Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 122 million subscribers to his Facebook page in January 2023. Only Facebook itself and tech conglomerate Samsung had more followers on the social network. Ronaldo’s position in the ranking is even more impressive given that the list of most popular fan pages on Facebook is dominated by global brands rather than individual celebrities. Social media advertising Brand presence on social media is a serious business. Social media advertising revenues was the strongest-growing ad category in the United States in 2020 and 2021. As social networks are a significant traffic generator for retail sites in the United States, it is no wonder that brands and retailers are particularly keen to invest in social media advertising. Facebook is also the digital channel with the most influence on purchasing decisions according to internet users in the United States, ranking ahead of YouTube and Instagram. Facebook advertising Facebook advertising influence extends beyond social media – the company consistently ranks among the U.S. media companies with the biggest advertising revenues. Google is the only digital competitor with more ad revenue, but Facebook ranks miles ahead of traditional media juggernauts such as Disney, Fox, and Viacom.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of June 30, 2025, the South Korean manufacturing conglomerate Samsung was the most-followed brand on Facebook in Hong Kong. Its Facebook page amassed nearly 162.4 million followers worldwide. Other popular brand pages among Hong Kong's Facebook users were Coca-Cola, Netflix, and McDonald's. Facebook users in Hong Kong Facebook has been losing users in Hong Kong as the younger generations move to alternatives like YouTube and TikTok. Its largest audience was between 25 and 44 years old, whereas users aged between 13 and 17 years only accounted for 18 percent. According to forecasts, Facebook’s userbase in the city will drop to 5.46 million by 2027.
Brands and social media marketing Hong Kong is one of the most digitally connected regions in the world with a high social media penetration rate. For some internet users living in the financial hub, social media has become a useful source for brand research. To connect and engage local consumers, many brands have established a strong presence on YouTube, Facebook, and Instagram, the three most important social media platforms in the international city.

In 2021, 7-Eleven Thailand Facebook page had the highest number of Facebook fans among other brands in Thailand, with approximately **** million Facebook followers. This was followed by AIS and Dtac.

The Swedish football player Zlatan Ibrahimovic had the most popular Facebook page in Sweden in January 2021 with 26.3 million fans. He was followed by Tim Bergling, also known as Avicii. Nearly two years after the Swedish electronic musician died by suicide, nearly 18.5 million fans still supported his work and art via Facebook. The music branch turned out to be popular on Facebook in general in Sweden. Swedish House Mafia, ABBA and the DJ and record producer Alesso were also among the most liked pages in the country.

 Ibrahimovic scored on Facebook    

Ibrahimovic’s fame could be easily explained by his huge success professionally. With 62 goals scored as of June 2020, he led as all time goal scorer of the national football team of Sweden. Over 26 million fans were reported to be following Zlatan Ibrahimovic’s Facebook page in February 2020.

 Facebook in Sweden    

The most active generation on Facebook were people from the 90’s, 94 percentof whom used the platform in 2018. Therefore, celebrities who were popular among this generation were likely to be most followed on Facebook. Facebook is a worldwide leading social media platform. Its popularity in Sweden increased over time and the share of users raised from 63 percent in 2011 to 83 percent in the rhird quarter of 2020.

As of May 2022, Marian Rivera was the most followed Filipino celebrity on Facebook, with total number of followers at 26.6 million. Rivera was followed by Angel Locsin with about 25 million Facebook followers as of this period.

As of February 18, 2025, Disney+ was the most followed news and media Facebook page among users in Hong Kong. Its Facebook page amassed about ************* fans. The second place belonged to Indeed and the third spot was taken by U Magazine.

The TV news RT en Español boasts more Spanish followers on Facebook than any other media page in February 2021, with over ** million followers. With a third the following, the newspaper El País holds second place, followed by the cooking network Chefclub España.

With 21.67 million likes, the Los Angeles Lakers had the most likes on Facebook among National Basketball Association (NBA) teams as of June 2025. Bringing up the rear was the official account of the Atlanta Hawks with 1.55 million likes. Meanwhile, the NBA’s own official Facebook page had accrued 40.06 million likes. How does this compare to Instagram followers? Despite the Lakers’ impressive reach on Facebook being exceeded in volume by their Instagram following, the NBA team with the highest number of Instagram followers as of May 2025 was the Golden State Warriors. In total, the Lakers had 25.3 million Instagram followers, while the Warriors had a following of 32.6 million. The NBA's official Instagram page on the other hand had over 90 million followers. Do NFL teams have larger social media followings? When comparing the annual revenue of the National Football League (NFL) to the annual revenue of the NBA, it’s clear that the NFL is the more lucrative sports league in the United States. However, NBA teams appear to have a larger global presence on social media channels. This is evident in the NFL franchise with the most Facebook fans, the Dallas Cowboys, having fewer than 10 million Facebook likes, which was less than half of the Lakers’ Facebook fan base.

As of March 2023, Kolkata Knight Riders franchise in the Indian Premier League had the largest number of Facebook followers amounting to around ** million users. Mumbai Indians ranked second that year.

In 2024, Tan Passakornnatee's Facebook fan page had the highest number of fans compared to other celebrity pages in Thailand, amounting to more than 12 million fans. Tan Passakornnatee is the founder of Thailand's Oishi Group, selling Japanese food and drinks.

Taiwanese superstar Jay Chou was the second most followed celebrity among Facebook users in Taiwan. His Facebook page amassed about *** million fans as of June 30, 2025. Ashin, the vocalist of the Taiwanese band Mayday, remained second with *** million followers. The Hong Kong singer-songwriter G.E.M. trailed behind. Jay Chou — King of Mandopop Taiwan is an important hub of Mandarin pop music (Mandopop). Its vibrant music scene has captivated not only local listeners but also foreigners. Jay Chou is undeniably the biggest name in Mandopop. The singer-songwriter was one of the first to bring R&B, rock, and contemporary rap into Chinese pop music, pioneering a unique Sino-western musical fusion style. His songs, Love Confession, Sunny Day, and Won't Cry have each been streamed over ** million times on Spotify. Other celebrities in Taiwan Apart from Jay Chou, JJ Lin is another R&B and hip-hop-influenced musician who has emerged to award-winning success in Taiwan and other Mandarin-speaking markets. The Singaporean pop star owned two spots in China’s all-time online best-selling music singles. Ashin, the second most followed celebrity on Facebook in Taiwan, was also the most popular celebrity on Twitter. When it comes to homegrown bands, WeiBird, EggPlantEgg, and Accusefive are some beloved names.

In February 2021, football had a strong presence in the ranking of most followed Facebook accounts. At that time, Real Madrid C.F. and FC Barcelona were ranked first and second as the most popular Spanish accounts on this social media, both with over 100 million followers. In fourth place, Enrique Iglesias was the top ranked non-football account.

This statistic gives information on the most popular politicians on Facebook, ranked by number of fans on the social network. As of June 2020, former U.S. president Barack Obama was ranked first with over 55 million Facebook fans.

According to Socialbakers, Kyoto Fan had about 10 million followers on Facebook as of March 2021, making it the most popular Facebook profile from Japan. It was followed by Rakuten, Inc., which counted more than 7.6 million fans.

As of June 30, 2025, Chapman To, a Hong Kong actor and producer, was the most followed celebrity among Facebook users in Hong Kong. His Facebook page Chapman To's Late Show amassed about *** million fans in the city. The second place belonged to a prominent local singer and actress, Sammi Cheng, and the third spot was taken by actress and television host Priscilla Wong.

As of February 10, 2025, Disney+ (TW) and ETtoday News were the most followed news and media among Facebook users in Taiwan. Their Facebook pages amassed well over six million fans. The third spot was taken by EBC News.

Football player Robert Lewandowski had the most popular Facebook page in Poland in 2024, with nearly 25 million fans. Following Lewandowski were Łukasz Piszczek, also a football player, and Play.

This statistic provides information on the leading luxury brands with the most followers on Facebook in 2020, ranked by number of followers. According to the findings, the luxury brand Louis Vuitton had recorded in a total of 24 million users following them on Facebook, and ranking second was Chanel with 22 million followers.

In July 2018, 7Days News Journal was the most popular news organization with about 21 million followers on Facebook. According to the source, 38 percent of Myanmar adults stated in a survey that they were using Facebook as their main news source.