The New England Patriots have won the Super Bowl a record six times, most recently Super Bowl LIII in February 2019. Joining them at the top of this list is the Pittsburgh Steelers, whose most recent of their six titles came in 2009. The franchise's most successful period came between 1975 and 1980, during which they claimed four titles. What is the Super Bowl? The Super Bowl is the annual championship game of the National Football League (NFL), pitting the champions of the NFL’s two conferences (AFC and NFC) against each other. The 2025 Super Bowl saw the Philadelphia Eagles emerge victorious against the reigning champions the Kansas City Chiefs to win their second ring in franchise history. The most watched Super Bowl in history was Super Bowl LVIII in 2024, when a record 123.4 million viewers saw the Chiefs beat the San Francisco 49ers. Legendary quarterbacks The New England Patriots defeated the Los Angeles Rams in Super Bowl LIII in 2019 with a score of 13-3, which made quarterback Tom Brady the most decorated player of all time with six Super Bowl victories. Having left the Patriots at the end of the 2019 season, Brady remarkably went on to win his seventh Super Bowl title in his first season with the Tampa Bay Buccaneers in 2020. While Tom Brady is certainly a legend of the game, he does not top the list of quarterbacks with the most passing yards in NFL history. This honor belongs to fellow quarterback legend, Drew Brees, who has thrown a total of over 80 thousand yards in his career, making him the only player in history to surpass this figure. However, Brady is the undoubted master of the playoffs – he has won a total of 34 playoff games during his career, more than double that of his closest rival on the list, Joe Montana, making him by far the quarterback with the most playoff wins. Brady is also peerless when it comes to total passing yards for the Patriots franchise – his over-74,000 yards are more than double those of Drew Bledsoe, who occupies second place on the all-time list.

Tom Brady is widely considered one of the greatest quarterbacks of all time and he tops the list of players with the most Super Bowl championships to his name. Brady won a record six titles with the New England Patriots, before winning a further ring in his first season with the Tampa Bay Buccaneers in 2021. The record-breaking quarterback announced his retirement from the sport for the second time in February 2023 after consecutive playoff defeats with the Bucs.

New England Patriots record-holders

In addition to Brady, numerous legendary players have featured for the New England Patriots throughout franchise history. Looking at the all-time receiving leaders of the New England Patriots, Stanley Morgan completed 10,352 yards during his 13- season spell with the team, setting a record that has lasted even three decades after his retirement from professional football. Meanwhile, Rob Gronkowski was the Patriots’ all-time touchdowns leader as of 2023, having scored 80 touchdowns for the franchise during the nine seasons he played for them. With 5,453 rushing yards during his career, Sam Cunningham was the all-time rushing leader for the Patriots.

NFL record-holders

Brady’s records extend beyond the Super Bowl and his career with the New England Patriots, demonstrated by his numerous achievements, such as being the NFL player with the most passing yards in history. He also ranks in the top ten NFL players with the most games played - the leader in this category was Danish placekicker Morten Andersen, who featured in 25 seasons in the league. Meanwhile, former Dallas Cowboys running back Emmitt Smith held the record for the most rushing yards in NFL history as of 2023.

The New England Patriots have appeared in the National Football League’s annual championship game a record 11 times, winning the Super Bowl six times. The Patriots and the Pittsburgh Steelers share the honor of winning the Super Bowl the highest number of times (six wins each). All of the Patriots six Super Bowl wins have come with Bill Belichick as the head coach and Tom Brady under center at the quarterback position. The biggest sporting event in the U.S. Super Bowl Sunday, somewhat considered an unofficial national holiday in the United States, is the biggest single day sports event in the United States. Every year the final game of the NFL season has a domestic TV audience of around 100 million viewers. The game generates several hundred million U.S. dollars in advertising revenue, with average costs of a 30-second TV commercial during the game sitting at around seven million U.S. dollars. The impact of the game also shows in the estimated consumer spending related to the Super Bowl, as U.S. consumers spend over 15 billion U.S. dollars on food and beverages, team gear, decorations, TVs and furniture every year.

Alabama's college football program was the most prolific when it came to sending its student athletes to Super Bowl glory. Football players from the Crimson Tide won the NFL championship game a combined 54 times.

At roughly 80 percent, food and beverages are the most popular purchases made by people who planned on watching the Super Bowl each and every year. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of just over 85 U.S. dollars during the Super Bowl. TV viewers spend big bucks on the big game The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs, was watched by roughly 130 million viewers, a big increase on the previous year. In total, consumers in the United States were expected to spend an estimated 18.6 billion U.S. dollars over Super Bowl weekend in 2025. Patriots reign supreme, but for how much longer? The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019, lifting the Vince Lombardi trophy in 2017 and 2019. The only team to play in four consecutive Super Bowls is the Buffalo Bills between 1991 and 1994 – the Bills lost all four of those games.

New Orleans has hosted the joint most Super Bowls in the history of the NFL. The Louisiana city has hosted the showpiece event on eleven occasions, most recently when it welcomed fans from around the world at the Super Bowl in 2025. The history of the Super Bowl The first four editions of the Super Bowl, contested from 1967 to 1970, were played between the champions of the American Football League (AFL) and the National Football League (NFL). The rival leagues merged ahead of the 1970 season, making Super Bowl V in 1971 the first championship game in the modern era of the NFL – Super Bowl LIV in 2020 was the 50th as a united league. The Super Bowl trophy was renamed the Vince Lombardi Trophy ahead of Super Bowl V in honor of the former Green Bay Packers coach who passed away at the start of that season – Lombardi led the Packers to two of their four Super Bowl wins.

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by 127.7 million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of six each. The Patriots have also appeared in the National Football League’s annual championship game a record 11 times, thereby topping the list for Super Bowl appearances.

The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

The postseason of the NFL is when things start to get really interesting – the knockout nature of the games with a place at the Super Bowl on the line means that the tension is ramped up. The San Francisco 49ers seem to be unfazed by this added pressure as they have notched up an impressive 39 wins during the postseason, marking an NFL record. Playoff mainstays While the New England Patriots have recorded the second most wins in NFL postseason history, it is the Green Bay Packers and the Dallas Cowboys who have made the most playoff appearances. The New England Patriots, one of the most successful teams in NFL history, are surprisingly lower down the list with 28 playoff appearances. This can be attributed to the fact that the Patriots only made it to 10 playoffs before the turn of the millennium. However, since the turn of the century, the New England franchise has made 16 appearances. What caused this reversal of fortunes for the New England Patriots? The Patriots legacy When you think of the New England Patriots in the last twenty years, you think of only one man – Tom Brady. The legendary quarterback won a record 35 playoff games with the Patriots and his subsequent team, the Tampa Bay Buccaneers. This marks more than double the number of wins of his closest quarterback rival, Joe Montana. Brady was involved in every single one of the Patriots’ six Super Bowl wins, making him the first player in history to have won six Super Bowls. He then went one better in 2021, when he led the Buccaneers to Super Bowl glory during his first season with the franchise. He also sits top of the list of players with the most passing yards in NFL history, surpassing fellow legendary quarterbacks, Drew Brees, Peyton Manning, and Brett Favre.

The Dallas Cowboys, one of the most iconic and popular teams in the National Football League, has the second most playoff appearances to its name with 36, just one behind the Green Bay Packers in first place. The Cowboys made it to the Super Bowl eight times, winning five of those championship games. However, since the start of the new millennium another team, the New England Patriots, has been much more successful. As of 2025, the Patriots made the playoffs 28 times, winning the NFL championship game Super Bowl six times. Over 100 years of history The origins of the NFL date back to 1920 when the American Professional Football Association was formed as a pro football league. The league renamed itself to the NFL two years later, and the first playoff game was in 1933. Since then, the league has played out its postseason in a single game elimination tournament. In its current format, six out of the 32 teams in the NFL qualify for the playoffs each season. Most successful team of the past 20 years Even though the New England Patriots have made the playoffs ‘only’ 28 times, the team is the most successful in the National Football League in many ways. The Patriots have won the most playoff games of all time, they own the highest playoff winning percentage and have won the most Super Bowls with six (tied with the Pittsburgh Steelers). Most of this success came over the past 20 years under the guidance of head coach Bill Belichick and with all-time great Tom Brady as quarterback.

The Dallas Cowboys have the highest all-time winning percentage during the regular season of the National Football League. The franchise has an impressive win percentage of 57.6 percent. At the other end of the spectrum, the Tampa Bay Buccaneers find themselves in last place with a regular season win percentage of just 40.6 percent.

Regular season evergreens With such a high win percentage during the regular season, it is no wonder that the Dallas Cowboys draw in big crowds – the average regular season attendance in the 2023 season stood at 93,594, over 14,000 spectators more than the second-placed team, the New York Giants. However, although the Cowboys come out on top in terms of win percentage, it is the Green Bay Packers who have won the highest number of regular season games, 799, in NFL history. This high number can be attributed to the fact that the Packers were founded way back in 1921, just one year after the NFL’s founding in 1920.

Who shines in the postseason? While the regular season may lay the groundwork for success, it is during the postseason that the big teams flex their muscles. The New England Patriots are in joint second place in terms of number of wins in the postseason – their 37 wins currently put them just behind the San Francisco 49ers, who went into the lead thanks to their run to the Super Bowl in the 2023 season. It is unsurprising, then, that these usual suspects top the list of Super Bowl appearances – the Patriots are top of the pile, having reached the biggest game in football a record 11 times. Of these 11 visits to the Super Bowl, the Patriots have won six. This puts them level with the Pittsburgh Steelers for the highest number of Super Bowl wins of all time.

The statistic depicts the consumer spending in the United States related to the Super Bowl weekend from 2007 (Super Bowl XLI) to 2024 (Super Bowl LVIII). It is estimated that a total of more than 17 billion U.S. dollars will be spent by consumers in the United States on Super Bowl related purchases in 2023. These purchases include, for example, food and beverages, game-related merchandise, other apparel, decorations and televisions. Super Bowl advertising The Super Bowl, the annual NFL championship game, is one of the biggest sports events in the world. Super Bowl Sunday is somewhat of an unofficial holiday in the United States as the game is watched by millions of people every year. Due to its popularity and high TV ratings, the Super Bowl broadcast is a very attractive place for TV advertisements. In fact, the Super Bowl brings in hundreds of millions of U.S. dollars in ad revenue every single year. An average 30-second ad-spot during the Super Bowl broadcast is also very expensive, costing approximately eight million U.S. dollars in 2023. Super Bowl consumer spending The estimated total Super Bowl related consumer spending was at 18.6 billion U.S. dollars in 2025, an increase of over a billion U.S. dollars compared to the previous year. In 2025, consumers in the United States are expected to shell out an average of just over 90 U.S. dollars on purchases related to the Super Bowl, mainly on food and beverages. Other products that were purchased by consumers include team apparel/accessories, decorations, televisions and furniture. Part of this consumer spending also includes wagering money on the game. In 2025, about 22 million U.S. dollars was won on Super Bowl-related bets at casinos in the state of Nevada alone. This amounted to a winning percentage of about 15 percent.

The San Francisco 49ers have played in the most conference championship games since the merger of the American Football League (AFL) and the National Football League (NFL) in 1970. The 49ers have progressed to win the Super Bowl on five occasions, placing them second in the ranking for the most Super Bowl wins of all NFL teams. The NFL’s conference call The merger between the AFL and NFL before the 1970 season saw the formation of two new conferences: the American Football Conference (AFC) and the National Football Conference (NFC). Both the Pittsburgh Steelers and New England Patriots compete in the AFC – the Patriots reached the AFC championship game in every season from 2011 to 2019. The San Francisco 49ers are the highest-ranked team from the NFC, having played in 19 championship games – the last of which came in the 2023 season. The birth of the Super Bowl The AFL was a professional league that competed alongside the NFL for ten seasons between 1960 and 1969. The new league grew a dedicated following of fans, and as competition on the field intensified, the two rival leagues agreed to introduce an AFL-NFL championship game at the end of the 1966 season – this game would later be named the Super Bowl in 1968. Teams from the NFL won the first two editions of the fixture; however, teams from the AFL won the following two, highlighting the quality of the league and ultimately helping to unite the rival leagues ahead of the 1970 season.

The Super Bowl Most Valuable Player Award is an annual award given to the best player during the NFL's championship game, the Super Bowl. Since the trophy was first awarded during the inaugural Super Bowl in 1967, six players have won the award more than once. Legendary quarterback Tom Brady has won the Super Bowl MVP Award a record five times, most recently in 2021 as he led the Tampa Bay Buccaneers to Super Bowl glory against the reigning champions, the Kansas City Chiefs.

This graph depicts the amount a NFL player will be paid for playing in the Super Bowl from 2020 to 2030, negotiated as part of the 2020 NFL Collective Bargaining Agreement. In 2021, a player on the winning team in the Super Bowl would receive 130,000 U.S. dollars as a bonus. The Pittsburgh Steelers and the New England Patriots have the most Super Bowl wins of all NFL teams, both taking home six rings in their history.

The Super Bowl is one of the biggest events on the sporting calendar. The main game attracts millions of viewers every year, but the event is about more than just a game of football. The halftime show, which features some of the biggest stars in music, has grown to be almost as significant and hotly-anticipated as the game itself. The 2025 Super Bowl halftime show, which starred Kendrick Lamar, attracted an audience of over 133 million viewers, making it the most watched Super Bowl halftime show on record.

In October 2021, Tampa Bay Buccaneers' quarterback Tom Brady overtook Drew Brees to become the NFL's leading passer of all time. In a twist of fate, he achieved the feat against his former team, the New England Patriots. A legend of the NFL, Brady threw over 74 thousand of his total passing yards for the New England Patriots, more than twice the number of the second most successful quarterback for the Pats, Drew Bledsoe. Legendary quarterbacks Only four quarterbacks have thrown over 70,000 passing yards in NFL history and they are all considered all-time greats - Tom Brady, Drew Brees, Payton Manning, and Brett Favre. The four QBs also top the list of players with most passing touchdowns in NFL history, all achieving over 500 throws into the endzone. Drew Brees spent the first four years of his NFL career at the San Diego Chargers, before spending 15 seasons with the New Orleans Saints. The pinnacle of his career came in the 2009/2010 season, when he lead the Saints to Super Bowl glory against the Indianapolis Colts. This was the Saints' first and, so far, only Super Bowl win. Two franchises leads the way with six Super Bowl wins to their name - the Pittsburgh Steelers and the New England Patriots. The Super Bowl The Super Bowl is the highlight of the NFL season, pitting the best two teams from the AFC and the NFC conferences against each other in a championship game. Cementing his status as one of the greatest of all time, Tom Brady has won the Super Bowl a record six times, as well as taking home the MVP trophy on five of those occasions. This showpiece event is one of the highlights of the sporting calendar and is watched my millions across the United States every year. The 2024 edition of the Super Bowl, which saw the Philadelphia Eagles beat the Kansas City Chiefs, was watched by a record 127.7 million viewers in the United States, making it the most watched Super Bowl in history.

At the start of the 2025 National Football League (NFL) season, the Green Bay Packers had won the most regular season games in the history of the competition. The Packers had made five Super Bowl appearances and were crowned champions four times in total. How is an NFL season structured? Each NFL season is split into two distinct competition formats: regular season and postseason. The regular season refers to the sport’s league format, where a team competes to finish as high as possible in their respective division and overall conference. The postseason is a knockout tournament involving the best teams from each conference. The final game of the postseason is called the Super Bowl and is played between the winners of the American Football Conference (AFC) and the National Football Conference (NFC). The origins of the game The Chicago Bears and Arizona Cardinals are the only two teams currently playing that were founder members of the original American Professional Football Association in 1920 – the competition was renamed the NFL in 1922. Interestingly, the Arizona Cardinals were named the Chicago Cardinals for that inaugural season in 1920, whereas the Chicago Bears were known as the Decatur Staleys.

Tom Brady is widely heralded as one of the best American football players of all time. The quarterback won a total of 35 playoff games during his career, more than double that of his closest rival on the list, Patrick Mahomes. Tom Brady – a football great A legend of the game, Tom Brady played in ten Super Bowls and has emerged victorious in seven of them. He was present in all six of the New England Patriots’ Super Bowl wins between 2002 and 2019, putting him at the franchise top of the list of most Super Bowl wins of all time. The Pittsburgh Steelers also have six Vince Lombardi trophies to their name, the last coming back in 2009. Tom Brady is peerless when it comes to total passing yards for the New England Patriots – his over-74,000 yards are more than double those of Drew Bledsoe, who occupies second place on the Patriots’ all-time list. However, the bragging rights for the most passing yards in NFL history do not belong to Brady, but to fellow legendary quarterback, Drew Brees. The Texas native threw over 80 thousand passing yards in a career that spanned from 2001 to 2020. NFL playoffs The NFL playoffs is a knockout tournament held amongst the best 14 teams from the regular season. The culmination of this tournament is the Super Bowl, which is one of the biggest events on the sporting calendar. The Green Bay Packers are the franchise with the most playoff appearances in NFL history – they have reached the knockout stage 37 times, most recently in the 2024 season, when they lost out to the Philadelphia Eagles in the wildcard round. The Packers have won the Super Bowl title on four occasions, most recently in 2010.

The Kansas City Chiefs were the most popular NFL franchise in the United States as of the final quarter of 2023. Just under one half of the surveyed respondents in the United States had a positive opinion of the Kansas City team. The Chiefs won three Super Bowl titles in four years in 2020, 2023, and 2024. How many people watch the Super Bowl in the U.S.? The TV viewership of the Super Bowl in the U.S. peaked in 2024 when the Kansas City Chiefs emerged victorious against the San Francisco 49ers. The game was watched by over 123 million people throughout the country. Meanwhile, the second most watched Super Bowl aired the previous year, in 2023, when the Kansas City Chiefs defeated the Philadelphia Eagles. Which NFL player has won the most MVP awards? Since the trophy was first awarded during the inaugural Super Bowl in 1967, six players have won the MVP award more than once. Tom Brady was the player with the most Super Bowl MVP Awards as of 2024, having won the award a record five times. Joe Montana and Patrick Mahomes followed in the ranking with three wins each.