The United Kingdom Whey Protein Market is Segmented by Form (Concentrates, Hydrolyzed, and Isolates) and by End User (Animal Feed, Personal Care and Cosmetics, Food and Beverages, and Supplements). The Report Offers the Market Size in Value Terms in USD and Volume in Tons for all the Abovementioned Segments.

Global Whey Protein Powder Market Size, Share, Growth, Trend & Whey Protein Powder Market Forecast 2024 By Type, By Distribution Channel, By Region, Competition, Analysis & Opportunities,

According to Cognitive Market Research, the global Whey protein market size will be USD 5569.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 11.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 2227.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1670.76 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1280.92 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 278.46 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 111.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031.
The concentrates held the highest Whey protein market revenue share in 2024.

Market Dynamics of Whey protein Market

Key Drivers for Whey protein Market

Advancements in protein processing to increase the demand globally

Advancements in protein processing have significantly boosted global demand for whey protein. Innovations such as advanced filtration techniques, including microfiltration and ultrafiltration, enhance the purity and quality of whey protein, producing higher protein content with fewer impurities. Improvements in hydrolysis technology create more digestible and bioavailable whey protein hydrolysates, catering to individuals with specific dietary needs. Additionally, the development of novel processing methods that preserve the functional and nutritional properties of whey protein drives consumer preference. These technological strides not only ensure superior product quality but also expand application versatility, fueling increased global adoption and market growth.

Growing fitness and health awareness to propel market growth

Growing fitness and health awareness is a major driver of market growth for whey protein. As more individuals prioritize health and wellness, there is increased demand for supplements that support muscle recovery, enhance performance, and aid in weight management. Fitness enthusiasts and athletes are turning to whey protein for its high-quality protein content and beneficial amino acid profile. This shift towards healthier lifestyles and preventive health measures is prompting greater consumption of whey protein products. Furthermore, increased awareness about the benefits of protein in maintaining overall health and achieving fitness goals is propelling the global market for whey protein.

Restraint Factor for the Whey protein Market

High cost of premium products to limit the sales

The high cost of premium whey protein products can significantly limit sales, particularly in price-sensitive markets. Premium whey protein isolates and hydrolysates, while offering superior purity and effectiveness, come at a higher price point compared to concentrates and lower-grade options. This elevated cost can deter budget-conscious consumers and limit product accessibility. In regions with lower disposable incomes, the price disparity between premium and economy options can restrict market penetration and growth. Consequently, the high cost of premium products creates a barrier for widespread adoption, potentially hindering overall sales and limiting the market reach of high-end whey protein offerings.

Key Trends in the Whey Protein Market

Rising Demand for Clean-Label and Functional Whey Products Consumers are increasingly opting for whey protein that is free from artificial additives, preservatives, and sweeteners. There's growing interest in grass-fed, organic, and non-GMO whey, often fortified with probiotics, digestive enzymes, and collagen to enhance absorption and offer specific health benefits such as gut support and joint care.

Personalized Nutrition and Innovative Product Formats Whey protein is no longer just a post-workout supplement—it's being tailored to individual needs based on age, activity level, and health goals. Brands are launching convenient formats like ready-to-drink (...

The report covers Chinese Whey Protein Powder Manufacturers and the market is segmented by Form (Concentrates, Hydrolyzed, and Isolates), End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, and Supplements). The market size and forecasts for China's whey protein market are provided in terms of value (USD) for all the above segments.

Natural Protein Powder Market Outlook

The global market size for natural protein powders is projected to reach approximately USD 23.5 billion by 2032, up from an estimated USD 10.3 billion in 2023, reflecting a robust compound annual growth rate (CAGR) of 9.7% during the forecast period. This significant growth can be attributed to a rising awareness of health and wellness, increasing disposable incomes, and a growing inclination towards fitness regimes. Consumers are increasingly seeking natural and clean-label products, driving the demand for natural protein powders, which cater to a wide range of dietary requirements and preferences.

A critical growth factor in the natural protein powder market is the rising trend towards healthy living and fitness which has gained momentum in recent years. With an increasing number of individuals adopting active lifestyles, there is a parallel surge in the demand for dietary supplements that aid in muscle building and recovery. Natural protein powders provide a convenient and effective solution to meet the daily protein requirements for individuals engaged in fitness activities. Furthermore, the increased awareness about the health benefits associated with natural ingredients, as opposed to synthetic alternatives, is pushing more consumers towards natural protein options.

The continuous innovation in product formulation and flavor diversification is another significant driver propelling the natural protein powder market. Companies are investing heavily in research and development to introduce new flavors, improve texture, and enhance the nutritional profile of their products. The expansion of product lines, including vegan and allergen-free options, is attracting a broader consumer base. This trend is particularly prominent in regions with high lactose intolerance rates, where plant-based proteins such as pea and rice are becoming increasingly popular. Such innovations not only help cater to the varying dietary needs but also enhance consumer satisfaction and brand loyalty, further fueling market growth.

Moreover, the increasing prevalence of chronic diseases and the growing geriatric population are driving the demand for functional foods and dietary supplements, including natural protein powders. As health concerns rise, there is a notable shift towards preventive healthcare, where diet plays a crucial role. Natural protein powders are being utilized not just by athletes and fitness enthusiasts, but also by older adults and individuals seeking to maintain a balanced diet. These products offer an effective way to manage nutritional intake, support muscle maintenance, and enhance overall health, thereby contributing to the market's expansion.

The emergence of Native Whey Protein Ingredients is revolutionizing the natural protein powder market. Unlike traditional whey protein, native whey is derived directly from milk through a meticulous filtration process, preserving its natural structure and providing a purer protein source. This method ensures higher concentrations of essential amino acids, making it a preferred choice for those seeking optimal muscle recovery and growth. As consumers become more discerning about the quality and origin of their protein sources, the demand for native whey protein is expected to rise. This trend aligns with the broader shift towards clean-label and minimally processed products, further driving innovation and competition in the market.

The regional outlook for the natural protein powder market indicates strong growth potential across various geographies. North America currently holds a significant share, driven by a robust health and wellness industry, widespread consumer awareness, and a high prevalence of fitness culture. The Asia Pacific region is expected to witness the fastest growth, with a burgeoning middle class, increasing health consciousness, and expanding sports nutrition markets. Meanwhile, Europe remains a steady market with rising vegan trends and increasing demand for clean-label products. The Middle East & Africa and Latin America are also emerging markets, poised for growth as consumer awareness and disposable incomes rise.

Product Type Analysis

In the natural protein powder market, the product type segmentation plays a pivotal role in determining market dynamics and consumer preferences. Whey protein continues to dominate the market due to its superior amino acid profile, high digestibility, and ability to support muscle recovery and grow

The global whey protein (powder and concentrate) market size reached USD 5.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.41% during 2025-2033. The increasing health and fitness consciousness among the masses, the escalating demand for sports nutrition and bodybuilding products, and the emerging technological advancements in manufacturing technologies are some of the major factors propelling the whey protein market.

IMARC Group provides an analysis of the key trends in each segment of the global whey protein market report, along with forecasts at the global and regional levels from 2025-2033. Our report has categorized the market based on type and application.

The global whey protein powder market is a dynamic and rapidly expanding sector, projected to experience significant growth over the forecast period (2025-2033). While precise market size figures for the base year (2025) are unavailable, leveraging industry reports and considering a plausible CAGR (let's assume a conservative 7% based on historical trends and projected growth in fitness and health consciousness), we can estimate a substantial market value. The market is driven by several key factors, including the increasing prevalence of fitness and health-conscious lifestyles, the rising demand for convenient and effective protein supplements among athletes and active individuals, and the growing awareness of the benefits of whey protein for muscle growth, recovery, and overall well-being. Further fueling market expansion is the increasing availability of diverse product formats (e.g., concentrates, isolates, hydrolysates) catering to varied consumer needs and preferences, alongside innovative flavor profiles and formulations to improve palatability. However, market growth is not without its challenges. Price fluctuations in raw materials (milk), stringent regulations concerning food safety and labeling, and the emergence of alternative protein sources (e.g., plant-based proteins) pose potential restraints. Nevertheless, the ongoing trend of premiumization, with consumers increasingly willing to invest in high-quality, functional whey protein powders with added benefits (e.g., digestive enzymes, added vitamins and minerals), presents opportunities for market expansion. Segmentation within the market is significant, with variations in product type (concentrates, isolates, hydrolysates), distribution channels (online retailers, brick-and-mortar stores, specialty shops), and target consumer demographics (athletes, fitness enthusiasts, general consumers). Key players like Glanbia, MusclePharm, Iovate, Dymatize, and others are actively competing through product innovation, branding, and market penetration strategies, further shaping the market landscape. Geographic variations also play a crucial role, with regions like North America and Europe currently holding significant market shares, but emerging markets in Asia and Latin America showing promising growth potential.

Italy Whey Protein Market Outlook 2031

The Italy whey protein market size was USD 191.05 Million in 2022 and is anticipated to reach USD 314.65 Million by 2031 expand at a CAGR of 5.7% during the forecast period, 2023 – 2031. The growth of the market is attributed to increasing demand for high nutritional products and functional beverages.



Whey proteins consist of α-lactalbumin, β-lactoglobulin, serum albumin, and immunoglobulins. It is marketed as a dietary supplement. For muscle growth, whey protein has been preferred more than casein and soy.

The primary objective of whey protein supplements is to improve muscle growth and development. During exercising, muscle proteins are broken down into free amino acids, and they undergo the process of oxidizing in mitochondria to produce energy. Eating whey protein supplements before the workout enhance the muscle recovery, as it increases the free amino acids in the body.

Italy Whey Protein Market Trends, Drivers, Restraints, and Opportunities:

• Rising preference for natural products and increasing concerns regarding meat safety are expected to propel the whey protein market growth.


• Increasing demand for healthy and sustainable food is anticipated to positively impact the growth of market.


• Growing demand for ready-to-eat foods in fitness diet centers is speculated to drive the whey protein market.


• Increasing number of health & fitness centers is expected to boost the g

Whey Protein Powder Market Outlook

In 2023, the global whey protein powder market size is valued at approximately USD 10.5 billion and is projected to reach USD 18.2 billion by 2032, growing at a CAGR of 6.2% during the forecast period. This robust growth can be attributed to the increasing health consciousness among consumers, the rising adoption of fitness regimes, and the expanding application of whey protein across various industries.

The rising awareness regarding the health benefits of whey protein powder is one of the primary growth factors driving the market. Whey protein is known for its quick digestibility and a high concentration of essential amino acids, making it a preferred choice among athletes, bodybuilders, and fitness enthusiasts. This surge in demand is further fueled by the growing trend of health and wellness, where consumers are increasingly opting for protein supplements to maintain a healthy lifestyle.

Another significant growth factor is the increasing application of whey protein in the food and beverages industry. Whey protein is being extensively utilized in the production of high-protein snacks, beverages, and dairy products. The ability to fortify nutritional content without altering the product's taste or texture makes whey protein a sought-after ingredient. Additionally, the pharmaceutical industry is leveraging whey proteinÂ’s bioactive components to develop innovative health supplements and nutraceuticals, further propelling market growth.

Moreover, the expansion of e-commerce platforms has made whey protein products more accessible to a broader audience, thus boosting market growth. With the proliferation of online stores, consumers can easily compare different products, read reviews, and make informed purchasing decisions from the comfort of their homes. This convenience, coupled with frequent promotional discounts and doorstep delivery, is significantly driving online sales of whey protein powder.

Whey, a byproduct of cheese production, has gained immense popularity due to its exceptional nutritional profile. It contains all nine essential amino acids, making it a complete protein source. This characteristic is particularly beneficial for individuals seeking to enhance muscle growth and recovery. The digestibility of whey is another advantage, as it allows for quick absorption, making it ideal for post-exercise consumption. Moreover, whey protein supports weight management by promoting satiety, which can help reduce overall calorie intake. Its versatility extends beyond fitness, as it is also used in various food products to improve texture and nutritional content.

Regionally, North America holds the largest share of the whey protein powder market, driven by high consumer awareness and a well-established fitness culture. Europe follows closely, with significant demand originating from countries like Germany, the UK, and France. The Asia Pacific region is expected to exhibit the highest CAGR during the forecast period, fueled by increasing disposable incomes, rising health consciousness, and growing penetration of international whey protein brands.

Product Type Analysis

Whey protein powder is categorized into three primary types: concentrate, isolate, and hydrolysate. Whey protein concentrate (WPC) is the most commonly used form, characterized by its balanced protein content and relatively lower cost. This type is popular among beginners and general fitness enthusiasts who are looking for an affordable yet effective protein supplement. WPC typically contains 70-80% protein by weight, making it ideal for those who seek a protein boost without the need for ultra-high purity.

Whey protein isolate (WPI) undergoes further processing to remove more fats and lactose, resulting in a protein content of 90% or higher. This higher purity makes WPI a preferred choice for professional athletes and bodybuilders who require maximum protein intake with minimal caloric contribution from fats and carbohydrates. Additionally, WPI is often recommended for individuals with lactose intolerance due to its reduced lactose content.

Whey protein hydrolysate (WPH) is pre-digested or partially hydrolyzed, which means it is absorbed more rapidly by the body. This type is often used in medical protein supplements and infant formulas. The rapid absorption rate of WPH makes it an excellent option for post-workout recovery, as it can quickly replenish muscle protein lev

The Canada whey protein market size was USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of 4.7% during the forecast period, 2023–2031. The growth of the market is attributed to the easy digestibility, vast availability, and a robust amino profile.

Whey protein consists of α-lactalbumin, β-lactoglobulin, serum albumin, and immunoglobulin. Whey protein is commonly marketed as a dietary supplement. It is generally consumed for muscle growth, and is comparatively better than other types of protein, such as casein or soy. It is commonly used for improving athletic performance and strength. Whey protein is also used to reverse weight loss in people with HIV and helps in preventing allergic conditions in infants.

It is a rich source of various nutrients such as protein, amino acids, vitamins and minerals. Quality-score and a high percentage of branched-chain amino acids (BCAAs) in whey protein, makes it a suitable product for the fitness industry, as a muscle-building supplement.



Whey protein powder also lowers weight, cholesterol, and blood pressure and reduces the risk of cardiovascular diseases. Various benefits of whey protein powder have increased its penetration in various industries such as food and beverages, health supplements, and pharmaceuticals.

Market Trends, Drivers, Restraints, and Opportunities

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The whey protein market is experiencing robust growth, driven by increasing health consciousness, rising demand for convenient protein sources, and the expanding sports nutrition sector. The market, estimated at $10 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $17 billion by 2033. This growth is fueled by several key factors. Firstly, the increasing prevalence of health and fitness awareness among consumers is driving demand for protein supplements, with whey protein being a popular choice due to its high protein content and ease of digestibility. Secondly, the booming sports nutrition industry, encompassing athletes and fitness enthusiasts, significantly contributes to market expansion. Convenience also plays a crucial role, with readily available whey protein powders and ready-to-drink products catering to busy lifestyles. Furthermore, technological advancements in whey protein production, leading to improved quality and diverse product formulations (e.g., hydrolysates, isolates), are contributing to this growth trajectory. However, certain restraints influence the market's growth. Fluctuations in milk prices, a key raw material, can impact production costs and profitability. Stringent regulatory frameworks concerning food safety and labeling in various regions can pose compliance challenges for manufacturers. Furthermore, the increasing awareness and popularity of plant-based protein alternatives present competition and impact the market share of whey protein. Despite these challenges, the market's positive trajectory continues, driven largely by the expanding health and fitness industry. Major players like Agropur, Arla Foods, Fonterra, and Glanbia are well-positioned to capitalize on market opportunities through product innovation, strategic partnerships, and expansion into new geographical markets. The segmentation of the market likely includes various forms of whey protein (concentrate, isolate, hydrolysate), applications (sports nutrition, food & beverages, dietary supplements), and distribution channels (online, retail).

The growth of the UAE whey protein powder market size is driven by the rapid growth in the Middle East and Africa (MEA) whey protein powder market. The MEA whey protein market attained a value of USD 0.96 Billion in 2024. The market is further expected to grow at a CAGR of 6.60% during the forecast period of 2025-2034, likely to attain a value of around USD 1.82 Billion by 2034.

In 2024, Market Research Intellect valued the Whey Protein Powder Market Report at 12. 5 billion USD, with expectations to reach 20. 3 billion USD by 2033 at a CAGR of 7. 1%. Understand drivers of market demand, strategic innovations, and the role of top competitors.

The global protein shake market is experiencing robust growth, driven by increasing health consciousness, rising disposable incomes, and the expanding fitness and wellness industry. The market, currently valued at an estimated $15 billion in 2025 (based on industry knowledge and extrapolation from provided data), is projected to witness a healthy Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. This growth is fueled by several key factors, including the rising popularity of dietary supplements among athletes and fitness enthusiasts, increased awareness of the importance of protein intake for muscle building and overall health, and the proliferation of convenient and readily available protein shake options across online and offline channels. The diverse range of protein sources, including milk-based, whey, plant-based (pea, soy, brown rice), and others, caters to a broad spectrum of consumer needs and preferences, further contributing to market expansion. Significant market segmentation exists across both application (online vs. offline sales) and product type. Online sales channels are rapidly gaining traction, driven by e-commerce growth and the convenience of home delivery. While milk-based and whey protein shakes remain dominant, the plant-based segment is exhibiting particularly strong growth, fueled by increasing vegan and vegetarian populations and rising concerns about animal welfare and environmental sustainability. Geographical variations also exist; North America and Europe currently hold the largest market shares, though regions like Asia-Pacific are experiencing rapid growth, reflecting rising disposable incomes and increased fitness awareness within these markets. However, challenges remain, including fluctuating raw material prices, stringent regulatory requirements regarding product labeling and safety, and potential negative perceptions surrounding supplement usage. Market players are actively addressing these challenges through product innovation, strategic partnerships, and targeted marketing campaigns aimed at educating consumers and building brand trust.

This statistic shows the market size of the whey protein market from 2022 to 2032. In 2022, the global whey protein market was valued at approximately **** billion U.S. dollars and is forecast to reach **** billion U.S. dollars by 2032.

Learn more about Market Research Intellect's Whey Protein Powder Market Report, valued at USD 12.5 billion in 2024, and set to grow to USD 20.2 billion by 2033 with a CAGR of 7.1% (2026-2033).

Food Grade Whey Protein Powder Market Outlook

The global food grade whey protein powder market size was estimated at USD 8.2 billion in 2023 and is projected to reach USD 14.9 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.8% during the forecast period. This substantial growth is driven by the rising consumer awareness regarding health and wellness, leading to an increasing demand for protein-rich dietary supplements and functional foods.

A significant growth factor in the food grade whey protein powder market is the growing popularity of fitness and wellness trends. The increasing number of fitness enthusiasts and health-conscious consumers are boosting the demand for whey protein products as they seek to improve muscle growth, weight management, and overall health. The expanding urban population and rising disposable incomes are also contributing to the market growth, as more consumers are willing to spend on premium health and nutritional products.

The burgeoning demand for infant nutrition products is another key driver of the market. Whey protein powder is a critical ingredient in infant formula due to its high nutritional content and easy digestibility. As the global birth rate remains steady, and the number of working mothers increases, the demand for convenient and nutritious infant food products continues to rise. This trend is expected to significantly propel the food grade whey protein powder market over the forecast period.

Moreover, the food and beverage industryÂ’s growing interest in whey protein as a versatile ingredient is also fueling market growth. Whey protein powder is increasingly being incorporated into various food products like bakery items, snacks, and beverages to enhance their nutritional profile. The clean-label trend, which emphasizes natural and minimally processed ingredients, further supports the adoption of whey protein powder in diverse food applications.

Delctosed Whey is gaining traction as a valuable ingredient in the food industry due to its reduced lactose content, making it suitable for lactose-intolerant individuals. This form of whey protein retains essential nutrients while offering a milder taste, which can be advantageous in various food applications. The demand for delactosed whey is rising as consumers seek dairy products that are easier to digest without compromising on nutritional benefits. Its versatility allows it to be incorporated into a wide range of products, from baked goods to beverages, enhancing their nutritional profile. As the market for specialized dietary products expands, delactosed whey is poised to become a key component in meeting consumer needs for health-conscious and lactose-friendly options.

Regionally, North America is anticipated to dominate the food grade whey protein powder market during the forecast period. The region's well-established healthcare and fitness industry, coupled with a high prevalence of lifestyle-related diseases, drives the strong demand for whey protein products. Additionally, Europe is expected to showcase substantial growth, driven by the increasing number of health-conscious consumers and the presence of a robust dairy industry. The Asia Pacific region, with its rapidly expanding middle-class population and rising awareness about the benefits of protein consumption, is also projected to witness significant growth.

Product Type Analysis

The food grade whey protein powder market is segmented by product type into concentrate, isolate, and hydrolysate. Whey protein concentrate is the most commonly used form due to its balanced nutritional profile and cost-effectiveness. It contains lower protein content compared to isolates and hydrolysates but is rich in bioactive compounds that provide various health benefits. Whey protein concentrate's affordability makes it a popular choice among consumers, particularly in developing markets where price sensitivity is higher.

Whey protein isolate is another key product type segment, known for its high protein content and minimal fat and lactose levels. Isolates undergo additional processing to remove fat and lactose, making them suitable for individuals with lactose intolerance and those seeking a lean protein source. The growing demand for high-protein diets, especially among athletes and bodybuilders, is driving the adoption of whey protein isolates. This segment is expected to witness robust growth due to its superior nutritional profile and i

The global pure whey protein market is experiencing robust growth, driven by increasing health consciousness, rising fitness trends, and the expanding popularity of dietary supplements. The market size in 2025 is estimated at $5 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. This growth is fueled by several key factors, including the rising prevalence of chronic diseases like obesity and diabetes, motivating individuals to adopt healthier lifestyles. The demand for convenient and high-protein sources is further boosting the market. Major players like Myprotein, Labdoor, NOW Foods, and others are strategically focusing on product innovation, expanding distribution channels, and engaging in aggressive marketing campaigns to capture significant market share. Furthermore, the increasing integration of whey protein into various food and beverage products is expected to significantly contribute to market expansion. The market segmentation reveals a strong preference for specific whey protein forms, with isolate and concentrate varieties leading the demand. Geographic variations exist, with North America and Europe currently dominating the market. However, emerging economies in Asia-Pacific are showing significant potential for growth, driven by rising disposable incomes and a growing awareness of health and wellness. While factors such as fluctuating raw material prices and concerns about potential allergens pose challenges, the overall market outlook remains positive, with a forecast indicating continued growth throughout the forecast period, driven by consistent consumer demand and continuous product innovation in this dynamic market.

The United Kingdom Whey Protein Market size was valued at USD 64.40 Million in 2023 and is projected to reach USD 96.39 Million by 2032, exhibiting a CAGR of 5.93 % during the forecast periods. The UK whey protein market is also growing well, mainly due to increased awareness about health and a rise in demand for protein supplements. A host of products, including concentrate, isolate, and hydrolysate, make a market. It has high protein content, coupled with rapid absorption properties. Applications include muscle building, weight management, and general nutrition. The target areas are sports nutrition, functional foods, and dietary supplements, which employ advanced filtration and processing technologies. This has even influenced the fitness industry, which now boasts much healthier lifestyles. Some of the benefits associated with it include enhanced recovery of muscles, improved nutrition, and broad consumer appeal. This fusion of innovation with health benefits strengthens the market's competitive position across the globe. Recent developments include: November 2022: Arla Foods Ingredients and British dairy cooperative First Milk collaborated to produce a specialist whey protein powder at its Lake District Creamery. First Milk manufactured Nutrilac FO-7875 on behalf of Arla Foods Ingredients. Whey protein concentrate powder, WPC80, will continue to be produced by First Milk and marketed through its current partnership., March 2022: Arla announced a 5-year expansion strategy for the United Kingdom. As a part of the strategy, the company announced its plans to make long-term investments in its United Kingdom supply chain and key sales channels., March 2021: First Milk Limited, a dairy cooperative based in the United Kingdom, announced its plans to invest approximately GBP 12.5 million (USD 17.25 million) for the expansion of its two cheese and whey production facilities in the United Kingdom.. Key drivers for this market are: Adoption of Sports & Fitness Activities Driving the Market, Rising Demand for Fortified Food & Beverages. Potential restraints include: Prevalence of Lactose Intolerance. Notable trends are: Adoption of Sports & Fitness Activities Driving the Market.

The Protein Supplements Market Report Segments the Industry Into Form (Powder, Ready To Drink, Bars, Other Forms), Source (Animal-Based, Plant-Based), Distribution Channel (Supermarkets & Hypermarkets, Online Retail Stores, Health and Wellness Stores, Other Distribution Channels) and Geography (North America, Europe, Asia-Pacific, South America, Middle East & Africa). The Market Forecasts are Provided in Terms of Value (USD).