Cristiano Ronaldo has *** of the most popular Instagram accounts as of June 2025. The Portuguese footballer is the most-followed person on the photo sharing app platform with *** million followers. Instagram's own account was ranked first with roughly *** million followers. How popular is Instagram? Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached *** billion monthly active users in mid-2018. In 2020, there were over *** million Instagram users in the United States and experts project this figure to surpass *** million users in 2023. Who uses Instagram? Instagram audiences are predominantly young – recent data states that almost ** percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States. Celebrity influencers on Instagram Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was ******* U.S. dollars.

As of October 2025, India had the largest Instagram audience worldwide, with 480.55 million users. The United States ranked second with 181.75 million users, followed by Brazil with 147 million. However, Turkey recorded the highest audience reach, with 92.1 percent of its population using the platform. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

As of June 2023, Virat Kohli, an Indian cricketer, had the most followed Instagram account among individuals from the Asia-Pacific region, with over 253 million followers. Chris Hemsworth, an Australian actor, enjoyed the largest following among Australians, with approximately 57 million Instagram followers.

Instagram influencers in the Asia-Pacific region

Instagram influencers have established a strong presence in the Asia-Pacific region, contributing to the platform's growing popularity and influence. Considered one of the greatest batsmen in cricket history, Virat Kohli, the most followed person on Instagram in the APAC region, has played a crucial role in India's sports achievements. In 2023, he was among the most expensive players of the Indian Premier League, with his salary amounting to 150 million Indian rupees. Among the other prominent Instagram trendsetters in the APAC region are members of Blackpink, a popular South Korean girl group. In 2022, Blackpink sold over 2.8 million album copies, solidifying their position as one of the most successful and popular K-pop bands, despite having released fewer albums than other groups in a similar timeframe.

Instagram as a part of the social medial landscape

Instagram has experienced significant usage and popularity in the Asia-Pacific region, becoming the preferred social media platform for Asian influencers, with over 38 percent of influencers in the region utilizing the platform. As of January 2023, China displayed a significant online presence with an estimated 1.03 billion active social media users, clearly surpassing other markets in the Asia-Pacific region in terms of social media engagement. Following China, India and Indonesia secured second and third positions, respectively, with 467 million and 167 million active social media users. As mobile internet usage and smartphone ownership continue to rise in the Asia-Pacific region, Instagram is expected to further expand its user base and solidify its position as a dominant social media platform in the region.

Instagram is an American photo and video sharing social networking service founded in 2010 by Kevin Systrom and Mike Krieger, and later acquired by American company Facebook Inc., now known as Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed.

Instagram network is very much used to influence people (the users followers) in a particular way for a specific issue - which can impact the order in some ways.

Data Dictionary

Context

Instagram is common and big platform of social media. Guys we all know what is Instagram so I am looking for the top most follower person on Instagram. I found this.

Content

• most_followed_ig.csv

Inspiration

Data source is : https://data.world/

This dataset about Most Instagram Followers is extracted from Flourish visualisation. If you want to know more about Flourish click here.

Back in 2010, few could have predicted that a simple photo-sharing app would evolve into one of the world’s most influential platforms. Fast forward to 2025, and Instagram has become a digital cornerstone for creators, businesses, and consumers alike. From driving brand awareness to creating viral trends overnight, followers are...

Instagram Accounts

This is a list of the top 50 accounts with most followers on the photo and video-sharing social platform Instagram. As of 4 January 2023 the most-followed person is Portuguese footballer Cristiano Ronaldo with over 530 million followers, and the most-followed woman is American reality television personality Kylie Jenner with over 377 million followers. Instagram's own brand account on the platform is the most-followed account overall, with over 587 million followers. Nike is the second most-followed brand account, with over 261 million followers. A total of 35 accounts have exceeded 100 million followers on the platform, with 20 of those having exceeded 200 million followers, 8 of those having exceeded 300 million, 3 exceeding 400 million and 2 exceeding 500 million.

Cristiano Ronaldo is the most-followed person on Instagram, with over 530 million followers.

Kylie Jenner is the most-followed woman on Instagram, with over 377 million followers.

Virat Kohli is the most-followed Asian on Instagram, with over 231 million followers.

As of September 13, 2025, ********, a DJ from Malaysia, had the most popular Instagram account in Taiwan with around ***** million followers. Other most-followed accounts were ********, ******, and**********.

This horizontal bar chart displays Instagram followers (followers) by country using the aggregation sum in Japan. The data is about politicians.

Dataset Description: Top 100 Influencers

The dataset provides structured information about the top 100 influencers from various countries globally. Each entry represents an influencer and includes the following attributes:

• Rank: The ranking of the influencer in the top 100 list.
• Name: The name or pseudonym of the influencer.
• Follower Count: The total number of followers or subscribers the influencer has on their primary - platform(s).
• Engagement Rate: The level of interaction that the influencer's content receives from users on social media platforms, expressed as a percentage.
• Country: The geographical location or country where the influencer is based or primarily operates.
• Topic Of Influence: The niche or category in which the influencer specializes or creates content, such as fashion, beauty, technology, fitness, etc.
• Reach: The primary social media platform(s) where the influencer is active, such as Instagram, YouTube, TikTok, Twitter, etc.

Access detailed insights with our Instagram datasets, featuring follower counts, verified status, account types, and engagement scores. Explore post information including URLs, descriptions, hashtags, comments, likes, media, posting dates, locations, and reel URLs. Perfect for understanding user engagement and content trends to drive informed decisions and optimize your social media strategies. Over 750M records available Price starts at $250/100K records Data formats are available in JSON, NDJSON, CSV, XLSX and Parquet. 100% ethical and compliant data collection Included datapoints:

Account Fbid Id Followers Posts Count Is Business Account Is Professional Account Is Verified Avg Engagement External Url Biography Business Category Name Category Name Post Hashtags Following Posts Profile Image Link Profile URL Profile Name Highlights Count Highlights Full Name Is Private Bio Hashtags URL Is Joined Recently And much more

Discover high-performing influencers with our comprehensive Instagram Influencers dataset. Access critical metrics including follower counts, engagement rates, verified status, business categories, and bio information. Analyze top posts, profile details, related accounts, and contact information to identify the perfect influencers for your brand partnerships and marketing campaigns. Millions of influencer records available Price starts at $250/100K records Data formats are available in JSON, NDJSON, CSV, XLSX and Parquet. 100% ethical and compliant data collection Included datapoints:

Account Fbid Id Followers Posts Count Is Business Account Is Professional Account Is Verified Avg Engagement External Url Biography Business Category Name Category Name Following Posts (Top Posts Data) Profile Image Link Profile URL Profile Name Highlights Count Full Name Is Private Bio Hashtags URL Is Joined Recently Has Channel Partner ID Business Address Related Accounts Email Address And much more

Neeraj Chopra is the most followed track and field athlete on Instagram with 8.7 million followers on the social media platform, as of April 2024. Alicia Schmidt ranked second with five million followers, and Sha’ Carri Richardson ranked third, with three million fans on Instagram.

As of November 2025, Jennie of Blackpink was the most followed South Korean celebrity on Instagram with approximately 88.4 million followers. The most followed individual male celebrity was V of boy group BTS. The group accounts of Blackpink, BTS, and both groups' individual member accounts made up all the leading Instagram accounts, highlighting the overall popularity of the two K-pop idol groups. More than just Instagram followers The popularity of K-pop stars was not limited to just Instagram posts. For example, EXO was one of SM Entertainment's leading idol groups with a prominent presence on SM Entertainment’s YouTube channel. The meteoric rise and popularity of Bangtan Boys (BTS) also translated into strong album sales and revenue growth for Big Hit Entertainment, which was the company that managed BTS. K-pop fans did much more than follow their favorite stars’ Instagram accounts. The global appeal of Kpop K-pop grew from a niche genre of music to a market with worldwide appeal and popularity. There were various reasons behind K-pop's power to draw in fans; the overall package that was presented by K-pop artists offered something both new and impressive to behold for consumers. The various mediums of media through which Korean celebrities could be accessed also provided a strong connection between stars and their fans.

This horizontal bar chart displays Instagram followers (followers) by politicians using the aggregation sum in Germany. The data is about politicians.

Context

This dataset is for local (Saudi Arabia) social media influencers, and the dataset is built using web scraping to get influencers information from https://influence.co/category/riyadh . The dataset focused on Instagram influencers in Saudi Arabia and contains 5 attributes and 243 rows. In particular, the dataset has the Instagram id for the influencers,number of followers, the category name that they belong to and level of impact of influencers on Instagramwhich is the avg engagement rate.

Content

# Data Set Information:

• IG_id, The influencer Instagram id, object.
• No_followers, The number of followers the influencer have, int64.
• Category_name, the category which the influencer belongs to (# Here I assumed that when there were other social media platforms, I would replace them with the name of persons in these programs, for example, 'snapchat - lifestyle', youtube - vlogger','Facebook, Blogger'), object.
• Locations, the influencer location (based city), object.
• engagment_rate_avg , the engagement rate the influencer have in % ,float64.

Acknowledgements

Data source : https://influence.co/category/riyadh

Important : its a 3 month gap data Starting from March 2022 to Dec 2022

Influencers are categorized by the number of followers they have on social media. They include celebrities with large followings to niche content creators with a loyal following on social-media platforms such as YouTube, Instagram, Facebook, and Twitter.Their followers range in number from hundreds of millions to 1,000. Influencers may be categorized in tiers (mega-, macro-, micro-, and nano-influencers), based on their number of followers.

Businesses pursue people who aim to lessen their consumption of advertisements, and are willing to pay their influencers more. Targeting influencers is seen as increasing marketing's reach, counteracting a growing tendency by prospective customers to ignore marketing.

Marketing researchers Kapitan and Silvera find that influencer selection extends into product personality. This product and benefit matching is key. For a shampoo, it should use an influencer with good hair. Likewise, a flashy product may use bold colors to convey its brand. If an influencer is not flashy, they will clash with the brand. Matching an influencer with the product's purpose and mood is important.

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Instagram is an American photo and video sharing social networking service founded in 2010 by Kevin Systrom and Mike Krieger, and later acquired by Facebook Inc.. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed.

Instagram network is very much used to influence people (the users followers) in a particular way for a specific issue - which can impact the order in some ways.

Context

Who are leading Pakistan on Instagram?

Content

The dataset contains Top 25 (2 additional for tie) Instagram accounts from Pakistan with category and followers count. All accounts have more than 2 million followers.

Inspiration

Can you find out what kind of contents Pakistanis are interested in on Instagram?