As of February 2025, China ranked first among the countries with the most internet users worldwide. The world's most populated country had 1.11 billion internet users, more than triple the third-ranked United States, with just around 322 million internet users. Overall, all BRIC markets had over two billion internet users, accounting for four of the ten countries with more than 100 million internet users. Worldwide internet usage As of October 2024, there were more than five billion internet users worldwide. There are, however, stark differences in user distribution according to region. Eastern Asia is home to 1.34 billion internet users, while African and Middle Eastern regions had lower user figures. Moreover, the urban areas showed a higher percentage of internet access than rural areas. Internet use in China China ranks first in the list of countries with the most internet users. Due to its ongoing and fast-paced economic development and a cultural inclination towards technology, more than a billion of the estimated 1.4 billion population in China are online. As of the third quarter of 2023, around 87 percent of Chinese internet users stated using WeChat, the most popular social network in the country. On average, Chinese internet users spent five hours and 33 minutes online daily.

As of February 2025, there were 5.56 billion internet users worldwide, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2024. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of April 2024. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Asia was home to the largest number of online users worldwide – over 2.93 billion at the latest count. Europe ranked second, with around 750 million internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2023, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in the Arab States and Africa, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller gender gap. As of 2023, global internet usage was higher among individuals between 15 and 24 years across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

As of 2024, the share of internet users in the CIS region (Commonwealth of Independent States) was the highest in the world, with 91 percent of the female population and 93 percent of the male population accessing the internet. As of the same year, there were 90 percent female and 92 percent male internet users in Europe, making it the second region worldwide by internet usage. Africa was the region where internet access was the lowest. Share of female and male internet users worldwide There are still disparities between the internet access rates of male and female online users in global regions. According to the latest data, 34 percent of Africa’s female population had online access, compared to 45 percent of men. Whereas in the Americas, the share of male and female internet users was the same, 83 percent. There was also a big difference in the share of female and male internet users in the Arab States. In the region, 65 percent of women had access to the internet, whereas the share of the male population using the internet was 75 percent. The gender gap was also seen in mobile internet usage in low-and middle-income countries (LMICs). Internet access and SDGs As of 2022, Africa’s online access rate was the lowest worldwide, with estimates showing that just over 30 percent of the total population was using the internet. By comparison, the global average online usage rate was 51 percent. This technological gap between Africa and the rest of the world highlights the need for continued investment in information and communication technologies on the continent, as such processes can speed up progress towards the 17 Sustainable Development Goals (SDGs) set by the United Nations. The Sustainable Development Goals, also known as the Global Goals, are a worldwide agenda to protect the planet, end poverty, and ensure global peace and prosperity. ICTs, especially mobile internet, contribute to the goals by enabling countries to participate in digital economies as well as empowering individuals to access crucial information and services. However, almost 40 percent of the world was not using the internet as of 2021. Particularly disenfranchised groups were frequently excluded from digital society, including women and girls, people with disabilities, elders, indigenous populations, people living in poverty, and inhabitants of least developed or developing countries. The digital gender gap was another obstacle for women to overcome on a global level to achieve economic advancement which would ultimately also benefit their communities.

As of February 2025, Denmark, Netherlands, Norway, Saudi Arabia, Switzerland and the United Arab Emirates ed the ranking of countries with the highest internet penetration rate, all recording 99 percent. The worldwide internet penetration rate as of October 2024 was 67.5 percent. Most connected regions According to the most recent observations, Northern Europe ranked first among global regions by internet penetration rate. The share of the population accessing the internet in this region was over 97 percent. Northern America ranked second, followed by Western Europe. Overall, the internet reach was higher than 80 percent across all European regions, as well as Northern and Southern parts of America. Unconnected populations Despite having the biggest online audiences worldwide, India and China are also the markets with the highest number of individuals not connected to the web. Regarding the share of population without internet access in worldwide markets, North Korea ranks first, as the internet in the country remains blocked for most of the general public as of April 2024. Central African Republic had 89.4 percent of its population unconnected, followed by Burundi, with 88.7 percent.

As of January 2024, around 331.1 million people in the United States accessed the internet, making it one of the largest online markets worldwide. The country currently ranks third after China and India by the online audience size. Overview of internet usage in the United States The digital population in the United States has constantly increased in recent years. Among the most common reasons is the growing accessibility of broadband internet. A big part of the country's digital audience accesses the web via mobile phones. In 2024, the country saw an estimated 97.1 percent mobile internet user penetration. According to a 2024 survey, over 51 percent of U.S. women and 43 percent of men said it is important to them to have mobile internet access anywhere, at any time. Another 41 percent of respondents could not imagine their everyday life without the internet. Google and YouTube are the most visited websites in the country, while music, food, and drinks were the most discussed online topics. Internet usage demographics in the United States While some users can no longer imagine their life without the internet, others do not use it at all. According to 2021 data, 25 percent of U.S. adults 65 and older reported not using the internet. Despite this, online usage was strong across other age groups, especially young adults aged 18 to 49. This age group also reported the highest percentage of smartphone usage in the country as of 2023. Due to a persistent lack of connectivity in rural areas, more online users were based in urban areas of the U.S. than in the countryside.

As of June 2022, Asia was leading by the number of internet users worldwide with nearly 2.9 billion internet users. Europe ranked second, with more than 750 million internet users. Meanwhile, the number of internet users worldwide was 5.47 billion.

As of 2024, approximately 97.1 percent of the United States' population accessed the internet, up from approximately 71 percent in 2013. The United States is one of the biggest online markets worldwide. In 2024, over 331 million individuals in the country went online. Furthermore, social media apps were among the most popular category of mobile apps used in the market. Social media usage in the U.S. Social media usage in the United States has seen significant growth in recent years, amassing 300 million as of 2024. By the third quarter of 2023, internet users in the U.S. were spending around two hours on social media out of seven hours of internet usage. The most common activities among U.S. users include sending private messages and liking posts or following people, which highlights widespread engagement with social media platforms among internet users in the United States. TikTok surge in the U.S. TikTok continues to be one of the most popular social media platforms in the United States. As of July 2024, 120 million individuals or 45 percent of internet users in the country used the social network. This surge in popularity is the result of user’s high engagement with short-form videos and quick entertainment in which TikTok managed to capture users’ attention. Users in the United States spent an average of 45 hours and 37 minutes monthly in 2023.

As of February 2025, Brazil had approximately 183 million internet users. That is more than Mexico and Argentina combined, the two ranking second and third respectively. Meanwhile, in the Caribbean, the Dominican Republic featured the largest number of internet users.

The number of internet users in the United States was forecast to continuously increase between 2024 and 2029 by in total 13.5 million users (+4.16 percent). After the ninth consecutive increasing year, the number of users is estimated to reach 337.67 million users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

A geographic analysis of the audience found that China accounted for 34.4 percent of internet users in Asia as of July 2022, followed by India with 28.4 percent. China's internet penetration reached 69.8 percent in that year.

As of February 2024, over a third of online users worldwide were aged between 25 and 34 years. Website visitors in this age bracket constituted the biggest group of online users worldwide. Also, 19 percent of global online users were aged 18 to 24 years. The global digital population aged 65 or older represented approximately 4.2 percent of all internet users worldwide. Social media usage and Meta Social media is a major driver of internet use, with a global penetration rate of 62.2 percent. On average, internet users spend 143 minutes per day on social media, highlighting its significant impact on daily online activities. The usage of social media is mostly dominated by Meta platforms, which own four of the largest social media platforms. Facebook leads the ranking with over three billion active users, followed by Instagram and WhatsApp. Instagram's global popularity Meta’s social video platform, Instagram, had long been one of the most engaging social media platforms worldwide, and it was projected to reach 1.44 billion monthly active users. Instagram was particularly favored by users aged 18 to 34, thanks to its ability to offer a variety of interactive content, from images and carousels. This diverse range of content types was a key factor in its popularity among its young user base.

As of January 2024, Nigeria had more than 103 million internet users - the highest number reported all over Africa. Meanwhile, Egypt ranked second with over 82 million users. The majority of web traffic in leading digital markets in Africa originated from mobile devices - in Nigeria, one of the countries with the largest number of internet users worldwide, 86.2 percent of web traffic was generated via smartphones and roughly 13.3 percent via PC devices. This is due in part to the fact that mobile connections are much cheaper and do not require the infrastructure that is needed for traditional desktop PCs with fixed-line internet connections.

Anticipating remarkable growth: Africa's internet user surge and projected milestones The projected trend for Africa indicates a consistent rise in internet users from 2024 to 2029. It will have a collective addition of 337.3 million users (equivalent to a growth of 51.79 percent). Following fifteen successive years of growth, the user count is anticipated to reach a record high of 1.1 billion by 2029. Furthermore, the online penetration rate on the continent was 43 percent – which was below the global average, measured at around 68 percent.

Unveiling internet trends The region has witnessed a steady increase in internet users over the years. In January 2024, Southern Africa stood out as the African region with the most substantial internet penetration rate, reaching approximately 73.1 percent. The proportion of individuals accessing the internet in this part of Africa and Northern Africa surpassed the global average (66.2 percent). Moreover, Morocco boasted an impressive internet penetration of about 91 percent, securing its position as Africa's foremost country. Libya held the second position with a penetration rate of approximately 88 percent, followed closely by Seychelles at around 86.7 percent.

As of 2024, internet penetration in Europe was the highest among the world regions, growing from nearly 60 percent in 2009 to 91 percent in the latest measured year. Internet use in Africa was the lowest worldwide, at 38 percent. As of the same year, the total global internet reach translated to an estimated 4.9 billion internet users worldwide. Europe digital dominance Europe remains the most connected region globally, with steady growth in internet usage. Between 2023 and 2024, the number of internet users rose by 3 percent, and projected to reach 800 million by 2029. As of October 2024, Northern Europe was the first region worldwide by internet penetration, accounting for 97.5 percent penetration rate, while four of the six countries with the highest internet penetration rate worldwide are European, which highlights the region's dominance. Africa’s digital growth Internet use in Africa continues to grow, with mobile devices accounting for most of the web traffic across major African markets. Between 2023 and 2024, the number of internet users on the continent increased by nearly 13 percent, while the number of mobile internet users increased by 26 percent, reaching 331 million. As of January 2024, Morocco was leading with an impressive internet penetration rate of around 91 percent, while countries like Nigeria, Egypt, and South Africa had the highest number of internet users in the continent.

The number of internet users in North America was forecast to continuously increase between 2024 and 2029 by in total 34.8 million users (+7.35 percent). After the ninth consecutive increasing year, the number of users is estimated to reach 508.2 million users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more information concerning Saudi Arabia and Indonesia.

China is home to the largest online community in the world. According to estimates, the Chinese internet population was around 1.04 billion in 2022 and would reach 1.18 billion by 2026. By comparison, the internet user-base of the United States was around 307 million in 2022. The country’s internet penetration rate is around 72 percent, indicating that almost one out of three Chinese are still offline.

Mobile-first kingdom

Affordable smartphones play an important role in China’s rising internet population. In 2022, almost all Chinese people accessed the internet through mobile phones. Messaging, watching videos, and listening to music are popular activities. In fact, Chinese people spent over three hours of their daily time online. This large and engaged mobile internet population has provided a wide range of opportunities to hi-tech companies in China, including online dating and matchmaking business.

What’s next?

As of June 2022, around 28 percent of online users were living in rural China. To provide more affordable and faster internet services, measures have been carried out in the country to reduce service rates and extend the 1,000-Megabyte broadband connection to over 300 cities. In 2019, the government announced to roll out 5G networks in Beijing, Shanghai, Shenzhen, and other major cities. The technology advancement would likely enhance internet accessibility in rural areas, further increasing the country’s internet user base.

As of January 2024, Morocco had an internet penetration of approximately 91 percent, making it the country with the highest internet penetration in Africa. Libya ranked second, with around 88 percent, followed by Seychelles with roughly 87 percent. On the other hand, South Sudan, Burundi, and The Central African Republic had the lowest prevalence of internet among their population.

Varying but growing levels of internet adoption

Although internet usage varies significantly across African countries, the overall number of internet users on the continent jumped to around 646 million from close to 181 million in 2014. Of those, almost a third lived in Nigeria and Egypt only, two of the three most populous countries on the continent. Furthermore, internet users are expected to surge, reaching over 1.1 billion users by 2029.

Mobile devices dominate web traffic

Most internet adoptions on the continent occurred recently. This is among the reasons mobile phones increasingly play a significant role in connecting African populations. As of early January 2024, around 74 percent of the web traffic in Africa was via mobile phones, over 14 percentage points higher than the world average. Furthermore, almost all African countries have a higher web usage on mobile devices compared to other devices, with rates as high as 92 percent in Sudan. This is partly due to mobile connections being cheaper and not requiring the infrastructure needed for traditional desktop PCs with fixed-line internet connections.

In 2024, Eastern Asia accounted for approximately 1.34 billion of the world’s internet users, followed by Southern Asia with over 1.1 billion. The global digital population in April 2022 amounted to 5.5 billion internet users in total. Internet user growth worldwide With constantly declining smartphone prices and improvements in digital infrastructure, the increasing connectivity among global online audiences is moving along at a steady pace. Many previously underserviced regions have begun to profit from mobile online connections, leapfrogging the desktop PC development phase and starting out as mobile-first societies. The fastest growing online populations based on relative year-on-year user growth include many African nations, led by the Western Sahara where online audiences grew 364 percent annually. Despite the growing number of internet users in Africa, the continent still lags behind other regions in terms of online adoption. The highest on the continent was Southern Africa with a penetration rate of 68 percent, Middle Africa was ranked last worldwide. The region had an online penetration rate of just 25 percent, highlighting the ongoing struggles for connectivity but also the untapped digital potential within Africa.

As of 2024, 99 percent of adults in the United States between 18 and 49 years were internet users, making it the age group with the highest level of internet penetration in the country. A further share of 97 percent of adults using the internet were between 18 and 29 years old. Mobile internet usage Mobile internet usage continues to surge in the United States, with 96.2 percent of internet users accessing the web via phones as of the third quarter of 2023. In April 2024, YouTube's mobile app led with a 74 percent audience reach, while TikTok topped weekly engagement among social apps. Mobile apps and privacy Mobile apps became an essential part of mobile users, this high usage raised new concerns about data privacy. By June 2023, three in four internet users supported data localization to protect their information. Additionally, As of September 2024, 13.5 percent of paid iOS apps stated that they collected user data, with 88 percent of this data used to enhance app functionality.

As of the first month in 2024, around 94.4 percent of people in the Bahamas were online, making the archipelagic nation the country with the highest percentage of its population using the internet in Latin America and the Caribbean. Meanwhile, more than 90 percent of Chileans were connected to the internet, while this was true for over 83.2 percent of Mexico's population.

As of January 2024, the Dominican Republic had the largest number of internet users in the Caribbean, with more than 10.14 million citizens online. Even though the Bahamas ranked seventh with 390.8 thousand users, it was the Caribbean sovereign state with the highest percentage of people online. Meanwhile, Montserrat was the territory with the smallest online population in the region, since only 2.4 thousand of its inhabitants accessed the internet.