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TwitterAccording to a survey held in early 2025 in the United States, ** percent of respondents aged 12 to 34 years old had listened to a podcast within the preceding month, compared to ** percent of those aged 55 or above. Adults in the latter age category have been increasing their podcast listening consistently for years, to a point where respondents aged 35-54 almost caught up on the younger age category. Podcasts are gaining popularity This increased monthly podcast consumption shows the growing prevalence of the format in the United States. A survey on podcast consumption found that in 2012 only ** percent of U.S. respondents had ever listened to an audio podcast, but this figure increased annually and reached ** percent in 2025, by then also including video podcast consumption. Although this rise in popularity is significant, it might also reflect the generational gap in podcast consumption, with younger consumers tuning in more regularly than their older counterparts. In 2021, the share of Millennial podcast consumers in Canada and the U.S. amounted to ** percent, with Boomers only making up ** percent. Video podcasts The recently rising popularity of video podcasts also led to changes in platform usage among podcast consumers. YouTube has taken over the lead from Spotify as the main platform used to access podcasts in the United States as of April 2024, when the streaming platform attracted ** percent of podcast consumers, compared to ** percent for the Swedish competitor. YouTube's newly achieved competitive position in podcasting becomes even more obvious, when considering that almost two in three weekly podcast consumers associated the platform the most with watching and listening to podcasts. Only ** percent said the same about Spotify.
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TwitterThe device most commonly used to listen to podcasts in spring 2024 in the United Kingdom (UK) was the smartphone as ** percent of podcast listening time was via smartphones. Laptops were the second most used device, with ** percent of podcast listening time. What do people do while listening to podcasts? Podcasts have become extremely popular in the UK in recent years. But what are people doing while they listen? Most people listen to podcasts while driving/travelling, and many also just listen while relaxing or doing nothing in particular. Podcasts still not the most listened to audio Although podcasts have gained popularity, they’re still not the most listened to audio. Live radio and TV viewing are the most common types of audio that people listen to weekly. The most positively rated radio and podcasts in the UK include Desert Island Discs and Ken Bruce on BBC Radio 2.
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TwitterAccording to data from February 2022, **** million people in the United States were said to listen to podcasts on Spotify that year, while Apple had **** million podcast listeners. Spotify's and Apple's figures were projected to add up to **** million and **** million by 2025, respectively.
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TwitterIn 2020, the most commonly used app for listening to podcasts in the United States was Spotify, with ** percent of podcast listeners aged 18 or above saying that they used Spotify to listen to podcasts. Meanwhile, Apple Podcasts was used by ** percent of adults, down from ** percent in the previous year.
Growing market for podcasts
The term podcast, the name being a merge of the words “play on demand” and “broadcast”, refers to audio or video content in episodic formats that can be streamed or downloaded digitally. Topics cover a huge range of interests such as politics, health, or true crime; however, a study found that the most popular podcast genre in the United States was comedy. With **** million podcast listeners in the United States alone, podcasting has become a large market within the audio sector.
Podcast consumption
Despite the growing podcast audience, the consumption among listeners is relatively low with ** percent of consumers stating that they listen to podcasts less often than once a month. The relatively new audio format is preferred by younger generations, with ** percent of the age group of 18 to 34 years having paid to access podcasts.
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This SPSS dataset is from a 2019 survey conducted via Prolific. There are 323 participants in the file, 306 with complete data for the key measures. Measures include the Big Five Inventory, the Interest/Deprivation Curiosity Scale, the Need for Cognition Scale, the Need to Belong Scale, the Basic Psychological Need Satisfaction Scale, the General Belongingness Scale, the Meaning in Life Questionnaire, the Mindful Attention Awareness Scale, the Smartphone Addiction Scale, and some questions about listening to podcasts.
In relation to podcasts, participants were first asked if they had ever listened to a podcast. Those who said yes (N = 240) were asked questions related to amount of listening, categories and format of podcasts, setting of listening, device used, social engagement around podcasts, and parasocial relationships with their favourite podcast host. Participants also indicated their age, gender, and country of residence.
The datafile contains item ratings and scale scores for all measures. Item wording and response labels are provided in the variable view tab of the downloaded file. Other files available on the OSF site include a syntax file related to the analyses reported in a published paper and a copy of the survey.
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Podcasting is a unique space where people can share their voices, ideas, and stories freely. Unlike platforms controlled by a single company (like YouTube or Instagram), podcasting supports true freedom of expression. However, this openness is now being threatened by AI tools, such as Notebook LM, which make it easy to produce fake, low-quality podcasts. Unfortunately, many of these AI-generated shows are created by spammers, scammers, or blackhat SEOs, and they are harming both listeners and genuine podcast creators.
At Listen Notes, the leading podcast search engine and podcast API, we believe that creating a quality podcast takes real effort. Listeners can tell when a show has been crafted with care, and that’s why we are committed to stopping the spread of fake, AI-generated podcasts on our platform.
This dataset represents a small subset of AI-generated fake podcasts that were flagged during attempts to add them to the Listen Notes podcast database. These "podcasts" were predominantly created using Notebook LM and are not designed for human consumption.
The goal of sharing this dataset is to support the AI community in developing more effective tools to combat spam. While it may not be possible to eliminate spam entirely, we can work together to minimize its impact and contribute to making the digital world a better place.
If you're building a podcast app for discovering human-made shows, PodcastAPI.com is your best bet. Apple Podcasts and Spotify are increasingly flooded with AI-generated fakes.
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The global podcasting market is witnessing remarkable expansion, driven by growing consumer demand for on-demand audio content across education, entertainment, and professional domains. In 2023, the market was valued at approximately USD 27.3 billion, and it is projected to reach nearly USD 233.9 billion by 2032, reflecting a robust compound annual growth rate (CAGR) of 27.8% during the forecast period from 2024 to 2033.
The podcasting market is growing rapidly as more people turn to audio content for entertainment, education, and information. This shift is mainly driven by the widespread use of smartphones and improved internet access, which allow users to listen anywhere and anytime. Podcasting has evolved from a niche medium to a mainstream form of digital media, with diverse content that appeals to many interests. The ease of access through smart devices and streaming platforms has helped podcasts become an integral part of daily routines for millions.
Top driving factors for the podcasting market include the increasing demand for on-demand audio content and personalized experiences. Listeners want content tailored to their preferences, which has been made possible through advances in artificial intelligence and data analytics. These technologies help platforms recommend shows that match individual tastes.
https://market.us/wp-content/uploads/2023/04/podcasting-market-by-genre-1024x605.jpg" alt="podcasting market by genre" width="1024" height="605">
The global podcast industry has witnessed remarkable expansion, reflecting both scale and diversity. According to data from Listen Notes, more than 3.3 million podcasts are active worldwide, while other estimates place this number closer to 4.1 million. These podcasts collectively account for over 189.3 million episodes, averaging 57 episodes per podcast, which underscores the depth of content available to audiences. The hosting landscape is notably consolidated, with Anchor FM, owned by Spotify, capturing a commanding 55.8% share of the market.
Accessibility plays a critical role in this growth, as podcasts are now available in more than 100 languages. Spotify hosts around 4.7 million podcasts, positioning it as a leading platform, while Apple Podcasts follows with 2.5 million as of January 2023. The United States stands as the largest contributor to the global supply, generating 64% of all podcasts, with 61% delivered in English. This dominance highlights both cultural influence and language preference in global consumption patterns.
Looking forward, the audience base is expected to expand further across regions. By 2026, North America is forecast to represent 46.3% of the global podcast audience, with Europe projected at 32.8% and Latin America at 32.4%. These trends illustrate not only the continued dominance of North America but also the rapid acceleration of podcast adoption across Europe and Latin America, confirming the medium’s position as a mainstream global communication and entertainment channel.
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Podcast Statistics: Podcasts have become a significant medium for information and entertainment, revolutionizing content consumption globally. In 2024, the global podcast market reached USD 30.03 billion.
A podcast is an audio program available on the internet, typically released in episodes, allowing users to download and listen on demand, enhancing accessibility. In the United States, 67% of individuals aged 12 and older have listened to a podcast, with 47% engaging monthly and 34% weekly. Globally, podcast listenership is projected to reach 504.9 million by 2024, indicating a steady upward trend.
Demographically, 59% of U.S. individuals aged 12-34 are monthly podcast listeners, followed by 55% aged 35-54, and 27% aged 55 and above. The medium's appeal is further evidenced by 46% of weekly podcast listeners reporting product or service purchases based on podcast advertisements. Additionally, 23% of weekly listeners spend 10 hours or more engaging with podcasts each week. These statistics underscore podcasts' expansive reach and influential role in modern media consumption.​
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According to our latest research, the global podcast transcription market size reached USD 1.37 billion in 2024, reflecting a robust trajectory in digital content services. The market is expected to grow at a CAGR of 15.2% from 2025 to 2033, with the forecasted market size anticipated to reach USD 4.73 billion by 2033. This remarkable growth is driven by surging demand for accessible content, compliance with accessibility regulations, and the rising popularity of podcasts across diverse sectors. As transcription becomes integral to content strategy, organizations are increasingly investing in advanced solutions to enhance engagement, SEO, and inclusivity.
One of the primary growth factors propelling the podcast transcription market is the exponential increase in podcast consumption globally. As of 2024, over 500 million people listen to podcasts regularly, and this number continues to rise, creating an ever-expanding repository of audio content that requires transcription for broader accessibility and discoverability. Businesses and content creators recognize the value of transcriptions in improving search engine rankings, repurposing content for blogs and social media, and ensuring compliance with accessibility standards such as the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). The shift toward a more inclusive digital environment is prompting organizations to seek transcription solutions that cater to diverse audiences, including those with hearing impairments, thereby expanding the addressable market for transcription services.
Technological advancements are another significant driver of growth in the podcast transcription market. The integration of artificial intelligence (AI) and machine learning (ML) into automated transcription tools has drastically improved accuracy, turnaround time, and scalability. These innovations have reduced the reliance on manual transcription services, enabling content owners to transcribe large volumes of podcast content cost-effectively and efficiently. Moreover, the emergence of hybrid transcription models that combine AI-powered automation with human editing ensures high-quality outputs, further facilitating adoption across industries such as media, education, healthcare, and legal. As competition intensifies, vendors are investing in natural language processing (NLP), multilingual support, and real-time transcription features to differentiate their offerings and cater to a global clientele.
The growing emphasis on content monetization and audience engagement is also fueling the demand for podcast transcription services. Transcriptions not only make audio content searchable and indexable but also open up new revenue streams through syndication, translation, and content repurposing. Enterprises are leveraging transcribed podcasts to create knowledge bases, training materials, and marketing collateral, thereby maximizing the value of their audio assets. In addition, the proliferation of remote work and virtual events has accelerated the need for accurate and timely transcription solutions, as organizations seek to document meetings, webinars, and interviews for future reference and compliance purposes. These factors collectively underscore the strategic importance of transcription in the evolving digital ecosystem.
From a regional perspective, North America continues to dominate the podcast transcription market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The United States, in particular, is a leading contributor due to its mature podcasting industry, high digital adoption rates, and stringent accessibility regulations. Europe is witnessing steady growth, driven by increasing podcast listenership and a proactive regulatory environment. Asia Pacific is emerging as a high-growth market, fueled by rapid digitization, expanding internet penetration, and the proliferation of local language podcasts. Latin America and the Middle East & Africa, while still nascent, present significant opportunities for market expansion as podcasting gains traction and awareness of accessibility requirements increases. The global landscape is characterized by diverse regulatory frameworks, language preferences, and consumer behaviors, necessitating tailored strategies for each region.
The podcast transcription market is segmented by service type into automated
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According to our latest research, the global podcasting market size reached USD 24.8 billion in 2024, reflecting robust expansion driven by increasing digital media consumption and the proliferation of smart devices. With a strong compound annual growth rate (CAGR) of 27.4% projected from 2025 to 2033, the market is expected to surge to USD 208.7 billion by 2033. This remarkable growth trajectory is primarily fueled by the rising popularity of on-demand audio content, advancements in audio streaming technology, and the increasing monetization opportunities available to content creators and advertisers worldwide.
The primary growth factors propelling the podcasting market include the rapid adoption of smartphones and internet connectivity, which have made audio content more accessible to a global audience. As consumers increasingly seek flexible and personalized content experiences, podcasts have emerged as a preferred medium due to their convenience and the diversity of topics available. The surge in remote work and digital learning has further amplified the demand for podcasts, as individuals seek informative and entertaining content that can be consumed while multitasking or during commutes. The integration of voice assistants and smart speakers in households has also contributed to the seamless discovery and playback of podcasts, further expanding their reach.
Another significant driver is the expanding ecosystem of podcast monetization models, including advertising, subscriptions, and sponsorships. Brands and marketers are increasingly leveraging podcasts as a powerful channel to target niche audiences with tailored messages, benefiting from the intimate and engaged nature of podcast listenership. The evolution of programmatic advertising and dynamic ad insertion technologies has enabled more effective audience targeting and measurement, enhancing the return on investment for advertisers. Additionally, the entry of major streaming platforms and media companies into the podcasting space has injected substantial capital and innovation, resulting in higher production values, exclusive content deals, and broader distribution networks.
Content diversity and localization are also playing a pivotal role in the podcasting market’s growth. The rise of podcasts in various regional languages and genres has expanded the market's demographic reach, catering to listeners with diverse interests and cultural backgrounds. Educational institutions and enterprises are increasingly adopting podcasts for training, knowledge sharing, and brand building, further broadening the scope of podcasting applications. The continuous improvement in analytics and audience measurement tools is empowering creators and advertisers to refine their strategies, optimize content, and maximize engagement, thereby reinforcing the market's upward trajectory.
From a regional perspective, North America remains the largest market for podcasting, accounting for over 40% of global revenues in 2024, driven by high digital penetration and mature advertising ecosystems. However, Asia Pacific is witnessing the fastest growth, with a CAGR exceeding 32% during the forecast period, fueled by a burgeoning middle class, increased smartphone adoption, and the localization of content in regional languages. Europe and Latin America are also experiencing steady growth, supported by rising investments in digital infrastructure and the growing popularity of podcasts among younger demographics. The Middle East & Africa region, though smaller in size, is showing promising potential as internet access and digital literacy improve across key markets.
The podcasting market is segmented by components into software, hardware, and services, each playing a distinct role in the overall ecosystem. The software segment encompasses podcast hosting platforms, content management systems, analytics tools, and production software, which are essential for content creation, distribution, and audience measurement. The increasing sophistication of podcasting software, including AI-driven editing tools and advanced analytics, is empowering creators to produce high-quality content efficiently and gain deeper insights into listener behavior. This segment is witnessing robust growth as both independent podcasters and enterprises invest in scalable and feature-rich solutions to enhance their
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TwitterThis dataset contains survey data on the usage habits and preferences of Spotify users from different ages, genders, and regions. 1)Age - Age group of user?
2)Gender - Gender of user?
3)spotify_usage_period - How long have you been using Spotify?
4)spotify_listening_device - Which of the following devices do you primarily use to listen to Spotify?
5)spotify_subscription_plan - Which Spotify subscription plan do you currently have?
6)premium_sub_willingness - Are you willing to take a premium subscription or willing to continue with premium subscription in future?
7)preffered_premium_plan - If premium or willing to take premium, what amount do you pay for the subscription?
8)preferred_listening_content - What do you prefer to listen more?
9)fav_music_genre - What genre(s) of music do you enjoy the most?
10)music_time_slot - What is your favourite time slot to listen to music?
11)music_Influencial_mood - When it comes to listening to music, which of the following moods or situations most strongly influences your choice of music?
12)music_lis_frequency - When do you listen to music more often?
13)music_expl_method - How do you discover new music on Spotify?
14)music_recc_rating - How do you rate the spotify music recommendations?
15)pod_lis_frequency - How often do you listen to Podcast?
16)fav_pod_genre - What genre(s) of Podcast do you enjoy the most?
17)preffered_pod_format - What podcast format you generally prefer?
18)pod_host_preference - Are you more inclined to listen to podcasts from unknown personalities, or do you prefer podcasts hosted by well-known individuals?
19)preffered_pod_duration - Do you prefer shorter podcast episodes (under 30 minutes) or longer episodes (over 30 minutes)
20)pod_variety_satisfaction - Are you satisfied with the variety and availability of podcasts on Spotify?
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TwitterAccording to a survey from May 2023, most people in Czechia listened to podcasts at home when relaxing or before going to sleep. This share amounted to ** percent of the respondents. Over a third listened to podcasts while doing housework.
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In a world where digital audio fills commutes, workouts, and late-night scrolls, podcasts have carved out a loyal audience, and Apple Podcasts remains a pivotal player in that space. Back in the day, it was just another app on your iPhone. But now? It’s the home base for millions of...
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Batch export all publicly accessible podcasts to a SQLite file.
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Twitter== Quick facts ==
The most up-to-date and comprehensive podcast database available Includes over 3,600,000 podcasts and over 187 million episodes (including direct playable audio urls) Features 35+ data fields , such as basic metadata, global rank, RSS feed (with audio URLs), Spotify links, and more Delivered in SQLite format
== Use Cases ==
AI training, including speech recognition, generative AI, voice cloning / synthesis, and news analysis Alternative data for investment research, such as sentiment analysis of executive interviews, market research and tracking investment themes PR and marketing, including social monitoring, content research, outreach, and guest booking ...
== Custom Offers ==
We can provide custom datasets based on your needs, such as language-specific data, daily/weekly/monthly update frequency, or one-time purchases.
We also provide a RESTful API at PodcastAPI.com
Contact us: hello@listennotes.com
== Need Help? ==
If you have any questions about our products, feel free to reach out hello@listennotes.com
== About Listen Notes, Inc. ==
Since 2017, Listen Notes, Inc. has provided the leading podcast search engine and podcast database.
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Twitter1)Age - Age group of user?
2)Gender - Gender of user?
3)spotify_usage_period - How long have you been using Spotify?
4)spotify_listening_device - Which of the following devices do you primarily use to listen to Spotify?
5)spotify_subscription_plan - Which Spotify subscription plan do you currently have?
6)premium_sub_willingness - Are you willing to take a premium subscription or willing to continue with premium subscription in future?
7)preffered_premium_plan - If premium or willing to take premium, what amount do you pay for the subscription?
8)preferred_listening_content - What do you prefer to listen more?
9)fav_music_genre - What genre(s) of music do you enjoy the most?
10)music_time_slot - What is your favourite time slot to listen to music?
11)music_Influencial_mood - When it comes to listening to music, which of the following moods or situations most strongly influences your choice of music?
12)music_lis_frequency - When do you listen to music more often?
13)music_expl_method - How do you discover new music on Spotify?
14)music_recc_rating - How do you rate the spotify music recommendations?
15)pod_lis_frequency - How often do you listen to Podcast?
16)fav_pod_genre - What genre(s) of Podcast do you enjoy the most?
17)preffered_pod_format - What podcast format you generally prefer?
18)pod_host_preference - Are you more inclined to listen to podcasts from unknown personalities, or do you prefer podcasts hosted by well-known individuals?
19)preffered_pod_duration - Do you prefer shorter podcast episodes (under 30 minutes) or longer episodes (over 30 minutes)
20)pod_variety_satisfaction - Are you satisfied with the variety and availability of podcasts on Spotify?
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Podcast exists for near two decades. But it really takes over in recent two years. The podcast meta data may be useful for research in fields like machine learning, social science, or media in general.
Listen Notes is the podcast search engine that actually works. It has the most comprehensive podcast database that you can find on the Internet.
This dataset includes the meta data of (almost) all podcast episodes that were published in December 2017.
If you are building apps / online services that need to access THE podcast database (i.e., all podcasts and all episodes o the Internet), then you can try our Listen API: Podcast Search & Directory API. It's freemium model and pay as you go.
You are able to get the most up-to-date podcast meta data in CSV files or SQLite files.
Listen Notes also has some interesting podcast stats.
Data source: RSS feed of podcasts.
Thanks for all the podcasters who produce those inspiring / entertaining shows.
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TwitterIn 2024, around ** percent of people in Germany listened to podcasts. This is a reflection of the sudden increase in the popularity of podcasts in recent years. Just five years ago, in 2018, around ** percent of people stated that they listened to podcasts.
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Twitter== Quick facts ==
The most up-to-date and comprehensive podcast database available All languages & All countries Includes over 3,600,000 podcasts Features 35+ data fields , such as basic metadata, global rank, RSS feed (with audio URLs), Spotify links, and more Delivered in SQLite format Learn how we build a high quality podcast database: https://www.listennotes.help/article/105-high-quality-podcast-database-from-listen-notes
== Use Cases ==
AI training, including speech recognition, generative AI, voice cloning / synthesis, and news analysis Alternative data for investment research, such as sentiment analysis of executive interviews, market research and tracking investment themes PR and marketing, including social monitoring, content research, outreach, and guest booking ...
== Data Attributes ==
See the full list of data attributes on this page: https://www.listennotes.com/podcast-datasets/fields/?filter=podcast_only
How to access podcast audio files: Our dataset includes RSS feed URLs for all podcasts. You can retrieve audio for over 170 million episodes directly from these feeds. With access to the raw audio, you’ll have high-quality podcast speech data ideal for AI training and related applications.
== Custom Offers ==
We can provide custom datasets based on your needs, such as language-specific data, daily/weekly/monthly update frequency, or one-time purchases.
We also provide a RESTful API at PodcastAPI.com
Contact us: hello@listennotes.com
== Need Help? ==
If you have any questions about our products, feel free to reach out hello@listennotes.com
== About Listen Notes, Inc. ==
Since 2017, Listen Notes, Inc. has provided the leading podcast search engine and podcast database.
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As per our latest research and analysis, the global Text-to-Speech for Podcasts market size is valued at USD 1.18 billion in 2024, reflecting robust adoption across podcasting and digital audio content creation industries. The market is experiencing a remarkable CAGR of 17.2% during the forecast period, with the total market expected to reach USD 5.04 billion by 2033. This impressive growth is primarily driven by the increasing demand for accessible and scalable podcast production solutions, as well as advancements in AI-driven speech synthesis technologies that are transforming the way creators produce, localize, and monetize audio content.
One of the primary growth factors propelling the Text-to-Speech (TTS) for Podcasts market is the rapid expansion of the global podcasting industry. As more creators and enterprises seek to reach broader audiences, there is a surging need to automate and streamline the production process. TTS solutions empower podcasters to generate high-quality, natural-sounding audio content without the constraints of traditional recording, editing, and voice talent acquisition. This democratization of podcast creation is particularly vital for individual podcasters and small media outlets with limited resources, enabling them to scale content production and focus on creativity and distribution. The continuous improvement in neural voice synthesis, which closely mimics human intonation and emotion, is further enhancing listener engagement and reducing the barrier to entry for new creators.
Another significant growth driver is the increasing emphasis on accessibility and inclusivity in digital media. Regulatory frameworks in several regions now require content to be accessible to people with visual impairments and other disabilities. TTS technology allows podcast producers to automatically generate audio versions of written content, making it easier for organizations to comply with accessibility standards and reach underserved audiences. Furthermore, the integration of TTS with advanced language models enables real-time translation and localization, allowing podcasts to transcend language barriers and expand into new markets. This is particularly important for educational institutions and global media companies aiming to maximize their reach and impact.
The evolving landscape of digital advertising also plays a crucial role in the growth of the Text-to-Speech for Podcasts market. Brands and advertisers are increasingly leveraging podcasting as a medium for targeted, personalized advertising. TTS solutions can dynamically generate ad scripts and insert them into podcast episodes, offering unprecedented flexibility and scalability for ad campaigns. This capability not only streamlines the ad production process but also enables content localization and personalization at scale, thereby driving higher listener engagement and improved ROI for advertisers. As the podcast advertising ecosystem matures, the demand for robust and customizable TTS solutions is expected to surge further.
From a regional perspective, North America currently dominates the Text-to-Speech for Podcasts market, accounting for the largest revenue share in 2024. The region’s leadership is attributed to its advanced digital infrastructure, high podcast consumption rates, and the presence of major technology providers. However, Asia Pacific is emerging as the fastest-growing region, driven by increasing smartphone penetration, expanding internet access, and a burgeoning creator economy. Europe also represents a significant market, fueled by regulatory support for accessibility and a vibrant media landscape. Latin America and the Middle East & Africa are witnessing steady growth, albeit from a smaller base, as awareness and adoption of podcasting and TTS technologies continue to rise.
The Text-to-Speech for Podcasts market is segmented by component into software and services, each playing a pivotal role in the ecosystem. The software segment comprises advanced TTS engines, voice synthesis platforms, and API integrations that enable seamless conversion of text into lifelike speech. These solutions are increasingly leveraging AI and deep learning techniques to deliver highly natural, expressive, and context-aware audio outputs. The software segment is witnessing rapid innovation, with providers offering customizable voice options, multilingual support, and real-time processing
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TwitterAccording to a survey held in early 2025 in the United States, ** percent of respondents aged 12 to 34 years old had listened to a podcast within the preceding month, compared to ** percent of those aged 55 or above. Adults in the latter age category have been increasing their podcast listening consistently for years, to a point where respondents aged 35-54 almost caught up on the younger age category. Podcasts are gaining popularity This increased monthly podcast consumption shows the growing prevalence of the format in the United States. A survey on podcast consumption found that in 2012 only ** percent of U.S. respondents had ever listened to an audio podcast, but this figure increased annually and reached ** percent in 2025, by then also including video podcast consumption. Although this rise in popularity is significant, it might also reflect the generational gap in podcast consumption, with younger consumers tuning in more regularly than their older counterparts. In 2021, the share of Millennial podcast consumers in Canada and the U.S. amounted to ** percent, with Boomers only making up ** percent. Video podcasts The recently rising popularity of video podcasts also led to changes in platform usage among podcast consumers. YouTube has taken over the lead from Spotify as the main platform used to access podcasts in the United States as of April 2024, when the streaming platform attracted ** percent of podcast consumers, compared to ** percent for the Swedish competitor. YouTube's newly achieved competitive position in podcasting becomes even more obvious, when considering that almost two in three weekly podcast consumers associated the platform the most with watching and listening to podcasts. Only ** percent said the same about Spotify.