Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

Snapshot img

Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and the integrat

Smart Phone Market Outlook

As of 2023, the global smartphone market had a market size of approximately $714 billion. With a projected compound annual growth rate (CAGR) of 7.1% from 2024 to 2032, the market is anticipated to reach around $1.2 trillion by 2032. The growth of the smartphone market is driven by rapid technological advancements, increasing consumer disposable incomes, and the growing need for connectivity and telecommunication. A surge in demand for advanced features and seamless integration with other smart devices is pushing the market towards new heights, while innovations in hardware and software continue to captivate consumer interest globally.

One of the primary growth factors in the smartphone market is the rapid pace of technological innovation. With each passing year, manufacturers are advancing smartphone capabilities, enhancing operational speed, camera functionalities, and power efficiency. The development of 5G technology is particularly noteworthy, providing faster data speeds and more reliable internet connections, which is expected to boost the sale and usage of smartphones. In addition, features such as foldable screens, augmented reality, and artificial intelligence are being increasingly integrated, making smartphones more versatile and appealing than ever. These innovations are attracting tech-savvy consumers and are a significant contributor to market growth.

Another crucial growth factor is the increasing purchasing power and disposable incomes in emerging economies. As more consumers in regions like Asia-Pacific and Latin America move into the middle class, their ability to purchase higher-end smart devices increases. This shift is accompanied by greater accessibility to financing options, making it easier for consumers to afford smartphones. Furthermore, as smartphones become a necessity for communication, work, education, and entertainment, their demand continues to rise. The proliferation of social media and mobile applications also drives consumers to continuously upgrade their devices to stay connected and engaged with the latest trends.

The expanding ecosystem of mobile applications and services is further enhancing smartphone demand. Smartphones have become central to our daily lives, offering services beyond just communication, such as mobile banking, shopping, gaming, and health tracking. The rise of app ecosystems for various functions increases the utility of smartphones, thereby encouraging consumers to invest in more sophisticated devices. Moreover, platforms that allow for a seamless integration of smartphones with other smart home devices, such as virtual assistants and smart TVs, are becoming more popular. This interconnectedness creates a robust demand cycle as consumers seek the latest technologies to enhance their digital experiences.

Regionally, the Asia-Pacific is a significant driver of the global smartphone market, accounting for the largest share due to the presence of major manufacturers and a vast consumer base. Countries like China, India, and South Korea are key contributors, with China alone contributing to a substantial portion of global smartphone production and consumption. North America and Europe also hold notable shares in the market, driven by high consumer spending capability and early adoption of advanced technologies. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth as telecom infrastructures improve and mobile adoption rates increase. Each region presents unique dynamics that influence the overall market trajectory.

Operating System Analysis

The smartphone market is significantly influenced by the operating systems they run on, with Android and iOS leading the segment. Android, known for its open-source platform, dominates the global market share with a wide variety of devices across multiple price points. Its ability to cater to both budget-friendly and premium segments allows it to reach a diverse consumer base. Android’s flexibility encourages a large developer community to create a plethora of applications, further enhancing user experience and driving demand. The continuous updates from Google ensure that Android remains competitive in terms of security and features, making it a preferred choice for many manufacturers and consumers alike.

iOS, exclusive to Apple's mobile devices, holds a significant share in the high-end segment of the market. Known for its seamless integration across Apple’s ecosystem, robust security features, and a user-friendly interface, iOS appeals to a loyal consumer base willing to invest in premium devices. The c

Google's Android and Apple's iOS are the major competitors in the mobile operating system market in North America. In November 2024, Android accounted for about ** percent of the mobile OS market, while iOS accounted for around ** percent. Just *** percent of North American users were running a system other than Android or iOS

The global 4G and 5G smartphone market is experiencing robust growth, driven by increasing smartphone adoption, particularly in emerging economies, and the ongoing rollout of 5G networks globally. The market's expansion is fueled by several key factors: the affordability of 4G devices, continuous technological advancements leading to improved performance and features in both 4G and 5G models, and the increasing demand for high-speed data connectivity for applications like streaming, gaming, and augmented reality. While 4G still holds a significant market share, the rapid adoption of 5G is expected to reshape the market landscape in the coming years. The shift towards 5G is primarily driven by the need for faster download and upload speeds, lower latency, and enhanced network capacity, which are crucial for supporting data-intensive applications and the burgeoning Internet of Things (IoT). This transition, however, faces challenges such as the higher cost of 5G devices and the uneven rollout of 5G infrastructure across regions. The market is segmented by operating system (Android and iOS dominating), application (online and offline sales channels), and geographic region, with North America and Asia-Pacific currently holding the largest market shares. Competition among major players like Apple, Samsung, Huawei, Xiaomi, and others is intense, driving innovation and price reductions, ultimately benefiting consumers. The forecast period of 2025-2033 indicates a substantial increase in market value, with 5G expected to become the dominant technology within this timeframe. The competitive landscape is marked by strategic partnerships, mergers and acquisitions, and continuous product development to enhance user experience and cater to diverse market segments. Regional disparities in 5G infrastructure development and affordability impact the market penetration rate. While North America and parts of Europe lead in 5G adoption, Asia-Pacific is showing significant growth potential due to its large population base and rapid economic development. Factors such as increasing disposable incomes, improved digital literacy, and government initiatives supporting technological advancements are further accelerating market growth. However, factors like economic downturns, supply chain disruptions, and evolving consumer preferences present potential restraints to the market's continuous expansion. The market's future trajectory hinges on the speed of 5G network deployment, the affordability of 5G devices, and the continued development of compelling applications that leverage 5G capabilities.

Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

E Sports Mobile Phone Market Outlook

In 2023, the global eSports mobile phone market size was valued at approximately USD 3.5 billion, and it is projected to reach around USD 15.2 billion by 2032, growing at a compound annual growth rate (CAGR) of 17.4% during the forecast period. The market is driven by advancements in mobile technology and increasing investments in eSports infrastructure.

The growth of the eSports mobile phone market is significantly influenced by the increasing popularity of mobile gaming across the globe. With mobile games now rivaling PC and console games in terms of graphics and gameplay quality, the demand for high-performance mobile devices tailored specifically for gaming has surged. Additionally, the growing trend of mobile eSports tournaments, which attract millions of viewers and participants, has bolstered the need for specialized gaming phones that can handle intensive gaming sessions without compromising performance.

Another crucial growth factor is the proliferation of high-speed internet and 5G technology. The roll-out of 5G networks has revolutionized mobile gaming by providing faster data speeds and lower latency, which are critical for an optimal gaming experience. This technological advancement has not only enhanced gamer satisfaction but also expanded the potential user base, including those who previously faced connectivity issues. Manufacturers are now focusing on incorporating 5G capabilities into their gaming phones to cater to this growing demand.

Furthermore, the increasing involvement of major tech companies and brands in the mobile gaming ecosystem has provided a significant boost to the eSports mobile phone market. Companies such as Apple, Samsung, and Xiaomi are either releasing gaming-centric phones or optimizing their existing models for better gaming performance. Moreover, sponsorship and partnerships with gaming leagues and influencers have increased brand visibility and credibility, further encouraging consumers to invest in high-quality gaming phones.

Regionally, the Asia Pacific dominates the eSports mobile phone market, accounting for the largest share. The region’s dominance is attributed to the high number of mobile gamers, particularly in countries like China, India, and South Korea. These countries have a robust gaming culture and a rapidly growing number of mobile internet users. North America and Europe also hold substantial market shares, driven by the high disposable incomes and advanced technological infrastructure in these regions. The Middle East & Africa and Latin America are emerging markets, showing promising growth potential due to increasing smartphone penetration and improving internet connectivity.

Operating System Analysis

The operating system segment of the eSports mobile phone market is primarily divided into Android, iOS, and others. Android holds a significant share of the market, driven by its open-source nature and widespread adoption across various brands. The diverse range of Android devices available at different price points makes them accessible to a broad audience, thereby boosting their popularity among mobile gamers. Manufacturers like Samsung, OnePlus, and Xiaomi are at the forefront, continually innovating to offer better gaming experiences on their Android devices.

iOS, on the other hand, is synonymous with Apple’s iPhone range, which is known for its premium quality and seamless performance. Despite having a smaller market share compared to Android, iOS enjoys a loyal and affluent user base that often prioritizes gaming performance and device quality. Apple’s consistent updates and optimization for gaming apps make iPhones a preferred choice for many serious mobile gamers. The integration of powerful processors and high-quality displays further enhances the gaming experience on iOS devices.

The 'Others' category, although relatively small, includes alternative operating systems like HarmonyOS by Huawei and emerging platforms from smaller manufacturers. These OS options are gradually gaining traction, especially in regions where specific brand loyalties exist or where alternatives to Android and iOS are being explored due to geopolitical reasons or unique user preferences. Growth in this segment is expected as these alternative OS platforms continue to evolve and cater to niche markets.

Market dynamics within the operating system segment are also influenced by software optimization and the availability of exclusive gaming features. For instance, both Android and iOS have

The global market for 28-degree mobile phone privacy films is experiencing robust growth, driven by increasing concerns about data privacy and security, particularly amongst smartphone users. The rising adoption of smartphones and the increasing prevalence of online threats are key factors fueling demand. The market is segmented by application (online and offline sales) and type (Android and Apple), with the Android segment currently holding a larger market share due to its wider user base. However, the Apple segment is projected to witness significant growth in the coming years, driven by the increasing popularity of iPhones and the higher average selling price of Apple devices, leading to a higher willingness to pay for premium accessories like privacy films. Geographical analysis reveals strong market performance in North America and Asia Pacific, driven by high smartphone penetration and consumer awareness of privacy issues. Europe and other regions are expected to exhibit healthy growth, although at a potentially slower pace, influenced by factors such as economic conditions and regional digital maturity levels. Competitive landscape analysis shows a mix of established players and emerging companies competing in this market. Companies are focusing on innovation and product differentiation, including features like improved clarity, anti-glare capabilities, and easier installation to maintain market share and profitability. The forecast period (2025-2033) anticipates a Compound Annual Growth Rate (CAGR) reflecting consistent expansion, influenced by technological advancements, increasing smartphone usage, and growing consumer awareness of digital privacy. The restraints on market growth include the relatively low price point of the products, which can limit profitability, and the occasional occurrence of installation difficulties or compatibility issues with certain phone models. However, ongoing technological advancements in the manufacturing process and improved product design are mitigating these challenges. Further, the potential for market saturation in certain developed regions may influence growth trajectory in the coming years. Strategic collaborations between manufacturers and mobile phone brands, along with increased marketing and awareness campaigns, are anticipated to drive market penetration and expansion into untapped segments. The market is therefore poised for continued expansion, driven by the increasing need for digital privacy, coupled with innovation and evolving consumer demands.

iOS and Android, Apple's and Google's respective operating systems, were the mobile OS market leaders in the United States in recent years, making up almost 100 percent of the market. The market share of both iOS and Android has remained relatively constant over the past 12 months at or around ** percent and ** percent, respectively.

According to Cognitive Market Research, The Global NFC enabled Handsets market will grow at a compound annual growth rate (CAGR) of 20.50% from 2023 to 2030.

The demand for NFC enabled handsets is rising due to increasing demand for mobile payments.
Demand for feature phones remains higher in the NFC enabled handsets market.
The mobile payment category held the highest NFC enabled handsets market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific NFC enabled handsets market will experience the most robust growth until 2030.

Increasing Demand for Mobile Payments to Drive Market Growth

Mobile payments using NFC enabled handsets offer a faster and more convenient alternative to traditional payment methods. Users can complete transactions with a simple tap, reducing the time spent at the checkout. The increasing penetration of smartphones, including NFC enabled handsets, provides a larger user base for mobile payment solutions. As more people own smartphones, the potential for mobile payments grows.

Smartphone shipments from India reached 168 million units in 2021, and it is anticipated that they will reach 190 million units in 2022.

(Source: www.ibef.org/industry/electronics-system-design-manufacturing-esdm)

Mobile wallet applications like Apple Pay, Google Pay, and Samsung Pay have gained traction. These wallets rely on NFC technology and have become increasingly integrated into daily routines. Mobile payments extend beyond physical retail stores. Users can make online and in-app purchases using their NFC enabled handsets, broadening the scope of mobile payment applications.

Growing Adoption of Wearable Technology to Drive Market Growth

Wearable devices, especially smartwatches, are increasingly used for mobile ticketing applications. Users can store electronic tickets for public transportation, events, or flights on their wearables, simplifying ticketing. Some banks and financial institutions offer apps that are compatible with wearable devices. Users can check their account balances, receive transaction alerts, and even make mobile payments using NFC enabled wearables.

Exports of electronic goods increased by 50.52% from US$ 15.66 billion in FY22 to US$ 23.57 billion in FY23, a record high.

(Source: www.ibef.org/industry/electronics-system-design-manufacturing-esdm)

NFC enabled wearables are used for health and fitness applications. Users can tap their devices to collect data from fitness equipment, make payments for health services, or even access their medical records securely.

Market Dynamics Of the NFC enabled Handsets

Lack of Awareness and Education to Hinder Market Growth

The lack of education about the various applications of NFC technology can result in a limited understanding of its potential use cases beyond mobile payments. This can hinder the development of new NFC-based services. The lack of awareness about NFC security features can lead to unfounded concerns and reluctance to use NFC enabled handsets for secure transactions. Some individuals and businesses may perceive NFC technology as too complex or difficult to implement. This can discourage exploration and adoption.

Key Trends of the NFC enabled Handsets

The Rapid Increase in the Use of Contactless Payments and Digital Wallets

With the worldwide growth of mobile payment systems such as Google Pay, Apple Pay, and Samsung Pay, there is a significant demand for NFC-enabled smartphones. Consumers are favoring fast, secure, and touchless transactions, particularly in the aftermath of the pandemic, which has led to a rise in the incorporation of NFC chips in mid-range and entry-level devices across various markets.

Integration with IoT and Smart Ecosystems

NFC-enabled smartphones are being utilized increasingly for purposes beyond payments, including pairing with smart devices, access control, ticketing, and identity verification. As smart home technologies, wearables, and interconnected infrastructure expand, NFC devices act as a central hub, enhancing their importance in everyday digital interactions.

Impact of COVID-19 on the NFC enabled handsets market

COVID-19, both positive and negative, significantly impacted the market for NFC enabled smartphones. The pandemic accelerated the adoption of contactless payment methods due to concerns about the transmission of the virus through ...

The mobile app user acquisition (UA) services market is experiencing robust growth, driven by the ever-increasing popularity of mobile applications and the intensifying competition for user attention. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors, including the rising adoption of mobile devices globally, the proliferation of app stores with millions of apps vying for downloads, and the increasing sophistication of UA strategies employed by app developers and publishers. Significant trends include the rising adoption of performance-based marketing, the growing use of AI-powered attribution and analytics platforms, and a greater emphasis on user retention strategies beyond initial acquisition. While data privacy regulations and rising advertising costs pose challenges, the market's potential remains substantial, with opportunities for both established players and new entrants. The market is segmented by application type, with Android and Apple system apps representing significant shares. The geographical distribution shows a strong presence in North America and Europe, reflecting mature mobile markets and higher advertising spending. However, rapid growth is anticipated in Asia Pacific, particularly in India and China, as mobile penetration and app usage continue to escalate. Key players like App Annie, AppsFlyer, and AppLovin are consolidating market share through technological advancements, strategic partnerships, and mergers and acquisitions. Smaller players are finding success through niche specialization and innovative UA tactics. The market’s future success will hinge on adapting to evolving user behavior, navigating regulatory landscapes, and leveraging data-driven approaches for more effective and efficient user acquisition.

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a **** percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly ** percent of the global smartphone market. Samsung ranked second, holding ** percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under ** percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, ** percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over *** billion U.S. dollars in their 2024 financial year.

Snapshot img

Refurbished Smartphone Market Size 2025-2029

The refurbished smartphone market size is forecast to increase by USD 65.06 billion, at a CAGR of 14.2% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 47% growth during the forecast period.
By the OS - Android segment was valued at USD 26.43 billion in 2023
By the Price Range - Low-priced segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 218.28 billion
Market Future Opportunities: USD 65.06 billion 
CAGR : 14.2%
APAC: Largest market in 2023

Market Summary

The market is witnessing significant traction as businesses and consumers increasingly recognize the economic and environmental benefits of reusing technology. According to a recent study, the market is projected to reach a value of USD 69.2 billion by 2027, growing at a steady pace. This expansion is driven by the easy availability of refurbished smartphones on various online and e-commerce platforms, which cater to the increasing demand for affordable yet functional devices. Moreover, the refurbishing process ensures that these devices are restored to their original performance levels, providing an attractive alternative to buying new smartphones.
This trend is particularly noticeable in industries such as education, healthcare, and non-profit organizations, where budget constraints are a significant factor. As the circular economy gains momentum in the electronics industry, the market is poised to continue its growth trajectory, offering a sustainable and cost-effective solution for businesses and individuals alike.

What will be the Size of the Refurbished Smartphone Market during the forecast period?

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Refurbished smartphones represent a significant segment of the mobile device market, with an estimated 15% of all smartphones in use being refurbished. This trend is expected to continue, as the refurbished market is projected to grow by 10% annually. The refurbishment process involves various stages, including re-manufacturing processes, screen repair techniques, and hardware diagnostics tools. These techniques enable the restoration of devices to a high standard, ensuring they meet customer warranty programs and maintain a resale value. The environmental impact reduction is a crucial aspect of refurbishment, as it contributes to e-waste recycling programs and extends product lifecycles.
For instance, refurbishing a single device saves the energy equivalent of charging a laptop for over 30 hours. Comparing the refurbished and new device markets, refurbished devices accounted for approximately 3% of total sales in 2020, while new devices accounted for 97%. However, the refurbished market is expected to gain market share, as it offers significant cost savings and environmental benefits. Moreover, refurbishment facilities employ various strategies to optimize operational efficiency metrics, such as component refurbishment, quality control procedures, and logistics optimization. These strategies contribute to the extended device lifespan and the adoption of circular economy principles.
In summary, the market is a growing and dynamic sector, offering significant benefits to businesses and consumers alike. Its continuous evolution is driven by operational efficiency improvements, cost savings, and environmental sustainability.

How is this Refurbished Smartphone Industry segmented?

The refurbished smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

OS

  Android
  iOS


Price Range

  Low-priced
  Medium-priced
  Premium


Distribution Channel

  Online
  Offline


Brand

  Apple
  Samsung
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By OS Insights

The android segment is estimated to witness significant growth during the forecast period.

The market is experiencing substantial growth, with the reconditioned Android operating system leading the charge. In 2024, the Android OS segment expanded in numerous countries, including the US, China, India, the UK, and Indonesia, accounting for a significant market share. While numerous suppliers offer Android OS, major players like Samsung Electronics Co. Ltd. utilize their proprietary systems, such as Tizen OS, on their devices. Circular economy principles are a significant factor fueling this market expansion. Re-manufacturing processes involve screen repair techniques, hardware d

Rugged Phones Market Outlook

The global rugged phones market size was estimated to be USD 3.8 billion in 2023 and is projected to reach USD 6.2 billion by 2032, growing at a CAGR of 5.4% during the forecast period. This steady growth is driven by the increasing demand for durable and reliable mobile devices across various sectors, including industrial, military, and governmental applications.

The demand for rugged phones is strongly influenced by the growing need for durable devices that can withstand harsh environmental conditions. Industries such as construction, oil and gas, and manufacturing require robust mobile phones that can operate reliably in extreme temperatures, exposure to dust, and potential impacts from falls. These phones are designed with reinforced exteriors and advanced sealing technologies to ensure operability in challenging environments, making them essential tools for field workers and technicians. As industrial activities expand globally, the necessity for these resilient devices continues to rise, significantly contributing to market growth.

Furthermore, the proliferation of advanced technologies such as IoT and AI in industrial operations has heightened the need for rugged phones. These technologies enable real-time data collection, monitoring, and communication, which are crucial for improving operational efficiency and safety. Rugged phones, equipped with enhanced processing power and connectivity features, serve as pivotal devices in this tech-driven transformation. Their ability to support IoT applications and AI-driven analytics makes them invaluable in optimizing industrial workflows and minimizing downtimes. This technological advancement is a key growth driver for the rugged phones market.

In addition, the stringent safety and compliance regulations in sectors like military and defense necessitate the use of rugged phones. These sectors often operate in highly volatile and demanding environments where the reliability of communication devices is paramount. Military and defense organizations prioritize devices that meet specific ruggedness standards, ensuring uninterrupted communication and operational readiness. This regulatory emphasis on durability and reliability propels the adoption of rugged phones, bolstering market expansion.

Regionally, North America is a significant market for rugged phones, driven by the presence of prominent industrial players and technological advancements. The region's strong industrial base, coupled with high adoption rates of new technologies, fuels the demand for rugged phones. Additionally, Asia Pacific is witnessing rapid growth, attributed to the expanding industrial sector and increasing investments in infrastructure development. The growing economies in this region are adopting rugged phones to enhance operational efficiency and ensure workforce safety, further propelling market growth.

Operating System Analysis

The rugged phones market is segmented by operating systems, which include Android, iOS, and others. Android-based rugged phones dominate the market due to their widespread adoption and customization capabilities. The open-source nature of Android allows manufacturers to tailor the OS to meet specific durability and functionality requirements, making it a preferred choice in industrial and military applications. Android rugged phones offer extensive app compatibility and integration possibilities, which are essential for various industry-specific applications, further enhancing their market share.

iOS-based rugged phones, although less prevalent, cater to a niche market that values the security and ecosystem benefits provided by Apple's operating system. These phones are particularly favored in sectors where data security is of utmost importance. The closed ecosystem of iOS offers robust security features and seamless integration with other Apple devices, making it an attractive option for government and high-security commercial applications. However, their higher cost and limited customization options compared to Android may restrict their broader adoption across different industries.

Other operating systems, including proprietary and specialized OS, occupy a smaller segment of the market. These systems are often designed for specific industrial applications, providing unique functionalities that standard OS might not offer. For instance, certain rugged phones might run on a Linux-based OS customized for particular military operations or industrial monitoring systems. Although their market share is relatively limited, these specialized

The ultra-secure smartphone market is experiencing robust growth, driven by escalating concerns regarding data privacy and cybersecurity breaches across governmental, military, and commercial sectors. The market, estimated at $2 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $7 billion by 2033. This expansion is fueled by increasing adoption of secure communication solutions by governmental agencies and military organizations, as well as the rising demand for enhanced data protection among businesses handling sensitive information. The Android and iOS operating systems dominate the market, although specialized secure operating systems are also gaining traction, catering to specific security requirements. Key players like BlackBerry, Sikur, and Thales Group are leveraging their expertise in secure communication technologies to capture significant market share. However, high initial investment costs and the complexity associated with integrating secure features present significant restraints to market expansion. Growth is expected to be particularly strong in North America and Europe, driven by mature technological infrastructure and stringent data privacy regulations. Emerging markets in Asia-Pacific are also poised for substantial growth as awareness of cybersecurity threats increases. The segmentation of the market by application (governmental, military, aerospace, business, other) and operating system type (Android, iOS, other) offers a granular understanding of consumer needs and industry trends. Growth within the governmental and military segments is anticipated to remain consistently strong due to the critical need for secure communication channels. The business segment is also expected to demonstrate robust growth as organizations prioritize data security and employee privacy. While Android and iOS maintain market dominance, the "other" segment, encompassing specialized secure operating systems, presents opportunities for niche players to cater to high-security applications. Future growth will likely be influenced by advancements in encryption technology, the development of more user-friendly secure devices, and the continued evolution of cybersecurity threats. The increasing integration of secure mobile devices within Internet of Things (IoT) infrastructure will also contribute to overall market expansion.

Mobile games make up the majority of video games released each year, with thousands of new additions to the Apple App Store and Google Play Store every year. By the mid-2010s, mobile games had...

This graph shows global sales figures for smartphones from 2009 to 2017, broken down by the operating system installed on the phones. In 2017, **** billion Android smartphones were sold around the world.

Global smartphone sales by operating system

In 2013 over *** million units of smartphones were sold to consumers worldwide. Of the smartphones sold to end users in the final quarter of 2013, almost ** percent ran on the Android operating system, equating to sales of almost *** million units. Based on unit shipments of these smart devices, Android’s market share increased further in 2014 with the company holding over ** percent of the global smartphone operating system market in the first quarter of 2014.

The second most popular smartphone operating system based on sales to consumers is Apple’s iOS. The company held a market share of **** percent in the final quarter of 2013 and sold over ** million units. In the whole of 2013, a total of over *** million units of Apple iPhones were sold worldwide, an increase from *** million units in the previous year. Based on sales of new smartphones worldwide, Apple’s operating system held a market share of **** percent in the first quarter of 2014, a fall from **** percent from the previous quarter. However, Apple smartphones remain particularly popular in the United States where the iOS operating system holds a ** percent market share, an increase from its **** percent share three years previous. Yet Android remains the dominant operating system in the U.S. as it controls over ** percent of the smartphone OS market in the country.