Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

Gain valuable insights with our comprehensive Social Media Dataset, designed to help businesses, marketers, and analysts track trends, monitor engagement, and optimize strategies. This dataset provides structured and reliable social media data from multiple platforms.

Dataset Features

User Profiles: Access public social media profiles, including usernames, bios, follower counts, engagement metrics, and more. Ideal for audience analysis, influencer marketing, and competitive research. Posts & Content: Extract posts, captions, hashtags, media (images/videos), timestamps, and engagement metrics such as likes, shares, and comments. Useful for trend analysis, sentiment tracking, and content strategy optimization. Comments & Interactions: Analyze user interactions, including replies, mentions, and discussions. This data helps brands understand audience sentiment and engagement patterns. Hashtag & Trend Tracking: Monitor trending hashtags, topics, and viral content across platforms to stay ahead of industry trends and consumer interests.

Customizable Subsets for Specific Needs Our Social Media Dataset is fully customizable, allowing you to filter data based on platform, region, keywords, engagement levels, or specific user profiles. Whether you need a broad dataset for market research or a focused subset for brand monitoring, we tailor the dataset to your needs.

Popular Use Cases

Brand Monitoring & Reputation Management: Track brand mentions, customer feedback, and sentiment analysis to manage online reputation effectively. Influencer Marketing & Audience Analysis: Identify key influencers, analyze engagement metrics, and optimize influencer partnerships. Competitive Intelligence: Monitor competitor activity, content performance, and audience engagement to refine marketing strategies. Market Research & Consumer Insights: Analyze social media trends, customer preferences, and emerging topics to inform business decisions. AI & Predictive Analytics: Leverage structured social media data for AI-driven trend forecasting, sentiment analysis, and automated content recommendations.

Whether you're tracking brand sentiment, analyzing audience engagement, or monitoring industry trends, our Social Media Dataset provides the structured data you need. Get started today and customize your dataset to fit your business objectives.

Context: This dataset offers insights into the usage patterns of social media apps for 1,000 users across seven popular platforms: Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn, and Pinterest. It tracks various metrics such as daily time spent on the app, number of posts made, likes received, and new followers gained.

Dataset Features:

User_ID: Unique identifier for each user. App: The social media platform being used. Daily_Minutes_Spent: Total time a user spends on the app each day, ranging from 5 to 500 minutes. Posts_Per_Day: Number of posts a user creates per day, ranging from 0 to 20. Likes_Per_Day: Total number of likes a user receives on their posts each day, ranging from 0 to 200. Follows_Per_Day: The number of new followers a user gains daily, ranging from 0 to 50. Context & Use Cases: This dataset could be particularly useful for social media analysts, digital marketers, or researchers interested in understanding user engagement trends across different platforms. It provides insights into how much time users spend, how actively they post, and the level of engagement they receive (in terms of likes and followers).

Conclusion & Outcome: Analyzing this dataset could yield several outcomes:

Engagement Patterns: Identifying which platforms have higher engagement in terms of time spent or likes received. Active Users: Determining which users are the most active across various platforms based on the number of posts and followers gained. User Retention: Studying the correlation between time spent and follower growth, providing insight into user retention strategies for different platforms. Overall, the dataset allows for exploration of social media usage trends and helps drive decision-making for marketing strategies, content creation, and platform engagement.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

The results might surprise you when looking at internet users that are active on social media in each country.

56.8% of the world’s total population is active on social media.

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F13364933%2F23694fae55e2e76299358693ba6f32b9%2Flv-share.jpg?generation=1684843825246772&alt=media" alt=""> ➡️ There are total 3 datasets containing valuable information. ➡️ Understand people's fame and behavior's on a dating app platform. | Column Name | Description | |---------------------|------------------------------| | Age | The age of the user. | | Number of Users | The total number of users. | | Percent Want Chats | Percentage of users who want chats. | | Percent Want Friends| Percentage of users who want friendships. | | Percent Want Dates | Percentage of users who want romantic dates. | | Mean Kisses Received| Average number of kisses received by users. | | Mean Visits Received| Average number of profile visits received by users. | | Mean Followers | Average number of followers for each user. | | Mean Languages Known| Average number of languages known by users. | | Total Want Chats | Total count of users interested in chats. | | Total Want Friends | Total count of users looking for friendships. | | Total Want Dates | Total count of users seeking romantic dates. | | Total Kisses Received| Overall count of kisses received by users. | | Total Visits Received| Overall count of profile visits received by users. | | Total Followers | Overall count of followers for all users. | | Total Languages Spoken| Total count of languages spoken by all users. |

SUMMARY

When Dating apps like Tinder were becoming viral, people wanted to have the best profile in order to get more matches and more potential encounters. Unlike other previous dating platforms, those new ones emphasized on the mutuality of attraction before allowing any two people to get in touch and chat. This made it all the more important to create the best profile in order to get the best first impression.

Parallel to that, we Humans have always been in awe before charismatic and inspiring people. The more charismatic people tend to be followed and listened to by more people. Through their metrics such as the number of friends/followers, social networks give some ways of "measuring" the potential charisma of some people.

In regard to all that, one can then think:

what makes a great user profile ? how to make the best first impression in order to get more matches (and ultimately find love, or new friendships) ? what makes a person charismatic ? how do charismatic people present themselves ? In order to try and understand those different social questions, I decided to create a dataset of user profile informations using the social network Lovoo when it came out. By using different methodologies, I was able to gather user profile data, as well as some usually unavailable metrics (such as the number of profile visits).

Content

The dataset contains user profile infos of users of the website Lovoo.

The dataset was gathered during spring 2015 (april, may). At that time, Lovoo was expanding in european countries (among others), while Tinder was trending both in America and in Europe. At that time the iOS version of the Lovoo app was in version 3.

Accessory image data The dataset references pictures (field pictureId) of user profiles. These pictures are also available for a fraction of users but have not been uploaded and should be asked separately.

The idea when gathering the profile pictures was to determine whether some correlations could be identified between a profile picture and the reputation or success of a given profile. Since first impression matters, a sound hypothesis to make is that the profile picture might have a great influence on the number of profile visits, matches and so on. Do not forget that only a fraction of a user's profile is seen when browsing through a list of users.

https://s1.dmcdn.net/v/BnWkG1M7WuJDq2PKP/x480

Details about collection methodology In order to gather the data, I developed a set of tools that would save the data while browsing through profiles and doing searches. Because of this approach (and the constraints that forced me to develop this approach) I could only gather user profiles that were recommended by Lovoo's algorithm for 2 profiles I created for this purpose occasion (male, open to friends & chats & dates). That is why there are only female users in the dataset. Another work could be done to fetch similar data for both genders or other age ranges.

Regarding the number of user profiles It turned out that the recommendation algorithm always seemed to output the same set of user profiles. This meant Lovoo's algorithm was probably heavily relying on settings like location (to recommend more people nearby than people in different places or countries) and maybe cookies. This diminished the number of different user profiles that would be pr...

Regional use of social media has a significant effect on the male and female social media statistics.

Gen Z and Millennials are the biggest social media users of all age groups.

The results of which gender uses which platforms are in.

Context

From the beginning of 2020 to April 8th (the day Wuhan reopened), this dataset summarizes the social media hotspots and what people focused in the mainland of China, as well as the epidemic development trend during this period. The dataset containing four .csv files covers most social media platforms in the mainland: Sina Weibo, TikTok, Toutiao and Douban.

Sina Weibo

a platform based on fostering user relationships to share, disseminate and receive information. Through either the website or the mobile app, users can upload pictures and videos publicly for instant sharing, with other users being able to comment with text, pictures and videos, or use a multimedia instant messaging service. The company initially invited a large number of celebrities to join the platform at the beginning, and has since invited many media personalities, government departments, businesses and non-governmental organizations to open accounts as well for the purpose of publishing and communicating information. To avoid the impersonation of celebrities, Sina Weibo uses verification symbols; celebrity accounts have an orange letter "V" and organizations' accounts have a blue letter "V". Sina Weibo has more than 500 million registered users;[12] out of these, 313 million are monthly active users, 85% use the Weibo mobile app, 70% are college-aged, 50.10% are male and 49.90% are female. There are over 100 million messages posted by users each day. With 90 million followers, actress Xie Na holds the record for the most followers on the platform. Despite fierce competition among Chinese social media platforms, Sina Weibo has proven to be the most popular; part of this success may be attributable to the wider use of mobile technologies in China.[https://en.wikipedia.org/wiki/Sina_Weibo]

Douyin

Douyin (English: TikTok), referred to as TikTok, is a short-video social application on mobile phones. Users can record 15-second short videos, which can easily complete mouth-to-mouth (to mouth), and built-in special effects The user can leave a message to the video. Since September 2016, Toutiao has been launched online and is positioned as a short music video community suitable for Chinese young people. The application is vertical music UGC short videos, and the number of users has grown rapidly since 2017. In June 2018, Douyin reached 500 million monthly active users worldwide and 150 million daily active users in China. [https://zh.wikipedia.org/wiki/%E6%8A%96%E9%9F%B3]

Toutiao

Toutiao or Jinri Toutiao is a Chinese news and information content platform, a core product of the Beijing-based company ByteDance. By analyzing the features of content, users and users’ interaction with content, the company's algorithm models generate a tailored feed list of content for each user. Toutiao is one of China's largest mobile platforms of content creation, aggregation and distribution underpinned by machine learning techniques, with 120 million daily active users as of September 2017. [https://en.wikipedia.org/wiki/Toutiao]

Douban

Douban.com (Chinese: 豆瓣; pinyin: Dòubàn), launched on March 6, 2005, is a Chinese social networking service website that allows registered users to record information and create content related to film, books, music, recent events, and activities in Chinese cities. It could be seen as one of the most influential web 2.0 websites in China. Douban also owns an internet radio station, which ranks No.1 in the iOS App Store in 2012. Douban was formerly open to both registered and unregistered users. For registered users, the site recommends potentially interesting books, movies, and music to them in addition to serving as a social network website such as WeChat, Weibo and record keeper; for unregistered users, the site is a place to find ratings and reviews of media. Douban has about 200 million registered users as of 2013. The site serves pan-Chinese users, and its contents are in Chinese. It covers works and media in Chinese and in foreign languages. Some Chinese authors and critics register their official personal pages on the site. [https://en.wikipedia.org/wiki/Douban]

Content

Weibo realTimeHotSearchList can be regarded as a platform for gathering celebrity gossip, social life and major news. In this document, I collect the top 50 topics of the hot search list every 12 hours during the day, so there are 100 hot topics each day. These topics are converted into English by Google translation, although the translation effect is not ideal due to sentence segmentation and language background deviation. In this document, I created a new column ['Coron-Related ( 1 yes, 0 not ) '] to mark topics related to the new crown, if relevant, it is marked as 1, if not then marked empty or 0. The google translation is extremely inaccurate (so maybe google the Chinese title to confirm is the best bet...

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

We learn high fidelity human depths by leveraging a collection of social media dance videos scraped from the TikTok mobile social networking application. It is by far one of the most popular video sharing applications across generations, which include short videos (10-15 seconds) of diverse dance challenges as shown above. We manually find more than 300 dance videos that capture a single person performing dance moves from TikTok dance challenge compilations for each month, variety, type of dances, which are moderate movements that do not generate excessive motion blur. For each video, we extract RGB images at 30 frame per second, resulting in more than 100K images. We segmented these images using Removebg application, and computed the UV coordinates from DensePose.

Download TikTok Dataset:

Please use the dataset only for the research purpose.

The dataset can be viewed and downloaded from the Kaggle page. (you need to make an account in Kaggle to be able to download the data. It is free!)

The dataset can also be downloaded from here (42 GB). The dataset resolution is: (1080 x 604)

The original YouTube videos corresponding to each sequence and the dance name can be downloaded from here (2.6 GB).

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

Facebook and YouTube are still the most used social media platforms today.

TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?

Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.

Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:

Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed

Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:

Digital Marketing and Advertising:

Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking

E-commerce and Retail:

Customer journey mapping Product recommendation enhancements Cart abandonment analysis

Media and Entertainment:

Content consumption trends Audience engagement metrics Cross-platform user behavior analysis

Financial Services:

Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis

Technology and Software:

User experience optimization Feature adoption tracking Competitive intelligence

Market Research and Consulting:

Consumer behavior studies Industry trend analysis Digital transformation strategies

Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:

Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.

By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:

Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.

Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

This dataset contains user reviews and ratings for the LinkedIn mobile application, extracted from its Google Store page. It provides valuable insights into the public's perception of the app over an extended period. The collection of reviews offers a basis for understanding user sentiment, identifying trends, and pinpointing common pain points experienced by users of the LinkedIn app. The dataset is particularly useful for product development teams, market analysts, and researchers interested in user feedback and app performance analysis.

Columns

• index: A numerical index for each review record.
• review_id: A unique identifier for each review.
• pseudo_author_id: A pseudonymised identifier for the author of the review.
• author_name: The name of the author who submitted the review.
• review_text: The textual content of the user's review.
• review_rating: The star rating given by the user, ranging from 1 to 5. Note that some very old reviews may have a zero score.
• review_likes: The number of likes or upvotes a particular review received.
• author_app_version: The version of the LinkedIn app installed when the review was made.
• review_timestamp: The date and time (in UTC) when the review was submitted.

Distribution

This dataset is typically provided as a data file, commonly in CSV format. It comprises approximately 320,000 individual review records. The review_id column alone contains 322,641 unique values. The data structure is tabular, with each row representing a single review and columns providing specific details about that review. Specific numbers for rows/records are available and consistent with the total count.

Usage

This dataset is ideal for a variety of analytical applications and use cases, including: * Sentiment Analysis: Extracting sentiments and trends from user feedback to gauge overall satisfaction and identify shifts in public opinion. * Version Performance Tracking: Identifying which versions of the LinkedIn app received the most positive or negative feedback. * Topic Modelling: Utilising natural language processing (NLP) techniques like topic modelling to uncover specific pain points, frequently requested features, or common praise for the application. * Product Improvement: Informing product development and user experience (UX) design by directly addressing user feedback. * Market Research: Understanding user perceptions of a leading professional networking platform.

Coverage

The dataset covers reviews for the LinkedIn app, which has a global user base with over 970 million registered members from more than 200 countries and territories. The reviews themselves were extracted from its Google Store page. The time range for the reviews spans from 7th April 2011 to 18th November 2023. There are specific notes on data availability for certain groups/years visible in the timestamp distribution.

License

CC0

Who Can Use It

This dataset is intended for: * Data Scientists & Analysts: For performing sentiment analysis, natural language processing, and trend analysis on app reviews. * App Developers & Product Managers: To gain direct user feedback for product iteration, bug identification, and feature prioritisation. * Market Researchers: To understand user behaviour, competitive landscape, and public perception within the social media and professional networking domain. * Academic Researchers: For studies on user feedback, app development cycles, and the evolution of digital platform perception.

Dataset Name Suggestions

• LinkedIn App User Reviews
• Google Play LinkedIn Feedback
• LinkedIn Application Ratings
• LinkedIn Reviews Sentiment Dataset
• Professional Networking App Reviews

Attributes

Original Data Source: 📝 320K LinkedIn App Google Store Reviews