In 2024, the sales volume of whiskey in the United States amounted to *** million 9 liter cases. The number of cases sold had increased with each consecutive year until 2023. Compared to the 2022 peak, the figure in 2022 was a *** percent reduction in volume. Straight vs. blended whiskey In 2022, retail dollar sales of straight American whiskey in the United States amounted to approximately **** billion U.S. dollars, while retail sales of blended American whiskey exceeded the ****************** mark. Blended whiskey is a mixture that can include various other ingredients, colorings, etc., but must contain a minimum of 20 percent whiskey. A straight whiskey does not contain many modifications, and the distilled beverage cannot exceed the 80 percent alcohol by volume (abv) limit. Whiskey introductions In 2023, *** new American whiskey products were introduced on the U.S. market. The number of U.S. whiskeys being introduced has grown significantly since 2016. The United States also saw the arrival of ** products from the Irish and other whiskey category in 2023.

Uncovering the Global Expansion of Irish Whiskey: 1990-Present

Worldwide Sales by Volume and Quality

By Andy Kriebel [source]

About this dataset

This dataset showcases the remarkable growth of Irish whiskey worldwide from 1990 to the present. Spanning 30 years, it is a comprehensive look at how different countries and categories have seen an increase in cases sold. From Single Malt Scotch to Tennessee Whisky, and everything in between, you can use this data to explore which quality of whiskey is most popular across countries and time periods. There are also subcategories such as blended whiskies, flavored malt whiskies and Irish Pot Still Whiskey which can be used for more detailed analysis. Featuring Country, Quality, Category as well as corresponding case numbers and year columns – dive into this dataset to discover the fascinating history of Ireland’s beloved spirit! So what are you waiting for? Look for trends in global whiskey consumption or compare sales numbers between two different countries – it’s all up to you! With this wealth of data at your fingertips let your investigation take you on a journey through whiskey tastes around the world!

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How to use the dataset

This dataset tracks the growth of Irish Whiskey worldwide from 1990 to present, encompassing various countries and different qualities of whiskey. With this data set, you will be able to visualize the global expansion of Irish whiskey and identify any regional trends or changes in demand related to certain places or qualities.

Things you can do with this dataset: 1) Analyze the overall growth of Irish whiskey, and compare sale volumes between different countries over time. 2) Look into regional trends in sales by country and quality over time, uncovering any notable increases or decreases in demand. 3) Use predictive analytics tools to anticipate future market movements for Irish Whiskey across different countries and qualities. 4) Break down spending habits by quality level based on location – compare how people from a particular region like different styles of whiskeys more than others

Research Ideas

• Creating a map to visualize the growth in Irish whiskey sales by country between 1990 and 2018.
• Plotting the proportion of whiskey categories (e.g alone malt, single grain, etc.) to show how preferences for different whiskey types have shifted over time and in different countries globally.
• Creating a bar chart to compare the total number of cases sold for each year from 1990-2018, offering insight into overall growth trends in Irish Whiskey sales both at home and abroad

Acknowledgements

If you use this dataset in your research, please credit the original authors.

Data Source

License

License: Dataset copyright by authors - You are free to: - Share - copy and redistribute the material in any medium or format for any purpose, even commercially. - Adapt - remix, transform, and build upon the material for any purpose, even commercially. - You must: - Give appropriate credit - Provide a link to the license, and indicate if changes were made. - ShareAlike - You must distribute your contributions under the same license as the original. - Keep intact - all notices that refer to this license, including copyright notices.

Columns

File: Irish Whiskey Worldwide 1990 to the present.csv

File: Irish Whiskey Sales by Volume.csv | Column name | Description | |:--------------|:-----------------------------------------------------------------------| | Category | The type of whiskey, such as single malt or blended. (String) | | Quality | The quality of the whiskey, such as premium or super premium. (String) | | Country | The country where the whiskey is sold. (String) | | Year | The year in which the whiskey was sold. (Integer) | | Cases | The number of cases of whiskey sold. (Integer) |

Acknowledgements

If you use this dataset in your research, please credit the original authors. If you use this dataset in your research, please credit Andy Kriebel.

The Whiskey Market Report is Segmented by Product Type (American Whiskey, Irish Whiskey, Scotch Whiskey, Canadian Whiskey, Others), by End User (Men, Women), by Category (Mass, Premium), by Ingredient (Corn, Malt, Blended, Others), by Distribution Channel (On-Trade, Off-Trade), and by Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

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The whiskey market research report helps the market vendors to break down the various factors that drives the growth of the whiskey market industry.

One of the key factors that will drive the market growth is New product launches. The information about the market trends and drivers will assist the vendors to plan new market strategies. For more information on the key market drivers, trends, and challenges click here.

The combined revenue in the 'Whisky' segment of the alcoholic drinks market in the United States was modeled to be ************* U.S. dollars in 2024. Between 2018 and 2024, the combined revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Whisky.

To celebrate St. Patrick’s Day 2018, we’re providing whiskey themed data. Growth in Irish whiskey sales by volume.

https://data.world/makeovermonday/2018w11-growth-in-irish-whiskey-sales/workspace/project-summary?agentid=makeovermonday&datasetid=2018w11-growth-in-irish-whiskey-sales

Global bourbon whiskey market recorded a sale of 19,840 9 Liter cases in 2023 and this volume is estimated to reach a volume of 36,031 (9 Liter cases) with a CAGR of 7.4% during the forecast period by 2025 - 2032.

Snapshot img

Irish Whiskey Market Size 2025-2029

The irish whiskey market size is valued to increase USD 2.7 billion, at a CAGR of 7.1% from 2024 to 2029. Increasing demand for premium whiskey will drive the irish whiskey market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 36% growth during the forecast period.
By Distribution Channel - Offline trade segment was valued at USD 2.79 billion in 2023
By Type - Blended segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 86.31 million
Market Future Opportunities: USD 2695.00 million
CAGR : 7.1%
Europe: Largest market in 2023

Market Summary

The market represents a dynamic and continually evolving sector in the global alcoholic beverages industry. With a rich history and distinctive taste, Irish whiskey has gained increasing popularity, particularly in the premium segment. According to IWSR Drinks Market Analysis, Irish whiskey experienced a 13.4% compound annual growth rate (CAGR) between 2015 and 2020. This growth can be attributed to several factors, including the growing preference for organic whiskey and the increasing health awareness among consumers. Core technologies and applications, such as maturation techniques and innovative distillation processes, continue to shape the market.
Service types or product categories, like single malt and blended whiskeys, cater to diverse consumer preferences. Regions like the United States and Europe are major markets, with the US accounting for over 40% of global Irish whiskey exports. Despite these opportunities, regulatory compliance and competition from other whiskey producing regions pose challenges.

What will be the Size of the Irish Whiskey Market during the forecast period?

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How is the Irish Whiskey Market Segmented and what are the key trends of market segmentation?

The irish whiskey industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline trade
  Online trade


Type

  Blended
  Single malt
  Single pot still
  Single grain


Price

  Mass
  Premium
  Ultra-premium


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    The Netherlands
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Distribution Channel Insights

The offline trade segment is estimated to witness significant growth during the forecast period.

Irish whiskey, a distinct spirit category, is experiencing significant growth in various markets. Currently, offline trade distribution channels, including individual retailers, supermarkets, and hypermarkets, account for a substantial market share. Tesco Plc (Tesco) and Carrefour SA (Carrefour) are among the major retailers contributing to the expansion of Irish whiskey sales. Consumers value the ability to explore different whiskey varieties and flavors in these establishments, which often have dedicated sections for Irish whiskey. The sensory evaluation of Irish whiskey involves assessing its mouthfeel characteristics, aroma compounds, and flavor profile development. Enologists employ techniques such as color intensity measurement, barrel toast levels, and cask maturation to enhance the whiskey's quality.

Triple distilled whiskey, produced using mash tun temperatures and specific fermentation processes, is a popular choice among consumers. Future industry growth is anticipated in the areas of filtration techniques, alcohol content determination, and column still distillation. Water source quality plays a crucial role in the whiskey production process, with distilleries carefully selecting sources to ensure consistency and quality. Pot still distillation, oak barrel aging, and copper pot stills are essential components of the traditional Irish whiskey production process. Single malt production, which involves using a single type of malted barley, is gaining popularity due to its unique flavor profile.

Quality control metrics, such as distillation yield, product specification, and yeast fermentation, are essential for maintaining consistency and meeting consumer expectations. Sensory panel analysis is used to evaluate whiskey taste descriptors and ensure adherence to desired flavor profiles. The market is expected to grow, with several distilleries increasing production capacity and expanding their distribution networks. For instance, the grain mash bill and mash composition are being optimized to cater to changing consumer preferences. Wood type selection and yeast strain selection are also crucial factors influencing the market's evolution. Distillery operations are

The sales volume of whisky in Japan amounted to ******* kiloliters in fiscal year 2023. While whisky is not a common alcoholic beverage drunk in Japan, the distilled grain liquor plays a major role in the export market. The Japanese whisky market is spearheaded by two major distilleries, Nikka Whisky Distilling Co., Ltd. and Suntory Beverage & Food Limited, which owns Japan's oldest commercial whisky manufacturer, Yamazaki.

Global whiskey market expected to grow at a CAGR of 6.5 % and is anticipated to surpass USD 95.9 Billion by 2026. Increasing innovations and developments in the production of alcoholic drinks in addition to the rise in the worldwide number of whiskey producing units are key drivers of the market's growth.

Graph and download economic data for Retail Sales: Beer, Wine, and Liquor Stores (MRTSSM4453USN) from Jan 1992 to Jul 2025 about spirits, wine, beer, retail trade, sales, retail, and USA.

Snapshot img

Japanese Whiskey Market Size 2024-2028

The Japanese whiskey market size is forecast to increase by USD 874.5 million, at a CAGR of 11.8% between 2024 and 2028. The market is experiencing significant growth, driven by several key trends. One notable trend is the increasing use of online sales channels for selling alcohol, which has gained popularity among consumers due to the convenience and safety it offers, especially during the ongoing pandemic. Another trend is the growing preference for organic whiskey, as consumers become more health-conscious and seek out products with natural ingredients. Additionally, the market is witnessing a rise in demand for luxury whiskies and super-premium whiskies, driven by the rising disposable income and increasing awareness of Japanese culture and tradition. These factors are expected to fuel market growth and make it a lucrative space for players in the coming years.

What will be the size of the Japanese Whiskey Market During the Forecast Period?

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The market is experiencing exponential growth, driven by the increasing popularity of whiskey in pubs and bars, happy hours, and the cocktail culture. Mixology and social media have played a significant role in promoting this trend. The on-trade segment, which includes sales through bars and fast casual restaurants, accounts for a major share of the market revenue. Off-trade distribution channels, such as retail shops and online retail channels, are also gaining traction. At the country level, the residential sector's consumption of Japanese whiskey is increasing due to the growing cocktail culture and mixology trends. Offline sales applications continue to dominate, but online sales are also growing rapidly.

The industry's quantitative data reveals a steady increase in sales, while qualitative data indicates a strong consumer preference for premium and super-premium whiskeys. Product pricing remains a key factor influencing market growth. Commercial development and cost are other significant opportunities and challenges for market participants. The regional levels of the market show varying growth rates, with major cities leading the way in terms of sales volume and value. Country GDP and consumer disposable income also impact market growth. Overall, the market is expected to continue its strong growth trajectory in the coming years.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

End-user

  Commercial
  Residential


Distribution Channel

  On-trade
  Off-trade


Geography

  APAC

    Japan


  North America

    US


  Europe

    UK


  South America



  Middle East and Africa

By End-user Insights

The commercial segment is estimated to witness significant growth during the forecast period. Japanese whisky continues to garner significant attention in the global beverage market, with projected pricing trends indicating continued growth. The product lifecycle of Japanese whisky reflects its transition from a niche spirit to a mainstream luxury beverage. Our research methodology includes subject-related expert advice, economic, social, and political factors, regulations, and government spending to provide a comprehensive analysis. Economic factors, such as disposable income and exchange rates, influence consumer purchasing power and demand for premium spirits. Social factors, including changing consumer preferences and cultural trends, contribute to the increasing popularity of Japanese whisky. Political factors, including trade agreements and tariffs, impact the availability and affordability of Japanese whisky in various markets.

Regulations and government spending on alcoholic beverage industries also influence the Japanese whisky market. Positive changes, such as increased investment in research and development and marketing efforts, can boost the market's growth. Conversely, negative changes, such as stricter regulations or decreased government support, can hinder market expansion. Japanese whisky's reputation for quality and craftsmanship makes it a desirable choice for establishments seeking to offer diverse and sophisticated beverage selections. It is often featured in high-end bars, restaurants, luxury hotels, and catering services, adding a touch of elegance and refinement to various occasions.

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The commercial segment accounted for USD 688.90 million in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 72% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that sh

Snapshot img

Whiskey Market Size 2025-2029

The whiskey market size is valued to increase USD 41.53 billion, at a CAGR of 6.5% from 2024 to 2029. Increasing demand for premium whiskey will drive the whiskey market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 52% growth during the forecast period.
By Distribution Channel - Off trade segment was valued at USD 78.12 billion in 2023
By Product - Scotch whiskey segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 78.22 million
Market Future Opportunities: USD 41534.60 million
CAGR from 2024 to 2029 : 6.5%

Market Summary

The market exhibits a significant expansion, fueled by the growing preference for premium spirits and the resurgence of traditional whiskey categories such as Irish whiskey and American bourbon. According to the International Wine and Spirits Research (IWSR), The market was valued at USD 86.2 billion in 2020, representing a steady growth trajectory. This market expansion is driven by several factors, including the increasing popularity of whiskey cocktails, the rise of the craft distillery sector, and the growing demand for aged and premium whiskey offerings. Moreover, the market faces challenges from other alcoholic beverages, particularly from the growing popularity of gin and tequila.
Despite these challenges, the market continues to evolve, with innovative production techniques, new product launches, and strategic partnerships shaping its future direction. For instance, the use of technology in whiskey production, such as automated barrel selection and aging, is gaining traction, offering producers increased efficiency and consistency. Additionally, collaborations between distilleries and renowned brands from other industries, such as fashion and music, are creating unique and exclusive offerings that cater to the modern consumer's desire for experiential products. In conclusion, the market is a dynamic and evolving landscape, characterized by growing demand, increasing competition, and continuous innovation.
With a rich history and a diverse range of offerings, whiskey remains a staple in the global alcoholic beverages market, offering both traditional and modern consumers a taste of heritage and sophistication.

What will be the Size of the Whiskey Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Whiskey Market Segmented?

The whiskey industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Off trade
  On trade


Product

  Scotch whiskey
  American whiskey
  Canadian whiskey
  Irish whiskey
  Others


Product Type

  Malt
  Blended
  Wheat
  Rye
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The off trade segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with the off-trade segment dominating revenue share in 2024. This sector encompasses all retail outlets, including convenience stores, which contributed significantly to the market's growth. Convenience stores, known for their wide product range from coffee to tobacco, have become popular whiskey retailers. In 2024, they accounted for a substantial market share. These small, locally owned businesses cater to consumer demands, offering a diverse selection of whiskey options. The bottling process involves distillation, which includes ethanol concentration, still design, and temperature control. Fermentation kinetics and grain quality assessment are crucial factors in the production process.

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The Off trade segment was valued at USD 78.12 billion in 2019 and showed a gradual increase during the forecast period.

Oak barrel selection, taste descriptors, and sensory evaluation methods are essential for determining flavor profiles. A single barrel can yield approximately 250 gallons of whiskey, highlighting the meticulous nature of the craft. Quality control metrics, such as pH level, microbial control, color intensity, and aroma compounds, ensure consistency and authenticity. Age statement regulations and barrel aging impact significantly influence the final product's taste and alcohol content. The distillation process and spirit maturation are intricately linked, with alcohol by volume and congener profile playing essential roles. Yeast strain selection and mash bill composition further contribute to the unique flavor profiles of various whiskey brands.

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Regi

The Irish Whiskey Market Report is Segmented by Product Type (Single-Malt, Single Pot Still, and More), by End User (Men and Women), by Category (Mass and Premium), by Distribution Channels (On-Trade and Off-Trade), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Value (USD).

The volume of sales of total products of whisky in Canada was 48.46 million litres in 2023. Between 2013 and 2023, the volume of sales rose by 4.83 million litres, though the increase followed an uneven trajectory rather than a consistent upward trend.

Discover the booming flavored whiskey market! Explore key trends, regional insights, and leading brands driving this $5 billion industry. Learn about market growth projections, consumer preferences, and future opportunities in this exciting spirits sector.

Snapshot img

Whisky Production Market Size 2024-2028

The whisky production market size is forecast to increase by USD 36.6 billion at a CAGR of 6.1% between 2023 and 2028. The market is experiencing significant changes driven by various factors. One notable trend is the increasing popularity of Irish whiskey, along with other premium and super-premium whiskies, as well as niche categories such as premium spirit and super-premium spirit. Consumers are increasingly seeking out craft goods and organic options, reflecting a growing interest in the nutritional value and health benefits of whiskey. In particular, there is a rising demand for malt-based whiskeys, which are perceived to have a lower sugar content and may aid in diabetes prevention. Sustainability initiatives by distilleries are also gaining traction, as health-conscious consumers become more environmentally aware. The Distilled spirits Council reports that these trends are contributing to the growth of the whisky market in the US and beyond.

What will be the Size of the Market During the Forecast Period?

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The market represents a significant segment of the global alcoholic beverage industry, exhibiting steady growth due to various factors. Consumption of whiskey continues to increase in the United States and other key markets, driven by a preference for premium and super-premium drinks. Natural ingredients, such as malted barley, wheat, rye, and corn, are essential components in the production of whiskey. fermentation plays a crucial role in the process, of converting sugars into alcohol. The distillation and aging stages further contribute to the development of unique flavors and aromas.

Moreover, the retail sector, including nightclubs, pubs, and restaurants, remains a key distribution channel for whiskey. Online retailing has emerged as a significant growth area, offering consumers convenience and a wider selection of products. Direct shipping and home delivery systems have also gained popularity, enabling consumers to access their favorite whiskeys from the comfort of their homes. Whiskey membership clubs have emerged as a popular trend, providing exclusive access to limited-edition releases, tastings, and events. Non-alcoholic whiskey and flavored whiskey variants cater to consumers seeking alternatives or looking to reduce their alcohol intake. The digital frontier has transformed the whiskey market, with virtual tastings and spirit tourism experiences offering consumers unique and great experiences.

Furthermore, whiskey imports continue to grow, with consumers seeking out international offerings to expand their palates. Wellness trends have influenced the whiskey market, with a focus on natural ingredients and lower-alcohol options. Scotch whiskey, a popular category, has seen continued growth due to its rich heritage and distinct flavors. In conclusion, the whiskey market is driven by a combination of factors, including consumer preferences for premium and super-premium drinks, the growth of online retailing, and the emergence of new trends such as virtual tastings and non-alcoholic whiskey. These trends are expected to continue shaping the market in the coming years.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Raw Material

  Wheat
  Malt
  Rye
  Corn
  Barley


Product

  Unflavored
  Flavored


Geography

  APAC

    China
    India
    Japan


  North America

    Canada
    US


  Europe



  South America



  Middle East and Africa

By Raw Material Insights

The wheat segment is estimated to witness significant growth during the forecast period. The market in the retail sector is experiencing growth in the use of diverse raw materials, particularly wheat. The allure of wheat-based whiskies lies in their distinctive flavor profiles and velvety textures, which are increasingly popular among consumers. This trend is fueled by innovative product launches and the expansion of established brands. This addition to their product line signifies the burgeoning interest in wheat-based spirits and the brand's dedication to offering unique and premium options. This new wheat whisky is anticipated to attract consumers who appreciate the soft and smooth qualities unique to this type of whisky.

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The wheat segment accounted for USD 27.00 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 51% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more ins

Discover the booming Irish whiskey market! This comprehensive analysis reveals market size, growth projections, key players (Beam Suntory, Diageo, Pernod Ricard), and emerging trends driving this premium spirits sector. Learn about challenges and opportunities in this lucrative industry.

The American Single Malt Whiskey market has gained substantial momentum over the past few years, evolving into one of the most dynamic segments of the spirits industry. Known for its rich flavors and artisanal production methods, American Single Malt Whiskey is characterized by its exclusive use of malted barley and

Global Flavored Whiskey Market size was worth around $10.32 billion in 2023 and is grow to around $18.81 billion by 2032 a CAGR of 6.90% By 2024 and 2032.