As of July 2025, India had the biggest Snapchat user base in the world, with an audience of ****** million users. The United States ranked in second place with a Snapchat audience base of over ****** million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s advertising revenue is forecast to amount to over ***** billion U.S. dollars by 2026, up from **** billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo-sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged—a total of ** percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

As of the third quarter of 2025, photo and video sharing app Snapchat had 477 million daily active users worldwide, up from 469 million global DAU in the second quarter of 2025. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo-sharing apps worldwide, making its CEO and co-founder, Evan Spiegel, one of the world’s richest social media entrepreneurs. With over 900 million active users as of February 2025, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo-sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

The number of snapchat users in India was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Snapchat has a reach into 75% of the millenial and Gen Z audience.

In 2025, Snap Inc's social media platform Snapchat had 23.9 million users in the United Kingdom, up from 23.67 million in 2024. Snapchat is one of the most well-known social networks in the UK, with 90 percent of social media users in the country having awareness of the platform.

As of October 2025, India had the largest Instagram audience worldwide, with 480.55 million users. The United States ranked second with 181.75 million users, followed by Brazil with 147 million. However, Turkey recorded the highest audience reach, with 92.1 percent of its population using the platform. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

In February 2025, Sweden had around 4.89 million Snapchat users, whilst Norway was home to approximately 3.58 million users. Overall, Denmark and Finland had 2.87 million and 1.91 million users of the social media app, respectively. Snapchat, owned by Snap Inc., is a mobile photo, video, and messaging app which is popular amongst Millennials and Generation Z.

YouTube gets an average of 14.3 billion total worldwide visits every month.

The average Twitter user spends 5.1 hours per month on the platform.

Deezer Ego Nets

The ego-nets of Eastern European users collected from the music streaming service Deezer in February 2020. Nodes are users and edges are mutual follower relationships. The related task is the prediction of gender for the ego node in the graph.

Github Stargazers

The social networks of developers who starred popular machine learning and web development repositories (with at least 10 stars) until 2019 August. Nodes are users and links are follower relationships. The task is to decide whether a social network belongs to web or machine learning developers. We only included the largest component (at least with 10 users) of graphs.

Reddit Threads

Discussion and non-discussion based threads from Reddit which we collected in May 2018. Nodes are Reddit users who participate in a discussion and links are replies between them. The task is to predict whether a thread is discussion based or not (binary classification).

Twitch Ego Nets

The ego-nets of Twitch users who participated in the partnership program in April 2018. Nodes are users and links are friendships. The binary classification task is to predict using the ego-net whether the ego user plays a single or multple games. Players who play a single game usually have a more dense ego-net.

Stanford Network Analysis Platform (SNAP) is a general purpose, high performance system for analysis and manipulation of large networks. Graphs consists of nodes and directed/undirected/multiple edges between the graph nodes. Networks are graphs with data on nodes and/or edges of the network.

The core SNAP library is written in C++ and optimized for maximum performance and compact graph representation. It easily scales to massive networks with hundreds of millions of nodes, and billions of edges. It efficiently manipulates large graphs, calculates structural properties, generates regular and random graphs, and supports attributes on nodes and edges. Besides scalability to large graphs, an additional strength of SNAP is that nodes, edges and attributes in a graph or a network can be changed dynamically during the computation.

SNAP was originally developed by Jure Leskovec in the course of his PhD studies. The first release was made available in Nov, 2009. SNAP uses a general purpose STL (Standard Template Library)-like library GLib developed at Jozef Stefan Institute. SNAP and GLib are being actively developed and used in numerous academic and industrial projects.

http://snap.stanford.edu/data/index.html#disjointgraphs

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

Higgs Twitter Dataset

https://snap.stanford.edu/data/higgs-twitter.html

Dataset information

The Higgs dataset has been built after monitoring the spreading processes
on Twitter before, during and after the announcement of the discovery of a new particle with the features of the elusive Higgs boson on 4th July 2012. The messages posted in Twitter about this discovery between 1st and 7th
July 2012 are considered.

The four directional networks made available here have been extracted from user activities in Twitter as:

1. re-tweeting (retweet network)                    
2. replying (reply network) to existing tweets             
3. mentioning (mention network) other users              
4. friends/followers social relationships among user involved     
  in the above activities                       
5. information about activity on Twitter during the discovery of    
  Higgs boson                             

It is worth remarking that the user IDs have been anonimized, and the same user ID is used for all networks. This choice allows to use the Higgs
dataset in studies about large-scale interdependent/interconnected
multiplex/multilayer networks, where one layer accounts for the social
structure and three layers encode different types of user dynamics.

For more information about data collection, please refer to our paper.

Dataset statistics are calculated for the graph with the highest number of nodes and edges:

Social Network statistics
Nodes 456,626
Edges 14,855,842
Nodes in largest WCC 456290 (0.999)
Edges in largest WCC 14855466 (1.000)
Nodes in largest SCC 360210 (0.789)
Edges in largest SCC 14102605 (0.949)
Average clustering coefficient 0.1887
Number of triangles 83023401
Fraction of closed triangles 0.002901
Diameter (longest shortest path) 9
90-percentile effective diameter 3.7

Retweet Network statistics
Nodes 256,491
Edges 328,132
Nodes in largest WCC 223833 (0.873)
Edges in largest WCC 308596 (0.940)
Nodes in largest SCC 984 (0.004)
Edges in largest SCC 3850 (0.012)
Average clustering coefficient 0.0156
Number of triangles 21172
Fraction of closed triangles 0.0001085
Diameter (longest shortest path) 19
90-percentile effective diameter 6.8

Reply Network statistics
Nodes 38,918
Edges 32,523
Nodes in largest WCC 12839 (0.330)
Edges in largest WCC 14944 (0....

During the second quarter of 2025, the mobile photo and messaging app Snapchat recorded *** million daily active users worldwide. As of October 2025, **** percent of its user base were male.

As of July 2025, almost 33.3 percent of global Instagram audiences were aged between 25 and 34 years, and 29.7 percent of users were aged between 18 and 24 years. Overall, 17.4 percent of users belonged to the 35 to 44-year-old age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo-sharing app is especially popular in India and in the United States, which have about 480 million and 181 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream, and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo-sharing app that initially became famous due to its “vanishing photos” feature. As of the third quarter of 2025, Snapchat had 477 million daily active users.

The number of snapchat users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+4.02 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 7.74 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of June 23, 2021, the Instagram account of SqueeZie was the influencer account gathering the biggest number of followers, followed closely by the account of Norman Thavaud, who was the Instagram leader in 2019. Both are Internet personalities known for their short humorous YouTube videos.   Influencers on Instagram Instagram appears to be the most used platform for influencers: **** percent of surveyed French influencers got the biggest engagement rate on Instagram (measured by the interaction of followers with the account). Furthermore, the majority of the requests for a partnership made to influencers was made through Instagram: 87 percent of the requests in average according to a survey from November 2020.    Instagram use in France Among French young adults aged between 16 and 25 years old, Instagram was the most used social media alongside Snapchat in 2021.  According to the Statista Global Consumer Survey from March 2020, ** percent of French respondents declared using a social media such as Facebook or Instagram daily.

As of July 2025, around *****percent of global active Instagram users were men between the ages of 25 and 34 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2023, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, following TikTok and Snapchat. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens reported feeling more confident, popular, and better about themselves when using social media and less lonely, depressed, and anxious. However, social media can also have negative effects on teens, which can be much more pronounced on those with low emotional well-being. It was found that ** percent of teenagers with low social-emotional well-being reported having experienced cyberbullying when using social media, while in comparison only **** percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

In December 2019, singer-songwriter Angèle had the most followers of all Belgian influencers on Instagram. This according to data provided by InfluencerDB. The musician had several hit songs in 2018, including number one hit Tout Oublier in Belgium and France with her brother Romeo Elvis (fourth in this ranking). Most influencers in this ranking are either active in music (such as rapper Roméo Elvis and DJ Amelie Lens) or in fashion, like Matthias Geerts and Chloé Kitembo. Gaëlle Garcia Diaz (sixth in the ranking) and fellow-vlogger and actor Jimmy Labeeu (in second) were married to each other for several years. Instagram users in Belgium were typically women, aged 18 to 24 years old, which could be a potential explanation for these interests. Instagram is popular in Belgium but not as popular as in the rest of Europe… Instagram had three million active users in Belgium. When compared to the rest of Europe, though, Belgium did not rank among the leading countries when it comes to the use of the photo app. The share of the Belgian population that used Instagram was lower than, for example, that of Italy, Spain, the United Kingdom and its neighbors Luxembourg and the Netherlands. … but Belgian teenagers increasingly use it In a 2018 survey among teenagers from Flanders (the northern, Dutch-speaking part of Belgium), Instagram was said to be the third most used app Facebook and Snapchat. Compared to the same survey held in 2016, however, the application saw the biggest increase of all social media platforms.

A global survey conducted in the third quarter of 2024 found that the main reason for using social media was to keep in touch with friends and family, with over 50.8 percent of social media users saying this was their main reason for using online networks. Overall, 39 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.5 percent of respondents said they used it to read news stories. Less than one in five users were on social platforms for the reason of following celebrities and influencers.

              The most popular social network

              Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of February 2025, the social network had over three billion global users. YouTube, Instagram, and WhatsApp follow, but none of these well-known brands can surpass Facebook’s audience size.
              Moreover, as of the final quarter of 2023, there were almost four billion Meta product users.

              Ever-evolving social media usage

              The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.