100+ datasets found
  1. f

    SPSS Dataset

    • figshare.com
    bin
    Updated Nov 1, 2023
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    bankole temitope (2023). SPSS Dataset [Dataset]. http://doi.org/10.6084/m9.figshare.23118368.v1
    Explore at:
    binAvailable download formats
    Dataset updated
    Nov 1, 2023
    Dataset provided by
    figshare
    Authors
    bankole temitope
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Quantitative analysis of adolescent exposure to fast food marketing on Instagram. Descriptive statistics were calculated and the total frequency of each marketing strategy was obtained. For the continuous variables mean and standard deviation values were obtained. Mann-Whitney U tests were conducted to examine the association between the marketing strategies and user engagement, while the Kruskal-Wallis H test was completed to test for associations between brand name and engagement.

  2. m

    SPSS Data sets

    • data.mendeley.com
    Updated Feb 11, 2019
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    Heribert Wienkamp (2019). SPSS Data sets [Dataset]. http://doi.org/10.17632/6fybfs4zy4.1
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    Dataset updated
    Feb 11, 2019
    Authors
    Heribert Wienkamp
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    SPSS Data sets for study 1 to 3

  3. f

    Table_1_Raw Data Visualization for Common Factorial Designs Using SPSS: A...

    • frontiersin.figshare.com
    xlsx
    Updated Jun 15, 2023
    + more versions
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    Florian Loffing (2023). Table_1_Raw Data Visualization for Common Factorial Designs Using SPSS: A Syntax Collection and Tutorial.XLSX [Dataset]. http://doi.org/10.3389/fpsyg.2022.808469.s002
    Explore at:
    xlsxAvailable download formats
    Dataset updated
    Jun 15, 2023
    Dataset provided by
    Frontiers
    Authors
    Florian Loffing
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Transparency in data visualization is an essential ingredient for scientific communication. The traditional approach of visualizing continuous quantitative data solely in the form of summary statistics (i.e., measures of central tendency and dispersion) has repeatedly been criticized for not revealing the underlying raw data distribution. Remarkably, however, systematic and easy-to-use solutions for raw data visualization using the most commonly reported statistical software package for data analysis, IBM SPSS Statistics, are missing. Here, a comprehensive collection of more than 100 SPSS syntax files and an SPSS dataset template is presented and made freely available that allow the creation of transparent graphs for one-sample designs, for one- and two-factorial between-subject designs, for selected one- and two-factorial within-subject designs as well as for selected two-factorial mixed designs and, with some creativity, even beyond (e.g., three-factorial mixed-designs). Depending on graph type (e.g., pure dot plot, box plot, and line plot), raw data can be displayed along with standard measures of central tendency (arithmetic mean and median) and dispersion (95% CI and SD). The free-to-use syntax can also be modified to match with individual needs. A variety of example applications of syntax are illustrated in a tutorial-like fashion along with fictitious datasets accompanying this contribution. The syntax collection is hoped to provide researchers, students, teachers, and others working with SPSS a valuable tool to move towards more transparency in data visualization.

  4. H

    Datasets for An IBM SPSS Companion to Political Analysis, 6th Edition (a...

    • dataverse.harvard.edu
    Updated Oct 26, 2024
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    Barry Edwards (2024). Datasets for An IBM SPSS Companion to Political Analysis, 6th Edition (a textbook published in 2019 by CQ/Sage) [Dataset]. http://doi.org/10.7910/DVN/ANTYK2
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Oct 26, 2024
    Dataset provided by
    Harvard Dataverse
    Authors
    Barry Edwards
    License

    CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
    License information was derived automatically

    Description

    Archive of datasets for SPSS Companion to Political Analysis, 6th Edition (published by CQ/Sage in 2019). There are four datasets: GSS, NES, States, and World. Use these datasets to replicate demonstration examples from the book, chapter exercises, and tutorial videos. The "student versions" of the datasets are small versions of the datasets with limited number of observations and variables. These versions were necessary for compatibility with a Student Version of the SPSS Program that shipped with the textbook when it was published.

  5. o

    SPSS Assignments for Introductory Statistics

    • osf.io
    Updated Aug 23, 2021
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    Kimberly Barchard; Leiszle Lapping-Carr; Kristy Barraza; Matthew Helm; Sahara Gabales; victoria mcdowell; Eden Thiess (2021). SPSS Assignments for Introductory Statistics [Dataset]. https://osf.io/5qy2p
    Explore at:
    Dataset updated
    Aug 23, 2021
    Dataset provided by
    Center For Open Science
    Authors
    Kimberly Barchard; Leiszle Lapping-Carr; Kristy Barraza; Matthew Helm; Sahara Gabales; victoria mcdowell; Eden Thiess
    Description

    This site contains a series of SPSS assignments, which will take you from the basics of opening data files to the complexities of creating a professional conference poster. These assignments use real data that were collected at the University of Nevada, Las Vegas. Each assignment has two parts: the first includes step-by-step instructions and the second provides extra practice. In later assignments, you will re-use the skills you learned in earlier assignments. After completing these assignments, you will be better prepared for the rigors of the workplace and for graduate-level research.

  6. w

    Dataset of books called Data analysis with SPSS : a first course in applied...

    • workwithdata.com
    Updated Apr 17, 2025
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    Work With Data (2025). Dataset of books called Data analysis with SPSS : a first course in applied statistics [Dataset]. https://www.workwithdata.com/datasets/books?f=1&fcol0=book&fop0=%3D&fval0=Data+analysis+with+SPSS+%3A+a+first+course+in+applied+statistics
    Explore at:
    Dataset updated
    Apr 17, 2025
    Dataset authored and provided by
    Work With Data
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This dataset is about books. It has 2 rows and is filtered where the book is Data analysis with SPSS : a first course in applied statistics. It features 7 columns including author, publication date, language, and book publisher.

  7. Data from: PISA Data Analysis Manual: SPSS, Second Edition

    • catalog.data.gov
    • data.amerigeoss.org
    Updated Mar 30, 2021
    + more versions
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    U.S. Department of State (2021). PISA Data Analysis Manual: SPSS, Second Edition [Dataset]. https://catalog.data.gov/dataset/pisa-data-analysis-manual-spss-second-edition
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    Dataset updated
    Mar 30, 2021
    Dataset provided by
    United States Department of Statehttp://state.gov/
    Description

    The OECD Programme for International Student Assessment (PISA) surveys collected data on students’ performances in reading, mathematics and science, as well as contextual information on students’ background, home characteristics and school factors which could influence performance. This publication includes detailed information on how to analyse the PISA data, enabling researchers to both reproduce the initial results and to undertake further analyses. In addition to the inclusion of the necessary techniques, the manual also includes a detailed account of the PISA 2006 database and worked examples providing full syntax in SPSS.

  8. SPSS Data Sets

    • figshare.com
    bin
    Updated Sep 21, 2023
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    Judith Glück; Dominik Holzer; Pedro Schmechtig (2023). SPSS Data Sets [Dataset]. http://doi.org/10.6084/m9.figshare.19723264.v1
    Explore at:
    binAvailable download formats
    Dataset updated
    Sep 21, 2023
    Dataset provided by
    figshare
    Figsharehttp://figshare.com/
    Authors
    Judith Glück; Dominik Holzer; Pedro Schmechtig
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    SPSS data sets of all quantitative data (including coded categories from qualitative analyses of interview transcripts) for Studies 1 to 4. Researchers interested in re-analyzing the interview transcripts (which are also in German) should get in touch with the corresponding author (judith.glueck@aau.at).

  9. MAPSYK302 - 2020 - Data sets

    • osf.io
    Updated Apr 19, 2020
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    Sebastian Jentschke (2020). MAPSYK302 - 2020 - Data sets [Dataset]. https://osf.io/jv3kn
    Explore at:
    Dataset updated
    Apr 19, 2020
    Dataset provided by
    Center for Open Sciencehttps://cos.io/
    Authors
    Sebastian Jentschke
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Data files to be used in teaching Research Methods (MAPSYK302) at the University of Bergen - Spring 2020

  10. m

    SPSS FILE

    • data.mendeley.com
    Updated Apr 9, 2024
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    Dr Khaula Noreen (2024). SPSS FILE [Dataset]. http://doi.org/10.17632/7jhrkt7ryk.1
    Explore at:
    Dataset updated
    Apr 9, 2024
    Authors
    Dr Khaula Noreen
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Data is based on factor analysis of newly developed tool for professionalism assessment

  11. m

    SPSS Dataset: Assessment of the High Performance Cycle with U.S. Workers

    • data.mendeley.com
    Updated Jul 9, 2020
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    Eric Evans (2020). SPSS Dataset: Assessment of the High Performance Cycle with U.S. Workers [Dataset]. http://doi.org/10.17632/hd5y556xht.1
    Explore at:
    Dataset updated
    Jul 9, 2020
    Authors
    Eric Evans
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Area covered
    United States
    Description

    Data collected from U.S. workers. Survey delivered and sample obtained using Prolific (https://www.prolific.co/), with a sample representative of the U.S. population across age, gender and ethnicity. The high performance cycle questionnaire was developed by Borgogni and Dello Russo (2012). A self-report questionnaire developed by Onwezen, van Veldhoven and Biron (2014) was used to assess job performance. Data was transferred to SPSS AMOS for structural equation modeling analysis.

  12. w

    Dataset of books called SPSS for introductory statistics : use and...

    • workwithdata.com
    Updated Apr 17, 2025
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    Work With Data (2025). Dataset of books called SPSS for introductory statistics : use and interpretation [Dataset]. https://www.workwithdata.com/datasets/books?f=1&fcol0=book&fop0=%3D&fval0=SPSS+for+introductory+statistics+%3A+use+and+interpretation
    Explore at:
    Dataset updated
    Apr 17, 2025
    Dataset authored and provided by
    Work With Data
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This dataset is about books. It has 1 row and is filtered where the book is SPSS for introductory statistics : use and interpretation. It features 7 columns including author, publication date, language, and book publisher.

  13. SPSS Data Sets (Study 1&2)

    • figshare.com
    bin
    Updated Feb 22, 2022
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    Judith Glück; Andreas Scherpf (2022). SPSS Data Sets (Study 1&2) [Dataset]. http://doi.org/10.6084/m9.figshare.19153484.v1
    Explore at:
    binAvailable download formats
    Dataset updated
    Feb 22, 2022
    Dataset provided by
    figshare
    Figsharehttp://figshare.com/
    Authors
    Judith Glück; Andreas Scherpf
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    SPSS Data Sets Study 1 & 2(Glück, J. & Scherpf, A. (2022). Intelligence and wisdom: Age-Related Differences and Nonlinear Relationships. Manuscript submitted for publication (copy on file with author).

  14. Z

    Chatbot user behaviour - dataset in SPSS

    • data.niaid.nih.gov
    • zenodo.org
    Updated Nov 14, 2023
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    S P (2023). Chatbot user behaviour - dataset in SPSS [Dataset]. https://data.niaid.nih.gov/resources?id=zenodo_8347540
    Explore at:
    Dataset updated
    Nov 14, 2023
    Dataset authored and provided by
    S P
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The data set is the data acquired through a survey among chatbot users of online travel agencies (OTAs) in India.

  15. A dataset from a survey investigating disciplinary differences in data...

    • zenodo.org
    • explore.openaire.eu
    • +1more
    bin, csv, pdf, txt
    Updated Jul 12, 2024
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    Anton Boudreau Ninkov; Anton Boudreau Ninkov; Chantal Ripp; Chantal Ripp; Kathleen Gregory; Kathleen Gregory; Isabella Peters; Isabella Peters; Stefanie Haustein; Stefanie Haustein (2024). A dataset from a survey investigating disciplinary differences in data citation [Dataset]. http://doi.org/10.5281/zenodo.7853477
    Explore at:
    txt, pdf, bin, csvAvailable download formats
    Dataset updated
    Jul 12, 2024
    Dataset provided by
    Zenodohttp://zenodo.org/
    Authors
    Anton Boudreau Ninkov; Anton Boudreau Ninkov; Chantal Ripp; Chantal Ripp; Kathleen Gregory; Kathleen Gregory; Isabella Peters; Isabella Peters; Stefanie Haustein; Stefanie Haustein
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    GENERAL INFORMATION

    Title of Dataset: A dataset from a survey investigating disciplinary differences in data citation

    Date of data collection: January to March 2022

    Collection instrument: SurveyMonkey

    Funding: Alfred P. Sloan Foundation


    SHARING/ACCESS INFORMATION

    Licenses/restrictions placed on the data: These data are available under a CC BY 4.0 license

    Links to publications that cite or use the data:

    Gregory, K., Ninkov, A., Ripp, C., Peters, I., & Haustein, S. (2022). Surveying practices of data citation and reuse across disciplines. Proceedings of the 26th International Conference on Science and Technology Indicators. International Conference on Science and Technology Indicators, Granada, Spain. https://doi.org/10.5281/ZENODO.6951437

    Gregory, K., Ninkov, A., Ripp, C., Roblin, E., Peters, I., & Haustein, S. (2023). Tracing data:
    A survey investigating disciplinary differences in data citation.
    Zenodo. https://doi.org/10.5281/zenodo.7555266


    DATA & FILE OVERVIEW

    File List

    • Filename: MDCDatacitationReuse2021Codebookv2.pdf
      Codebook
    • Filename: MDCDataCitationReuse2021surveydatav2.csv
      Dataset format in csv
    • Filename: MDCDataCitationReuse2021surveydatav2.sav
      Dataset format in SPSS
    • Filename: MDCDataCitationReuseSurvey2021QNR.pdf
      Questionnaire

    Additional related data collected that was not included in the current data package: Open ended questions asked to respondents


    METHODOLOGICAL INFORMATION

    Description of methods used for collection/generation of data:

    The development of the questionnaire (Gregory et al., 2022) was centered around the creation of two main branches of questions for the primary groups of interest in our study: researchers that reuse data (33 questions in total) and researchers that do not reuse data (16 questions in total). The population of interest for this survey consists of researchers from all disciplines and countries, sampled from the corresponding authors of papers indexed in the Web of Science (WoS) between 2016 and 2020.

    Received 3,632 responses, 2,509 of which were completed, representing a completion rate of 68.6%. Incomplete responses were excluded from the dataset. The final total contains 2,492 complete responses and an uncorrected response rate of 1.57%. Controlling for invalid emails, bounced emails and opt-outs (n=5,201) produced a response rate of 1.62%, similar to surveys using comparable recruitment methods (Gregory et al., 2020).

    Methods for processing the data:

    Results were downloaded from SurveyMonkey in CSV format and were prepared for analysis using Excel and SPSS by recoding ordinal and multiple choice questions and by removing missing values.

    Instrument- or software-specific information needed to interpret the data:

    The dataset is provided in SPSS format, which requires IBM SPSS Statistics. The dataset is also available in a coded format in CSV. The Codebook is required to interpret to values.


    DATA-SPECIFIC INFORMATION FOR: MDCDataCitationReuse2021surveydata

    Number of variables: 95

    Number of cases/rows: 2,492

    Missing data codes: 999 Not asked

    Refer to MDCDatacitationReuse2021Codebook.pdf for detailed variable information.

  16. p

    2. analysis script all field studies SPSS.sps

    • psycharchives.org
    Updated Aug 5, 2022
    + more versions
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    (2022). 2. analysis script all field studies SPSS.sps [Dataset]. https://psycharchives.org/en/item/5bb80531-2812-4a0a-9b75-b396c8543d34
    Explore at:
    Dataset updated
    Aug 5, 2022
    License

    https://doi.org/10.23668/psycharchives.4988https://doi.org/10.23668/psycharchives.4988

    Description

    Citizen Science (CS) projects play a crucial role in engaging citizens in conservation efforts. While implicitly mostly considered as an outcome of CS participation, citizens may also have a certain attitude toward engagement in CS when starting to participate in a CS project. Moreover, there is a lack of CS studies that consider changes over longer periods of time. Therefore, this research presents two-wave data from four field studies of a CS project about urban wildlife ecology using cross-lagged panel analyses. We investigated the influence of attitudes toward engagement in CS on self-related, ecology-related, and motivation-related outcomes. We found that positive attitudes toward engagement in CS at the beginning of the CS project had positive influences on participants’ psychological ownership and pride in their participation, their attitudes toward and enthusiasm about wildlife, and their internal and external motivation two months later. We discuss the implications for CS research and practice. Dataset for: Greving, H., Bruckermann, T., Schumann, A., Stillfried, M., Börner, K., Hagen, R., Kimmig, S. E., Brandt, M., & Kimmerle, J. (2023). Attitudes Toward Engagement in Citizen Science Increase Self-Related, Ecology-Related, and Motivation-Related Outcomes in an Urban Wildlife Project. BioScience, 73(3), 206–219. https://doi.org/10.1093/biosci/biad003: Analysis script (SPSS format) used on the data of all field studies

  17. m

    AI Contexts original data (SPSS format)

    • figshare.manchester.ac.uk
    bin
    Updated Dec 7, 2023
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    Søren Holm; Thomas Ploug (2023). AI Contexts original data (SPSS format) [Dataset]. http://doi.org/10.48420/23309537.v1
    Explore at:
    binAvailable download formats
    Dataset updated
    Dec 7, 2023
    Dataset provided by
    University of Manchester
    Authors
    Søren Holm; Thomas Ploug
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Data from study investigating the preferences of the adult Danish population for five specific protective features of AI systems and implementation across a range of eight different use cases in the public and commercial sectors ranging from medical diagnostics to the issuance of parking tickets.

  18. SPSS spreadsheet data

    • zenodo.org
    Updated Oct 8, 2024
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    HAMZA EL GHAZALI; HAMZA EL GHAZALI (2024). SPSS spreadsheet data [Dataset]. http://doi.org/10.5281/zenodo.13902598
    Explore at:
    Dataset updated
    Oct 8, 2024
    Dataset provided by
    Zenodohttp://zenodo.org/
    Authors
    HAMZA EL GHAZALI; HAMZA EL GHAZALI
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This is a dataset analysis regarding our previous research and the current research. it is the result of our observations over 3 years of monitoring and is provided briefly within our 1st publication: https://doi.org/10.5281/zenodo.10407923.

  19. m

    The Motivations for Fashion Shopping in China (SPSS Dataset)

    • data.mendeley.com
    Updated Jul 2, 2018
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    Christopher J. Parker (2018). The Motivations for Fashion Shopping in China (SPSS Dataset) [Dataset]. http://doi.org/10.17632/bzn593sv5d.1
    Explore at:
    Dataset updated
    Jul 2, 2018
    Authors
    Christopher J. Parker
    License

    Attribution-NonCommercial 3.0 (CC BY-NC 3.0)https://creativecommons.org/licenses/by-nc/3.0/
    License information was derived automatically

    Area covered
    China
    Description

    In this study, 403 Chinese consumers generalizable to the broader population were surveyed on their motivations to shop for fashion apparel in both high street and e-commerce environments. Statistical analysis was undertaken through multiple T-Tests and MANOVA with the assistance of SPSS and G*Power.

    To increase the profits of international brands, this paper presents the motivations of Chinese consumers to engage in fashion retail, building upon established theory in hedonic and utilitarian motivations. With China set to capture over 24% of the $212 billion fashion market, international brands need to understand the unique motivations of Chinese consumers in order to capitalise on the market. However, the motivations of Chinese people to engage in fashion retail are as yet undefined, limiting the ability for international fashion retailers to operate with prosperity in the Chinese market.

  20. d

    Download statistics GESIS Data Archive

    • da-ra.de
    Updated Apr 27, 2018
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    GESIS - Data Archive for the Social Sciences (2018). Download statistics GESIS Data Archive [Dataset]. http://doi.org/10.4232/1.12979
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    Dataset updated
    Apr 27, 2018
    Dataset provided by
    da|ra
    GESIS Data Archive
    Authors
    GESIS - Data Archive for the Social Sciences
    Time period covered
    Jan 1, 2004 - Dec 31, 2017
    Description

    General information: The data sets contain information on how often materials of studies available through GESIS: Data Archive for the Social Sciences were downloaded and/or ordered through one of the archive´s plattforms/services between 2004 and 2017.

    Sources and plattforms: Study materials are accessible through various GESIS plattforms and services: Data Catalogue (DBK), histat, datorium, data service (and others).

    Years available: - Data Catalogue: 2012-2017 - data service: 2006-2017 - datorium: 2014-2017 - histat: 2004-2017

    Data sets: Data set ZA6899_Datasets_only_all_sources contains information on how often data files such as those with dta- (Stata) or sav- (SPSS) extension have been downloaded. Identification of data files is handled semi-automatically (depending on the plattform/serice). Multiple downloads of one file by the same user (identified through IP-address or username for registered users) on the same days are only counted as one download.

    Data set ZA6899_Doc_and_Data_all_sources contains information on how often study materials have been downloaded. Multiple downloads of any file of the same study by the same user (identified through IP-address or username for registered users) on the same days are only counted as one download.

    Both data sets are available in three formats: csv (quoted, semicolon-separated), dta (Stata v13, labeled) and sav (SPSS, labeled). All formats contain identical information.

    Variables: Variables/columns in both data sets are identical. za_nr ´Archive study number´ version ´GESIS Archiv Version´ doi ´Digital Object Identifier´ StudyNo ´Study number of respective study´ Title ´English study title´ Title_DE ´German study title´ Access ´Access category (0, A, B, C, D, E)´ PubYear ´Publication year of last version of the study´ inZACAT ´Study is currently also available via ZACAT´ inHISTAT ´Study is currently also available via HISTAT´ inDownloads ´There are currently data files available for download for this study in DBK or datorium´ Total ´All downloads combined´ downloads_2004 ´downloads/orders from all sources combined in 2004´ [up to ...] downloads_2017 ´downloads/orders from all sources combined in 2017´ d_2004_dbk ´downloads from source dbk in 2004´ [up to ...] d_2017_dbk ´downloads from source dbk in 2017´ d_2004_histat ´downloads from source histat in 2004´ [up to ...] d_2017_histat ´downloads from source histat in 2017´ d_2004_dataservice ´downloads/orders from source dataservice in 2004´ [up to ...] d_2017_dataservice ´downloads/orders from source dataservice in 2017´

    More information is available within the codebook.

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bankole temitope (2023). SPSS Dataset [Dataset]. http://doi.org/10.6084/m9.figshare.23118368.v1

SPSS Dataset

Explore at:
binAvailable download formats
Dataset updated
Nov 1, 2023
Dataset provided by
figshare
Authors
bankole temitope
License

Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically

Description

Quantitative analysis of adolescent exposure to fast food marketing on Instagram. Descriptive statistics were calculated and the total frequency of each marketing strategy was obtained. For the continuous variables mean and standard deviation values were obtained. Mann-Whitney U tests were conducted to examine the association between the marketing strategies and user engagement, while the Kruskal-Wallis H test was completed to test for associations between brand name and engagement.

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