As of April 2024, India had the biggest Snapchat user base in the world, with an audience of 202.51 million users. The United States ranked in second place with a Snapchat audience base of over 106 million users. The photo-sharing platform is projected to reach more than 531 million global users by 2025. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

As of the fourth quarter of 2024, photo and video sharing app Snapchat had 453 million daily active users worldwide, up from 443 million global DAU in the third quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

The global number of snapchat users in was forecast to continuously increase between 2024 and 2028 by in total 165.7 million users (+27 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 779.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Africa and the Americas.

As of January 2024, one in five global Snapchat users were men between the ages of 18 and 24 years, whilst women of the same age made up 17.8 percent of all users, making this age group the photo app's main target market. Additionally, almost 20 percent of users were between the ages of 13 and 17 years. Overall, people over 35 years are substantially less likely to use Snapchat. Snapchat’s global users Snapchat has experienced significant increases in global audience size in recent years. In 2022, Snapchat had over 548 million users, an increase of over 123 percent when compared with the number of users in 2018. By 2027, it is estimated that 673 million people will be using the app. As of January 2024, India was home to almost 201 million Snapchat users, whilst the United States and Pakistan had 106 million and 30 million users, respectively. Snapchat+ subscription Snapchat released a paid version of the service in June 2022, offering pre-release and experimental features to those willing to pay 3.99 U.S. dollars per month. As of the fourth quarter of 2023, around seven million users were subscribing to Snapchat+. Snapchat is not the only social platform to have introduced a subscription option. Meta Verified, X/Twitter Blue, and Reddit also present advantages to users in exchange for a monthly charge.

As of April 2024, Saudi Arabia was the country with the highest Snapchat penetration rate globally, with 76.5 percent of the population using the image-based social media platform. Bahrain ranked second with a penetration rate of 73.5 percent, followed by Norway with 71.6 percent and Luxembourg with 69.2 percent. Out of the selected countries and territories, Finland had the lowest Snapchat reach with only three out of every ten people in the European country using the online network.

Snapchat+ and paid content: are social media subscriptions popular amongst platform audiences?

Snapchat, developed by Snap Inc., is among the online social platforms that have launched subscription services as a new way to generate revenue. For 3.99 U.S. dollars per month, Snapchat+ offers access to AI-generated content, among other exclusive features. So far, this subscription plan has grown steadily, increasing to nine million subscribers worldwide as of the first quarter of 2024.

Who uses Snapchat?

As of April 2024, India was the country with the highest number of Snapchat users worldwide with more than 200 million people using the platform in the country. Even though only 33.7 percent of the population of the United States used Snapchat, this country had the second largest Snapchat audience globally with more than 100 million users. Furthermore, as of January 2024, Snapchat found its biggest audience in those aged between 18 and 24 years, who accounted for 38.1 of the network’s global audience. In contrast, only around 3.7 percent of Snapchat users were 50 years or older.

In 2023, the photo messaging app and social media sharing platform Snapchat counted more than 89.6 million users in the United States. This figure is projected to increase to 91.1 million users in 2025, and close to 92 million users the year after.

The number of snapchat users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+5.3 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 113.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and Mexico.

As of the third quarter of 2020, 48 percent of U.S. internet users aged 15 to 25 years used photo sharing app Snapchat. Snapchat usage in the United States Since spring 2016, Snapchat consistently ranks as the most important social network for teenagers in the United States. In spring 2019, 41 percent of teenage survey respondents stated that the photo messaging app was their preferred social network. However, the popularity of Snapchat among its key user demographic is in decline and this also holds true for the general Snapchat audience in the United States. In 2018, 79.7 million U.S. users accessed the photo messaging app to communicate. This figure is projected to decrease to 78.1 million users in 2023. As of March 2019, Snapchat had a 26.3 percent mobile audience reach in the United States, ranking behind several competitors such as Facebook, Instagram and Facebook Messenger. In terms of monthly user engagement, Snapchat still ranked ahead of eternal rival Instagram but was trailing digital juggernaut Facebook and rapidly trending video sharing app TikTok.

During the fourth quarter of 2024, Snapchat had 100 million daily active users (DAU) in North America and 99 million DAU in Europe. Snapchat's largest audience increase came from users outside of North America and Europe, amounting to 254 million users in the fourth quarter of 2024, up from 244 million in the previous quarter.Snapchat usageSnapchat is one of the most popular social networks worldwide. In 2024, there were almost 513.2 million monthly Snapchat users worldwide. Snapchat’s user penetration in the United States started experiencing a slow decrease in 2022, passing from 40 percent in 2021 to 39.6 percent in 2024. Snapchat companyWhile Snapchat’s annual company revenue grew to 4.61 billion U.S. dollars in 2023, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to 1332 million U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology and large-scale infrastructure. In 2023, the company’s R&D expenditure amounted to 1.9 billion U.S. dollars.

The number of snapchat users in India was forecast to continuously increase between 2024 and 2028 by in total 6.9 million users (+3.81 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 188.19 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of the third quarter of 2020, over half of UK internet users aged 15 to 25 years were using multimedia messaging app Snapchat. By comparison, just 20 percent of those aged 26 to 35 years were using the social media app.

As of April 2024, 49.1 percent of Snapchat users identified as women and 50 percent were men. As of the first quarter of 2022, the mobile photo and messaging app had 332 million daily active users worldwide.

In 2024, Snap Inc's social media platform Snapchat had 23.67 million users in the United Kingdom, up from 22.15 million in 2023. Snapchat is one of the most well-known social networks in the UK, with 88 percent of social media users in the country having awareness of the platform.

The number of snapchat users in Russia was forecast to increase between 2024 and 2028 by in total 0.5 million users (+6.83 percent). This overall increase does not happen continuously, notably not in 2028. The snapchat user base is estimated to amount to 7.78 million users in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Southern Europe and Central & Western Europe.

During the first half of 2023, the largest number of content and account reports submitted to Snapchat involved alleged violations for harassment and bullying, with 6.6 million reports being due to this type of content. Sexual content was the second highest reason for users to report content and accounts, followed by spam.

As of the fourth quarter of 2023, 87 percent of women aged between 18 and 29 years in Norway were using social media app Snapchat. Overall, 77 percent of men belonging to this age group were also using the platform. Snapchat was less popular amongst those aged 60 years and older, with an average usage of 49 percent in this demographic. Additionally, the photo-based app proved more successful with women across all age categories.  Who uses social media the most?  A 2022 survey found that 86 percent of Norwegian women were Facebook users, as were 78 percent were men. Similarly, 71 percent of women and 54 percent of men in Norway used Snapchat users. In contrast, 31 percent of LinkedIn and 34 percent of men were Twitter users.  Snapchat in the Nordics  As of January 2024, Norway had the largest Snapchat reach among the Nordic countries, with more than 60 percent of its digital population reporting engaging with the video sharing platform. As of the fourth quarter of 2022, five out of every 10 Norwegian Snapchat users reported using it on a daily basis. Only four percent of the respondents claimed they used the messaging app monthly or less often.

Steady growth is forecast for Snapchat over the next four years in the United Kingdom. Having claimed a total of 15.6 million users nationwide in 2019, the video-based social media app is expected to hit 17.1 million users by 2024 – amounting to a total growth of 1.5 million users during this period.

Driven by Gen Z

Nearly 60 percent of Snapchat’s users are teenagers and young adults aged between 15 to 25 years - in other words, Gen Z, while the app’s second largest user base (about 20 percent) consists of Millennials up to 35 years of age. As a general trend, the use of social networks in the UK fell with increasing age despite a healthy 70 percent of 55 to 64-year-olds claiming to have social media profiles as of that same year.

Teens and young adults are most open to social media marketing

Gen Z is also relatively open toward social media marketing, with 44 percent of those surveyed in 2019 saying they followed brands on social media platforms for offers and discounts while a further 40 percent did so for product updates. When it came to the younger generation however, only 17 percent of those below 15 used Snapchat. Here, YouTube emerged as the top app of choice for 74 percent of those who responded.

Snapchat, owned by Snap Inc., is a popular mobile photo and messaging app. As of January 2024, 54.8 percent of Snapchat audiences were female in the United States. Overall, male users made up a share of 44.8 percent of the photo and social media app.

The number of snapchat users in France was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.87 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 28.81 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Netherlands and Belgium.

In 2021, photo and social media app Snapchat had approximately 428 million monthly active users worldwide, a year-on-year change of +20.9 percent on the previous year. Overall, 10.1 percent of internet users use Snapchat. It is estimated that the platform will reach over 500 million monthly active users by 2024.