry and provide for customer suggestions on itemset, we be able increase customer engagement and improve customer experience and identify customer behavior. I will solve this problem with use Association Rules type of unsupervised learning technique that checks for the dependency of one data item on another data item.
Association Rule is most used when you are planning to build association in different objects in a set. It works when you are planning to find frequent patterns in a transaction database. It can tell you what items do customers frequently buy together and it allows retailer to identify relationships between the items.
Assume there are 100 customers, 10 of them bought Computer Mouth, 9 bought Mat for Mouse and 8 bought both of them. - bought Computer Mouth => bought Mat for Mouse - support = P(Mouth & Mat) = 8/100 = 0.08 - confidence = support/P(Mat for Mouse) = 0.08/0.09 = 0.89 - lift = confidence/P(Computer Mouth) = 0.89/0.10 = 8.9 This just simple example. In practice, a rule needs the support of several hundred transactions, before it can be considered statistically significant, and datasets often contain thousands or millions of transactions.
Number of Attributes: 7
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First, we need to load required libraries. Shortly I describe all libraries.
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Next, we need to upload Assignment-1_Data. xlsx to R to read the dataset.Now we can see our data in R.
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After we will clear our data frame, will remove missing values.
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To apply Association Rule mining, we need to convert dataframe into transaction data to make all items that are bought together in one invoice will be in ...
According to our latest research, the global Artificial Intelligence (AI) Training Dataset market size reached USD 3.15 billion in 2024, reflecting robust industry momentum. The market is expanding at a notable CAGR of 20.8% and is forecasted to attain USD 20.92 billion by 2033. This impressive growth is primarily attributed to the surging demand for high-quality, annotated datasets to fuel machine learning and deep learning models across diverse industry verticals. The proliferation of AI-driven applications, coupled with rapid advancements in data labeling technologies, is further accelerating the adoption and expansion of the AI training dataset market globally.
One of the most significant growth factors propelling the AI training dataset market is the exponential rise in data-driven AI applications across industries such as healthcare, automotive, retail, and finance. As organizations increasingly rely on AI-powered solutions for automation, predictive analytics, and personalized customer experiences, the need for large, diverse, and accurately labeled datasets has become critical. Enhanced data annotation techniques, including manual, semi-automated, and fully automated methods, are enabling organizations to generate high-quality datasets at scale, which is essential for training sophisticated AI models. The integration of AI in edge devices, smart sensors, and IoT platforms is further amplifying the demand for specialized datasets tailored for unique use cases, thereby fueling market growth.
Another key driver is the ongoing innovation in machine learning and deep learning algorithms, which require vast and varied training data to achieve optimal performance. The increasing complexity of AI models, especially in areas such as computer vision, natural language processing, and autonomous systems, necessitates the availability of comprehensive datasets that accurately represent real-world scenarios. Companies are investing heavily in data collection, annotation, and curation services to ensure their AI solutions can generalize effectively and deliver reliable outcomes. Additionally, the rise of synthetic data generation and data augmentation techniques is helping address challenges related to data scarcity, privacy, and bias, further supporting the expansion of the AI training dataset market.
The market is also benefiting from the growing emphasis on ethical AI and regulatory compliance, particularly in data-sensitive sectors like healthcare, finance, and government. Organizations are prioritizing the use of high-quality, unbiased, and diverse datasets to mitigate algorithmic bias and ensure transparency in AI decision-making processes. This focus on responsible AI development is driving demand for curated datasets that adhere to strict quality and privacy standards. Moreover, the emergence of data marketplaces and collaborative data-sharing initiatives is making it easier for organizations to access and exchange valuable training data, fostering innovation and accelerating AI adoption across multiple domains.
From a regional perspective, North America currently dominates the AI training dataset market, accounting for the largest revenue share in 2024, driven by significant investments in AI research, a mature technology ecosystem, and the presence of leading AI companies and data annotation service providers. Europe and Asia Pacific are also witnessing rapid growth, with increasing government support for AI initiatives, expanding digital infrastructure, and a rising number of AI startups. While North America sets the pace in terms of technological innovation, Asia Pacific is expected to exhibit the highest CAGR during the forecast period, fueled by the digital transformation of emerging economies and the proliferation of AI applications across various industry sectors.
The AI training dataset market is segmented by data type into Text, Image/Video, Audio, and Others, each playing a crucial role in powering different AI applications. Text da
According to our latest research, the global graph database market size in 2024 stands at USD 2.92 billion, with a robust compound annual growth rate (CAGR) of 21.6% projected from 2025 to 2033. By the end of 2033, the market is expected to reach approximately USD 21.1 billion. The rapid expansion of this market is primarily driven by the rising need for advanced data analytics, real-time big data processing, and the growing adoption of artificial intelligence and machine learning across various industry verticals. As organizations continue to seek innovative solutions to manage complex and interconnected data, the demand for graph database technologies is accelerating at an unprecedented pace.
One of the most significant growth factors for the graph database market is the exponential increase in data complexity and volume. Traditional relational databases often struggle to efficiently handle highly connected data, which is becoming more prevalent in modern business environments. Graph databases excel at managing relationships between data points, making them ideal for applications such as fraud detection, social network analysis, and recommendation engines. The ability to visualize and query data relationships in real-time provides organizations with actionable insights, enabling faster and more informed decision-making. This capability is particularly valuable in sectors like BFSI, healthcare, and e-commerce, where understanding intricate data connections can lead to substantial competitive advantages.
Another key driver fueling market growth is the widespread digital transformation initiatives undertaken by enterprises worldwide. As businesses increasingly migrate to cloud-based infrastructures and adopt advanced analytics tools, the need for scalable and flexible database solutions becomes paramount. Graph databases offer seamless integration with cloud platforms, supporting both on-premises and cloud deployment models. This flexibility allows organizations to efficiently manage growing data workloads while ensuring security and compliance. Additionally, the proliferation of IoT devices and the surge in unstructured data generation further amplify the demand for graph database solutions, as they are uniquely equipped to handle dynamic and heterogeneous data sources.
The integration of artificial intelligence and machine learning with graph databases is also a pivotal growth factor. AI-driven analytics require robust data models capable of uncovering hidden patterns and relationships within vast datasets. Graph databases provide the foundational infrastructure for such applications, enabling advanced features like predictive analytics, anomaly detection, and personalized recommendations. As more organizations invest in AI-powered solutions to enhance customer experiences and operational efficiency, the adoption of graph database technologies is expected to surge. Furthermore, continuous advancements in graph processing algorithms and the emergence of open-source graph database platforms are lowering entry barriers, fostering innovation, and expanding the market’s reach.
From a regional perspective, North America currently dominates the graph database market, owing to the early adoption of advanced technologies and the presence of major industry players. However, the Asia Pacific region is anticipated to witness the highest growth rate over the forecast period, driven by rapid digitalization, increasing investments in IT infrastructure, and the rising demand for data-driven decision-making across emerging economies. Europe also holds a significant share, supported by stringent data privacy regulations and the growing emphasis on innovation across sectors such as finance, healthcare, and manufacturing. As organizations across all regions recognize the value of graph databases in unlocking business insights, the global market is poised for sustained growth.
The graph database market is broadly segmented by component into s
The Reddit Subreddit Dataset by Dataplex offers a comprehensive and detailed view of Reddit’s vast ecosystem, now enhanced with appended AI-generated columns that provide additional insights and categorization. This dataset includes data from over 2.1 million subreddits, making it an invaluable resource for a wide range of analytical applications, from social media analysis to market research.
Dataset Overview:
This dataset includes detailed information on subreddit activities, user interactions, post frequency, comment data, and more. The inclusion of AI-generated columns adds an extra layer of analysis, offering sentiment analysis, topic categorization, and predictive insights that help users better understand the dynamics of each subreddit.
2.1 Million Subreddits with Enhanced AI Insights: The dataset covers over 2.1 million subreddits and now includes AI-enhanced columns that provide: - Sentiment Analysis: AI-driven sentiment scores for posts and comments, allowing users to gauge community mood and reactions. - Topic Categorization: Automated categorization of subreddit content into relevant topics, making it easier to filter and analyze specific types of discussions. - Predictive Insights: AI models that predict trends, content virality, and user engagement, helping users anticipate future developments within subreddits.
Sourced Directly from Reddit:
All data in this dataset is sourced directly from Reddit, ensuring accuracy and authenticity. The dataset is updated regularly, reflecting the latest trends and user interactions on the platform. This ensures that users have access to the most current and relevant data for their analyses.
Key Features:
Use Cases:
Data Quality and Reliability:
The Reddit Subreddit Dataset emphasizes data quality and reliability. Each record is carefully compiled from Reddit’s vast database, ensuring that the information is both accurate and up-to-date. The AI-generated columns further enhance the dataset's value, providing automated insights that help users quickly identify key trends and sentiments.
Integration and Usability:
The dataset is provided in a format that is compatible with most data analysis tools and platforms, making it easy to integrate into existing workflows. Users can quickly import, analyze, and utilize the data for various applications, from market research to academic studies.
User-Friendly Structure and Metadata:
The data is organized for easy navigation and analysis, with metadata files included to help users identify relevant subreddits and data points. The AI-enhanced columns are clearly labeled and structured, allowing users to efficiently incorporate these insights into their analyses.
Ideal For:
This dataset is an essential resource for anyone looking to understand the intricacies of Reddit's vast ecosystem, offering the data and AI-enhanced insights needed to drive informed decisions and strategies across various fields. Whether you’re tracking emerging trends, analyzing user behavior, or conducting acade...
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This dataset was created to simulate a market basket dataset, providing insights into customer purchasing behavior and store operations. The dataset facilitates market basket analysis, customer segmentation, and other retail analytics tasks. Here's more information about the context and inspiration behind this dataset:
Context:
Retail businesses, from supermarkets to convenience stores, are constantly seeking ways to better understand their customers and improve their operations. Market basket analysis, a technique used in retail analytics, explores customer purchase patterns to uncover associations between products, identify trends, and optimize pricing and promotions. Customer segmentation allows businesses to tailor their offerings to specific groups, enhancing the customer experience.
Inspiration:
The inspiration for this dataset comes from the need for accessible and customizable market basket datasets. While real-world retail data is sensitive and often restricted, synthetic datasets offer a safe and versatile alternative. Researchers, data scientists, and analysts can use this dataset to develop and test algorithms, models, and analytical tools.
Dataset Information:
The columns provide information about the transactions, customers, products, and purchasing behavior, making the dataset suitable for various analyses, including market basket analysis and customer segmentation. Here's a brief explanation of each column in the Dataset:
Use Cases:
Note: This dataset is entirely synthetic and was generated using the Python Faker library, which means it doesn't contain real customer data. It's designed for educational and research purposes.
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In-Memory Database Market size was valued at USD 9.84 Billion in 2024 and is projected to reach USD 35.52 Billion by 2031, growing at a CAGR of 19.20% during the forecast period 2024-2031.
Global In-Memory Database Market Drivers
Demand for Real-Time Analytics: Companies are depending more and more on real-time data to make prompt, well-informed choices. Because they speed up data processing, in-memory databases are crucial for real-time analytics applications. Growth of Big Data and IoT: Large volumes of data are generated by the spread of big data and the Internet of Things (IoT), which must be quickly processed and analyzed. Large data volumes can be handled by in-memory databases more effectively than by conventional disk-based databases. Both Scalability and Performance Requirements: Databases that can scale to accommodate growing data loads without sacrificing performance are essential for growing enterprises. Growing businesses can benefit from the great scalability and performance of in-memory databases. Developments in Memory Technologies: As memory technologies like RAM and flash memory continue to progress, in-memory databases are becoming more widely available and reasonably priced for a greater variety of uses. Quicker Decision-Making Is Required: Businesses must act fast in the current competitive environment in order to stay ahead. Decision-making processes can go more quickly because to in-memory databases' faster data access and processing speeds. Demand for Real-Time Personalization: To improve consumer experiences, real-time personalization is becoming more and more necessary as e-commerce and online services expand in popularity. Large volumes of client data may be instantly analyzed by in-memory databases, allowing them to provide tailored content and recommendations.
The Local Food Marketing Practices Survey (LFMPS) is a dataset created by the U.S. Department of Agriculture's National Agricultural Statistics Service (NASS) to track marketing practices of farms selling locally or regionally produced agricultural food products. First conducted in 2015 and updated in 2020 as part of the Census of Agriculture, it provides benchmark data on direct-to-consumer and direct-to-intermediate-market sales, including revenue, channels (e.g., farmers' markets, CSAs, on-farm sales), and operational characteristics. Key features include exclusion of farms not engaged in local sales, detailed breakdowns of sales by state (e.g., California accounted for the largest share of direct sales in 2020), and insights into trends like the dominance of direct-to-consumer marketing (77% of operations in 2020). The dataset supports policy development, academic research, and industry analysis by quantifying the economic impact of local food systems. For example, in 2020, 147,307 operations generated $9.0 billion through direct marketing. Unique aspects include its focus on branded regional products and granular data on sales distribution (e.g., direct-to-consumer sales constituted 33% of total direct sales despite being the most common channel). Data is accessible via the NASS Quick Stats database.
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This Stock Market Dataset is designed for predictive analysis and machine learning applications in financial markets. It includes 13647 records of simulated stock trading data with features commonly used in stock price forecasting.
🔹 Key Features Date – Trading day timestamps (business days only) Open, High, Low, Close – Simulated stock prices Volume – Trading volume per day RSI (Relative Strength Index) – Measures market momentum MACD (Moving Average Convergence Divergence) – Trend-following momentum indicator Sentiment Score – Simulated market sentiment from financial news & social media Target – Binary label (1: Price goes up, 0: Price goes down) for next-day prediction This dataset is useful for training hybrid deep learning models such as LSTM, CNN, and Attention-based networks for stock market forecasting. It enables financial analysts, traders, and AI researchers to experiment with market trends, technical analysis, and sentiment-based predictions.
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The Database Market is Segmented by Database Type (Relational (RDBMS), Nosql, and More), Deployment (Cloud, On-Premsies), Service Model (Database-As-A-Service (DBaaS), License and Maintenance Software), Enterprise (SMEs, Large Enterprises), Workload Type (Transactional (OLTP), Analytical (OLAP), and More), End-User Vertical (BFSI, Retail, and More), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).
Techsalerator’s News Event Data in Asia offers a detailed and expansive dataset designed to provide businesses, analysts, journalists, and researchers with comprehensive insights into significant news events across the Asian continent. This dataset captures and categorizes major events reported from a diverse range of news sources, including press releases, industry news sites, blogs, and PR platforms, offering valuable perspectives on regional developments, economic shifts, political changes, and cultural occurrences.
Key Features of the Dataset: Extensive Coverage:
The dataset aggregates news events from a wide range of sources such as company press releases, industry-specific news outlets, blogs, PR sites, and traditional media. This broad coverage ensures a diverse array of information from multiple reporting channels. Categorization of Events:
News events are categorized into various types including business and economic updates, political developments, technological advancements, legal and regulatory changes, and cultural events. This categorization helps users quickly find and analyze information relevant to their interests or sectors. Real-Time Updates:
The dataset is updated regularly to include the most current events, ensuring users have access to the latest news and can stay informed about recent developments as they happen. Geographic Segmentation:
Events are tagged with their respective countries and regions within Asia. This geographic segmentation allows users to filter and analyze news events based on specific locations, facilitating targeted research and analysis. Event Details:
Each event entry includes comprehensive details such as the date of occurrence, source of the news, a description of the event, and relevant keywords. This thorough detailing helps users understand the context and significance of each event. Historical Data:
The dataset includes historical news event data, enabling users to track trends and perform comparative analysis over time. This feature supports longitudinal studies and provides insights into the evolution of news events. Advanced Search and Filter Options:
Users can search and filter news events based on criteria such as date range, event type, location, and keywords. This functionality allows for precise and efficient retrieval of relevant information. Asian Countries and Territories Covered: Central Asia: Kazakhstan Kyrgyzstan Tajikistan Turkmenistan Uzbekistan East Asia: China Hong Kong (Special Administrative Region of China) Japan Mongolia North Korea South Korea Taiwan South Asia: Afghanistan Bangladesh Bhutan India Maldives Nepal Pakistan Sri Lanka Southeast Asia: Brunei Cambodia East Timor (Timor-Leste) Indonesia Laos Malaysia Myanmar (Burma) Philippines Singapore Thailand Vietnam Western Asia (Middle East): Armenia Azerbaijan Bahrain Cyprus Georgia Iraq Israel Jordan Kuwait Lebanon Oman Palestine Qatar Saudi Arabia Syria Turkey (partly in Europe, but often included in Asia contextually) United Arab Emirates Yemen Benefits of the Dataset: Strategic Insights: Businesses and analysts can use the dataset to gain insights into significant regional developments, economic conditions, and political changes, aiding in strategic decision-making and market analysis. Market and Industry Trends: The dataset provides valuable information on industry-specific trends and events, helping users understand market dynamics and identify emerging opportunities. Media and PR Monitoring: Journalists and PR professionals can track relevant news across Asia, enabling them to monitor media coverage, identify emerging stories, and manage public relations efforts effectively. Academic and Research Use: Researchers can utilize the dataset for longitudinal studies, trend analysis, and academic research on various topics related to Asian news and events. Techsalerator’s News Event Data in Asia is a crucial resource for accessing and analyzing significant news events across the continent. By offering detailed, categorized, and up-to-date information, it supports effective decision-making, research, and media monitoring across diverse sectors.
According to our latest research, the global Edge Database market size reached USD 1.72 billion in 2024, reflecting robust adoption across diverse industries. The market is expected to expand at a CAGR of 21.3% from 2025 to 2033, culminating in a projected value of USD 11.12 billion by 2033. This remarkable growth is driven by the escalating demand for real-time data processing, proliferation of Internet of Things (IoT) devices, and the increasing need for low-latency applications at the edge of networks. As per our research, the market’s momentum is underpinned by advancements in edge computing infrastructure and the strategic shift of enterprises towards decentralized data architectures.
One of the most significant growth factors for the Edge Database market is the exponential increase in IoT deployments across industries such as manufacturing, healthcare, and smart cities. As organizations integrate billions of connected devices, the volume and velocity of data generated at the network edge are surging. Edge databases play a crucial role by enabling real-time analytics and decision-making capabilities close to data sources, thus reducing latency and bandwidth consumption. This shift is particularly important for mission-critical applications where split-second decisions are necessary, such as predictive maintenance in manufacturing or patient monitoring in healthcare. The need for instant insights and localized data processing is propelling the adoption of edge databases at an unprecedented rate.
Another pivotal driver is the evolution of edge computing architectures, which are increasingly being integrated with artificial intelligence and machine learning capabilities. Enterprises are seeking to harness the power of AI at the edge to unlock new business value, optimize operations, and deliver enhanced customer experiences. Edge databases facilitate this transformation by supporting distributed data storage and enabling seamless data synchronization between edge nodes and centralized cloud systems. Furthermore, the growing emphasis on data privacy and regulatory compliance is prompting organizations to process and store sensitive data locally, further boosting the demand for robust and secure edge database solutions. This trend is expected to intensify as data sovereignty laws become more stringent worldwide.
The proliferation of 5G networks is also acting as a catalyst for the edge database market. With the advent of ultra-low latency and high-bandwidth connectivity, new use cases such as autonomous vehicles, augmented reality, and smart retail are emerging. These applications require instantaneous data processing and decision-making at the edge, which traditional centralized databases cannot provide efficiently. Edge databases are uniquely positioned to address these requirements by enabling real-time data access, high availability, and scalability at the network’s periphery. As 5G rollouts accelerate globally, the adoption of edge database solutions is expected to surge, opening new avenues for innovation and growth across multiple sectors.
From a regional perspective, North America currently leads the edge database market, accounting for the largest revenue share in 2024, followed by Europe and Asia Pacific. The region’s dominance is attributed to the presence of major technology vendors, early adoption of edge computing technologies, and significant investments in IoT and 5G infrastructure. However, Asia Pacific is anticipated to witness the highest growth rate during the forecast period, driven by rapid digital transformation, expanding industrial automation, and government initiatives supporting smart city projects. Meanwhile, Europe is also experiencing steady growth, propelled by strong regulatory frameworks and increasing focus on data privacy. Latin America and the Middle East & Africa are gradually emerging as promising markets, albeit from a smaller base, as enterprises in these regions begin to recognize the benefits of edge databases for digital innovation and operational efficiency.
The All CMS Data Feeds dataset is an expansive resource offering access to 118 unique report feeds, providing in-depth insights into various aspects of the U.S. healthcare system. With over 25.8 billion rows of data meticulously collected since 2007, this dataset is invaluable for healthcare professionals, analysts, researchers, and businesses seeking to understand and analyze healthcare trends, performance metrics, and demographic shifts over time. The dataset is updated monthly, ensuring that users always have access to the most current and relevant data available.
Dataset Overview:
118 Report Feeds: - The dataset includes a wide array of report feeds, each providing unique insights into different dimensions of healthcare. These topics range from Medicare and Medicaid service metrics, patient demographics, provider information, financial data, and much more. The breadth of information ensures that users can find relevant data for nearly any healthcare-related analysis. - As CMS releases new report feeds, they are automatically added to this dataset, keeping it current and expanding its utility for users.
25.8 Billion Rows of Data:
Historical Data Since 2007: - The dataset spans from 2007 to the present, offering a rich historical perspective that is essential for tracking long-term trends and changes in healthcare delivery, policy impacts, and patient outcomes. This historical data is particularly valuable for conducting longitudinal studies and evaluating the effects of various healthcare interventions over time.
Monthly Updates:
Data Sourced from CMS:
Use Cases:
Market Analysis:
Healthcare Research:
Performance Tracking:
Compliance and Regulatory Reporting:
Data Quality and Reliability:
The All CMS Data Feeds dataset is designed with a strong emphasis on data quality and reliability. Each row of data is meticulously cleaned and aligned, ensuring that it is both accurate and consistent. This attention to detail makes the dataset a trusted resource for high-stakes applications, where data quality is critical.
Integration and Usability:
Ease of Integration:
According to our latest research, the global marketing analytics market size in 2024 stands at USD 5.8 billion, demonstrating robust momentum driven by the increasing adoption of data-driven decision-making across industries. The market is projected to register a CAGR of 13.2% from 2025 to 2033, reaching an estimated market size of USD 17.1 billion by 2033. This accelerated growth is primarily attributed to the proliferation of digital channels, the surge in big data, and the imperative for organizations to achieve higher ROI from their marketing investments. The marketing analytics market is evolving rapidly, with advanced analytics tools enabling businesses to gain actionable insights, optimize campaigns, and enhance customer engagement across diverse sectors.
One of the most significant growth factors for the marketing analytics market is the exponential increase in data generation from multiple digital touchpoints. The rise of omnichannel marketing strategies has resulted in vast and complex datasets, encompassing customer interactions from social media, websites, mobile applications, and email campaigns. Businesses are increasingly leveraging marketing analytics solutions to aggregate, process, and analyze this data in real time, gaining deeper insights into customer behavior, preferences, and purchase patterns. The ability to transform raw data into actionable intelligence is empowering marketers to personalize campaigns, improve targeting accuracy, and maximize conversion rates, thereby fueling the demand for sophisticated analytics platforms.
Another critical driver is the growing emphasis on measuring marketing effectiveness and optimizing marketing spend. As organizations face mounting pressure to justify marketing budgets and demonstrate tangible ROI, marketing analytics tools have become indispensable. These solutions enable marketers to track key performance indicators (KPIs), attribute revenue to specific channels, and identify underperforming campaigns. The integration of artificial intelligence and machine learning into marketing analytics platforms is further enhancing predictive capabilities, allowing businesses to forecast trends, automate campaign adjustments, and refine customer segmentation. This technological evolution is driving widespread adoption across both large enterprises and small and medium businesses.
The surge in regulatory requirements and data privacy concerns is also shaping the marketing analytics market. With the implementation of stringent data protection regulations such as GDPR and CCPA, organizations are compelled to adopt analytics solutions that ensure compliance while maintaining data integrity and security. Modern marketing analytics platforms are incorporating advanced data governance features, encryption, and anonymization techniques, enabling businesses to harness the power of analytics without compromising customer trust. This focus on compliance, coupled with the increasing need for transparency in marketing practices, is accelerating the adoption of analytics tools across regulated industries such as BFSI and healthcare.
Regionally, North America dominates the marketing analytics market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The United States, in particular, is at the forefront due to the presence of major analytics vendors, high digital adoption, and substantial marketing expenditure by enterprises. However, the Asia Pacific region is poised for the fastest growth over the forecast period, driven by rapid digital transformation, expanding e-commerce ecosystems, and increasing investments in marketing technology. Latin America and the Middle East & Africa are also witnessing steady growth as organizations in these regions recognize the strategic value of data-driven marketing.
The marketing analytics market is segmented by component into software and services, each playing a vital role in the overall ecosystem. The software segment dominates th
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Dataset Description
- Customer Demographics: Includes FullName, Gender, Age, CreditScore, and MonthlyIncome. These variables provide a demographic snapshot of the customer base, allowing for segmentation and targeted marketing analysis.
- Geographical Data: Comprising Country, State, and City, this section facilitates location-based analytics, market penetration studies, and regional sales performance.
- Product Information: Details like Category, Product, Cost, and Price enable product trend analysis, profitability assessment, and inventory optimization.
- Transactional Data: Captures the customer journey through SessionStart, CartAdditionTime, OrderConfirmation, OrderConfirmationTime, PaymentMethod, and SessionEnd. This rich temporal data can be used for funnel analysis, conversion rate optimization, and customer behavior modeling.
- Post-Purchase Details: With OrderReturn and ReturnReason, analysts can delve into return rate calculations, post-purchase satisfaction, and quality control.
Types of Analysis
- Descriptive Analytics: Understand basic metrics like average monthly income, most common product categories, and typical credit scores.
- Predictive Analytics: Use machine learning to predict credit risk or the likelihood of a purchase based on demographics and session activity.
- Customer Segmentation: Group customers by demographics or purchasing behavior to tailor marketing strategies.
- Geospatial Analysis: Examine sales distribution across different regions and optimize logistics. Time Series Analysis: Study the seasonality of purchases and session activities over time.
- Funnel Analysis: Evaluate the customer journey from session start to order confirmation and identify drop-off points.
- Cohort Analysis: Track customer cohorts over time to understand retention and repeat purchase patterns.
- Market Basket Analysis: Discover product affinities and develop cross-selling strategies.
Curious about how I created the data? Feel free to click here and take a peek! 😉
📊🔍 Good Luck and Happy Analysing 🔍📊
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According to Cognitive Market Research, the global Artificial Intelligence in Retail market size is USD 4951.2 million in 2023and will expand at a compound annual growth rate (CAGR) of 39.50% from 2023 to 2030.
Enhanced customer personalization to provide viable market output
Demand for online remains higher in Artificial Intelligence in the Retail market.
The machine learning and deep learning category held the highest Artificial Intelligence in Retail market revenue share in 2023.
North American Artificial Intelligence In Retail will continue to lead, whereas the Asia-Pacific Artificial Intelligence In Retail market will experience the most substantial growth until 2030.
Market Dynamics of the Artificial Intelligence in the Retail Market
Key Drivers for Artificial Intelligence in Retail Market
Enhanced Customer Personalization to Provide Viable Market Output
A primary driver of Artificial Intelligence in the Retail market is the pursuit of enhanced customer personalization. A.I. algorithms analyze vast datasets of customer behaviors, preferences, and purchase history to deliver highly personalized shopping experiences. Retailers leverage this insight to offer tailored product recommendations, targeted marketing campaigns, and personalized promotions. The drive for superior customer personalization not only enhances customer satisfaction but also increases engagement and boosts sales. This focus on individualized interactions through A.I. applications is a key driver shaping the dynamic landscape of A.I. in the retail market.
January 2023 - Microsoft and digital start-up AiFi worked together to offer Smart Store Analytics. It is a cloud-based tracking solution that helps merchants with operational and shopper insights for intelligent, cashierless stores.
Source-techcrunch.com/2023/01/10/aifi-microsoft-smart-store-analytics/
Improved Operational Efficiency to Propel Market Growth
Another pivotal driver is the quest for improved operational efficiency within the retail sector. A.I. technologies streamline various aspects of retail operations, from inventory management and demand forecasting to supply chain optimization and cashier-less checkout systems. By automating routine tasks and leveraging predictive analytics, retailers can enhance efficiency, reduce costs, and minimize errors. The pursuit of improved operational efficiency is a key motivator for retailers to invest in AI solutions, enabling them to stay competitive, adapt to dynamic market conditions, and meet the evolving demands of modern consumers in the highly competitive artificial intelligence (AI) retail market.
January 2023 - The EY Retail Intelligence solution, which is based on Microsoft Cloud, was introduced by the Fintech business EY to give customers a safe and efficient shopping experience. In order to deliver insightful information, this solution makes use of Microsoft Cloud for Retail and its technologies, which include image recognition, analytics, and artificial intelligence (A.I.).
Key Restraints for Artificial Intelligence in Retail Market
Data Security Concerns to Restrict Market Growth
A prominent restraint in Artificial Intelligence in the Retail market is the pervasive concern over data security. As retailers increasingly rely on A.I. to process vast amounts of customer data for personalized experiences, there is a growing apprehension regarding the protection of sensitive information. The potential for data breaches and cyberattacks poses a significant challenge, as retailers must navigate the delicate balance between utilizing customer data for AI-driven initiatives and safeguarding it against potential security threats. Addressing these concerns is crucial to building and maintaining consumer trust in A.I. applications within the retail sector.
Key Trends for Artificial Intelligence in Retail Market
Surge in Voice-Enabled Shopping Interfaces Reshaping Retail Experiences
Voice-enabled A.I. assistants such as Amazon Alexa and Google Assistant are revolutionizing the way consumers engage with retail platforms. Shoppers can now utilize voice commands to search, compare, and purchase products, thereby streamlining and accelerating the buying process. Retailers...
Techsalerator’s News Event Data in Latin America offers a detailed and extensive dataset designed to provide businesses, analysts, journalists, and researchers with an in-depth view of significant news events across the Latin American region. This dataset captures and categorizes key events reported from a wide array of news sources, including press releases, industry news sites, blogs, and PR platforms, offering valuable insights into regional developments, economic changes, political shifts, and cultural events.
Key Features of the Dataset: Comprehensive Coverage:
The dataset aggregates news events from numerous sources such as company press releases, industry news outlets, blogs, PR sites, and traditional news media. This broad coverage ensures a wide range of information from multiple reporting channels. Categorization of Events:
News events are categorized into various types including business and economic updates, political developments, technological advancements, legal and regulatory changes, and cultural events. This categorization helps users quickly locate and analyze information relevant to their interests or sectors. Real-Time Updates:
The dataset is updated regularly to include the most recent events, ensuring users have access to the latest news and can stay informed about current developments. Geographic Segmentation:
Events are tagged with their respective countries and regions within Latin America. This geographic segmentation allows users to filter and analyze news events based on specific locations, facilitating targeted research and analysis. Event Details:
Each event entry includes comprehensive details such as the date of occurrence, source of the news, a description of the event, and relevant keywords. This thorough detailing helps in understanding the context and significance of each event. Historical Data:
The dataset includes historical news event data, enabling users to track trends and perform comparative analysis over time. This feature supports longitudinal studies and provides insights into how news events evolve. Advanced Search and Filter Options:
Users can search and filter news events based on criteria such as date range, event type, location, and keywords. This functionality allows for precise and efficient retrieval of relevant information. Latin American Countries Covered: South America: Argentina Bolivia Brazil Chile Colombia Ecuador Guyana Paraguay Peru Suriname Uruguay Venezuela Central America: Belize Costa Rica El Salvador Guatemala Honduras Nicaragua Panama Caribbean: Cuba Dominican Republic Haiti (Note: Primarily French-speaking but included due to geographic and cultural ties) Jamaica Trinidad and Tobago Benefits of the Dataset: Strategic Insights: Businesses and analysts can use the dataset to gain insights into significant regional developments, economic conditions, and political changes, aiding in strategic decision-making and market analysis. Market and Industry Trends: The dataset provides valuable information on industry-specific trends and events, helping users understand market dynamics and emerging opportunities. Media and PR Monitoring: Journalists and PR professionals can track relevant news across Latin America, enabling them to monitor media coverage, identify emerging stories, and manage public relations efforts effectively. Academic and Research Use: Researchers can utilize the dataset for longitudinal studies, trend analysis, and academic research on various topics related to Latin American news and events. Techsalerator’s News Event Data in Latin America is a crucial resource for accessing and analyzing significant news events across the region. By providing detailed, categorized, and up-to-date information, it supports effective decision-making, research, and media monitoring across diverse sectors.
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Database Security Market size was valued at USD 7.87 USD Billion in 2024 and is projected to reach USD 27.02 USD Billion by 2032, growing at a CAGR of 18.40% during the forecast period 2026-2032.
Global Database Security Market Drivers
The market drivers for the Database Security Market can be influenced by various factors. These may include:
Protecting Your Digital Fort: The volume of data produced by companies is growing exponentially, hence strong database security solutions are more important than ever to safeguard private data from hacks and illegal access. Rising Cyber Threat Incidents: To protect their databases, companies are investing in sophisticated and more frequent cyberattacks and data breaches. Ensuring Data Security: Compliance requirements and regulations governing data protection, such GDPR, HIPAA, and PCI DSS, force businesses to put in place thorough database security plans in order to avoid heavy penalties and legal consequences. Adoption of Cloud Computing: The need for database security solutions is increasing as more people use cloud services and databases and need for stronger security measures to safeguard data kept in cloud environments. Big Data and IoT are Using More and More: The need for strong database security solutions is being driven by the huge volumes of data that big data analytics and IoT devices produce. Technological Advancements: Database security solutions are made more capable of identifying and reducing risks by the advancement of sophisticated security technologies like machine learning and artificial intelligence. Fortifying Data Fortresses: Organisational understanding of the value of data security and the possible repercussions of data breaches is growing, which promotes investment in database security solutions. Digital Transformation Initiatives: As businesses go through digital transformation, they start depending more on data-driven decision-making procedures, which makes good database security necessary to safeguard vital company data.
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Graph Database Market size was valued at USD 2.86 Billion in 2024 and is projected to reach USD 14.58 Billion by 2032, growing at a CAGR of 22.6% from 2026 to 2032.
Global Graph Database Market Drivers
The growth and development of the Graph Database Market is attributed to certain main market drivers. These factors have a big impact on how Graph Database are demanded and adopted in different sectors. Several of the major market forces are as follows:
Growth of Connected Data: Graph databases are excellent at expressing and querying relationships as businesses work with datasets that are more complex and interconnected. Graph databases are becoming more and more in demand as connected data gains significance across multiple industries.
Knowledge Graph Emergence: In fields like artificial intelligence, machine learning, and data analytics, knowledge graphs—which arrange information in a graph structure—are becoming more and more popular. Knowledge graphs can only be created and queried via graph databases, which is what is causing their widespread use.
Analytics and Machine Learning Advancements: Graph databases handle relationships and patterns in data effectively, enabling applications related to advanced analytics and machine learning. Graph databases are becoming more and more in demand when combined with analytics and machine learning as businesses want to extract more insights from their data.
Real-Time Data Processing: Graph databases can process data in real-time, which makes them appropriate for applications that need quick answers and insights. In situations like fraud detection, recommendation systems, and network analysis, this is especially helpful.
Increasing Need for Security and Fraud Detection: Graph databases are useful for fraud security and detection applications because they can identify patterns and abnormalities in linked data. The growing need for graph databases in security solutions is a result of the ongoing evolution of cybersecurity threats.
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The Big Data Technology Market size was valued at USD 349.40 USD Billion in 2023 and is projected to reach USD 918.16 USD Billion by 2032, exhibiting a CAGR of 14.8 % during the forecast period. Big data is larger, more complex data sets, especially from new data sources. These data sets are so voluminous that traditional data processing software just can’t manage them. But these massive volumes of data can be used to address business problems that wouldn’t have been able to tackle before. Big data technology is defined as software-utility. This technology is primarily designed to analyze, process and extract information from a large data set and a huge set of extremely complex structures. This is very difficult for traditional data processing software to deal with. Among the larger concepts of rage in technology, big data technologies are widely associated with many other technologies such as deep learning, machine learning, artificial intelligence (AI), and Internet of Things (IoT) that are massively augmented. In combination with these technologies, big data technologies are focused on analyzing and handling large amounts of real-time data and batch-related data. Recent developments include: February 2024: - SQream, a GPU data analytics platform, partnered with Dataiku, an AI and machine learning platform, to deliver a comprehensive solution for efficiently generating big data analytics and business insights by handling complex data., October 2023: - MultiversX (ELGD), a blockchain infrastructure firm, formed a partnership with Google Cloud to enhance Web3’s presence by integrating big data analytics and artificial intelligence tools. The collaboration aims to offer new possibilities for developers and startups., May 2023: - Vpon Big Data Group partnered with VIOOH, a digital out-of-home advertising (DOOH) supply-side platform, to display the unique advertising content generated by Vpon’s AI visual content generator "InVnity" with VIOOH's digital outdoor advertising inventories. This partnership pioneers the future of outdoor advertising by using AI and big data solutions., May 2023: - Salesforce launched the next generation of Tableau for users to automate data analysis and generate actionable insights., March 2023: - SAP SE, a German multinational software company, entered a partnership with AI companies, including Databricks, Collibra NV, and DataRobot, Inc., to introduce the next generation of data management portfolio., November 2022: - Thai Oil and Retail Corporation PTT Oil and Retail Business Public Company implemented the Cloudera Data Platform to deliver insights and enhance customer engagement. The implementation offered a unified and personalized experience across 1,900 gas stations and 3,000 retail branches., November 2022: - IBM launched new software for enterprises to break down data and analytics silos that helped users make data-driven decisions. The software helps to streamline how users access and discover analytics and planning tools from multiple vendors in a single dashboard view., September 2022: - ActionIQ, a global leader in CX solutions, and Teradata, a leading software company, entered a strategic partnership and integrated AIQ’s new HybridCompute Technology with Teradata VantageCloud analytics and data platform.. Key drivers for this market are: Increasing Adoption of AI, ML, and Data Analytics to Boost Market Growth . Potential restraints include: Rising Concerns on Information Security and Privacy to Hinder Market Growth. Notable trends are: Rising Adoption of Big Data and Business Analytics among End-use Industries.
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Market basket analysis with Apriori algorithm
The retailer wants to target customers with suggestions on itemset that a customer is most likely to purchase .I was given dataset contains data of a retailer; the transaction data provides data around all the transactions that have happened over a period of time. Retailer will use result to grove in his industry and provide for customer suggestions on itemset, we be able increase customer engagement and improve customer experience and identify customer behavior. I will solve this problem with use Association Rules type of unsupervised learning technique that checks for the dependency of one data item on another data item.
Association Rule is most used when you are planning to build association in different objects in a set. It works when you are planning to find frequent patterns in a transaction database. It can tell you what items do customers frequently buy together and it allows retailer to identify relationships between the items.
Assume there are 100 customers, 10 of them bought Computer Mouth, 9 bought Mat for Mouse and 8 bought both of them. - bought Computer Mouth => bought Mat for Mouse - support = P(Mouth & Mat) = 8/100 = 0.08 - confidence = support/P(Mat for Mouse) = 0.08/0.09 = 0.89 - lift = confidence/P(Computer Mouth) = 0.89/0.10 = 8.9 This just simple example. In practice, a rule needs the support of several hundred transactions, before it can be considered statistically significant, and datasets often contain thousands or millions of transactions.
Number of Attributes: 7
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First, we need to load required libraries. Shortly I describe all libraries.
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Next, we need to upload Assignment-1_Data. xlsx to R to read the dataset.Now we can see our data in R.
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After we will clear our data frame, will remove missing values.
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To apply Association Rule mining, we need to convert dataframe into transaction data to make all items that are bought together in one invoice will be in ...