During a survey fielded in the United States in April and May 2022, **** of responding internet users aged between 18 and 34 years said they went to the movies often or sometimes. Among respondents from the 35-44 age group, the share stood at ** percent. ***** out of 10 interviewees age ** and over said they never went to see a film in theaters. More than **** of Hispanic adults in the U.S. reported going to the movies often or sometimes in 2022.

A survey fielded in the United States in 2025 revealed that ** percent of baby boomers never or rarely went to the cinema. On the contrary, younger consumers were more likely to go often - about a third of Gen Z movie-goers went to the movies a few times a month.

According to a recent survey, ** percent of GenZers reported going to the movies one to two times in the past month. The shares for millennials and GenXers were ** and ** percent, respectively. However, only ** percent of baby boomers mentioned visiting the movie theater one or two times in the past month. It is worth noting that a significant number of respondents across all generations did not visit a movie theater in the last ** days, with baby boomers being the largest group at ** percent.

During a survey carried out in the United States in April and May 2022, approximately 41 percent of responding internet users said they rarely went to the movies. Roughly one-third stated that they went to see a film in theaters sometimes, while eight percent reported doing it often. Almost one out of five interviewees – 18 percent – said they never went to the movies.

Do wage and age affect moviegoing frequency? According to the same source, little more than one-third of Americans whose household income stood below 50 thousand U.S. dollars reported going to the movies often or sometimes in mid-2022. Meanwhile, more than half of those with an income above 100 thousand dollars said the same. The gap added up to 17 percentage points. There was also a generational gap among cinephiles. About half of respondents aged 18 to 34 stated that they usually went to the movies, whereas little more than one-fourth of consumers aged 65 and over reported doing it.

Regional and gender differences in film viewing The moviegoing frequency also varies across the U.S.'s regions. In the Northeast, for example, the share of interviewees saying they went to see a film in theaters either sometimes or often amounted to 45 percent. Within the Midwest, more than 60 percent of respondents in the South said they rarely or never went to the movies as of May 2022. Furthermore, nearly half of American male adults surveyed stated that they visited a movie theater often or sometimes, while little more than one-third of women said the same.

As of May 2022, around ** percent of Hispanic internet users surveyed in the United States said they went to the movies sometimes. Approximately ** percent of Black, non-Hispanic respondents stated that they often went to see a film in theaters.

As of January 2025, moviegoers aged 15 to 24 years old accounted for **** percent that same year, a slight increase in comparison to the previous year. In 2023, France was the leading European country in terms of cinema tickets sold. Who are the moviegoers in France? The pandemic has impacted how often most French people go to the theaters as ** percent claim to go less often that before. However, more than half of them report going as often as before the pandemic. Still, some of the moviegoers are particularly assiduous. In 2023, almost ** percent of French people going to the movies admitted doing so once every week. The habits of the French when going to the movies France had almost *** thousand screens in 2022, the highest number among all the countries in Europe. Even though France has an important cinema industry and produces a large amount of films every year, it seems that the public prefer American movies. The French enjoy their movies (French or not), usually at the end of the day, between 8 and 9 pm. Studies have also shown that during the months of the end of the year, like November and December, attendance in movie theaters increases. This might be explained by family time and holidays during Christmas, as well as bad weather which causes people to favor indoor activities compared to outdoor ones.

As of May 2022, about ** percent of internet users surveyed in the Northeast of the United States said they went to the movies often or sometimes. Around half of respondents from the Midwest region stated that they rarely or never went to see a film in theaters. Overall, moviegoing frequency in the U.S. was higher in the 18-34 age group in 2022.

As of May 2022, around ** percent of adult internet users surveyed in the United States said a major reason why they rarely or never went to the movies was that they were more interested in watching films at home. The most mentioned minor reason, cited by ** percent of respondents, was a lack of interest in the movies in theaters. Almost four out of five interviewees stated that concerns with the COVID-19 pandemic were not a reason at all. The number of movie tickets sold in the U.S. and Canada in 2021 amounted to only ** percent of the figure recorded in 2019, before the coronavirus outbreak.

As of May 2022, approximately ** percent of adult members of Generation Z surveyed online in the United States said the films available in theaters were a very important factor when considering whether or not to go to the movies. The audio/visual quality of the film and the movie ticket price followed, mentioned by ** and ** percent of respondents, respectively.

During a survey conducted in the United States in April and May 2022, little more than one-third (** percent) of responding internet users whose household income stood below ** thousand U.S. dollars said they went to the movies either often or sometimes. Among respondents whose income surpassed 100 thousand dollars the combined share stood at ** percent. Moviegoers from the Northeast of the U.S. reported going to theaters more often than consumers from the Midwest in 2022.

In 2021, approximately ** percent of moviegoers in the United States and Canada identified as Caucasian and/or White. Viewers who identified as Hispanic and/or Latino accounted for ** percent of the total.

Female moviegoers aged 18 to 34 years old represented ** percent of the audience of movies released in the first half of 2024 in the United States and Canada. The data shows that younger consumers went to the movies more often, as the audience share dropped sharply among viewers aged 35 years old and older.

In 2019, there were *** million frequent moviegoers aged 60 or above, up from *** million in the previous year. Conversely, more 12 to 17-year-olds were visiting the cinema regularly that year. Why do some people go to movie theaters less than they used to? There is a clear overall change in movie-going frequency among U.S. adults – ** percent of respondents to a 2018 survey said that they saw fewer movies in theaters than five years ago. Whilst many consumers still prefer to see movies in theaters upon their release, the hobby is arguably less popular than it used to be. Trips to the cinema can be costly – on average, a ticket to a North American movie theater cost **** U.S. dollars in 2018. For many Americans, this is too expensive, especially with streaming services like Netflix, Hulu, and Amazon offering subscribers better value for money. It is no coincidence that the appeal of the movie theater has waned as streaming services have grown in popularity. It is now the norm to subscribe to a combined TV and movie streaming service, and whilst the **** dollar fee for a movie theater ticket covers just one showing, several streaming platforms allow consumers to enjoy content whenever and wherever they want for similar price per month. Equally, a movie must appeal to film fans before they go to see it (particularly if they consider the price higher than they would like) and if for several months nothing comes up that interests them, it is only natural that they will visit theaters less regularly. Again, the appeal of a movie often largely depends on age. Far more younger adults are likely to watch live-action Disney remakes like ‘The Lion King’ than their older peers, for instance – and younger viewers also watch dystopian content more than older generations.

According to a survey of Americans Gen Z's movie-going habits led in 2022, only three percent of those surveyed said they visit a movie theater one a week or more often. That same year, 14 percent visit them between one to three times a month, while 40 percent said they visit a few times a year.

After a dramatic decline in 2020, amidst the COVID-19 outbreak, the number of movies seen per capita increased among viewers of all age groups in the United States. The ***** age group recorded the highest growth rate (*** percent), going from *** to *** movies per capita. Among people aged 50 and above, the figures stood below ***. The number of 3D films released in the U.S. and Canada increased by *** percent between 2020 and 2021.

A 2024 report found that **** percent of lead actors in films in the United States that year were female. A decade earlier, the share stood at **** percent. The 2024 figure marks a significant increase in comparison to the previous year. Behind the scenes Whereas female share in lead roles in cinema has mostly increased, that progress is much slower behind the camera. Despite reaching an all-time high in 2021, women represented less than a quarter of movie writers in 2024. That gap is even wider for directing roles. As of 2024, women still accounted for less than ** percent of all movie directors, a significant decrease compared to the figures recorded in 2021. Who goes to the movies? During a survey concluded during the first quarter of 2024, men aged 18 to 34 represented ** percent of the movie-going audience. Among women of the same age, the share stood at ** percent, the highest value among all age brackets considered. Anoter study led in 2025 showed that Gen Z consumers went to the movies more frequently than other generations. About a third of Gen Z respondents claimed to go to the theaters a few times a month, while movie-going frequency decreased with age.

As of 2019, around 34 percent of U.S.-based males state that they see an average of one film per month in a theatre. Overall, females tend to be far less frequent moviegoers than males, with more than half stating that they do not go to the movies in an average month.

During a 2019 survey, **** percent of respondents in Colombia said they went to movie theaters. In Chile, Brazil, and Argentina, the share of movie-goers among the population surveyed stood below ** percent. Meanwhile, Mexico held the highest magazine penetration rate within Latin America.

Throughout 2024, movie theaters in the United States and Canada managed to sell around 760.5 million tickets, which is less than the 2023 figure of about 940 million tickets. Furthermore, the 2024 figure falls short of the nearly 1.23 billion movie tickets sold in 2019, before the COVID-19 pandemic hit the world. Cinema's slow recovery after the coronavirus The pandemic also impacted cinemas' finances. The revenue at the so-called North American box office – consisting of Canada and the U.S. – stood just below 8.6 billion dollars in 2024. That value remained well under the figure recorded in 2019. The box office revenue in Canada alone struggled even more, adding up to 600 million Canadian dollars in 2023, barely more than half the value reported four years earlier. Newer audiences and how to attract them The coronavirus outbreak has not changed the fact that teenagers watched the highest number of movies per year in the U.S. The 12-17 age group watched, on average, 2.5 feature films at a movie theater in 2021, or five times more than moviegoers aged 60 and above. According to a 2022 survey, the availability of films is what most motivated Gen Zers to attend movie theaters.

According to a survey led in several markets all around the world in January 2025, 70 percent of cinema-goers found it very valuable to watch movies on a premium large screen. Technology-driven experiences, such as IMAX, and preview screenings were also among the most popular offering according to 58 percent of consumers.