In 2023, around ** percent of the global spending made on market research was directed to market measurement surveys. In the same year, a further ** percent of this spending was absorbed by CRM systems/customer satisfaction.

In 2023, the methodology that contributed most to the revenue of market research companies was online/mobile quantitative research with ** percent of the market share. Second in the list was automated digital/electronic, with *** percent.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

In 2023, the market research spend per capita in Japan amounted to 14.35 U.S. dollars, down from 15.47 U.S. dollars in the previous year. Compared to the U.S. and the United Kingdom, per person spending on market research in Japan was relatively low.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

Graph and download economic data for Expenses for Marketing Research and Public Opinion Polling, All Establishments, Employer Firms (MRAPOPEAEEF354191) from 2003 to 2022 about public, employer firms, establishments, expenditures, and USA.

Envestnet®| Yodlee®'s Sales Transaction Data (Aggregate/Row) Panels consist of de-identified, near-real time (T+1) USA credit/debit/ACH transaction level data – offering a wide view of the consumer activity ecosystem. The underlying data is sourced from end users leveraging the aggregation portion of the Envestnet®| Yodlee®'s financial technology platform.

Envestnet | Yodlee Consumer Panels (Aggregate/Row) include data relating to millions of transactions, including ticket size and merchant location. The dataset includes de-identified credit/debit card and bank transactions (such as a payroll deposit, account transfer, or mortgage payment). Our coverage offers insights into areas such as consumer, TMT, energy, REITs, internet, utilities, ecommerce, MBS, CMBS, equities, credit, commodities, FX, and corporate activity. We apply rigorous data science practices to deliver key KPIs daily that are focused, relevant, and ready to put into production.

We offer free trials. Our team is available to provide support for loading, validation, sample scripts, or other services you may need to generate insights from our data.

Investors, corporate researchers, and corporates can use our data to answer some key business questions such as: - How much are consumers spending with specific merchants/brands and how is that changing over time? - Is the share of consumer spend at a specific merchant increasing or decreasing? - How are consumers reacting to new products or services launched by merchants? - For loyal customers, how is the share of spend changing over time? - What is the company’s market share in a region for similar customers? - Is the company’s loyal user base increasing or decreasing? - Is the lifetime customer value increasing or decreasing?

Additional Use Cases: - Use spending data to analyze sales/revenue broadly (sector-wide) or granular (company-specific). Historically, our tracked consumer spend has correlated above 85% with company-reported data from thousands of firms. Users can sort and filter by many metrics and KPIs, such as sales and transaction growth rates and online or offline transactions, as well as view customer behavior within a geographic market at a state or city level. - Reveal cohort consumer behavior to decipher long-term behavioral consumer spending shifts. Measure market share, wallet share, loyalty, consumer lifetime value, retention, demographics, and more.) - Study the effects of inflation rates via such metrics as increased total spend, ticket size, and number of transactions. - Seek out alpha-generating signals or manage your business strategically with essential, aggregated transaction and spending data analytics.

Use Cases Categories (Our data provides an innumerable amount of use cases, and we look forward to working with new ones): 1. Market Research: Company Analysis, Company Valuation, Competitive Intelligence, Competitor Analysis, Competitor Analytics, Competitor Insights, Customer Data Enrichment, Customer Data Insights, Customer Data Intelligence, Demand Forecasting, Ecommerce Intelligence, Employee Pay Strategy, Employment Analytics, Job Income Analysis, Job Market Pricing, Marketing, Marketing Data Enrichment, Marketing Intelligence, Marketing Strategy, Payment History Analytics, Price Analysis, Pricing Analytics, Retail, Retail Analytics, Retail Intelligence, Retail POS Data Analysis, and Salary Benchmarking

1. Investment Research: Financial Services, Hedge Funds, Investing, Mergers & Acquisitions (M&A), Stock Picking, Venture Capital (VC)

2. Consumer Analysis: Consumer Data Enrichment, Consumer Intelligence

3. Market Data: AnalyticsB2C Data Enrichment, Bank Data Enrichment, Behavioral Analytics, Benchmarking, Customer Insights, Customer Intelligence, Data Enhancement, Data Enrichment, Data Intelligence, Data Modeling, Ecommerce Analysis, Ecommerce Data Enrichment, Economic Analysis, Financial Data Enrichment, Financial Intelligence, Local Economic Forecasting, Location-based Analytics, Market Analysis, Market Analytics, Market Intelligence, Market Potential Analysis, Market Research, Market Share Analysis, Sales, Sales Data Enrichment, Sales Enablement, Sales Insights, Sales Intelligence, Spending Analytics, Stock Market Predictions, and Trend Analysis

In 2023, roughly 17 percent of the global spending made on market research services came from the manufacturing sector of non-durables. Furthermore, almost 11 percent of the global spending on market research was from pharmaceutical manufacturing.

In 2022, the United States was the leading market research country in the world by revenue, with a total turnover of approximately 71.6 billion U.S. dollars. Second in the list was the United Kingdom, with roughly 11 billion U.S. dollars.

The Consumer Expenditure Survey (CE) program consists of two surveys: the quarterly Interview survey and the annual Diary survey. Combined, these two surveys provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the U.S. Bureau of Labor Statistics (BLS) by the U.S. Census Bureau. The CE collects all on all spending components including food, housing, apparel and services, transportation, entertainment, and out-of-pocket health care costs. The CE tables are an easy-to-use tool for obtaining arts-related spending estimates. They feature several arts-related spending categories, including the following items: Spending on Admissions Plays, theater, opera, and concerts Movies, parks, and museums Spending on Reading Newspapers and magazines Books Digital book readers Spending on Other Arts-Related Items Musical instruments Photographic equipment Audio-visual equipment Toys, games, arts and crafts The CE is important because it is the only Federal survey to provide information on the complete range of consumers' expenditures and incomes, as well as the characteristics of those consumers. It is used by economic policymakers examining the impact of policy changes on economic groups, by the Census Bureau as the source of thresholds for the Supplemental Poverty Measure, by businesses and academic researchers studying consumers' spending habits and trends, by other Federal agencies, and, perhaps most importantly, to regularly revise the Consumer Price Index market basket of goods and services and their relative importance. The most recent data tables are for 2023 and include: 1) Detailed tables with the most granular level of expenditure data available, along with variances and percent reporting for each expenditure item, for all consumer units (listed as "Other" in the Download menu); and 2) Tables with calendar year aggregate shares by demographic characteristics that provide annual aggregate expenditures and shares across demographic groups (listed as "Excel" in the Download menu). Also, see Featured CE Tables and Economic News Releases sections on the CE home page for current data tables and news release. The 1980 through 2023 CE public-use microdata, including Interview Survey data, Diary Survey data, and paradata (information about the data collection process), are available on the CE website.

The United States IT spending market attained a value of nearly USD 1.30 Trillion in 2024. The market is further expected to grow at a CAGR of 3.80% during the forecast period of 2025-2034 to reach a value of USD 1.89 Trillion by 2034.

NL: Basic Research Expenditure: % of GDP data was reported at 0.554 % in 2019. This records an increase from the previous number of 0.551 % for 2018. NL: Basic Research Expenditure: % of GDP data is updated yearly, averaging 0.485 % from Dec 1983 (Median) to 2019, with 18 observations. The data reached an all-time high of 0.564 % in 2014 and a record low of 0.175 % in 1995. NL: Basic Research Expenditure: % of GDP data remains active status in CEIC and is reported by Organisation for Economic Co-operation and Development. The data is categorized under Global Database’s Netherlands – Table NL.OECD.MSTI: Gross Domestic Expenditure on Research and Development: OECD Member: Annual.

In the Netherlands, beginning with the 2013 data, the following methodological improvements led to breaks in series in the business sector (increase), the government sector (decrease), and at the total economy level (increase): better collection and treatment methods for measuring and reporting R&D expenditures related to external R&D personnel (alignment with the 2015 Frascati Manual); reclassification from the government to the business sector of public corporations engaged in market production; and a better follow-up of non-respondents. In 2012, the method for sampling enterprises included in ISIC industries 84 to 99 (community, social, and personal services) as well as the breakdown of personnel data by occupation were modified leading to breaks in series in the business and government sectors. In 2011, the method for producing business enterprise data changed: all observed enterprises are included whereas before 2011, only enterprises with substantial R&D activities (i.e. with a minimum number of R&D personnel) were incorporated. Subsequent changes affected the higher education sector: before 1999, a large number of PhD candidates were formally employed by research institutes (in the government sector) financing their research. From 1999, universities became the formal employer of PhD candidates and their research activities moved from the Government sector to the Higher Education sector. Besides this, the R&D activities of the Universities of Applied Sciences (HBO) were taken into account for the first time. Finally the R&D activities of the Academic hospitals were increasingly underestimated due to the merging of the Academic hospitals and (parts) of the Faculties of Medicine of the universities into so-called University Medical Centers (UMC's). This started in 1998 and meant for instance that staff of the Faculty of Medicine of the university became employees of the UMC. As a result, data on R&D in the field of medical sciences were also revised. As of 2000, newly-recruited researchers on the payroll of the Netherlands Organisation for Scientific Research (NOW), previously included in the Government sector, were included with personnel in the higher education sector. In 1982 and 1990, the methodology of the survey on R&D expenditure changed.

In 2003, Statistics Netherlands revised the panel of the R&D survey for the Government and PNP sectors, resulting in breaks in series for both. Also beginning in 2003, R&D personnel in the PNP sector are grouped with Government sector R&D personnel.

In 1994 and 1996 there were major expansions of the scope of the Business Enterprise sector survey; R&D expenditure and personnel data in the latter sector and in the whole economy are thus not comparable with those for the previous years.

In 1990 and 1999, new methods for calculating GUF are introduced for GBARD series.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

The US Aerospace and Defense market, a significant global player, is projected to maintain robust growth, driven by increasing defense spending, modernization of existing fleets, and technological advancements in areas like unmanned aerial systems (UAS) and space exploration. The market size of $496.56 million in 2025, with a Compound Annual Growth Rate (CAGR) of 5.76%, indicates substantial expansion through 2033. Key growth drivers include escalating geopolitical tensions necessitating increased military expenditure, the continuous demand for advanced aviation technologies in both commercial and military sectors, and the burgeoning commercial space industry. The commercial aviation segment, encompassing aircraft manufacturing, MRO (Maintenance, Repair, and Overhaul), and advanced avionics, is a major contributor, fueled by increasing air travel demand and the need for efficient and technologically superior aircraft. The military segment is equally significant, with substantial investments in next-generation combat aircraft, missile systems, and UAS, driven by national security priorities and technological competition. Growth within the space segment is expected to be fuelled by increasing demand for commercial satellite services, space-based internet infrastructure and government-led space exploration initiatives. While potential restraints such as supply chain disruptions and economic downturns exist, the long-term outlook remains optimistic, driven by consistent government funding and the ongoing technological evolution within the sector. The market's segmentation offers a granular view of growth opportunities. The Commercial and General Aviation segment benefits from advancements in airframe materials, engine technology, and avionics. The Military Aircraft and Systems segment displays strong growth potential due to upgrades in combat aircraft and the increasing adoption of unmanned systems. The Unmanned Aerial Systems (UAS) market is experiencing explosive growth across both commercial and military applications, driven by technological advancements and cost reductions. The Space Systems and Equipment segment is undergoing a period of significant expansion, largely driven by private sector investment in satellite constellations and increasing governmental focus on space exploration and national security initiatives. Major players, such as Boeing, Lockheed Martin, and Northrop Grumman, are strategically positioned to benefit from this growth, continuously innovating and consolidating their market share. Regional variations in growth rates will reflect the varying levels of defense spending and economic activity across different geographical areas, with North America consistently remaining a dominant market. This in-depth report provides a comprehensive analysis of the US Aerospace and Defense market, covering the historical period (2019-2024), the base year (2025), and a detailed forecast from 2025 to 2033. Valued at billions, this dynamic sector is examined across key segments, revealing growth opportunities and challenges for stakeholders. The report uses data collected from various sources including market research reports, industry publications, company financial reports, and government sources. Notable trends are: The Space Sector is Expected to Witness the Highest Growth During the Forecast Period.

Expenditures on research and development (R&D) by performing sectors. This table is included in Section D: Postsecondary education: Research and development of the Pan Canadian Education Indicators Program (PCEIP). PCEIP draws from a wide variety of data sources to provide information on the school-age population, elementary, secondary and postsecondary education, transitions, education finance and labour market outcomes. The program presents indicators for all of Canada, the provinces, the territories, as well as selected international comparisons and comparisons over time. PCEIP is an ongoing initiative of the Canadian Education Statistics Council, a partnership between Statistics Canada and the Council of Ministers of Education, Canada that provides a set of statistical measures on education systems in Canada.

Learn more about Market Research Intellect's Big Data It Spending In Financial Market Report, valued at USD 68.4 billion in 2024, and set to grow to USD 119.4 billion by 2033 with a CAGR of 7.2% (2026-2033).

According to Cognitive Market Research, the global IT spending market size is USD 4251.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 1700.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 1275.3 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 977.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 212.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 85.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.9% from 2024 to 2031.

Increasing AI Investments to Drive the Market Growth

Growth in overall IT spending is being supported by investments in AI more widely, which is projected to drive the market growth during the forecast period. Businesses' investments in projects aimed at optimising organisational efficiency are mostly to blame for this. Furthermore, AI may have an even more profound and quick economic impact on IT spending which is propelling the market growth. Businesses in both established and emerging industries stand to gain from the fusion of human and machine intelligence. AI productivity advances have the potential to increase business profits and wages. By taxing greater salaries of both employees and businesses, it might even strengthen government finances. The innovation of artificial intelligence (AI) may lead to shifts in market leadership, global economic growth, and investment opportunities as organisations throughout the world implement the technology.

Increasing Spending on the Cloud to Propel the Market Growth

Rising spending on cloud by market players anticipated driving the market growth during the forecast period. Growing performance and efficiency, greater flexibility and dependability, and a reduction in IT expenses are all provided by the cloud. Additionally, it enhances innovation, enabling businesses to launch more quickly and integrate AI and machine learning use cases into their plans. In addition, acquire more in-depth knowledge about expenditure and cloud utilisation in a multicloud setting. Market players able to spot chances for cost savings as well as underutilised and wasted resources which is one of the factor which is fuelling the market growth. Comprehensive understanding of how a company employs cloud resources for various business divisions. This makes it possible to centrally tag cloud resources across providers for improved resource management.

Market Restraints of the IT Spending Market

High Implementation and Maintenance Costs:

Despite the long-term benefits of IT systems, the initial capital investment required for infrastructure setup, software licensing, integration, and skilled personnel can be substantial—especially for small and medium enterprises (SMEs). Additionally, ongoing maintenance, cybersecurity upgrades, and technical support add to the total cost of ownership, often leading businesses to delay or scale back their IT spending.

Rapid Technological Obsolescence:

The fast pace of innovation in IT—such as the frequent emergence of new hardware, software, and digital tools—creates a challenge for organizations to keep up. Technology becomes outdated quickly, leading to a shortened lifecycle for IT assets. This rapid obsolescence can deter organizations from making large-scale IT investments, as they fear their systems will become irrelevant or incompatible within a short timeframe.

Impact of Covid-19 on the IT Spending Market

Some industries were affected by the COVID-19 pandemic because of supply chain difficulties, workforce shortages, and lockdowns. The COVID-19 epidemic has severely impacted the Indian economy, bringing with it a host of new challenges that point to a significant shift in the dynamics of the market. People's spending patterns were seen to shift from indulgence to hoarding throughout the pandemic.

COVID...