The Facebook Users by Country Data (Cleaned) dataset is a collection of information on Facebook users from different countries. The dataset contains five columns of data, which are named as follows:

• Names: This column contains the names of the countries for which the data is collected.
• Users: This column provides the number of Facebook users in millions for each respective country.
• Facebook_Users: This column shows the percentage of the total population of each country that uses Facebook.
• Date_of_Data: This column indicates the date on which the data was collected and compiled.
• Population: This column represents the total population of each country.

How you can use this Dataset?

The Facebook Users by Country Data (Cleaned) dataset can be used in several ways. Here are some potential use cases:

• Market Research: Marketers can use this dataset to identify markets with the highest concentration of Facebook users. This information can be used to target Facebook ads to specific regions, optimize social media campaigns, and determine which markets to expand into.

• Business Strategy: Businesses can use this dataset to identify potential markets for their products or services. By analyzing Facebook usage rates in different countries, businesses can identify countries with high engagement rates and target those markets.

• Social Media Analysis: Researchers can use this dataset to analyze social media behavior in different countries. By comparing Facebook usage rates across different countries, researchers can identify cultural and social differences that affect social media behavior.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Facebook users in Europe was forecast to continuously increase between 2024 and 2028 by in total 15.5 million users (+3.91 percent). According to this forecast, in 2028, the Facebook user base will have increased for the sixth consecutive year to 412.26 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like South America and North America.

This statistic shows a ranking of the estimated number of Facebook users in 2020 in Asia, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

The number of Facebook users in Central & Western Europe was forecast to decrease between 2024 and 2028 by in total 29.8 million users. This overall decrease does not happen continuously, notably not in 2026 and 2027. The Facebook user base is estimated to amount to 192.47 million users in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Eastern Europe and Russia.

Country Population (Admin0) using aggregated Facebook high resolution population density data (https://data.humdata.org/organization/facebook).The world population data sourced from Facebook Data for Good is some of the most accurate population density data in the world. The data is accumulated using highly accurate technology to identify buildings from satellite imagery and can be viewed at up to 30-meter resolution. This building data is combined with publicly available census data to create the most accurate population estimates. This data is used by a wide range of nonprofit and humanitarian organizations, for example, to examine trends in urbanization and climate migration or discover the impact of a natural disaster on a region. This can help to inform aid distribution to reach communities most in need. There is both country and region-specific data available. The data also includes demographic estimates in addition to the population density information. This population data can be accessed via the Humanitarian Data Exchange website.

Analysis of ‘COVID-19: Holidays of countries’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/vbmokin/covid19-holidays-of-countries on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Context

This research is devoted to the analysis of the impact of holidays on the statistics of confirmed coronavirus diseases. The Prophet using the holidays library with holidays of countries and their regions. As of 30 June 2020, only 62 countries (some with regions) are available in the holidays library:

['AR', 'AT', 'AU', 'BD', 'BE', 'BG', 'BR', 'BY', 'CA', 'CH', 'CL', 'CN', 'CO', 'CZ', 'DE', 'DK', 'DO', 'EE', 'EG', 'ES', 'FI', 'FR', 'GB', 'GR', 'HN', 'HR', 'HU', 'ID', 'IE', 'IL', 'IN', 'IS', 'IT', 'JP', 'KE', 'KR', 'LT', 'LU', 'MX', 'MY', 'NG', 'NI', 'NL', 'NO', 'NZ', 'PE', 'PH', 'PK', 'PL', 'PT', 'PY', 'RS', 'RU', 'SE', 'SG', 'SI', 'SK', 'TH', 'TR', 'UA', 'US', 'ZA'] or ['Argentina', 'Australia', 'Austria', 'Bangladesh', 'Belarus', 'Belgium', 'Brazil', 'Bulgaria', 'Canada', 'Chile', 'China', 'Colombia', 'Croatia', 'Czechia', 'Denmark', 'Dominican Republic', 'Egypt', 'Estonia', 'Finland', 'France', 'Germany', 'Greece', 'Honduras', 'Hungary', 'Iceland', 'India', 'Indonesia', 'Ireland', 'Israel', 'Italy', 'Japan', 'Kenya', 'Korea, Republic of', 'Lithuania', 'Luxembourg', 'Malaysia', 'Mexico', 'Netherlands', 'New Zealand', 'Nicaragua', 'Nigeria', 'Norway', 'Pakistan', 'Paraguay', 'Peru', 'Philippines', 'Poland', 'Portugal', 'Russian Federation', 'Serbia', 'Singapore', 'Slovakia', 'Slovenia', 'South Africa', 'Spain', 'Sweden', 'Switzerland', 'Thailand', 'Turkey', 'Ukraine', 'United Kingdom', 'United States']

I will note at once that the list of available countries in the description of the holidays library contains a lot of mistakes, which I wrote to the authors.

When I asked if this list would expand, the Prophet team made it clear that they were waiting for help from the community with holidays library expand.

As of Jan 2021 (version 8.4.1), 67 countries (some with regions) are available in the holidays library: a number of data have been refined and countries ['BI', 'LV', 'MA', 'RO', 'VN' - two-letter country codes or alpha_2 of the country (ISO 3166)] added.

Unfortunately, the format of the holidays library is not very suitable for coronavirus problems, as it has a number of disadvantages. First, the names of the countries are given in one word, which makes it difficult for many of them to identify them according to their common names (ISO 3166). It is best that the dataset contains the common name and two-letter abbreviation in English according to ISO 3166 (see pycountry). Second, the dates are not adapted to the potential impact of the holidays on coronavirus statistics. It is known that after the moment of infection, the active manifestation of symptoms occurs with a delay of 4-10 days, that is a person is likely to get into the statistics on the number of diseases only after 4-7 days. Therefore, it is advisable to use the dates window of impacts: ``` Lower_window = [4, 7] Upper_window = [7, 10]

`Lower_window <= 0`
But my [request](https://github.com/facebook/prophet/issues/1588#issue-661098613) to allow positive numbers in this parameter [was refused](https://github.com/facebook/prophet/issues/1588#issuecomment-661984730) by the Prophet team and [advised](https://github.com/facebook/prophet/issues/1588#issuecomment-661984730) to simply move the dates themselves.
Therefore, it is advisable to shift the holiday dates by 7 days. If the researcher thinks that 7 is too much and enough is 4 days, then he simply indicates "Lower" of the window in -3. Actually, by default, it makes sense to specify parameters:

Lower_window = -3 Upper_window = 3

If necessary, these settings are easy to change

### Content

This dataset:
1. Contains ISO codes, ISO names (common and official) (ISO 3166) of **70** countries (3 European countries **['Albania' - 'AL', 'Georgia' - 'GE', 'Moldova' - 'MD']** have been added).
2. Contains imported dates from the holidays library for 2020-01-20-2021-12-31 (all countries from holidays library as of Jan 2021), and the same dates, but moved 7 days forward.
3. Holidays of countries that are not in the list of holidays of the library, but which are in the data of the World Health Organization and on which considerable statistics of diseases on coronavirus are already collected.
4. Parameters for Prophet model:
`lower_window, upper_window, prior_scale`
If you find errors, please write to the [Discussion](https://www.kaggle.com/vbmokin/covid19-holidays-of-countries/discussion).

It is planned to periodically update (and, if necessary, correct) this dataset. 

### Acknowledgements

Thanks to the authors of the information resources
* [https://github.com/dr-prodigy/python-holidays](https://github.com/dr-prodigy/python-holidays)
* [https://en.wikipedia.org/wiki/List_of_holidays_by_country](https://en.wikipedia.org/wiki/List_of_holidays_by_country)
about the dates and names of holidays in different countries, which I used.

Thanks for the image to <a href="https://pixabay.com/ru/users/iXimus-2352783/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=5062659">iXimus</a> from <a href="https://pixabay.com/ru/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=5062659">Pixabay</a>


### Inspiration

The main task for which this dataset was created is to study the impact of holidays on the accuracy of predicting coronavirus diseases, identifying new patterns, and forming optimal solutions to counteract or minimize its spread.

Tasks that need to be solved to improve this dataset in order to increase the accuracy of modeling the impact of holidays on the number of coronavirus patients:
1) Expanding the list of countries
2) Clarification of holiday dates
3) Clarification of parameters 
`lower_window, upper_window, prior_scale`
they must be unique for each country and each holiday.

Also, it is advisable to carry out similar work for each region of countries, but this will not be done in this dataset.

--- Original source retains full ownership of the source dataset ---

This statistic shows a ranking of the estimated number of Facebook users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

The number of Facebook users in Vietnam was forecast to increase between 2024 and 2028 by in total 5.6 million users (+10.2 percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Facebook user base is estimated to amount to 60.54 million users in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Indonesia and Malaysia.

The number of Facebook users in Africa was forecast to continuously increase between 2024 and 2028 by in total 141.6 million users (+56.79 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 390.94 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Europe and Asia.

The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Thailand and Vietnam.

The number of Facebook users in Australia was forecast to continuously decrease between 2024 and 2028 by in total 1.5 million users (-9.94 percent). After the eighth consecutive decreasing year, the Facebook user base is estimated to reach 13.62 million users and therefore a new minimum in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Fiji and New Zealand.

This statistic shows a ranking of the estimated number of Instagram users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.

This statistic shows a ranking of the estimated number of Reddit users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

This statistic shows a ranking of the estimated number of Twitter users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

The number of Facebook users in Israel was forecast to decrease between 2024 and 2028 by in total 0.1 million users (-1.7 percent). This overall decrease does not happen continuously, notably not in 2026. The Facebook user base is estimated to amount to 5.8 million users in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Oman and Lebanon.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

This statistic shows a ranking of the estimated number of Pinterest users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

The number of Instagram users in Central & Western Europe was forecast to increase between 2024 and 2028 by in total 4.5 million users (+3.52 percent). This overall increase does not happen continuously, notably not in 2028. The Instagram user base is estimated to amount to 132.21 million users in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Eastern Europe and Northern Europe.