The Alternative Data Market size was valued at USD 7.20 billion in 2023 and is projected to reach USD 126.50 billion by 2032, exhibiting a CAGR of 50.6 % during the forecasts period. The use and processing of information that is not in financial databases is known as the alternative data market. Such data involves posts in social networks, satellite images, credit card transactions, web traffic and many others. It is mostly used in financial field to make the investment decisions, managing risks and analyzing competitors, giving a more general view on market trends as well as consumers’ attitude. It has been found that there is increasing requirement for the obtaining of data from unconventional sources as firms strive to nose ahead in highly competitive markets. Some current trend are the finding of AI and machine learning to drive large sets of data and the broadening utilization of the so called “Alternative Data” across industries that are not only the finance industry. Recent developments include: In April 2023, Thinknum Alternative Data launched new data fields to its employee sentiment datasets for people analytics teams and investors to use this as an 'employee NPS' proxy, and support highly-rated employers set up interviews through employee referrals. , In September 2022, Thinknum Alternative Data announced its plan to combine data Similarweb, SensorTower, Thinknum, Caplight, and Pathmatics with Lagoon, a sophisticated infrastructure platform to deliver an alternative data source for investment research, due diligence, deal sourcing and origination, and post-acquisition strategies in private markets. , In May 2022, M Science LLC launched a consumer spending trends platform, providing daily, weekly, monthly, and semi-annual visibility into consumer behaviors and competitive benchmarking. The consumer spending platform provided real-time insights into consumer spending patterns for Australian brands and an unparalleled business performance analysis. .

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

The global website visitor tracking software market is experiencing robust growth, driven by the increasing need for businesses to understand online customer behavior and optimize their digital strategies. The market, estimated at $5 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the rising adoption of digital marketing strategies, the growing importance of data-driven decision-making, and the increasing sophistication of website visitor tracking tools. Cloud-based solutions dominate the market due to their scalability, accessibility, and cost-effectiveness, particularly appealing to Small and Medium-sized Enterprises (SMEs). However, large enterprises continue to invest significantly in on-premise solutions for enhanced data security and control. The market is highly competitive, with numerous established players and emerging startups offering a range of features and functionalities. Technological advancements, such as AI-powered analytics and enhanced integration with other marketing tools, are shaping the future of the market. The market's geographical distribution reflects the global digital landscape. North America, with its mature digital economy and high adoption rates, holds a significant market share. However, regions like Asia-Pacific are showing rapid growth, driven by increasing internet penetration and digitalization across various industries. Despite the overall positive outlook, challenges such as data privacy regulations and the increasing complexity of website tracking technology are influencing market dynamics. The ongoing competition among vendors necessitates continuous innovation and the development of more user-friendly and insightful tools. The future growth of the website visitor tracking software market is promising, fueled by the continuing importance of data-driven decision-making within marketing and business strategies. A key factor will be the ongoing adaptation to evolving privacy regulations and user expectations.

Analysis of ‘Popular Website Traffic Over Time ’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/popular-website-traffice on 13 February 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

Background

Have you every been in a conversation and the question comes up, who uses Bing? This question comes up occasionally because people wonder if these sites have any views. For this research study, we are going to be exploring popular website traffic for many popular websites.

Methodology

The data collected originates from SimilarWeb.com.

Source

For the analysis and study, go to The Concept Center

This dataset was created by Chase Willden and contains around 0 samples along with 1/1/2017, Social Media, technical information and other features such as: - 12/1/2016 - 3/1/2017 - and more.

How to use this dataset

• Analyze 11/1/2016 in relation to 2/1/2017
• Study the influence of 4/1/2017 on 1/1/2017
• More datasets

Acknowledgements

If you use this dataset in your research, please credit Chase Willden

Start A New Notebook!

--- Original source retains full ownership of the source dataset ---

The Alternative Data Platform market is experiencing robust growth, driven by the increasing need for businesses across diverse sectors to leverage non-traditional data sources for improved decision-making. The market, estimated at $5 billion in 2025, is projected to expand significantly over the forecast period (2025-2033), fueled by a Compound Annual Growth Rate (CAGR) of 25%. This growth is primarily attributed to several key factors. Firstly, the rising adoption of cloud-based solutions offers scalability and cost-effectiveness, attracting businesses of all sizes. Secondly, the expanding application of alternative data in areas like fraud detection (BFSI), supply chain optimization (Retail and Logistics), and market prediction (IT and Telecommunications) is pushing market expansion. Furthermore, the increasing availability and affordability of alternative data sources, combined with advancements in data analytics and machine learning, are enabling businesses to extract greater value from these non-traditional datasets. While data security and privacy concerns present a challenge, the overall market outlook remains overwhelmingly positive. The market segmentation reveals strong growth across various applications and types. The BFSI sector is a major driver due to its need for enhanced risk management and fraud prevention. The cloud-based segment dominates the market due to its flexibility and accessibility. North America currently holds the largest market share, followed by Europe and Asia Pacific, reflecting the higher level of technological advancement and adoption in these regions. However, the Asia Pacific region is poised for significant growth due to increasing digitalization and rising investments in data analytics infrastructure. The competitive landscape is dynamic, with a mix of established players and emerging startups offering diverse solutions. The success of individual companies depends on their ability to innovate, provide reliable data, ensure data security, and offer user-friendly platforms. Competition is likely to intensify as more companies enter this rapidly evolving market.

Similarweb's stock is projected to experience moderate growth, with potential upside driven by continued expansion of its digital intelligence services. However, risks include competition from incumbents, regulatory changes, and economic headwinds that could impact customer spending.

The competitive marketing software market is experiencing robust growth, driven by the increasing need for businesses to understand their competitive landscape and optimize their marketing strategies. The market, estimated at $5 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 15% through 2033, reaching approximately $15 billion by the end of the forecast period. This growth is fueled by several key factors: the rising adoption of digital marketing, the increasing complexity of online competitive analysis, and the growing demand for data-driven marketing decisions. Key players like SEMrush, Ahrefs, and Moz Pro are leading this market, offering comprehensive suites of tools for keyword research, backlink analysis, competitor monitoring, and SEO optimization. The market's segmentation is likely diversified across various functionalities (e.g., SEO tools, social media analytics, PPC analysis) and business sizes, catering to both small and large enterprises. Growth is further boosted by ongoing technological advancements in data analytics and artificial intelligence, leading to more sophisticated and actionable insights for marketers. Despite its rapid expansion, the market faces challenges. High initial investment costs and the need for specialized technical expertise can act as barriers to entry for smaller businesses. Furthermore, the constant evolution of search engine algorithms and online marketing landscapes requires continuous software updates and adaptation from vendors. The market is also prone to intense competition, with established players constantly innovating and new entrants vying for market share. Nevertheless, the overall market outlook remains positive, with ongoing growth driven by the increasing reliance on data-driven decision-making and the evolving complexity of the digital marketing landscape. Regional variations in market penetration will likely exist, with North America and Europe expected to hold significant shares, followed by the Asia-Pacific region witnessing faster growth.

The competitive marketing software market is experiencing robust growth, driven by the increasing need for businesses of all sizes to understand and respond effectively to their competitive landscape. The market, estimated at $5 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This growth is fueled by several key factors. Firstly, the rising adoption of cloud-based solutions offers scalability and cost-effectiveness, appealing to both SMEs and large enterprises. Secondly, the intensifying competitive pressure in various industries necessitates sophisticated tools for market intelligence and competitive analysis. Thirdly, the emergence of advanced analytics and AI-powered features within these platforms enhances strategic decision-making and campaign optimization. The market is segmented by application (SMEs and large enterprises) and deployment type (cloud-based and on-premises), with the cloud-based segment holding a significant majority due to its flexibility and accessibility. North America currently dominates the market share, followed by Europe and Asia Pacific, reflecting the higher adoption rates in these regions. However, emerging markets in Asia Pacific and the Middle East & Africa are expected to witness significant growth in the coming years. The competitive landscape is characterized by a mix of established players like SEMrush, Ahrefs, and Moz Pro, alongside emerging competitors offering niche functionalities. The market's future growth will likely be influenced by factors such as increasing data privacy concerns, the need for seamless integration with existing marketing tools, and the continued development of AI-driven competitive intelligence features. The competitive landscape is dynamic, with established players constantly innovating and expanding their offerings to maintain market leadership. This includes strategic partnerships, acquisitions, and the development of new features catering to specific market needs. The on-premises segment, although smaller, will continue to exist, catering to businesses with stringent data security requirements or legacy system integrations. The market’s growth trajectory is anticipated to be affected by economic fluctuations and technological advancements. Increased investment in R&D will likely drive innovation within the sector, leading to the development of more sophisticated and comprehensive competitive intelligence solutions. Ultimately, businesses that can effectively leverage these tools will gain a crucial competitive advantage in the ever-evolving digital landscape.

The Competitive Intelligence (CI) Tools Software market, valued at $1409.4 million in 2025, is experiencing robust growth. While a precise Compound Annual Growth Rate (CAGR) isn't provided, considering the rapid digital transformation across industries and the increasing need for data-driven decision-making, a conservative estimate of 15% CAGR for the forecast period (2025-2033) is reasonable. This growth is fueled by several key drivers: the rising adoption of cloud-based solutions offering scalability and accessibility, the expanding use of CI tools by both large enterprises and SMEs to gain a competitive edge, and the increasing complexity of market dynamics requiring sophisticated analytical capabilities. Trends indicate a shift towards AI-powered CI platforms that provide automated insights and predictive analytics, enhancing efficiency and accuracy. However, challenges such as the high cost of advanced CI solutions, the need for skilled professionals to interpret data effectively, and data privacy concerns act as market restraints. Segmentation reveals a significant preference for cloud-based deployments due to their flexibility and cost-effectiveness, while large enterprises constitute the major revenue segment due to their higher budgets and complex analytical needs. This segment is expected to grow at a slightly faster rate than the SME segment over the forecast period. The competitive landscape is characterized by a mix of established players and emerging startups. Companies like Crayon, Brandwatch, and SimilarWeb hold significant market share, leveraging their extensive data networks and established customer bases. However, the market also witnesses the entry of numerous agile startups offering innovative features and competitive pricing. Geographical distribution shows North America and Europe currently dominate the market, owing to higher technology adoption and a well-established business ecosystem. However, the Asia-Pacific region is projected to experience the fastest growth due to increasing digitalization and expanding business operations in emerging economies like India and China. The continued focus on innovation, particularly in AI and machine learning integration, will further shape the market's evolution over the next decade, opening opportunities for both established players and new entrants to capture market share.

The global Digital Ad Intelligence Software market is experiencing robust growth, projected to reach $1021.7 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 6.8% from 2025 to 2033. This expansion is driven by several key factors. The increasing complexity of digital advertising channels necessitates sophisticated tools for campaign optimization, performance measurement, and competitive analysis. Businesses, particularly large enterprises and SMEs, are increasingly adopting these solutions to improve ROI and gain a competitive edge. Furthermore, the rise of programmatic advertising and the growing volume of digital ad data have fueled the demand for advanced analytics and insights. The market is segmented by deployment type (cloud-based and on-premises) and user type (large enterprises and SMEs), with cloud-based solutions witnessing faster adoption due to their scalability and cost-effectiveness. Geographical growth is diverse, with North America currently holding a significant market share, followed by Europe and Asia Pacific. However, rapid digitalization in emerging markets is expected to significantly boost market growth in these regions over the forecast period. The competitive landscape is fragmented, with numerous players offering a range of specialized solutions, fostering innovation and competition. Continued growth in the market is expected to be fueled by several trends. The increasing sophistication of ad fraud detection techniques within the software is a key driver. Further, integration with other marketing technology (MarTech) platforms enhances efficiency and data-driven decision-making, thereby driving adoption. However, challenges such as high initial investment costs, data security concerns, and the need for specialized skills to utilize the software effectively could potentially restrain market growth. Nevertheless, the overall outlook for the Digital Ad Intelligence Software market remains positive, driven by the continuous evolution of the digital advertising landscape and the ever-increasing need for data-driven insights to optimize marketing campaigns.

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSO20g5cBn_b3UvD4HrPSKMrujGXq8LfT2NQP3LC3F3k8ufSV6TP97l7Har-625Bju08bc&usqp=CAU" alt="File:Yahoo Finance Logo 2013.svg - Wikipedia">

Yahoo! Finance is a media property that is part of the Yahoo! network. It provides financial news, data and commentary including stock quotes, press releases, financial reports, and original content. It also offers some online tools for personal finance management. In addition to posting partner content from other web sites, it posts original stories by its team of staff journalists. It is ranked 20th by Similar Web on the list of largest news and media websites.

Description: This dataset contains financial information for companies listed on major stock exchanges around the world, as provided by Yahoo Finance. The data covers a range of industries and includes key financial metrics such as price, volume, market capitalization, P/E ratio, and more.

### python 1.Content: 2.Symbol: 3.Name: 4.Price: 5.Volume: 6.Market cap: 7.P/E ratio:

The data is sourced from Yahoo Finance and is updated daily, providing users with the most up-to-date financial information for each company listed.

The dataset is suitable for anyone interested in analyzing or predicting stock market trends and is particularly useful for financial analysts, investors, and traders.

The competitive analysis of industry rivals reveals a dynamic landscape with established players holding significant market share. BuiltWith, WooRank, SEMrush, and Google dominate the market, offering comprehensive solutions for website analytics, SEO, and digital marketing. These companies have robust technological capabilities, established customer bases, and strong brand recognition. Emerging rivals, such as SpyFu, Owletter, SimilarWeb, Moz, SunTec Data, and TrendSource, are gaining traction by specializing in specific niches or offering innovative features. They are actively developing cutting-edge technologies, targeted analytics, and tailored solutions to meet evolving customer needs. The competitive landscape is expected to remain fluid, with ongoing innovations and strategic partnerships shaping market dynamics. As companies strive to differentiate themselves and gain market share, the battle for supremacy will continue to intensify.

This statistic shows the leading online dating websites in the Netherlands as of January 2017, based on the number of visitors per month. The source mentions that dating websites in the Netherlands do not provide this information and the data comes from intelligence agency Similarweb. As of January 2017, Lexa.nl was the most popular online dating website in the Netherlands, with 426,000 monthly visitors.

During the second half of 2017, roughly 17 percent of the Dutch internet users indicated they visited an online dating website, service or app. Users aged 16 to 24 years did this the most: approximately 22 percent of all users in this age group indicated they did so.

The global competitor analysis evaluation market size was valued at $XX million in 2025 and is expected to reach $XX million by 2033, growing at a CAGR of XX% from 2025 to 2033. The market growth is attributed to the increasing need for businesses to gain insights into their competitors' strategies, strengths, and weaknesses. Furthermore, the demand for competitive intelligence is rising as businesses recognize the importance of making informed decisions to stay ahead in the market. The market is segmented on the basis of application into large enterprises and SMEs, and by type into product analysis, traffic analytics, sales analytics, and others. Geographically, the market is analyzed across North America, Europe, Asia Pacific, and Middle East & Africa. The North American region is expected to hold the largest market share due to the presence of numerous established companies in the region. However, the Asia Pacific region is expected to experience the highest growth rate due to the rapid growth of businesses in the region. Key players in the global competitor analysis evaluation market include Google, BuiltWith, WooRank, SEMrush, SpyFu, Owletter, SimilarWeb, Moz, SunTec Data, and TrendSource.