As of 2022, 47.1 percent of Generation Alpha was White in the United States, making them the first generation to have less than half of their population identifying as White. In that year, 25.9 percent of Gen Alpha was Hispanic and 12.8 percent was Black.

Millennials were the largest generation group in the U.S. in 2023, with an estimated population of 72.7 million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. However, the group already makes up around 42.75 percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups, with the oldest Generation Alpha members aging into adolescents this year. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around seven million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

Youtube was the most popular social media platform among American Generation Alpha kids in 2024. This was revealed by a widespread survey among Gen Alpha parents. A staggering 90 percent of Gen Alpha users of Youtube were reported to use the app on a daily basis.

Introduction

Generation Alpha Statistics: Generation Alpha, encompassing individuals born between 2010 and 2024, represents a cohort deeply immersed in digital technology from an early age. This generation is projected to reach a global population of nearly two billion by 2025, with over 2.5 million members born each week.

In the United States, Generation Alpha constitutes approximately 13% of the population. Their upbringing is characterized by ubiquitous access to smartphones, tablets, and streaming services, influencing their consumption habits and entertainment preferences. Notably, 84% of Generation Alpha engages with content on YouTube, and 51% utilizes TikTok. Their significant consumer influence is evident, with an estimated spending power of USD 28 billion, and an average weekly allowance of USD 22, primarily allocated to toys and snacks.

As Generation Alpha matures, their technological proficiency and digital nativity are anticipated to reshape various sectors, including education, entertainment, and the workforce, underscoring their potential impact on future societal and economic landscapes.

In 2023, Millennials were the largest generation group in the United States, making up about 21.71 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.69 percent of the population in that year.

In 2022, 51 percent of Generation Z in the United States were White. In comparison, 48 percent of Gen Alpha were White in that year, making it the first generation that does not have a majority White population in the United States.

A 2024 survey found that 48 percent of the U.S. population aged 13-24 years played Roblox, up from 42 percent in 2022 and 12 percent in 2020. Among the overall population in the United States, 24 percent played the online game.

According to a survey conducted in 2019, 97 percent of Generation Alpha saw keeping kids or children safe at school as an important issue in the United States, along with making sure everyone has enough food to eat. 96 percent of Gen Alpha also placed importance upon ensuring that all people are treated fairly, no matter what they look like, and making sure everyone has a place to live.

According to a survey conducted in 2022, 61 percent of 12 to 15 year olds in the United States said that helping people was important to them while 51 percent said that protecting people from bullying was important to them.

Between 2018 and 2022, Americans who identified as Black, American Indian or Alaska Native, and Hispanic or Latino were most likely to be living in low-income households across all generations in the United States. Within the provided time period, 60 percent of Generation Alpha who were Black lived in families with incomes below the federal poverty line in the United States, followed by 59 percent who were American Indian or Alaska Native, and 52 percent who were Hispanic or Latino.

In 2023, nearly one in five Generation Alpha were living in poverty in the United States, with 16 percent of Gen Alpha living in families with incomes below the federal poverty line. In comparison, only nine percent of Generation X were living in poverty in that year.

In 2023, 9.8 percent of Millennials in the United States stated that they identify as LGBT, while in 2012, less than six percent of respondents from the same generation said the same. Members of Generation Z were the most likely to identify as LGBT, at over 20 percent.

In 2022, nearly two in five of the Generation Alpha were living in low-income households in the United States, with 38 percent of Gen Alpha living in families who earn less annually than twice the value of the federal poverty level. In comparison, only 25 percent of Baby Boomers and 21 percent of Generation X were living in low-income households in that year.

During an early 2024 survey among adults in the United States, 19 percent of responding members of Generation Z – aged between 18 and 24 – stated that using Generation Z and/or Alpha slang terms in advertisements affected their feelings about the advertised brand or product more likely positively. Among millennials (in the 25-44 age group) and Gen Xers (45-54), the shares stood at 14 and 10 percent, respectively. On the other hand, nearly half (or 47 percent) of baby boomers or older interviewees perceived the use of such terms in the ads negatively.

Between 2018 and 2022, Americans who identified as Black and Americans who identified as American Indian or Alaska Native were most likely to be living in poverty across all generations in the United States. Within the provided time period, 34 percent of Gen Alpha who were Black lived in families with incomes below the federal poverty line in the United States, followed by 32 percent who were American Indian or Alaska Native.

As of 2023, Spotify was the most popular app among 13 to 15 years old teenagers in the United States. YouTube and Amazon shopping followed, with 62 and 56 percent of young teens reporting to have used the apps, respectively. Snapchat was used the least by this young age group, as only 38 percent of them engaged with the app.

An October 2023 survey of gamers in the United States found that arcade and puzzle games were among the most popular video gaming genres across all generations. About 64 percent of Gen Alpha gamers stated arcade games as one of their top three gaming categories.

As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.