Rafting has experienced a decline in popularity in the United States during the past years. In 2023, more than four million people practiced this water sport in the North American country. For comparison, there were 4.4 million rafting enthusiasts in 2010.

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These data were compiled to predict economic impacts to angling in Glen Canyon and whitewater rafting in Grand Canyon. The objective of our study was to estimate recreation impacts, or changes in consumer surplus, under different future Interim Guidelines sEIS and LTEMP sEIS alternatives. These data include monthly impacts in nominal 2022 dollars. These data were created for operations at Glen Canyon Dam for October 2023 through November 2027. These data were created by the U.S. Geological Survey, Southwest Biological Science Center, Grand Canyon Monitoring and Research Center using mathematical modeling methods.

Wanting to see the number of injuries and fatalities that occurred over the last 5 years during white water rafting, white water kayaking and sea kayaking activity.

Adventure tourism includes a range of air, water, and land activities such as mountaineering, hiking, scuba diving, and river rafting, among others. As estimated, adventure tourism spending in the United States amounted to approximately 96 billion U.S. dollars in 2019. The U.S. alone accounted for roughly 14 percent of global spending on adventure tourism, which reached an estimated 683 billion U.S. dollars that year.

The hosted feature layer displays data for the BLM’s Accessible recreation opportunities. This layer is featured in the interactive map displaying BLM's Accessible recreation opportunities. This map contains data associated with accessible recreational sites and supplemental reference data. Visitors to the public lands enjoy countless types of outdoor adventure – participating in activities as widely varied as camping, hunting, fishing, hiking, horseback riding, boating, whitewater rafting, hang-gliding, off-highway vehicle driving, mountain biking, birding and wildlife viewing, photography, climbing, all types of winter sports, and visiting natural and cultural heritage sites.

The water adventure tourism market is projected to be worth US$ 2,160.8 billion in 2024. The market is likely to reach US$ 1.06 trillion by 2034. The Industry is expected to surge at a CAGR of 17.30% from 2024 to 2034.

Attributes	Key Insights
Water Adventure Tourism Industry Estimated Size in 2024	US$ 216.07 billion
Projected Industry Value in 2034	US$ 1.06 trillion
Value-based CAGR from 2024 to 2034	17.30%

2019 to 2023 Historical Analysis vs. 2024 to 2034 Industry Forecast Projections

Historical Value in 2019	US$ 99.74 billion
Historical Value in 2023	US$ 184.99 billion
Market Estimated Size in 2024	US$ 216.07 billion
Projected Market Value in 2034	US$ 1.06 trillion

Country-wise Insights

Countries	Forecast CAGRs from 2024 to 2034
France	17.90%
Singapore	17.30%
Italy	16.90%
Canada	17.60%
The United States	15.40%

Category-wise Insights

Category	Market Share in 2024
Package Travelers	48.00%
Adults	52.00

Report Scope

Attribute	Details
Estimated Industry Size in 2024	US$ 216.07 billion
Projected Industry Valuation in 2034	US$ 1.06 trillion
Value-based CAGR 2024 to 2034	17.30%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Industry Analysis	Value in US$ billion
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East & Africa
Key Industry Segments Covered	Tourist Type Activity Type Age Group Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany The United Kingdom France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	Ace Adventure Berber Rafting Adventures Cardiff International White Water 8Adventures Orca Dive Club Natural Travel Collection Ltd PADI Travel Dive The World Fly & Sea Dive Adventures World Dive and Sail International

Adventure Tourism Market size is expected to be worth around USD 1,881.4 Billion by 2034, from USD 415.6 Billion in 2024, at a CAGR of 16.3%.

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Adventure Tourism Market Size 2025-2029

The adventure tourism market size is forecast to increase by USD 6,867.9 billion, at a CAGR of 43.5% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. Firstly, the increasing disposable incomes of consumers worldwide have led to a rise in demand for experiential travel. Online reviews and social media have also encouraged the travel industry, making adventure tourism more accessible and desirable. Additionally, the low penetration rate in developing economies presents a vast opportunity for market expansion. These trends are driving the growth of the market, offering exciting opportunities for businesses and travelers alike. Adventure tourism provides unique experiences, from bungee jumping and white-water rafting to hiking and wildlife safaris. As consumers seek new and thrilling experiences, the market is poised for continued expansion. However, challenges such as safety concerns, lack of infrastructure, and environmental sustainability remain critical issues that need to be addressed to ensure the sustainable growth of the adventure tourism industry.

What will be the Size of the Adventure Tourism Market During the Forecast Period?

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The market continues to experience strong growth, fueled by the increasing popularity of adventure activities among travelers. Adventure travel, which encompasses various pursuits such as skydiving, mountain climbing, trekking, rafting, scuba diving, and exploration of wildlife sanctuaries, appeals to both young and seasoned adventure seekers. Professionals in this sector offer safety equipment and expertise, ensuring a thrilling yet safe experience. Border closings and travel restrictions due to global events have led to a rise in domestic travel, with travel agencies reporting significant increases in bookings for adventure activities.
Online vacation planning and high internet penetration have made it easier for travelers to research and book adventure tours. Reasonably priced carriers and aviation advancements have also facilitated access to remote adventure destinations. Age demographics vary, with millennials and international tourists comprising a significant portion of the market. Accommodation options cater to diverse preferences, from luxury resorts to camping sites. Adventure sports continue to drive innovation and excitement In the travel industry.

How is this Adventure Tourism Industry segmented and which is the largest segment?

The adventure tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Domestic
  International


Source

  Indirect contribution
  Direct contribution
  Induced contribution


Geography

  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  South America



  Middle East and Africa

By Type Insights

The domestic segment is estimated to witness significant growth during the forecast period.

The domestic segment is the largest and fastest-growing sector In the market. Factors driving this growth include favorable government regulations, cultural familiarity, and economic development in developing countries. Domestic adventure tourism offers tourists the advantage of avoiding currency exchange rates and gaining a deeper understanding of local tourism policies and risks associated with adventure sports. This segment's growth is expected to continue at an accelerating rate during the forecast period, making it an attractive investment opportunity for businesses. Adventure tourism encompasses activities such as hiking, adventure sports, scuba diving, and travel experiences, catering to the growing consumer interest in meaningful and inspiring journeys.

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The domestic segment was valued at USD 409.30 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 30% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is experiencing significant growth due to the presence of numerous exotic destinations and increasing disposable income. Over the past six decades, Europe's tourism sector has expanded and diversified, becoming a major economic driver. Governments and tour operators have invested heavily In the industry, leading to socioeconomic

In 2023, adults aged 45-54 years old made up the largest share of people who canoe or kayak in Australia. Approximately 99 thousand people from that age group participated in canoeing or kayaking in Australia in 2023.