The current US Census Bureau world population estimate in June 2019 shows that the current global population is 7,577,130,400 people on earth, which far exceeds the world population of 7.2 billion from 2015. Our own estimate based on UN data shows the world's population surpassing 7.7 billion.

China is the most populous country in the world with a population exceeding 1.4 billion. It is one of just two countries with a population of more than 1 billion, with India being the second. As of 2018, India has a population of over 1.355 billion people, and its population growth is expected to continue through at least 2050. By the year 2030, the country of India is expected to become the most populous country in the world. This is because India’s population will grow, while China is projected to see a loss in population.

The next 11 countries that are the most populous in the world each have populations exceeding 100 million. These include the United States, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia, Mexico, Japan, Ethiopia, and the Philippines. Of these nations, all are expected to continue to grow except Russia and Japan, which will see their populations drop by 2030 before falling again significantly by 2050.

Many other nations have populations of at least one million, while there are also countries that have just thousands. The smallest population in the world can be found in Vatican City, where only 801 people reside.

In 2018, the world’s population growth rate was 1.12%. Every five years since the 1970s, the population growth rate has continued to fall. The world’s population is expected to continue to grow larger but at a much slower pace. By 2030, the population will exceed 8 billion. In 2040, this number will grow to more than 9 billion. In 2055, the number will rise to over 10 billion, and another billion people won’t be added until near the end of the century. The current annual population growth estimates from the United Nations are in the millions - estimating that over 80 million new lives are added each year.

This population growth will be significantly impacted by nine specific countries which are situated to contribute to the population growth more quickly than other nations. These nations include the Democratic Republic of the Congo, Ethiopia, India, Indonesia, Nigeria, Pakistan, Uganda, the United Republic of Tanzania, and the United States of America. Particularly of interest, India is on track to overtake China's position as the most populous country by the year 2030. Additionally, multiple nations within Africa are expected to double their populations before fertility rates begin to slow entirely.

Global life expectancy has also improved in recent years, increasing the overall population life expectancy at birth to just over 70 years of age. The projected global life expectancy is only expected to continue to improve - reaching nearly 77 years of age by the year 2050. Significant factors impacting the data on life expectancy include the projections of the ability to reduce AIDS/HIV impact, as well as reducing the rates of infectious and non-communicable diseases.

Population aging has a massive impact on the ability of the population to maintain what is called a support ratio. One key finding from 2017 is that the majority of the world is going to face considerable growth in the 60 plus age bracket. This will put enormous strain on the younger age groups as the elderly population is becoming so vast without the number of births to maintain a healthy support ratio.

Although the number given above seems very precise, it is important to remember that it is just an estimate. It simply isn't possible to be sure exactly how many people there are on the earth at any one time, and there are conflicting estimates of the global population in 2016.

Some, including the UN, believe that a population of 7 billion was reached in October 2011. Others, including the US Census Bureau and World Bank, believe that the total population of the world reached 7 billion in 2012, around March or April.

The analysis of the world's population is a complex and multifaceted endeavor, encompassing a wide range of demographic, economic, social, and environmental factors. Understanding these trends and dynamics is crucial for policymakers, researchers, and organizations to make informed decisions and plan for the future. This article delves into a comprehensive analysis of the world's population, examining its growth patterns, demographic shifts, challenges, and opportunities.

Population Growth. The world's population has experienced remarkable growth over the past century. In 1927, the global population reached its first billion, and since then, it has surged exponentially. As of the latest available data in 2021, the world's population stands at approximately 7.8 billion. Projections indicate that this figure will continue to rise, with estimates suggesting a population of over 9 billion by 2050.

Factors Driving Population Growth. 1. Fertility Rates: High birth rates, particularly in developing countries, have been a significant driver of population growth. Access to healthcare, education, and family planning services plays a crucial role in reducing fertility rates. 2. Increased Life Expectancy: Improvements in healthcare, nutrition, and sanitation have led to longer life expectancy worldwide. This has contributed to population growth, as people are living longer and healthier lives. 3. Demographic Shifts: Demographic shifts are shaping our world in significant ways. In developed countries, an aging population with a higher median age is reshaping healthcare systems, retirement policies, and workforce dynamics. Simultaneously, urbanization is accelerating, with over half of the global population now living in cities, presenting challenges and opportunities for infrastructure, resource management, and social development.

Challenges. 1. Overpopulation: Rapid population growth in certain regions can strain resources, leading to issues such as food scarcity, water shortages, and overcrowding. 2. Aging Workforce: As the global population ages, there may be a shortage of skilled workers, affecting economic productivity and social support systems. 3. Environmental Impact: Population growth is closely linked to increased resource consumption and environmental degradation. Sustainable development and conservation efforts are essential to mitigate these effects.

Opportunities. 1. Demographic Dividend: Countries with youthful populations can benefit from a demographic dividend, where a large working-age population can drive economic growth and innovation. 2. Cultural Diversity: A diverse global population can lead to cultural exchange, creativity, and a richer societal tapestry. 3. Innovation and Technology: Addressing the challenges posed by population growth can drive innovation in areas such as healthcare, agriculture, and energy production.

Analysing the world's population is a complex task that involves understanding its growth patterns, demographic shifts, challenges, and opportunities. As the global population continues to rise, it is essential to address the associated challenges while harnessing the potential benefits of a diverse and dynamic world population. Policymakers, researchers, and organizations must work collaboratively to create sustainable solutions that ensure a prosperous future for all.

The world population surpassed eight billion people in 2022, having doubled from its figure less than 50 years previously. Looking forward, it is projected that the world population will reach nine billion in 2038, and 10 billion in 2060, but it will peak around 10.3 billion in the 2080s before it then goes into decline. Regional variations The global population has seen rapid growth since the early 1800s, due to advances in areas such as food production, healthcare, water safety, education, and infrastructure, however, these changes did not occur at a uniform time or pace across the world. Broadly speaking, the first regions to undergo their demographic transitions were Europe, North America, and Oceania, followed by Latin America and Asia (although Asia's development saw the greatest variation due to its size), while Africa was the last continent to undergo this transformation. Because of these differences, many so-called "advanced" countries are now experiencing population decline, particularly in Europe and East Asia, while the fastest population growth rates are found in Sub-Saharan Africa. In fact, the roughly two billion difference in population between now and the 2080s' peak will be found in Sub-Saharan Africa, which will rise from 1.2 billion to 3.2 billion in this time (although populations in other continents will also fluctuate). Changing projections The United Nations releases their World Population Prospects report every 1-2 years, and this is widely considered the foremost demographic dataset in the world. However, recent years have seen a notable decline in projections when the global population will peak, and at what number. Previous reports in the 2010s had suggested a peak of over 11 billion people, and that population growth would continue into the 2100s, however a sooner and shorter peak is now projected. Reasons for this include a more rapid population decline in East Asia and Europe, particularly China, as well as a prolonged development arc in Sub-Saharan Africa.

The USGS’s FORE-SCE model was used to produce unprecedented landscape projections for the Prairie Potholes region of the northern Great Plains of the United States. The projections are characterized by 1) high spatial resolution (30-meter cells), 2) high thematic resolution (29 land use and land cover classes), 3) broad spatial extent (covering much of the Great Plains), 4) use of real land ownership boundaries to ensure realistic representation of landscape patterns, and 5) representation of both anthropogenic land use and natural vegetation change. A variety of scenarios were modeled from 2014 to 2100, with decadal timesteps (i.e., 2014, 2020, 2030, etc.). Modeled land use and natural vegetation classes were responsive to projected future changes in environmental conditions, including changes in groundwater and water access. Eleven primary land-use scenarios were modeled, from four different scenario families. The land-use scenarios focused on socioeconomic impacts on anthropogenic land use (demographics, energy use, agricultural economics, and other socioeconomic considerations). The following provides a brief summary of the 11 major land-use scenarios. 1) Business-as-usual - Based on an extrapolation of recent land-cover trends as derived from remote-sensing data. Overall trends were provided by 2001 to 2011 change in the National Land Cover Database, while change in crop types were extrapolated from 2008 to 2014 change in the Cropland Data Layer. Overall the scenario is marked by expansion of high-value traditional crops (corn, soybeans, cotton), with a concurrent decline in dryland wheat and some other lower-value crops. 2) Billion Ton Update scenario ($40 farmgate price) - This scenario is based on US Department of Energy biofuel scenarios from the Billion Ton Update (BTU). The $40 scenario represents likely agricultural conditions under an assumed farmgate price of $40 per dry ton of biomass (for the production of biofuel). This is the least aggressive BTU scenario for placing "perennial grass" (for biofuel feedstock) on the landscape. 3) Billion Ton Update scenario ($60 farmgate price) - This scenario is based on US Department of Energy biofuel scenarios from the Billion Ton Update. The $60 scenario represents likely agricultural conditions under an assumed farmgate price of $60 per dry ton of biomass (for the production of biofuel). At the higher farmgate price, the perennial grass class expands dramatically. 4) Billion Ton Update scenario ($80 farmgate price) - This scenario is based on US Department of Energy biofuel scenarios from the Billion Ton Update. The $80 scenario represents likely agricultural conditions under an assumed farmgate price of $80 per dry ton of biomass (for the production of biofuel). With the high farmgate price, this scenario shows the highest expansion of perennial grass among the 11 modeled scenarios. 5) GCAM Reference scenario - Based on global-scale scenarios from the GCAM model, the "reference" scenario provides a likely landscape under a world without specific carbon or climate mitigation efforts. As such, it's another form of a "business-as-usual" scenario. 6) GCAM 4.5 scenario - Based on global-scale scenarios from the GCAM model, the GCAM 4.5 model represents a mid-level mitigation scenario, where carbon payments and other mitigation efforts result in a net radiative forcing of ~4.5 W/m2 by 2100. Agriculture becomes even more concentrated in the Great Plains and Midwestern US, resulting in substantial increases in cropland (including perennial grass used as feedstock for cellulosic biofuel production). 7) GCAM 2.6 scenario - Based on global-scale scenarios from the GCAM model, the GCAM 2.6 model represents a very aggressive mitigation scenario, where carbon payments and other mitigation efforts result in a net radiative forcing of only ~2.6 W/m2 by 2100. Agriculture becomes even more concentrated in the Great Plains and Midwestern US, resulting in substantial increases in cropland (including perennial grass used as feedstock for cellulosic biofuel production). 8) SRES A1B scenario - A scenario consistent with the Intergovernmental Panel on Climate Change (IPCC's) Special Report on Emissions Scenarios (SRES) A1B storyline. In the A1B scenario, economic activity is prioritized over environmental conservation. Agriculture expands substantially, including use of perennial grasses for biofuel production. 9) SRES A2 scenario - A scenario consistent with the IPCC's SRES A2 storyline. In the A2 scenario, global population levels reach 15 billion by 2100. Economic activity is prioritized over environmental conservation. This scenario has the highest overall expansion of traditional cropland, given the very high demand for foodstuffs and other agricultural commodities. 10) SRES B1 scenario - A scenario consistent with the IPCC's SRES B1 storyline. In the B1 scenario, environmental conservation is valued, as is regional cooperation. Much less agricultural expansion occurs as compared to the A1B or A2 scenarios. 11) SRES B2 scenario - A scenario consistent with the IPCC's SRES B2 storyline. In the B2 scenario, environmental conservation is highly valued. Of the eleven modeled scenarios, the B2 scenarios has the smallest overall agricultural footprint (traditional cropland, hay/pasture, perennial grasses). For each of the eleven land-use scenarios, three alternative climate / vegetation scenarios were modeled, resulting in 33 unique scenario combinations. The alternative vegetation scenarios represent the potential changes in quantity and distribution of the major vegetation classes that were modeled (grassland, shrubland, deciduous forest, mixed forest, and evergreen forest), as a response to potential future climate conditions. The three alternative vegetation scenarios correspond to climate conditions consistent with 1) The Intergovernmental Panel on Climate Change (IPCC's) Representative Concentration Pathway (RCP) 8.5 scenario (a scenario of high climate change), 2) the RCP 4.5 scenario (a mid-level climate change scenario), and 3) a mid-point climate that averages RCP4.5 and RCP8.5 conditions Data are provided here for each of the 33 possible scenario combinations. Each scenario file is provided as a zip file containing 1) starting 2014 land cover for the region, and 2) decadal timesteps of modeled land-cover from 2020 through 2100. The "attributes" section of the metadata provides a key for identifying file names associated with each of the 33 scenario combinations.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads.

              The multibillion-dollar social media ad industry

              Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion.

              Pros and cons of GenAI for social media marketing

              According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing,
              maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

In 2024, Google ranked as the most valuable media and entertainment brand worldwide, with a brand value of 683 billion U.S. dollars. Facebook ranked second, valued at around 167 billion dollars. Part of the Tencent Group, WeChat and v.qq.com (Tencent Video) had a brand value of 56 billion and 17.5 billion dollars, respectively.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

During the fourth quarter 2024, approximately 20.6 million TikTok accounts were removed from the platform due to suspicion of being operated by users under the age of 13. During the last measured period, around 185 million fake accounts were removed from fake accounts removed from TikTok.

A global survey conducted in the third quarter of 2024 found that the main reason for using social media was to keep in touch with friends and family, with over 50.8 percent of social media users saying this was their main reason for using online networks. Overall, 39 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.5 percent of respondents said they used it to read news stories. Less than one in five users were on social platforms for the reason of following celebrities and influencers.

              The most popular social network

              Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of February 2025, the social network had over three billion global users. YouTube, Instagram, and WhatsApp follow, but none of these well-known brands can surpass Facebook’s audience size.
              Moreover, as of the final quarter of 2023, there were almost four billion Meta product users.

              Ever-evolving social media usage

              The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.