In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

In 2022, the United States was the leading market research country in the world by revenue, with a total turnover of approximately 71.6 billion U.S. dollars. Second in the list was the United Kingdom, with roughly 11 billion U.S. dollars.

Brazil, the most populated country and the economy with the highest GDP in Latin America, had the largest market research revenue in the region in 2022. Out of all the Latin American and Caribbean countries included in the study, Brazil ranked first, with a market research revenue of *** million U.S. dollars, followed by Mexico, with *** million U.S. dollars.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

The Big Data Market is projected to grow at a CAGR of around 14.7% during 2023-28, says MarkNtel Advisors. (Top Companies - Accenture PLC, Cloudera Inc., Teradata Corporation, Microsoft Corporation, Splunk Inc., Amazon Web Services, and Cisco Systems Inc)

Big Data Market Outlook

According to our latest research, the global big data market size reached USD 332.7 billion in 2024, reflecting robust adoption across diverse industries. The market is projected to grow at a CAGR of 13.2% during the forecast period, reaching USD 862.5 billion by 2033. This remarkable growth is primarily driven by increasing data volumes, the proliferation of connected devices, and the rising demand for actionable insights to support strategic business decisions. The rapid evolution of digital transformation initiatives and the integration of artificial intelligence and machine learning into analytics platforms are further accelerating market momentum, as enterprises strive to harness the full potential of big data to gain a competitive edge.

One of the primary growth factors fueling the big data market is the exponential increase in data generation from various sources, including social media, IoT devices, enterprise applications, and digital transactions. Organizations are increasingly recognizing the value of leveraging this data to extract actionable insights, optimize operations, and personalize customer experiences. As the digital ecosystem expands, the need for advanced analytics tools capable of processing and analyzing vast, complex datasets has become paramount. The integration of big data analytics with cloud computing platforms further enhances scalability and accessibility, enabling even small and medium-sized enterprises (SMEs) to deploy sophisticated data-driven strategies without incurring significant infrastructure costs. This democratization of data analytics is significantly broadening the market’s addressable base.

Another significant driver is the surge in regulatory requirements and compliance mandates, particularly in sectors such as banking, healthcare, and government. These industries are compelled to implement robust data management and analytics frameworks to ensure data integrity, security, and regulatory compliance. Big data solutions offer advanced capabilities for real-time monitoring, risk assessment, and fraud detection, which are critical for organizations operating in highly regulated environments. Additionally, the growing emphasis on customer-centric strategies is prompting businesses to invest in customer analytics, enabling them to anticipate market trends, improve customer satisfaction, and foster loyalty through personalized offerings. The convergence of big data with emerging technologies like artificial intelligence, blockchain, and edge computing is opening new avenues for innovation and value creation.

Despite the positive outlook, the big data market faces challenges related to data privacy, security, and talent shortages. The increasing complexity of data ecosystems necessitates skilled professionals proficient in data science, analytics, and cybersecurity. Organizations are actively investing in workforce development and partnering with technology vendors to bridge these gaps. Furthermore, the shift towards hybrid and multi-cloud environments is driving demand for interoperable big data solutions that can seamlessly integrate disparate data sources while maintaining compliance with data sovereignty regulations. As businesses continue to navigate these complexities, the adoption of advanced big data platforms is expected to remain a critical enabler of digital transformation and business agility.

From a regional perspective, North America continues to dominate the big data market, accounting for the largest revenue share in 2024, followed closely by Europe and Asia Pacific. The presence of leading technology companies, advanced digital infrastructure, and a strong focus on innovation underpin North America’s leadership. However, Asia Pacific is witnessing the fastest growth, driven by rapid digitalization, government initiatives, and the proliferation of internet-enabled devices. Countries such as China, India, and Japan are investing heavily in big data analytics to enhance public services, healthcare delivery, and industrial productivity. Meanwhile, Europe’s emphasis on data protection and digital sovereignty is spurring demand for secure and compliant big data solutions. The Middle East & Africa and Latin America are also emerging as promising markets, supported by increasing investments in smart city projects and digital transformation initiatives.

In 2023, the methodology that contributed most to the revenue of market research companies was online/mobile quantitative research with ** percent of the market share. Second in the list was automated digital/electronic, with *** percent.

Scientific research and development (R&D) facilities have enjoyed significant growth over the past five years as the mix of accelerating medical innovation, new global conflicts and push to advance medical treatments provided a diversified demand niche for the industry. Skyrocketing corporate profit, which boosted 6.3% over the past five years, enabled private companies to massively increase their budgets for R&D. New conflicts in the Middle East and Europe generated a wider range of defense capability needs, causing public sector clients to contract R&D companies at a more rapid pace to advance research on weapons systems and military equipment. A robust push toward sustainability across clients’ product stream further advanced new technological research in facets such as biomedical treatments. In light of these trends and an acceleration of technological adoption, revenue spiked at a CAGR of 4.9% to an estimated $320.9 billion over the past five years, including an anticipated 3.1% boost in 2025 alone. The federal government is the largest and most consistent source of revenue, so changes in federal funding levels greatly affect servicers’ performance. Many R&D sites focus on military tech, so the Trump administration's support for defense spending brought on a surge revenue. While the Biden administration originally pushed for lower defense spending, serious conflicts involving the US's allies, namely Ukraine and Israel, have brought military innovation back to the forefront of budget discussions. Although revenue growth was strong, a rebound in wage expenditures following an inflationary spike has caused a slight slowdown in profit growth. Moving forward, scientific R&D companies will continue benefiting from anticipated growth in corporate profit and sector-wide support for new research projects. While still high at 4.3% as of February 2025, the eventual stabilization in interest rates will encourage new investment. The passing of the Inflation Reduction Act in 2022 will benefit research labs studying alternative fuels and clean energy through tax credits that encourage private investment. New technological advances, such as UAVs and EWs, will provide greater need for technically adept R&D companies that can help strengthen military equipment research and development for the future. Additionally, anticipated growth in overall research & development expenditure across the public and private sectors will provide more funding for R&D initiatives, creating a larger field of opportunity for new researchers. Overall, revenue is expected to boost at a CAGR of 3.2% to an estimated $375.7 billion over the next five years.

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Big Data Market Size 2025-2029

The big data market size is forecast to increase by USD 193.2 billion at a CAGR of 13.3% between 2024 and 2029.

The market is experiencing a significant rise due to the increasing volume of data being generated across industries. This data deluge is driving the need for advanced analytics and processing capabilities to gain valuable insights and make informed business decisions. A notable trend in this market is the rising adoption of blockchain solutions to enhance big data implementation. Blockchain's decentralized and secure nature offers an effective solution to address data security concerns, a growing challenge in the market. However, the increasing adoption of big data also brings forth new challenges. Data security issues persist as organizations grapple with protecting sensitive information from cyber threats and data breaches.
Companies must navigate these challenges by investing in robust security measures and implementing best practices to mitigate risks and maintain trust with their customers. To capitalize on the market opportunities and stay competitive, businesses must focus on harnessing the power of big data while addressing these challenges effectively. Deep learning frameworks and machine learning algorithms are transforming data science, from data literacy assessments to computer vision models.

What will be the Size of the Big Data Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In today's data-driven business landscape, the demand for advanced data management solutions continues to grow. Companies are investing in business intelligence dashboards and data analytics tools to gain insights from their data and make informed decisions. However, with this increased reliance on data comes the need for robust data governance policies and regular data compliance audits. Data visualization software enables businesses to effectively communicate complex data insights, while data engineering ensures data is accessible and processed in real-time. Data-driven product development and data architecture are essential for creating agile and responsive business strategies. Data management encompasses data accessibility standards, data privacy policies, and data quality metrics.
Data usability guidelines, prescriptive modeling, and predictive modeling are critical for deriving actionable insights from data. Data integrity checks and data agility assessments are crucial components of a data-driven business strategy. As data becomes an increasingly valuable asset, businesses must prioritize data security and privacy. Prescriptive and predictive modeling, data-driven marketing, and data culture surveys are key trends shaping the future of data-driven businesses. Data engineering, data management, and data accessibility standards are interconnected, with data privacy policies and data compliance audits ensuring regulatory compliance.
Data engineering and data architecture are crucial for ensuring data accessibility and enabling real-time data processing. The data market is dynamic and evolving, with businesses increasingly relying on data to drive growth and inform decision-making. Data engineering, data management, and data analytics tools are essential components of a data-driven business strategy, with trends such as data privacy, data security, and data storytelling shaping the future of data-driven businesses.

How is this Big Data Industry segmented?

The big data industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  On-premises
  Cloud-based
  Hybrid


Type

  Services
  Software


End-user

  BFSI
  Healthcare
  Retail and e-commerce
  IT and telecom
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

In the realm of big data, on-premise and cloud-based deployment models cater to varying business needs. On-premise deployment allows for complete control over hardware and software, making it an attractive option for some organizations. However, this model comes with a significant upfront investment and ongoing maintenance costs. In contrast, cloud-based deployment offers flexibility and scalability, with service providers handling infrastructure and maintenance. Yet, it introduces potential security risks, as data is accessed through multiple points and stored on external servers. Data

Dive into Market Research Intellect's Big Data Technology And Service Market Report, valued at USD 123 billion in 2024, and forecast to reach USD 220 billion by 2033, growing at a CAGR of 8.5% from 2026 to 2033.

The global market for big data in the e-commerce should grow from $2.5 billion in 2018 to $6.2 billion by 2025 at a compound annual growth rate (CAGR) of 13.8% for the period of 2018-2025.

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Big Data as a Service Market Size 2024-2028

The big data as a service market size is forecast to increase by USD 41.20 billion at a CAGR of 28.45% between 2023 and 2028.

The market is experiencing significant growth due to the increasing volume of data and the rising demand for advanced data insights. Machine learning algorithms and artificial intelligence are driving product quality and innovation in this sector. Hybrid cloud solutions are gaining popularity, offering the benefits of both private and public cloud platforms for optimal data storage and scalability. Industry standards for data privacy and security are increasingly important, as large amounts of data pose unique risks. The BDaaS market is expected to continue its expansion, providing valuable data insights to businesses across various industries.

What will be the Big Data as a Service Market Size During the Forecast Period?

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Big Data as a Service (BDaaS) has emerged as a game-changer in the business world, enabling organizations to harness the power of big data without the need for extensive infrastructure and expertise. This service model offers various components such as data management, analytics, and visualization tools, enabling businesses to derive valuable insights from their data. BDaaS encompasses several key components that drive market growth. These include Business Intelligence (BI), Data Science, Data Quality, and Data Security. BI provides organizations with the ability to analyze data and gain insights to make informed decisions.



Data Science, on the other hand, focuses on extracting meaningful patterns and trends from large datasets using advanced algorithms. Data Quality is a critical component of BDaaS, ensuring that the data being analyzed is accurate, complete, and consistent. Data Security is another essential aspect, safeguarding sensitive data from cybersecurity threats and data breaches. Moreover, BDaaS offers various data pipelines, enabling seamless data integration and data lifecycle management. Network Analysis, Real-time Analytics, and Predictive Analytics are other essential components, providing businesses with actionable insights in real-time and enabling them to anticipate future trends. Data Mining, Machine Learning Algorithms, and Data Visualization Tools are other essential components of BDaaS.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Data analytics-as-a-Service
  Hadoop-as-a-service
  Data-as-a-service


Deployment

  Public cloud
  Hybrid cloud
  Private cloud


Geography

  North America

    Canada
    US


  APAC

    China


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Type Insights

The data analytics-as-a-service segment is estimated to witness significant growth during the forecast period.

Big Data as a Service (BDaaS) is a significant market segment, highlighted by the availability of Hadoop-as-a-Service solutions. These offerings enable businesses to access essential datasets on-demand without the burden of expensive infrastructure. DAaaS solutions facilitate real-time data analysis, empowering organizations to make informed decisions. The DAaaS landscape is expanding rapidly as companies acknowledge its value in enhancing internal data. Integrating DAaaS with big data systems amplifies analytics capabilities, creating a vibrant market landscape. Organizations can leverage diverse datasets to gain a competitive edge, driving the growth of the global BDaaS market. In the context of digital transformation, cloud computing, IoT, and 5G technologies, BDaaS solutions offer optimal resource utilization.

However, regulatory scrutiny poses challenges, necessitating stringent data security measures. Retail and other industries stand to benefit significantly from BDaaS, particularly with distributed computing solutions. DAaaS adoption is a strategic investment for businesses seeking to capitalize on the power of external data for valuable insights.

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The Data analytics-as-a-Service segment was valued at USD 2.59 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Big Data as a Service Market analysis, North America is experiencing signif

Big Data Analytics Market Outlook

According to our latest research, the global Big Data Analytics market size reached USD 318.5 billion in 2024, reflecting robust adoption across various industries. The market is poised to grow at a CAGR of 13.2% from 2025 to 2033, and is forecasted to attain a value of USD 857.4 billion by 2033. This remarkable expansion is driven by the escalating volume of data generated worldwide, the proliferation of digital transformation initiatives, and the increasing demand for actionable business intelligence. As organizations continue to leverage advanced analytics to gain competitive advantages, the Big Data Analytics market is set for unprecedented growth in the coming years.

The primary growth factor fueling the Big Data Analytics market is the exponential increase in data generation from diverse sources such as social media, IoT devices, enterprise applications, and cloud platforms. Organizations are increasingly recognizing the value of harnessing this vast data to uncover patterns, trends, and actionable insights that can drive strategic decision-making. The integration of artificial intelligence (AI) and machine learning (ML) with Big Data Analytics has further enhanced the capability to extract predictive and prescriptive insights, thereby optimizing operations, improving customer experiences, and enabling innovative business models. The need for real-time analytics and the ability to process unstructured data have also contributed significantly to market growth, as businesses seek to remain agile and responsive in a rapidly evolving digital landscape.

Another critical driver for the Big Data Analytics market is the rapid adoption of cloud computing technologies, which provide scalable and cost-effective platforms for storing and analyzing large volumes of data. Cloud-based analytics solutions offer flexibility, ease of deployment, and seamless integration with existing IT infrastructures, making them highly attractive to organizations of all sizes. The emergence of hybrid and multi-cloud environments has further facilitated the adoption of Big Data Analytics, allowing enterprises to leverage the best features of public and private clouds while ensuring data security and compliance. Additionally, the growing emphasis on data-driven decision making in sectors such as healthcare, BFSI, retail, and manufacturing is accelerating investments in advanced analytics solutions, contributing to sustained market expansion.

The increasing focus on regulatory compliance and data privacy is also shaping the growth trajectory of the Big Data Analytics market. Organizations are required to adhere to stringent regulations such as GDPR, HIPAA, and CCPA, necessitating robust data governance frameworks and secure analytics platforms. This has led to the development of sophisticated analytics tools that not only deliver actionable insights but also ensure data integrity, confidentiality, and compliance with global standards. Furthermore, the emergence of edge analytics and the integration of Big Data Analytics with IoT and blockchain technologies are opening new avenues for innovation, enabling real-time monitoring, predictive maintenance, and enhanced operational efficiency across industries.

From a regional perspective, North America continues to dominate the Big Data Analytics market owing to the presence of leading technology providers, high digital adoption rates, and substantial investments in advanced analytics solutions. However, the Asia Pacific region is witnessing the fastest growth, driven by rapid digitization, increasing internet penetration, and the proliferation of connected devices. Europe is also making significant strides, particularly in industries such as manufacturing, healthcare, and financial services, where data-driven insights are critical for operational excellence and regulatory compliance. The Middle East & Africa and Latin America are gradually catching up, fueled by government initiatives, infrastructure development, and the rising adoption of cloud-based analytics solutions.

Market research companies in Brazil generated almost *** million U.S. dollars in revenue in 2022, approximately ** million U.S. dollars more than in 2021. Brazilian market research companies generated the highest revenue in the Latin American region in 2021, with Mexico recording the second highest revenue of 2022.

Big Data Analytics In Healthcare Market size is estimated at USD 37.22 Billion in 2024 and is projected to reach USD 74.82 Billion by 2032, growing at a CAGR of 9.12% from 2026 to 2032.

Big Data Analytics In Healthcare Market: Definition/ Overview

Big Data Analytics in Healthcare, often referred to as health analytics, is the process of collecting, analyzing, and interpreting large volumes of complex health-related data to derive meaningful insights that can enhance healthcare delivery and decision-making. This field encompasses various data types, including electronic health records (EHRs), genomic data, and real-time patient information, allowing healthcare providers to identify patterns, predict outcomes, and improve patient care.

The Big Data Market size is expected to reach a valuation of USD 703.75 billion in 2033 growing at a CAGR of 13.50%. The Big Data market research report classifies market by share, trend, demand, forecast and based on segmentation.

The US major label music production industry has experienced a dramatic reshaping over the past decade, driven by a technological revolution, changing consumer habits and the resurgence of old formats. While streaming remains the industry's dominant revenue engine, recent slowdowns in subscription growth and a renewed interest in physical formats like vinyl have begun to rebalance the sector’s revenue streams. The so-called "Big Three"—Universal Music Group, Warner Music Group and Sony Music Entertainment—continue to command over three-quarters of the market, leveraging sprawling catalogs and global reach to maintain profitability despite mounting competition from independent artists and nimble digital distributors. Labels had to adapt their business models to generate revenue from streaming, which typically yields lower profit per stream than traditional album sales but makes up for this by mitigating many of the costs associated with physical releases. Because of this offset, industry-wide revenue has been climbing at a CAGR of 4.7% over the past five years and is expected to total $13.7 billion in 2025, when revenue will mount by an estimated 2.0%. Platforms like Spotify and Apple Music enable listeners to enjoy an entire music library, a resonating offer in the digital media age. While this landscape has made finding an audience for a rising artist easier, labels must rely on a much larger volume of consumers to generate revenue through streams. The industry's fortunes have been underpinned by unprecedented growth in streaming, particularly paid subscriptions, which recently topped 100 million in the US alone. This surge, paired with rising disposable incomes and growing consumer appetite for music experiences, has bolstered overall revenue. While barriers to entry have lowered, industry consolidation has simultaneously accelerated, with the Big Three snapping up successful independent labels and rights businesses to diversify their offerings and cement control over both creative and business landscapes. Ultimately, an intensely competitive environment pressures profit. Both demand for and access to music are now more widespread than ever. This drastic shift in music consumption has demanded a response from the largest record labels, who have replied by redrafting contracts and investing more in performances and merchandising. Major labels will double down on acquisitions of independent producers and distribution firms while nurturing artists who can command global audiences through social media and direct-to-fan channels. Overall, revenue is forecast to climb at a CAGR of 2.3% to $15.4 billion through the end of 2030.

The Large Language Model (LLM) Market is estimated to reach USD 82.1 Billion by 2033, riding on a strong 33.7% CAGR.

Dive into Market Research Intellect's Big Data For Telecommunications And Media Entertainment Market Report, valued at USD 24.1 billion in 2024, and forecast to reach USD 50.6 billion by 2033, growing at a CAGR of 9.2% from 2026 to 2033.