As of February 2025, X/Twitter was the social network with the highest share of male users, who accounted for 63.7 percent of global users. Overall, social media platforms were had more male users than female users.

As of February 2025, 50.2 percent of social media users in the United States were women, and 49.8 percent of users were men. In 2024, there were an estimated 304 million social media users in the country.

Regional use of social media has a significant effect on the male and female social media statistics.

The results of which gender uses which platforms are in.

As of April 2025, Instagram was slightly more popular with men than women, with men accounting for 52.5 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 31.6 percent of users aged between 25 and 34 years. Instagram’s Global Audience As of February 2025, Instagram was the third most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing. As of February 2025, the country with the largest Instagram audience was India with 413.85 million users, followed by the United States with 171.7 million users. Who is winning over the generations? Even though Instagram’s audience is considerably larger than TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2024, generating 825.48 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

56.8% of the world’s total population is active on social media.

The results might surprise you when looking at internet users that are active on social media in each country.

As of December 2024, ** percent of women in the United States were using Meta's Instagram, compared to ** percent of men. Overall, ************** of women in the U.S. were using Facebook, as were ** percent of men.

As of September 2024, 51 percent of social media users in the United Kingdom were women. Overall, there were over 56 million people using social networks in the UK.

Women accounted for more than half (51.6 percent) of Facebook users in Colombia as of September 2024. Meanwhile, the rest of users in the South American country active on the social media platform were men. Likewise, most of Instagram users in Colombia were female.

Gen Z and Millennials are the biggest social media users of all age groups.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

There are more male LinkedIn users than females – although it is pretty balanced.

Facebook and YouTube are still the most used social media platforms today.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

As of February 2025, micro-blogging platform X (formerly Twitter) was more popular with men than women, with male audiences accounting for 63.7 percent of global users. Additionally, users between the ages of 25 and 34 were particularly active on X/Twitter, making up more than 37 percent of users worldwide. How many people use? Although X/Twitter holds its status as a mainstream social media site, it falls short in comparison to other well-known platforms in terms of user numbers. As of early 2022, X/Twitter had around 436 million monthly active users, whilst Meta’s Facebook reached almost three billion MAU. Overall, the United States is home to over 105 million X/Twitter users, making up Twitter’s largest audience base, followed by Japan, India, and the United Kingdom, respectively. How is Twitter used? X/Twitter is utilized by its audience for many different purposes. In May 2021, over 80 percent of high-volume X/Twitter users (defined as users who tweet around 20 times per month) in the United States reported using the platform for entertainment, whilst 78 percent said they used it as a way to stay informed. High-volume X/Twitter users were far more likely to use the service as a means of expressing their opinion. Furthermore, in 2022, over half of social media users in the U.S. used Twitter as a news resource.  

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Which countries spent the most and least time on social media?