The Whiskey Market Report is Segmented by Product Type (American Whiskey, Irish Whiskey, Scotch Whiskey, Canadian Whiskey, Others), by End User (Men, Women), by Category (Mass, Premium), by Ingredient (Corn, Malt, Blended, Others), by Distribution Channel (On-Trade, Off-Trade), and by Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The top bourbon brands are steadily losing market share to smaller brands. In 2023, Jack Daniel's market share in the United States declined to **** percent from a high of ** in 2017 and 2018.

The Scotch Whisky Market Report is Segmented by Category (Single Malt, Single Grain, Blended Malt, and More), Age Statement (Below 12 Years, 12-15 Years, 16-20 Years, 21-30 Years, Over 30 Years), Price Tier (Standard, Premium, Luxury), Distribution Channel (Off-Trade, On-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

This statistic shows data on the market share of whisky in the spirits market in Germany from 2015 to 2023. In 2023, whisky had a market share of **** percent, according to preliminary results.

Global whiskey market was valued at USD 80.5 billion in 2021 and is expected to grow at a CAGR of 7.3% during the forecast period.

The combined revenue in the 'Whisky' segment of the alcoholic drinks market worldwide was modeled to stand at ************* U.S. dollars in 2024. Between 2018 and 2024, the combined revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Whisky.

European Whisky Market Size Value by Country, 2023 Discover more data with ReportLinker!

The market size of whiskey is estimated to be worth USD 118.5 billion in 2025 and is anticipated to reach a value of USD 345.7 billion by 2035. Sales are projected to rise at a CAGR of 11.3% over the forecast period between 2025 and 2035. Cocktail culture has hugely augmented demand for whiskey as an integral component in newly crafted cocktails.

Attributes	Description
Industry Size (2025E/td>	USD 118.5 billion
Industry Value (2035F)	USD 345.7 billion
Value-based CAGR (2025 to 2035)	11.3%

Segment-Wise Analysis of the Whiskey Market (2025)

Attributes	Details
Top Beverage Type	Alcoholic
Market Share in 2025	91.2%

Attributes	Details
Top Product Type	Bourbon Whiskey
Market Share in 2025	28.5%

Regional Analysis

Countries	CAGR
China	13.8%
India	14.9%
UK	15.3%
USA	12.7%

Explore insights from Market Research Intellect's Blended Whisky Market Report, valued at in 2024, expected to reach by 2033 with a CAGR of during 2026-2033.Uncover opportunities across demand patterns, technological innovations, and market leaders.

European Whisky Market Size Value Share by Country (Euros), 2023 Discover more data with ReportLinker!

The global whiskey market size reached USD 71.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 114.1 Billion by 2033, exhibiting a growth rate (CAGR) of 5.06% during 2025-2033. Rising preference among millennials for its varied flavor profiles and cultural appeal, the trend of whiskey appreciation, the expanding global cocktail culture, celebrity endorsements, the emergence of niche distilleries, surging whiskey tourism, and rapid packaging innovations are some of the factors fostering the market growth.

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Whisky Production Market Size 2024-2028

The whisky production market size is forecast to increase by USD 36.6 billion at a CAGR of 6.1% between 2023 and 2028. The market is experiencing significant changes driven by various factors. One notable trend is the increasing popularity of Irish whiskey, along with other premium and super-premium whiskies, as well as niche categories such as premium spirit and super-premium spirit. Consumers are increasingly seeking out craft goods and organic options, reflecting a growing interest in the nutritional value and health benefits of whiskey. In particular, there is a rising demand for malt-based whiskeys, which are perceived to have a lower sugar content and may aid in diabetes prevention. Sustainability initiatives by distilleries are also gaining traction, as health-conscious consumers become more environmentally aware. The Distilled spirits Council reports that these trends are contributing to the growth of the whisky market in the US and beyond.

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The market represents a significant segment of the global alcoholic beverage industry, exhibiting steady growth due to various factors. Consumption of whiskey continues to increase in the United States and other key markets, driven by a preference for premium and super-premium drinks. Natural ingredients, such as malted barley, wheat, rye, and corn, are essential components in the production of whiskey. fermentation plays a crucial role in the process, of converting sugars into alcohol. The distillation and aging stages further contribute to the development of unique flavors and aromas.

Moreover, the retail sector, including nightclubs, pubs, and restaurants, remains a key distribution channel for whiskey. Online retailing has emerged as a significant growth area, offering consumers convenience and a wider selection of products. Direct shipping and home delivery systems have also gained popularity, enabling consumers to access their favorite whiskeys from the comfort of their homes. Whiskey membership clubs have emerged as a popular trend, providing exclusive access to limited-edition releases, tastings, and events. Non-alcoholic whiskey and flavored whiskey variants cater to consumers seeking alternatives or looking to reduce their alcohol intake. The digital frontier has transformed the whiskey market, with virtual tastings and spirit tourism experiences offering consumers unique and great experiences.

Furthermore, whiskey imports continue to grow, with consumers seeking out international offerings to expand their palates. Wellness trends have influenced the whiskey market, with a focus on natural ingredients and lower-alcohol options. Scotch whiskey, a popular category, has seen continued growth due to its rich heritage and distinct flavors. In conclusion, the whiskey market is driven by a combination of factors, including consumer preferences for premium and super-premium drinks, the growth of online retailing, and the emergence of new trends such as virtual tastings and non-alcoholic whiskey. These trends are expected to continue shaping the market in the coming years.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Raw Material

  Wheat
  Malt
  Rye
  Corn
  Barley


Product

  Unflavored
  Flavored


Geography

  APAC

    China
    India
    Japan


  North America

    Canada
    US


  Europe



  South America



  Middle East and Africa

By Raw Material Insights

The wheat segment is estimated to witness significant growth during the forecast period. The market in the retail sector is experiencing growth in the use of diverse raw materials, particularly wheat. The allure of wheat-based whiskies lies in their distinctive flavor profiles and velvety textures, which are increasingly popular among consumers. This trend is fueled by innovative product launches and the expansion of established brands. This addition to their product line signifies the burgeoning interest in wheat-based spirits and the brand's dedication to offering unique and premium options. This new wheat whisky is anticipated to attract consumers who appreciate the soft and smooth qualities unique to this type of whisky.

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The wheat segment accounted for USD 27.00 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 51% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The size of the Whiskey Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.60% during the forecast period. Recent developments include: October 2022: William Grant & Sons launched their travel retail exclusive range of whiskies under its Glenfiddich whisky brand. The range included four exclusive types of whiskies: Vat 01 is 40% ABV, Vat 02 is 43% ABV, Vat 03 is 50.2% ABV, and Vat 04 is 47.8% ABV., March 2022: Godawan Single Malt, a locally produced artisanal whisky, was introduced by Diageo India. The company has upscaled its portfolio in the nation. Godawan was initially offered in Rajasthan and Delhi, and the company later announced plans to make the product available throughout the country., August 2021: Pernod Ricard S.A. launched its new brand, "The Chuan Whiskey". According to the company, the whiskey launched is deeply embedded in Chinese culture and philosophy.. Key drivers for this market are: Increasing Demand for Flavored Spirits, Growing Consumption of Premium Alcoholic Beverages. Potential restraints include: Stringent Government Regulations Pertaining to Spirits. Notable trends are: Growing Consumers Preferences Toward Brand Ownership.

The global grain whisky market is experiencing robust growth, driven by increasing consumer preference for diverse spirits and the expanding popularity of blended whiskies. While precise market size figures for 2025 aren't provided, leveraging industry reports and considering average growth rates in the alcoholic beverage sector, a reasonable estimate for the 2025 market size could be placed at $15 billion USD. Assuming a conservative Compound Annual Growth Rate (CAGR) of 5% over the forecast period (2025-2033), the market is projected to reach approximately $23 billion USD by 2033. This growth is fueled by several key factors including the rise in disposable income in emerging economies, the increasing popularity of premium and craft grain whiskies, and innovative marketing and distribution strategies employed by major players. The market segmentation shows a strong demand across different types, with Scotch and American whiskies leading the charge, followed by Irish whiskey and world grain whisky production. The convenience offered by online sales channels is also significantly contributing to overall growth. However, the market faces certain restraints. Fluctuations in raw material prices, particularly grains, can impact production costs and profitability. Furthermore, stringent regulations surrounding alcohol production and distribution in various regions pose a challenge. Competitive intensity among established players and emerging brands also creates a dynamic landscape demanding constant innovation and adaptation. Regional variations in consumption patterns are also noteworthy, with North America and Europe expected to dominate the market share, while Asia-Pacific is projected to demonstrate considerable growth potential in the coming years due to increasing consumer awareness and changing preferences. Strategic collaborations, product diversification, and a focus on sustainable practices will be crucial for companies to succeed in this competitive and evolving market.

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Whiskey Market Size 2025-2029

The whiskey market size is valued to increase USD 41.53 billion, at a CAGR of 6.5% from 2024 to 2029. Increasing demand for premium whiskey will drive the whiskey market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 52% growth during the forecast period.
By Distribution Channel - Off trade segment was valued at USD 78.12 billion in 2023
By Product - Scotch whiskey segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 78.22 million
Market Future Opportunities: USD 41534.60 million
CAGR from 2024 to 2029 : 6.5%

Market Summary

The market exhibits a significant expansion, fueled by the growing preference for premium spirits and the resurgence of traditional whiskey categories such as Irish whiskey and American bourbon. According to the International Wine and Spirits Research (IWSR), The market was valued at USD 86.2 billion in 2020, representing a steady growth trajectory. This market expansion is driven by several factors, including the increasing popularity of whiskey cocktails, the rise of the craft distillery sector, and the growing demand for aged and premium whiskey offerings. Moreover, the market faces challenges from other alcoholic beverages, particularly from the growing popularity of gin and tequila.
Despite these challenges, the market continues to evolve, with innovative production techniques, new product launches, and strategic partnerships shaping its future direction. For instance, the use of technology in whiskey production, such as automated barrel selection and aging, is gaining traction, offering producers increased efficiency and consistency. Additionally, collaborations between distilleries and renowned brands from other industries, such as fashion and music, are creating unique and exclusive offerings that cater to the modern consumer's desire for experiential products. In conclusion, the market is a dynamic and evolving landscape, characterized by growing demand, increasing competition, and continuous innovation.
With a rich history and a diverse range of offerings, whiskey remains a staple in the global alcoholic beverages market, offering both traditional and modern consumers a taste of heritage and sophistication.

What will be the Size of the Whiskey Market during the forecast period?

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How is the Whiskey Market Segmented?

The whiskey industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Off trade
  On trade


Product

  Scotch whiskey
  American whiskey
  Canadian whiskey
  Irish whiskey
  Others


Product Type

  Malt
  Blended
  Wheat
  Rye
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The off trade segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with the off-trade segment dominating revenue share in 2024. This sector encompasses all retail outlets, including convenience stores, which contributed significantly to the market's growth. Convenience stores, known for their wide product range from coffee to tobacco, have become popular whiskey retailers. In 2024, they accounted for a substantial market share. These small, locally owned businesses cater to consumer demands, offering a diverse selection of whiskey options. The bottling process involves distillation, which includes ethanol concentration, still design, and temperature control. Fermentation kinetics and grain quality assessment are crucial factors in the production process.

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The Off trade segment was valued at USD 78.12 billion in 2019 and showed a gradual increase during the forecast period.

Oak barrel selection, taste descriptors, and sensory evaluation methods are essential for determining flavor profiles. A single barrel can yield approximately 250 gallons of whiskey, highlighting the meticulous nature of the craft. Quality control metrics, such as pH level, microbial control, color intensity, and aroma compounds, ensure consistency and authenticity. Age statement regulations and barrel aging impact significantly influence the final product's taste and alcohol content. The distillation process and spirit maturation are intricately linked, with alcohol by volume and congener profile playing essential roles. Yeast strain selection and mash bill composition further contribute to the unique flavor profiles of various whiskey brands.

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Regi

North America emerges as the fastest-growing region in the whiskey market, commanding a robust 30% market share with a substantial market size of USD 3.69 billion in 2023.

Scottish Whisky Market size is growing with a CAGR of 7.3% in the prediction period and it crosses USD 61.61 Bn by 2032 from USD 37.60 Bn in 2025.

The flavored whiskey market is estimated to be valued at USD 32.3 billion in 2025 and is projected to reach USD 65.3 billion by 2035, registering a compound annual growth rate CAGR of 7.3% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 32.3 billion
Industry Value (2035F)	USD 65.3 billion
CAGR (2025 to 2035)	7.3%

Global American Whisky Market was valued at USD 63.68 billion in 2021, and it is expected to reach a value of USD 107.13 billion by 2030, at a CAGR of 5.95%

The India whiskey market was volumed at 260.07 Million Cases in 2024. The industry is expected to grow at a CAGR of 7.60% during the forecast period of 2025-2034 to attain a volume of 541.02 Million Cases by 2034.