In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

As of 2025, there are about 24 million eCommerce sites worldwide—a drop from the previous high of 27 million but still far above the 9.2 million recorded in 2019. The United States alone accounts for nearly 12 million online stores, underlining the global shift to digital commerce.

Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the first quarter of 2025, smartphones constituted around ** percent of retail site traffic globally, responsible for generating ** percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to ** percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a ** percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2025, the conversion rate of online shoppers globally was under * percent, with beauty & skincare incurring the highest conversion rate from online purchases. Across the globe, almost ** percent of all retail sales were conducted online. This figure is forecast to increase to at least ** percent by 2027.

The WordPress hosting service market is segmented into a number of different product categories, including:

Cloud-based: Cloud-based WordPress hosting is a type of hosting that uses cloud computing resources to provide a more scalable and reliable hosting experience. On-premises: On-premises WordPress hosting is a type of hosting that uses physical servers to provide a more secure and customizable hosting experience. Application: WordPress hosting services can be used to host a variety of different applications, including websites, blogs, and online stores. Industry: WordPress hosting services can be used in a variety of different industries, including healthcare, education, and government.

Report Coverage & Deliverables This report provides a comprehensive analysis of the WordPress hosting service market, including:

Market overview: A detailed overview of the market, including its size, growth rate, and key trends. Market segmentation: A segmentation of the market into different product categories, applications, and industries. Competitive landscape: A detailed analysis of the competitive landscape, including the key players and their market share. Growth catalysts: An analysis of the factors that are driving the growth of the market. Challenges and restraints: An analysis of the challenges and restraints that are facing the market. Emerging trends: An analysis of the emerging trends in the market. Leading players: A list of the leading players in the market, along with their contact information and websites.

WordPress Hosting Service Regional Insights The WordPress hosting service market is a global market, with a presence in every region of the world. However, the market is most developed in North America and Europe. North America: North America is the largest market for WordPress hosting services, accounting for over 40% of the global market. The North American market is driven by the high adoption rate of WordPress in the region, as well as the presence of a number of large WordPress hosting providers. Europe: Europe is the second largest market for WordPress hosting services, accounting for over 30% of the global market. The European market is driven by the high adoption rate of WordPress in the region, as well as the presence of a number of large WordPress hosting providers. Asia-Pacific: The Asia-Pacific region is the third largest market for WordPress hosting services, accounting for over 20% of the global market. The Asia-Pacific market is driven by the high adoption rate of WordPress in the region, as well as the presence of a number of large WordPress hosting providers. Latin America: The Latin American market is a small but growing market for WordPress hosting services. The Latin American market is driven by the high adoption rate of WordPress in the region, as well as the presence of a number of large WordPress hosting providers. WordPress Hosting Service Trends The WordPress hosting service market is constantly evolving, with new trends emerging all the time. Some of the key trends in the market include:

Cloud adoption: The adoption of cloud-based WordPress hosting is increasing rapidly, due to its scalability, reliability, and cost-effectiveness. Managed WordPress hosting: Managed WordPress hosting is becoming increasingly popular, as it provides a more hands-off approach to WordPress hosting. WordPress security: WordPress security is becoming a major concern for website owners, due to the increasing number of WordPress security breaches. WordPress performance: WordPress performance is becoming a major focus for website owners, as it can affect the user experience and SEO ranking. WordPress marketing: WordPress marketing is becoming increasingly important, as businesses realize the potential of WordPress for online marketing.

Driving Forces: What's Propelling the WordPress Hosting Service The WordPress hosting service market is being driven by a number of factors, including:

The growth of the WordPress ecosystem: The WordPress ecosystem is growing rapidly, with new plugins, themes, and services being developed all the time. This growth is driving the demand for WordPress hosting services. The increasing popularity of WordPress: WordPress is the most popular content management system in the world, with over 40% of all websites using WordPress. This popularity is driving the demand for WordPress hosting services. The ease of use of WordPress: WordPress is a very easy-to-use content management system, making it accessible to users of all skill levels. This ease of use is driving the demand for WordPress hosting services. The affordability of WordPress: WordPress is a very affordable content management system, making it a great option for small businesses and individuals. This affordability is driving the demand for WordPress hosting services.

Challenges and Restraints in WordPress Hosting Service The WordPress hosting service market is facing a number of challenges and restraints, including:

The competition: The WordPress hosting service market is a highly competitive market, with numerous providers offering similar services and pricing. This competition can make it difficult for providers to differentiate themselves and grow their market share. The cost of hosting: The cost of WordPress hosting can be a barrier to entry for some businesses and individuals. This cost can be a challenge for providers to overcome, as they need to offer competitive pricing while still making a profit. The security of WordPress: WordPress is a very secure content management system, but it is still vulnerable to security breaches. These breaches can be a major problem for providers, as they can damage their reputation and result in lost customers. The performance of WordPress: WordPress can be a very performance-intensive content management system, especially for websites with a lot of traffic. This performance can be a challenge for providers to overcome, as they need to ensure that their servers can handle the load.

Emerging Trends in WordPress Hosting Service The WordPress hosting service market is constantly evolving, with new trends emerging all the time. Some of the emerging trends in the market include:

The adoption of artificial intelligence: Artificial intelligence is being increasingly used in WordPress hosting to automate tasks, improve security, and provide personalized recommendations. The integration of blockchain: Blockchain is being integrated into WordPress hosting to provide secure and decentralized storage for website data. The use of serverless computing: Serverless computing is being used in WordPress hosting to provide a more scalable and cost-effective hosting experience. The adoption of edge computing: Edge computing is being used in WordPress hosting to improve the performance of websites by bringing them closer to users.

Growth Catalysts in WordPress Hosting Service Industry The WordPress hosting service industry is expected to grow significantly over the next few years. This growth is being driven by a number of factors, including:

The increasing popularity of WordPress: WordPress is the most popular content management system in the world, and its popularity is continuing to grow. This growth is driving the demand for WordPress hosting services. The growth of the e-commerce market: The e-commerce market is growing rapidly, and WordPress is a popular platform for e-commerce websites. This growth is driving the demand for WordPress hosting services. The increasing use of WordPress for mobile websites: WordPress is a popular platform for mobile websites, as it is easy to use and responsive. This growth is driving the demand for WordPress hosting services. The increasing adoption of WordPress hosting by businesses: Businesses are increasingly using WordPress for their websites, as it is a cost-effective and easy-to-use platform. This growth is driving the demand for WordPress hosting services.

Leading Players in the WordPress Hosting Service The leading players in the WordPress hosting service market include:

IONOS Bluehost HostGator DreamHost InMotion MochaHost GoDaddy Hostwinds Namecheap SiteGround InterServer [WP Engine](

Cookie and Website Tracker Scanning Software Market Outlook

The global cookie and website tracker scanning software market is poised for significant growth, with its market size valued at approximately $1.5 billion in 2023 and projected to reach around $4.2 billion by 2032, reflecting a compound annual growth rate (CAGR) of approximately 12.5%. This market's expansion is largely driven by the increasing emphasis on data privacy regulations and compliance, which necessitates businesses to implement robust solutions for monitoring and managing cookies and website trackers. The growing digitalization across various sectors and the rising consumer awareness regarding data privacy are also contributing significantly to the market's upward trajectory.

One of the primary growth factors propelling the cookie and website tracker scanning software market is the proliferation of stringent data privacy regulations worldwide. Laws such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA) in the United States, and other similar legislation globally mandate businesses to enhance their data protection measures. These regulations require organizations to provide transparency regarding data collection practices and ensure that users have control over their personal information. As a result, companies are increasingly adopting cookie and tracker scanning solutions to comply with these legal requirements and avoid potential penalties and reputational damage, thus driving market growth.

Another significant factor contributing to the market's expansion is the escalating awareness and concern among consumers regarding their online privacy. In an era where digital interactions are part and parcel of daily life, consumers are becoming more vigilant about how their data is collected, stored, and utilized by websites. This heightened awareness compels businesses to adopt ethical data practices and implement technologies that offer consumers clear insights into cookie usage and tracking activities. Consequently, organizations are integrating cookie and website tracker scanning software into their operations to enhance user trust and ensure transparency, thereby fostering market growth.

The rapid advancement of technology, leading to increased digitalization, is also a key driver for this market. As businesses across various industries embrace digital transformation, the online ecosystem becomes more complex with an influx of data tracking methods. This complexity necessitates the use of sophisticated tools to monitor, analyze, and manage website trackers effectively. The integration of advanced analytics and AI capabilities into scanning software enables organizations to gain deeper insights into user behavior while ensuring compliance with privacy regulations. This technological evolution is anticipated to further fuel the market's growth over the forecast period.

As the digital landscape continues to evolve, the role of a Consent Management Platform (CMP) becomes increasingly crucial in the realm of data privacy. A CMP serves as a centralized solution for managing user consent across various digital platforms, ensuring that businesses comply with data protection regulations such as GDPR and CCPA. By providing users with clear options to manage their consent preferences, these platforms enhance transparency and trust. Organizations are increasingly integrating CMPs into their operations to streamline consent management processes and reduce the risk of non-compliance. This integration not only helps in maintaining regulatory compliance but also strengthens the relationship between businesses and their users by respecting their privacy choices.

Regionally, North America holds a substantial share in the global cookie and website tracker scanning software market, owing to the early adoption of technology and stringent data privacy regulations in the region. The presence of major technology companies further fuels innovation and development in this market. Europe is also a significant market player, driven by the stringent GDPR regulations that necessitate robust compliance solutions. Meanwhile, the Asia Pacific region is expected to witness the fastest growth rate due to increasing internet penetration, digitalization initiatives, and growing awareness regarding data privacy. As economies in the region continue to develop, the demand for effective data protection solutions is likely to surge, contributing to the market's overall growth.

C

Website Monitoring Services Market Outlook

The global website monitoring services market size was valued at approximately $2.6 billion in 2023 and is projected to grow to a staggering $7.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.8% during the forecast period. This notable growth is primarily driven by the increasing digitalization across industries, a surge in e-commerce activities, and the critical necessity for maintaining an uninterrupted online presence. With the proliferation of cyber threats and the rising importance of user experience, businesses are increasingly investing in website monitoring services to ensure their websites remain functional, secure, and user-friendly.

A significant growth factor for the website monitoring services market is the rising emphasis on customer satisfaction and retention. In an era where consumers have become progressively demanding and less tolerant of poor website performance, businesses are compelled to ensure their websites operate seamlessly without downtime. Website monitoring services provide real-time data on website performance, enabling quick detection and resolution of issues before they impact the end-users. This capability has become essential for organizations to maintain a competitive edge, especially in sectors like e-commerce and online services, where the user experience directly correlates with business outcomes.

Another critical factor contributing to market growth is the rapid expansion of cloud-based solutions. Cloud deployment offers scalability, flexibility, and cost-effectiveness, which are highly attractive to businesses of all sizes. Cloud-based website monitoring services facilitate easy integration, remote access, and broad functionality, making them a preferred choice over traditional on-premises solutions. Moreover, the ability to scale resources according to demand without significant capital investment is a crucial advantage that fuels the adoption of cloud-based website monitoring services, thus driving market growth.

The increasing incidence of cyber threats and data breaches is also propelling the demand for website monitoring services. With businesses storing and processing significant volumes of sensitive data online, ensuring robust security has become paramount. Website monitoring services with security monitoring capabilities help organizations identify vulnerabilities, detect unauthorized access, and prevent potential cyber-attacks. This aspect not only protects the business from financial and reputational damage but also ensures compliance with stringent data protection regulations, further driving the market's expansion.

As the digital landscape continues to evolve, businesses are increasingly recognizing the importance of Database Performance Monitoring Services. These services are crucial for ensuring that databases operate efficiently, minimizing downtime and optimizing performance. With the growing reliance on data-driven decision-making, organizations need to ensure that their databases are not only secure but also capable of handling large volumes of transactions smoothly. Database Performance Monitoring Services provide real-time insights into database health, enabling businesses to proactively address potential issues and maintain seamless operations. This capability is particularly vital for sectors such as e-commerce and finance, where database performance directly impacts user experience and business outcomes.

Regionally, North America currently holds a prominent position in the website monitoring services market, driven by the presence of numerous global tech giants and a highly developed IT infrastructure. Europe follows closely, with significant investments in digital transformation and cybersecurity initiatives. The Asia Pacific region is anticipated to witness the fastest growth during the forecast period, supported by the rapid digitization of businesses and the burgeoning e-commerce sector. Emerging economies in Latin America and the Middle East & Africa are also increasingly adopting website monitoring services, albeit at a slower pace, as they gradually modernize their IT infrastructure and online services.

Component Analysis

The website monitoring services market can be dissected into two primary components: software and services. The software segment comprises various monitoring tools that offer functionalities such as performance metrics, downtime alerts, and security analyse

Shopify Designer Services Market Outlook

The global Shopify Designer Services market size was valued at approximately USD 3.5 billion in 2023 and is projected to reach around USD 7.9 billion by 2032, growing at a CAGR of 9.1% from 2024 to 2032. This significant growth can be attributed to the rising adoption of e-commerce platforms by businesses of all sizes, the increasing demand for customized online store designs, and the continuous evolution of digital marketing strategies.

One of the primary growth factors for the Shopify Designer Services market is the increasing shift towards digitalization among businesses. With a significant number of consumers turning to online shopping, businesses are compelled to establish a robust online presence. Shopify, being a user-friendly and versatile e-commerce platform, has become the go-to choice for many businesses. This surge in demand for Shopify-based online stores has led to a corresponding increase in the need for professional design services that can offer customized and visually appealing online storefronts.

Another crucial factor driving market growth is the escalating competition in the e-commerce industry. As more businesses enter the online marketplace, there's a growing need for differentiation through unique and engaging website designs. Shopify designer services are essential in helping businesses stand out by creating distinctive themes and functionalities that cater to specific brand identities. Moreover, the ability to offer seamless user experiences through optimized website designs further propels the demand for these services.

The rise of mobile commerce (m-commerce) also plays a significant role in the market's expansion. With an increasing number of consumers using mobile devices for shopping, there is a heightened need for mobile-friendly e-commerce websites. Shopify designers are adept at creating responsive designs that ensure optimal performance across various devices. This focus on mobile optimization is crucial for businesses aiming to capture a wider audience and enhance their overall sales.

The emergence of Designer To Customer Platform models has further revolutionized the Shopify Designer Services market. These platforms bridge the gap between designers and end-users, allowing for a more direct and personalized interaction. By facilitating a seamless connection, businesses can ensure that their specific design needs are met with precision and creativity. This model not only enhances the efficiency of the design process but also fosters a more collaborative environment where designers can better understand and execute the brand's vision. As a result, businesses benefit from bespoke designs that truly resonate with their target audience, leading to increased customer satisfaction and loyalty. The Designer To Customer Platform approach is particularly beneficial for small businesses and startups that require tailored solutions to stand out in a competitive market.

Regionally, North America holds a significant share of the Shopify Designer Services market, attributed to the high concentration of e-commerce businesses and technological advancements in the region. Additionally, the growing trend of small and medium-sized enterprises (SMEs) adopting online retail solutions further boosts the market. Europe and Asia Pacific are also witnessing substantial growth, driven by increasing internet penetration, rising disposable incomes, and expanding e-commerce sectors. The market in Latin America and the Middle East & Africa is expected to grow steadily, supported by improving digital infrastructure and growing online retail activities.

Service Type Analysis

Theme Design

Theme design services form a fundamental segment of the Shopify Designer Services market. These services involve creating visually appealing and functional themes that align with the brand's identity and resonate with its target audience. A well-designed theme enhances user experience, facilitates easy navigation, and boosts overall engagement on the website. The increasing demand for unique and customized themes is driven by businesses seeking to establish a distinctive online presence. Designers in this segment are continuously innovating to provide themes that are not only aesthetically pleasing but also optimized for performance and conversion rates.

Another critical aspect of theme design services

Online retail websites have made strong traffic gains due to the global coronavirus pandemic as large parts of the population are staying at home and ordering items online which they usually would purchase in-store. Amazon.com had a monthly traffic of almost 3.2 billion visitors in 2022, followed by eBay.com with nearly 590 million visits on each month.

Ecommerce Builder Platform Market Outlook

The global Ecommerce Builder Platform market size was valued at approximately USD 7.8 billion in 2023 and is projected to reach USD 18.5 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 9.8% during the forecast period. One of the major growth factors contributing to this robust expansion is the increasing penetration of the internet and smartphones, which has amplified the need for efficient and user-friendly ecommerce solutions. As more businesses pivot towards an online presence to cater to the growing digital consumer base, the demand for ecommerce builder platforms is anticipated to surge significantly.

One of the primary drivers of the ecommerce builder platform market is the upward trend in online shopping. The convenience and variety offered by online retail have led to a substantial increase in ecommerce transactions. With businesses recognizing the revenue potential of online stores, there is a heightened demand for ecommerce platforms that can help them establish, manage, and optimize their online presence. This shift is further fueled by the proliferation of digital payment options, enhancing the overall shopping experience and driving more consumers to opt for online purchases.

Another significant growth factor is the rising adoption of cloud-based solutions. Cloud technology offers scalability, flexibility, and cost-efficiency, making it an attractive option for businesses of all sizes. Ecommerce builder platforms hosted on the cloud allow enterprises to easily scale their operations, integrate advanced features, and ensure data security with minimal upfront investment. Additionally, the ongoing technological advancements in artificial intelligence, machine learning, and big data analytics are enabling ecommerce platforms to offer personalized shopping experiences, thereby attracting and retaining more customers.

Moreover, the COVID-19 pandemic has played a crucial role in accelerating the shift towards ecommerce. With lockdowns and social distancing measures in place, traditional brick-and-mortar stores faced significant challenges, prompting many businesses to go digital. The surge in ecommerce activities during the pandemic has led to a long-term behavioral change in consumers, who now prefer the convenience of online shopping. This has resulted in a permanent boost in the demand for ecommerce builder platforms, as businesses strive to cater to the evolving market dynamics.

From a regional perspective, North America holds the largest share of the ecommerce builder platform market, driven by the presence of major ecommerce companies and a high level of digital adoption. Europe and Asia Pacific are also significant markets, with rapid digital transformation and increasing internet penetration fueling growth. The Asia Pacific region, in particular, is expected to exhibit the highest CAGR during the forecast period, owing to the booming ecommerce sector in countries like China and India. These regions are witnessing a surge in demand for ecommerce builder platforms as businesses aim to leverage the growing online consumer base.

Component Analysis

The ecommerce builder platform market can be segmented by component into software and services. The software segment encompasses the various tools and applications that enable businesses to create and manage their online stores. This includes website builders, content management systems, shopping cart software, and customer relationship management (CRM) tools. The demand for comprehensive, easy-to-use software solutions is increasing as businesses seek to streamline their operations and enhance the user experience. Advanced features such as AI-driven analytics, inventory management, and multi-channel selling capabilities are becoming standard, driving the growth of the software segment.

Website Builders have become an integral component of the ecommerce landscape, providing businesses with the tools to create and maintain their online presence with ease. These platforms offer a range of features, from customizable templates to drag-and-drop interfaces, enabling users to design professional-looking websites without the need for extensive technical knowledge. The rise of website builders has democratized web development, allowing small and medium enterprises to compete with larger corporations by

In March 2025, Facebook accounted for 56 percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. Pinterest ranked second with 16.73 percent of all U.S. social media site visits, while X (previously Twitter) accounted for 11.73 percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around 81 percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only 1.5 percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than 1.9 million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with 1,3 million and 1.03 million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of 151 minutes per day in 2023, with a decrease to 143 daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

In December 2023, the fast-fashion e-commerce site shein.com was the most visited in the fashion and apparel category worldwide, accounting for over 2.6 percent of desktop traffic. The online site for Nike ranked second, with 1.93 percent of visits.

Chinese brand's popularity in the U.S market

Based on the yearly percentage growth in terms of website traffic, shein.com emerged as the one of the leading fast-fashion retailer websites in the United States in 2021, with a growth of 45 percent compared to 2020. The affordable fast-fashion retailer also got listed as the second most downloaded shopping application in App Store in the United States, with over 17 million downloads in 2021.

Shein and U.S. teens

Shein does not have any physical stores, but it has garnered millions of followers across the globe for its wide range of trendy products and rock-bottom prices. It is the second preferred online shopping website of teens in the United States, after Amazon.

As of February 2025, English was the most popular language for web content, with over 49.4 percent of websites using it. Spanish ranked second, with six percent of web content, while the content in the German language followed, with 5.6 percent. English as the leading online language United States and India, the countries with the most internet users after China, are also the world's biggest English-speaking markets. The internet user base in both countries combined, as of January 2023, was over a billion individuals. This has led to most of the online information being created in English. Consequently, even those who are not native speakers may use it for convenience. Global internet usage by regions As of October 2024, the number of internet users worldwide was 5.52 billion. In the same period, Northern Europe and North America were leading in terms of internet penetration rates worldwide, with around 97 percent of its populations accessing the internet.

Retail platforms have undergone an unprecedented global traffic increase between January 2019 and June 2020, surpassing even holiday season traffic peaks. Overall, retail websites generated almost 22 billion visits in June 2020, up from 16.07 billion global visits in January 2020. This is of course due to the global coronavirus pandemic which has forced millions of people to stay at home in order to stop the spread of the virus. Due to many shelter at home orders and a desire to avoid crowded stores in places where it is possible to shop, consumers have turned to the internet to procure everyday items such as groceries or toilet paper.

Online conversion rates of e-commerce sites were the highest in the beauty & skincare sector, at ***** percent in the first quarter of 2025. Food & beverage followed, with a *** percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at *** percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than ** percent in 2025, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. In 2024, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

Global visitors to sephora.com in April 2024 were most likely to be between the ages of 25 and 34. This age group accounted for over a third of website visitors. The second-most popular age group on sephora.com were 35 to 44-year-olds, who accounted for around 18 percent of traffic to the website. Sephora's journey to global recognition Sephora is a giant of cosmetic and beauty products, and in 2023, it was able to achieve the highest revenue among online beauty stores, surpassing big names such as Ulta and Shiseido. The brand was first launched in 1970 and went online for the first time in 1999 in the United States. This was an important milestone for the brand, as it helped Sephora expand its reach beyond its physical locations and begin to build its presence in e-commerce, which was just starting to take off at the time. The Sephora shopper There are other metrics that are known about the typical Sephora shopper in the U.S., aside from the age groups that visit Sephora.com the most. Recent research shows that Sephora customers make on average 98,400 U.S. dollars per year. This is slightly less than Ulta shoppers at 101,200 USD, but more than Target shoppers at 93,000 USD. Sephora.com visitors are also mostly female, with women accounting for a whopping four-fifths of all visits. Regarding Sephora shoppers' social media use for beauty inspiration, TikTok is where they like to scroll. In 2023, around 61 percent of Sephora shoppers said they mostly used TikTok to find information about beauty products, brands, and techniques.

Amazon.com leads the global e-commerce market, boasting a worldwide revenue of ***** billion U.S. dollars in 2024, closely followed by jd.com at ***** billion dollars. Walmart.com secures the third position with approximately **** billion in revenue, while Apple's D2C channel ranks as the fourth-largest online store globally, achieving net sales of nearly ** billion that year. For an extended ranking as well as rankings in specific product categories or countries please visit ecommerceDB.com. The eCommerceDB provides detailed information for over 30,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity and many more.

In January 2025, Boots was the most visited beauty and cosmetics website in the United Kingdom (UK). That month, over ** million users visited the retailer's website. Superdrug followed with roughly **** million visitors and Lookfantastic with about **** million visits. Boots takes the lead Boots is part of the Walgreens Boots Alliance, whose majority of sales come from the United States. However, in the United Kingdom, where Boots was founded, the health and pharma retailer dominates the beauty space. Boots has thousands of retail stores across the United Kingdom, as well as a strong online presence, both with the site boots.com and its mobile application. The mobile app has become especially popular in recent years, as download figures reveal. In January 2022, the Boots app was downloaded around ****** times, while in December 2023, app downloads reached *******. This immense growth demonstrates the popularity of the Boots brand in the beauty industry in the UK. The UK beauty market The online beauty market in the UK is the sixth biggest in the world, generating yearly revenues of **** billion U.S. dollars. However, consumers still prefer to shop for makeup-related items in-store. According to a consumer survey conducted in December 2023, around ** percent of UK shoppers bought health and beauty products in traditional retail establishments. In comparison, roughly ** percent of shoppers purchased these items via digital channels. Thus, it is clear that while online shopping has become increasingly popular, traditional retail still holds a strong foothold in the UK beauty market.

In 2024, marketplaces were the primary source for starting to search for products online worldwide. According to a survey, roughly * out of 10 online shoppers searched for products through this channel. Browsing in-store ranked second, with ** percent of respondents, followed by brand websites. Popularity contest Online shopping has become increasingly popular globally. In various countries, including the United Kingdom, the United States, Germany, and many others, consumers have stated that they prefer to shop online rather than in-store. On a weekly basis, however, in European countries, offline shopping is still more popular among consumers. Germany had the largest share of weekly online shoppers, with ** percent of consumers. The preference for online shopping also depends on the product category and shopping events occurring at the time. Over ** percent of consumers prefer to use the internet over in-store shopping to complete their holiday and entertainment purchases. It is a preference While marketplaces are the primary source for consumers to search for products online, they are also the leading source for online shopping inspiration in 2024. Around ** percent of global consumers expressed their preference for marketplaces over any other online channel as a source of inspiration for their upcoming purchases. Consumers in different regions in the world tend to prefer different marketplaces, with consumers in Europe, the United States, and the United Kingdom preferring to use Amazon. The most visited marketplace in China was Taobao, Alibaba's B2C e-commerce platform. In Latin America, consumers use the local online marketplace Mercado Libre.

As of 2024, Ajio.com was leading the e-commerce market in India with over *** billion U.S. dollars in net sales, followed by jiomart.com with over *** billion in sales. Apple’s own D2C website, apple.com, is also in the top 10 online stores in the country, with just over *** billion USD in online revenues. Market Growth and Projections The B2C e-commerce market in India is witnessing substantial growth, reaching a market value of ** billion U.S. dollars in 2022. The market size is projected to surge to *** billion U.S. dollars by 2030. This growth can largely be attributed to the increasing internet in the world’s most populous country. Furthermore, the social commerce market in India is estimated to have reached ** billion U.S. dollars in 2024, reflecting the influence of social media platforms like Facebook and Instagram in driving product sales. E-commerce Logistics and Marketplace Dynamics The e-commerce logistics market in India is significantly influenced by major players such as Flipkart, Amazon, and Delhivery, which collectively dominate the market. Moreover, Amazon Marketplace reported substantial revenue growth, surpassing ****** billion Indian rupees, indicating the robust performance of established e-commerce platforms in the Indian market.