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Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.
In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.
Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.
The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.
How popular is Instagram?
Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.
Who uses Instagram?
Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.
Celebrity influencers on Instagram
Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.
As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.
Instagram’s Global Audience
As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.
Who is winning over the generations?
Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.
As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.
Instagram users
With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.
Instagram features
One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
As of the second quarter of 2021, Snapchat had 293 million daily active users.
https://cdla.io/sharing-1-0/https://cdla.io/sharing-1-0/
Context: This dataset offers insights into the usage patterns of social media apps for 1,000 users across seven popular platforms: Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn, and Pinterest. It tracks various metrics such as daily time spent on the app, number of posts made, likes received, and new followers gained.
Dataset Features:
User_ID: Unique identifier for each user. App: The social media platform being used. Daily_Minutes_Spent: Total time a user spends on the app each day, ranging from 5 to 500 minutes. Posts_Per_Day: Number of posts a user creates per day, ranging from 0 to 20. Likes_Per_Day: Total number of likes a user receives on their posts each day, ranging from 0 to 200. Follows_Per_Day: The number of new followers a user gains daily, ranging from 0 to 50. Context & Use Cases: This dataset could be particularly useful for social media analysts, digital marketers, or researchers interested in understanding user engagement trends across different platforms. It provides insights into how much time users spend, how actively they post, and the level of engagement they receive (in terms of likes and followers).
Conclusion & Outcome: Analyzing this dataset could yield several outcomes:
Engagement Patterns: Identifying which platforms have higher engagement in terms of time spent or likes received. Active Users: Determining which users are the most active across various platforms based on the number of posts and followers gained. User Retention: Studying the correlation between time spent and follower growth, providing insight into user retention strategies for different platforms. Overall, the dataset allows for exploration of social media usage trends and helps drive decision-making for marketing strategies, content creation, and platform engagement.
The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.
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56.8% of the world’s total population is active on social media.
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The results might surprise you when looking at internet users that are active on social media in each country.
As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.
Teens and social media
As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.
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Tiktok network graph with 5,638 nodes and 318,986 unique links, representing up to 790,599 weighted links between labels, using Gephi network analysis software.
Source of:
Peña-Fernández, Simón, Larrondo-Ureta, Ainara, & Morales-i-Gras, Jordi. (2022). Current affairs on TikTok. Virality and entertainment for digital natives. Profesional De La Información, 31(1), 1–12. https://doi.org/10.5281/zenodo.5962655
Abstract:
Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract a younger audience less accustomed to the consumption of journalistic material. Against this background, the aim of this study is to identify the presence of the media and journalists on TikTok, measure the virality and engagement of the content they generate, describe the communities created around them, and identify the presence of journalistic use of these accounts. For this, 23,174 videos from 143 accounts belonging to media from 25 countries were analyzed. The results indicate that, in general, the presence and impact of the media in this social network are low and that most of their content is oriented towards the creation of user communities based on viral content and entertainment. However, albeit with a lesser presence, one can also identify accounts and messages that adapt their content to the specific characteristics of TikTok. Their virality and engagement figures illustrate that there is indeed a niche for current affairs on this social network.
From the beginning of 2020 to April 8th (the day Wuhan reopened), this dataset summarizes the social media hotspots and what people focused in the mainland of China, as well as the epidemic development trend during this period. The dataset containing four .csv files covers most social media platforms in the mainland: Sina Weibo, TikTok, Toutiao and Douban.
a platform based on fostering user relationships to share, disseminate and receive information. Through either the website or the mobile app, users can upload pictures and videos publicly for instant sharing, with other users being able to comment with text, pictures and videos, or use a multimedia instant messaging service. The company initially invited a large number of celebrities to join the platform at the beginning, and has since invited many media personalities, government departments, businesses and non-governmental organizations to open accounts as well for the purpose of publishing and communicating information. To avoid the impersonation of celebrities, Sina Weibo uses verification symbols; celebrity accounts have an orange letter "V" and organizations' accounts have a blue letter "V". Sina Weibo has more than 500 million registered users;[12] out of these, 313 million are monthly active users, 85% use the Weibo mobile app, 70% are college-aged, 50.10% are male and 49.90% are female. There are over 100 million messages posted by users each day. With 90 million followers, actress Xie Na holds the record for the most followers on the platform. Despite fierce competition among Chinese social media platforms, Sina Weibo has proven to be the most popular; part of this success may be attributable to the wider use of mobile technologies in China.[https://en.wikipedia.org/wiki/Sina_Weibo]
Douyin (English: TikTok), referred to as TikTok, is a short-video social application on mobile phones. Users can record 15-second short videos, which can easily complete mouth-to-mouth (to mouth), and built-in special effects The user can leave a message to the video. Since September 2016, Toutiao has been launched online and is positioned as a short music video community suitable for Chinese young people. The application is vertical music UGC short videos, and the number of users has grown rapidly since 2017. In June 2018, Douyin reached 500 million monthly active users worldwide and 150 million daily active users in China. [https://zh.wikipedia.org/wiki/%E6%8A%96%E9%9F%B3]
Toutiao or Jinri Toutiao is a Chinese news and information content platform, a core product of the Beijing-based company ByteDance. By analyzing the features of content, users and users’ interaction with content, the company's algorithm models generate a tailored feed list of content for each user. Toutiao is one of China's largest mobile platforms of content creation, aggregation and distribution underpinned by machine learning techniques, with 120 million daily active users as of September 2017. [https://en.wikipedia.org/wiki/Toutiao]
Douban.com (Chinese: 豆瓣; pinyin: Dòubàn), launched on March 6, 2005, is a Chinese social networking service website that allows registered users to record information and create content related to film, books, music, recent events, and activities in Chinese cities. It could be seen as one of the most influential web 2.0 websites in China. Douban also owns an internet radio station, which ranks No.1 in the iOS App Store in 2012. Douban was formerly open to both registered and unregistered users. For registered users, the site recommends potentially interesting books, movies, and music to them in addition to serving as a social network website such as WeChat, Weibo and record keeper; for unregistered users, the site is a place to find ratings and reviews of media. Douban has about 200 million registered users as of 2013. The site serves pan-Chinese users, and its contents are in Chinese. It covers works and media in Chinese and in foreign languages. Some Chinese authors and critics register their official personal pages on the site. [https://en.wikipedia.org/wiki/Douban]
Weibo realTimeHotSearchList can be regarded as a platform for gathering celebrity gossip, social life and major news. In this document, I collect the top 50 topics of the hot search list every 12 hours during the day, so there are 100 hot topics each day. These topics are converted into English by Google translation, although the translation effect is not ideal due to sentence segmentation and language background deviation. In this document, I created a new column ['Coron-Related ( 1 yes, 0 not ) '] to mark topics related to the new crown, if relevant, it is marked as 1, if not then marked empty or 0. The google translation is extremely inaccurate (so maybe google the Chinese title to confirm is the best bet...
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Facebook and YouTube are still the most used social media platforms today.
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Gen Z and Millennials are the biggest social media users of all age groups.
The Reddit Subreddit Dataset by Dataplex offers a comprehensive and detailed view of Reddit’s vast ecosystem, now enhanced with appended AI-generated columns that provide additional insights and categorization. This dataset includes data from over 2.1 million subreddits, making it an invaluable resource for a wide range of analytical applications, from social media analysis to market research.
Dataset Overview:
This dataset includes detailed information on subreddit activities, user interactions, post frequency, comment data, and more. The inclusion of AI-generated columns adds an extra layer of analysis, offering sentiment analysis, topic categorization, and predictive insights that help users better understand the dynamics of each subreddit.
2.1 Million Subreddits with Enhanced AI Insights: The dataset covers over 2.1 million subreddits and now includes AI-enhanced columns that provide: - Sentiment Analysis: AI-driven sentiment scores for posts and comments, allowing users to gauge community mood and reactions. - Topic Categorization: Automated categorization of subreddit content into relevant topics, making it easier to filter and analyze specific types of discussions. - Predictive Insights: AI models that predict trends, content virality, and user engagement, helping users anticipate future developments within subreddits.
Sourced Directly from Reddit:
All social media data in this dataset is sourced directly from Reddit, ensuring accuracy and authenticity. The dataset is updated regularly, reflecting the latest trends and user interactions on the platform. This ensures that users have access to the most current and relevant data for their analyses.
Key Features:
Use Cases:
Data Quality and Reliability:
The Reddit Subreddit Dataset emphasizes data quality and reliability. Each record is carefully compiled from Reddit’s vast database, ensuring that the information is both accurate and up-to-date. The AI-generated columns further enhance the dataset's value, providing automated insights that help users quickly identify key trends and sentiments.
Integration and Usability:
The dataset is provided in a format that is compatible with most data analysis tools and platforms, making it easy to integrate into existing workflows. Users can quickly import, analyze, and utilize the data for various applications, from market research to academic studies.
User-Friendly Structure and Metadata:
The data is organized for easy navigation and analysis, with metadata files included to help users identify relevant subreddits and data points. The AI-enhanced columns are clearly labeled and structured, allowing users to efficiently incorporate these insights into their analyses.
Ideal For:
This dataset is an essential resource for anyone looking to understand the intricacies of Reddit's vast ecosystem, offering the data and AI-enhanced insights needed to drive informed decisions and strategies across various fields. Whether you’re tracking emerging trends, analyzing user behavior, or conduc...
https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/
Youtube social network and ground-truth communities Dataset information Youtube is a video-sharing web site that includes a social network. In the Youtube social network, users form friendship each other and users can create groups which other users can join. We consider such user-defined groups as ground-truth communities. This data is provided by Alan Mislove et al.
We regard each connected component in a group as a separate ground-truth community. We remove the ground-truth communities which have less than 3 nodes. We also provide the top 5,000 communities with highest quality which are described in our paper. As for the network, we provide the largest connected component.
more info : https://snap.stanford.edu/data/com-Youtube.html
The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.
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Regional use of social media has a significant effect on the male and female social media statistics.
TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?
Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.
Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:
Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed
Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:
Digital Marketing and Advertising:
Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking
E-commerce and Retail:
Customer journey mapping Product recommendation enhancements Cart abandonment analysis
Media and Entertainment:
Content consumption trends Audience engagement metrics Cross-platform user behavior analysis
Financial Services:
Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis
Technology and Software:
User experience optimization Feature adoption tracking Competitive intelligence
Market Research and Consulting:
Consumer behavior studies Industry trend analysis Digital transformation strategies
Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:
Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.
By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:
Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.
Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...
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In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.
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Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.
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License information was derived automatically
Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.
In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.