Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.

In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Context: This dataset offers insights into the usage patterns of social media apps for 1,000 users across seven popular platforms: Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn, and Pinterest. It tracks various metrics such as daily time spent on the app, number of posts made, likes received, and new followers gained.

Dataset Features:

User_ID: Unique identifier for each user. App: The social media platform being used. Daily_Minutes_Spent: Total time a user spends on the app each day, ranging from 5 to 500 minutes. Posts_Per_Day: Number of posts a user creates per day, ranging from 0 to 20. Likes_Per_Day: Total number of likes a user receives on their posts each day, ranging from 0 to 200. Follows_Per_Day: The number of new followers a user gains daily, ranging from 0 to 50. Context & Use Cases: This dataset could be particularly useful for social media analysts, digital marketers, or researchers interested in understanding user engagement trends across different platforms. It provides insights into how much time users spend, how actively they post, and the level of engagement they receive (in terms of likes and followers).

Conclusion & Outcome: Analyzing this dataset could yield several outcomes:

Engagement Patterns: Identifying which platforms have higher engagement in terms of time spent or likes received. Active Users: Determining which users are the most active across various platforms based on the number of posts and followers gained. User Retention: Studying the correlation between time spent and follower growth, providing insight into user retention strategies for different platforms. Overall, the dataset allows for exploration of social media usage trends and helps drive decision-making for marketing strategies, content creation, and platform engagement.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

The results might surprise you when looking at internet users that are active on social media in each country.

Facebook and YouTube are still the most used social media platforms today.

56.8% of the world’s total population is active on social media.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

The Reddit Subreddit Dataset by Dataplex offers a comprehensive and detailed view of Reddit’s vast ecosystem, now enhanced with appended AI-generated columns that provide additional insights and categorization. This dataset includes data from over 2.1 million subreddits, making it an invaluable resource for a wide range of analytical applications, from social media analysis to market research.

Dataset Overview:

This dataset includes detailed information on subreddit activities, user interactions, post frequency, comment data, and more. The inclusion of AI-generated columns adds an extra layer of analysis, offering sentiment analysis, topic categorization, and predictive insights that help users better understand the dynamics of each subreddit.

2.1 Million Subreddits with Enhanced AI Insights: The dataset covers over 2.1 million subreddits and now includes AI-enhanced columns that provide: - Sentiment Analysis: AI-driven sentiment scores for posts and comments, allowing users to gauge community mood and reactions. - Topic Categorization: Automated categorization of subreddit content into relevant topics, making it easier to filter and analyze specific types of discussions. - Predictive Insights: AI models that predict trends, content virality, and user engagement, helping users anticipate future developments within subreddits.

Sourced Directly from Reddit:

All social media data in this dataset is sourced directly from Reddit, ensuring accuracy and authenticity. The dataset is updated regularly, reflecting the latest trends and user interactions on the platform. This ensures that users have access to the most current and relevant data for their analyses.

Key Features:

• Subreddit Metrics: Detailed data on subreddit activity, including the number of posts, comments, votes, and user participation.
• User Engagement: Insights into how users interact with content, including comment threads, upvotes/downvotes, and participation rates.
• Trending Topics: Track emerging trends and viral content across the platform, helping you stay ahead of the curve in understanding social media dynamics.
• AI-Enhanced Analysis: Utilize AI-generated columns for sentiment analysis, topic categorization, and predictive insights, providing a deeper understanding of the data.

Use Cases:

• Social Media Analysis: Researchers and analysts can use this dataset to study online behavior, track the spread of information, and understand how content resonates with different audiences.
• Market Research: Marketers can leverage the dataset to identify target audiences, understand consumer preferences, and tailor campaigns to specific communities.
• Content Strategy: Content creators and strategists can use insights from the dataset to craft content that aligns with trending topics and user interests, maximizing engagement.
• Academic Research: Academics can explore the dynamics of online communities, studying everything from the spread of misinformation to the formation of online subcultures.

Data Quality and Reliability:

The Reddit Subreddit Dataset emphasizes data quality and reliability. Each record is carefully compiled from Reddit’s vast database, ensuring that the information is both accurate and up-to-date. The AI-generated columns further enhance the dataset's value, providing automated insights that help users quickly identify key trends and sentiments.

Integration and Usability:

The dataset is provided in a format that is compatible with most data analysis tools and platforms, making it easy to integrate into existing workflows. Users can quickly import, analyze, and utilize the data for various applications, from market research to academic studies.

User-Friendly Structure and Metadata:

The data is organized for easy navigation and analysis, with metadata files included to help users identify relevant subreddits and data points. The AI-enhanced columns are clearly labeled and structured, allowing users to efficiently incorporate these insights into their analyses.

Ideal For:

• Data Analysts: Conduct in-depth analyses of subreddit trends, user engagement, and content virality. The dataset’s extensive coverage and AI-enhanced insights make it an invaluable tool for data-driven research.
• Marketers: Use the dataset to better understand your target audience, tailor campaigns to specific interests, and track the effectiveness of marketing efforts across Reddit.
• Researchers: Explore the social dynamics of online communities, analyze the spread of ideas and information, and study the impact of digital media on public discourse, all while leveraging AI-generated insights.

This dataset is an essential resource for anyone looking to understand the intricacies of Reddit's vast ecosystem, offering the data and AI-enhanced insights needed to drive informed decisions and strategies across various fields. Whether you’re tracking emerging trends, analyzing user behavior, or conduc...

Gen Z and Millennials are the biggest social media users of all age groups.

Tiktok network graph with 5,638 nodes and 318,986 unique links, representing up to 790,599 weighted links between labels, using Gephi network analysis software.

Source of:

Peña-Fernández, Simón, Larrondo-Ureta, Ainara, & Morales-i-Gras, Jordi. (2022). Current affairs on TikTok. Virality and entertainment for digital natives. Profesional De La Información, 31(1), 1–12. https://doi.org/10.5281/zenodo.5962655

Abstract:

Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract a younger audience less accustomed to the consumption of journalistic material. Against this background, the aim of this study is to identify the presence of the media and journalists on TikTok, measure the virality and engagement of the content they generate, describe the communities created around them, and identify the presence of journalistic use of these accounts. For this, 23,174 videos from 143 accounts belonging to media from 25 countries were analyzed. The results indicate that, in general, the presence and impact of the media in this social network are low and that most of their content is oriented towards the creation of user communities based on viral content and entertainment. However, albeit with a lesser presence, one can also identify accounts and messages that adapt their content to the specific characteristics of TikTok. Their virality and engagement figures illustrate that there is indeed a niche for current affairs on this social network.

Youtube social network and ground-truth communities Dataset information Youtube is a video-sharing web site that includes a social network. In the Youtube social network, users form friendship each other and users can create groups which other users can join. We consider such user-defined groups as ground-truth communities. This data is provided by Alan Mislove et al.

We regard each connected component in a group as a separate ground-truth community. We remove the ground-truth communities which have less than 3 nodes. We also provide the top 5,000 communities with highest quality which are described in our paper. As for the network, we provide the largest connected component.

more info : https://snap.stanford.edu/data/com-Youtube.html

TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?

Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.

Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:

Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed

Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:

Digital Marketing and Advertising:

Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking

E-commerce and Retail:

Customer journey mapping Product recommendation enhancements Cart abandonment analysis

Media and Entertainment:

Content consumption trends Audience engagement metrics Cross-platform user behavior analysis

Financial Services:

Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis

Technology and Software:

User experience optimization Feature adoption tracking Competitive intelligence

Market Research and Consulting:

Consumer behavior studies Industry trend analysis Digital transformation strategies

Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:

Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.

By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:

Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.

Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.