As of July 2025, India had the biggest Snapchat user base in the world, with an audience of ****** million users. The United States ranked in second place with a Snapchat audience base of over ****** million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s advertising revenue is forecast to amount to over ***** billion U.S. dollars by 2026, up from **** billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo-sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged—a total of ** percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

As of the third quarter of 2025, photo and video sharing app Snapchat had 477 million daily active users worldwide, up from 469 million global DAU in the second quarter of 2025. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo-sharing apps worldwide, making its CEO and co-founder, Evan Spiegel, one of the world’s richest social media entrepreneurs. With over 900 million active users as of February 2025, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo-sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

As of October 2025, Monaco recorded the highest Snapchat penetration rate worldwide. Saudi Arabia ranked second, with ** percent of its population using the image-based social media platform. Snapchat+ and paid content: are social media subscriptions popular amongst platform audiences? Snapchat, developed by Snap Inc., is among the online social platforms that have launched subscription services as a new way to generate revenue. For **** U.S. dollars per month, Snapchat+ offers access to AI-generated content, among other exclusive features. So far, this subscription plan has grown steadily, increasing to **** million subscribers worldwide as of the first quarter of 2024. Who uses Snapchat? As of April 2024, India was the country with the highest number of Snapchat users worldwide with more than *** million people using the platform in the country. Even though only **** percent of the population of the United States used Snapchat, this country had the second largest Snapchat audience globally with more than 100 million users. Furthermore, as of January 2024, Snapchat found its biggest audience in those aged between 18 and 24 years, who accounted for **** of the network’s global audience. In contrast, only around *** percent of Snapchat users were 50 years or older.

The number of snapchat users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+5.3 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 113.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and Mexico.

Key Snapchat statistics for 2025 tailored to ecommerce and print-on-demand founders, covering users, demographics, ad performance, and engagement benchmarks.

The global number of snapchat users in was forecast to continuously increase between 2024 and 2028 by in total 165.7 million users (+27 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 779.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Africa and the Americas.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

As of October 2025, men aged 18 to 24 years accounted for around *** in **** Snapchat users worldwide, while women in the same age group represented **** percent of the platform’s audience. This made 18- to 24-year-olds Snapchat’s largest user segment. Additionally, approximately **** percent of users were under the age of 18. Snapchat’s global users Snapchat has experienced significant increases in global audience size in recent years. In 2022, Snapchat had over *** million users, an increase of over *** percent when compared with the number of users in 2018. By 2027, it is estimated that *** million people will be using the app. As of January 2024, India was home to almost *** million Snapchat users, whilst the United States and Pakistan had *** million and ** million users, respectively. Snapchat+ subscription Snapchat released a paid version of the service in June 2022, offering pre-release and experimental features to those willing to pay **** U.S. dollars per month. As of the fourth quarter of 2023, around ***** million users were subscribing to Snapchat+. Snapchat is not the only social platform to have introduced a subscription option. Meta Verified, X/Twitter Blue, and Reddit also present advantages to users in exchange for a monthly charge.

Snapchat continues to charm millions with its fleeting, camera‑first messaging and immersive AR experiences. It's more than just a social app; it’s reshaping how younger audiences share stories and brands connect instantly. For instance, beauty retailers have seen increased engagement via virtual try‑on filters, while news outlets tap Snapchat Stories...

Introduction

Snapchat Stories Statistics: Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, who were all enrolled at Stanford University. The application was initially launched under the name "Picaboo" in July 2011. The concept was simple yet revolutionary: users could send images that would disappear after a few seconds.

This ephemeral nature of the messages was designed to encourage more authentic and spontaneous interactions. Presently, Snapchat has 800 million monthly active users worldwide, with 414 million of them being daily active users. On average, over 4.75 billion Snaps are produced each day. Generation Z users account for 51.1% of Snapchat's monthly active user base in the United States, outpacing any other social media platform.

The primary elements of this dataset are the reviews and ratings given by users to the SnapChat App, updated every day. Additional information such as the relevancy of each review and the posting date is also included.

As of the third quarter of 2020, 48 percent of U.S. internet users aged 15 to 25 years used photo sharing app Snapchat. Snapchat usage in the United States Since spring 2016, Snapchat consistently ranks as the most important social network for teenagers in the United States. In spring 2019, 41 percent of teenage survey respondents stated that the photo messaging app was their preferred social network. However, the popularity of Snapchat among its key user demographic is in decline and this also holds true for the general Snapchat audience in the United States. In 2018, 79.7 million U.S. users accessed the photo messaging app to communicate. This figure is projected to decrease to 78.1 million users in 2023. As of March 2019, Snapchat had a 26.3 percent mobile audience reach in the United States, ranking behind several competitors such as Facebook, Instagram and Facebook Messenger. In terms of monthly user engagement, Snapchat still ranked ahead of eternal rival Instagram but was trailing digital juggernaut Facebook and rapidly trending video sharing app TikTok.

Introduction

Snapchat Advertising Statistics: Snapchat's shifting brand strategy is taking place alongside a new advertising campaign that highlights the platform's distinctiveness compared to other social media applications. This initiative is also accompanied by a range of new advertising features aimed at attracting advertisers following several difficult quarters.

Additionally, the company has introduced improved Dynamic Ads, generative AR and AI tools, along with other advertising features tailored for advertisers and brands. The platform has revamped its Dynamic Ads offerings, which will include a new four-tile layout set to launch this year. "As we continue to evaluate...the Dynamic Ad format, we will begin offering it to retailers and e-commerce advertisers," Harris informed us.

Snap is focused on expanding its advertiser base in tandem with the growth of its user base. According to the company's latest earnings report, the platform experienced an 85% each year in its small and medium advertiser base in the first quarter, and it recently announced 422 million daily active users.

Context

We were curious how app store reviews correlate with stock price & financials. This is some of the data we were able to gather.

Content

• 10 reviews from the App Store, including the review, the rating, and date published.

High Frequency Indicator: The dataset contains year- and month-wise compiled data from the year 2021 to till date on the number of different types of grievances (complaints) received from the users by Snapchat and the action taken by it. The data compiled is based on the monthly transparency reports published by Snapchat in accordance with Rule 4(1)(d) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021).

The types of grievances received by Snapchat include Sexual Content, Harassment and Bullying, Violence, False Information, Weapons, Drugs, etc. and the action taken includes number of content and unique accounts enforced

In 2023, the photo messaging app and social media sharing platform Snapchat counted more than **** million users in the United States. This figure is projected to increase to **** million users in 2025, and close to ** million users the year after.

Youtube social network and ground-truth communities

https://snap.stanford.edu/data/com-Youtube.html

Dataset information

Youtube (http://www.youtube.com/) is a video-sharing web site that includes a social network. In the Youtube social network, users form friendship each other and users can create groups which other users can join. We consider
such user-defined groups as ground-truth communities. This data is provided by Alan Mislove et al.
(http://socialnetworks.mpi-sws.org/data-imc2007.html)

We regard each connected component in a group as a separate ground-truth
community. We remove the ground-truth communities which have less than 3
nodes. We also provide the top 5,000 communities with highest quality
which are described in our paper (http://arxiv.org/abs/1205.6233). As for
the network, we provide the largest connected component.

Network statistics
Nodes 1,134,890
Edges 2,987,624
Nodes in largest WCC 1134890 (1.000)
Edges in largest WCC 2987624 (1.000)
Nodes in largest SCC 1134890 (1.000)
Edges in largest SCC 2987624 (1.000)
Average clustering coefficient 0.0808
Number of triangles 3056386
Fraction of closed triangles 0.002081
Diameter (longest shortest path) 20
90-percentile effective diameter 6.5
Community statistics
Number of communities 8,385
Average community size 13.50
Average membership size 0.10

Source (citation)
J. Yang and J. Leskovec. Defining and Evaluating Network Communities based on Ground-truth. ICDM, 2012. http://arxiv.org/abs/1205.6233

Files
File Description
com-youtube.ungraph.txt.gz Undirected Youtube network
com-youtube.all.cmty.txt.gz Youtube communities
com-youtube.top5000.cmty.txt.gz Youtube communities (Top 5,000)

Notes on inclusion into the SuiteSparse Matrix Collection, July 2018:

The graph in the SNAP data set is 1-based, with nodes numbered 1 to
1,157,827.

In the SuiteSparse Matrix Collection, Problem.A is the undirected Youtube
network, a matrix of size n-by-n with n=1,134,890, which is the number of
unique user id's appearing in any edge.

Problem.aux.nodeid is a list of the node id's that appear in the SNAP data set. A(i,j)=1 if person nodeid(i) is friends with person nodeid(j). The
node id's are the same as the SNAP data set (1-based).

C = Problem.aux.Communities_all is a sparse matrix of size n by 16,386
which represents the communities in the com-youtube.all.cmty.txt file.
The kth line in that file defines the kth community, and is the column
C(:,k), where C(i,k)=1 if person ...

Study participants’ responses to receiving information in Snapchat (study group) or WhatsApp (control group).

Pittsburgh Neighborhoods