Here you can access the datasets used in my personal Tableau project - Email Marketing Campaign Dashboard. The data is fake and generated using Python. For Python scripts and additional information, please visit my GitHub page.

Dashboard is available here.

During a 2021 survey carried out among marketers from the United Kingdom, ** percent of respondents said they used return-on-investment (ROI) to measure the success of their email marketing campaigns. Sales ranked first, named by ** percent of respondents.

📬 Open Email Marketing Q&A Dataset

This dataset contains 1,000 carefully written Q&A pairs about email list buying, lead generation, and cold email strategy. It's built for developers, marketers, AI trainers, and SEO professionals who want structured, high-quality content around the real-world challenges of email marketing.

Every entry in this set was manually created, based on actual industry knowledge and frequently asked questions from marketers and sales teams. The content is designed to be practical, accurate, and easy to reuse in training models, answering search queries, or powering automation tools.

🧾 Summary

• File name: leadsblue_qna_dataset.jsonl
• Entries: 1,000 Q&A pairs
• Format: JSONL
• Fields per entry:
  • question: Natural question about email lists or outreach
  • answer: Clear, accurate response based on industry standards
  • keywords: Relevant terms for indexing, SEO, or topic modeling
  • source_url: (Optional) link to related page on LeadsBlue.com

🧠 What It’s For

This dataset was created to support a wide range of use cases:

• LLM Training: Teach large language models to understand email marketing, data compliance, and lead buying questions with contextual accuracy.
• SEO Enrichment: Populate long-tail keyword clusters with human-sounding Q&A content that Google and other search engines can index.
• AI Assistants / Chatbots: Provide fast, contextual answers to common sales and compliance questions around email outreach.
• Market Research: Analyze recurring concerns and informational gaps among sales and marketing teams.

📌 Sample Entry

{
 "question": "Is it legal to buy an email list for marketing in the US?",
 "answer": "Yes, it is legal to buy email lists in the United States, provided the outreach complies with the CAN-SPAM Act. This law requires clear opt-out options, a valid sender address, and no deceptive subject lines.",
 "keywords": "buy email list, CAN-SPAM, email marketing compliance, US cold email laws",
 "source_url": "https://leadsblue.com/sales-leads/buy-business-email-list-and-sales-leads/"
}

During a 2019 survey carried out among marketers from across the globe (out of which ** percent were based in the United Kingdom), ** percent of the respondents stated that they used basic segmentation in their email marketing efforts; second most popular strategy was optimizing for mobile.

According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by **** percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with **** percent of professionals relying on it.

Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

Global Email Address & Contact Data Solutions: 293M+ Verified Emails and Phone Numbers for B2B & B2C Outreach Boost your marketing and sales strategies with Forager.ai's Global Contact Data and Email address Data. Our comprehensive database offers access to over 293 million verified email addresses, along with phone number data and detailed B2B Email data and contact information. Whether you're focused on expanding your B2B Email outreach or improving lead generation, our solutions provide the tools you need to engage decision-makers and drive success.

Designed to support your Email data-driven marketing efforts, Forager.ai delivers valuable insights with email data, phone number data, and contact details for both B2B and B2C audiences. Build meaningful connections and leverage high-quality, verified Email data to execute precise and effective outreach strategies.

Core Features of Forager.ai B2B Email Data Solutions: Targeted B2B Email Data: Gain access to a diverse collection of email addresses that help you execute personalized email campaigns targeting key decision-makers across industries.

Comprehensive Phone Number Data: Enhance your sales and telemarketing strategies with our extensive phone number database, perfect for direct outreach and boosting customer engagement.

B2B and B2C Contact Data: Tailor your messaging with B2B contact data and B2C contact Email address data that allow you to effectively connect with C-suite executives, decision-makers, and key consumer groups.

CEO Contact Information: Unlock direct access to CEO contact details, ideal for high-level networking, partnership building, and executive outreach.

Strategic Applications of Forager.ai Data: Online Marketing & Campaigns: Utilize our email address data and phone number information to run targeted online marketing campaigns, increasing conversion rates and boosting outreach effectiveness.

Database Enrichment: Improve your sales databases and CRM systems by enriching them with accurate and up-to-date contact data, supporting more informed decision-making.

B2B Lead Generation: Tap into our rich B2B Email data to expand your business networks, refine your outreach efforts, and generate high-quality leads.

Sales Data Amplification: Supercharge your sales strategies by integrating enriched contact data for better targeting and higher sales conversion rates.

Competitive Market Intelligence: Gain valuable insights into your competitors by leveraging our comprehensive contact data to analyze trends and shifts in the market.

Why Forager.ai Stands Out: Precision & Accuracy: With a 95%+ accuracy rate, Forager.ai ensures that your email data and contact information is always fresh, reliable, and ready to be used for maximum impact.

Global Reach, Local Relevance: Our Email address data solutions cover global markets while allowing you to focus on specific regions, industries, and audience segments tailored to your business needs.

Cost-Effective Solutions: We offer scalable, affordable B2B email data and B2B contact data packages, ensuring you get high-value results without breaking your budget.

Ethical, Compliant Data: We strictly adhere to GDPR guidelines, ensuring that all contact data is ethically sourced and legally compliant, protecting both your business and your customers.

Unlock the Power of Verified Email (Personal Email data & Business Email data) Contact Data with Forager.ai Explore the potential of our 293M+ verified email addresses and phone numbers to elevate your B2B email marketing, sales outreach, and data-driven initiatives. Our contact data solutions are tailored to support your lead generation, sales pipeline, and competitive intelligence efforts, giving you the tools to execute more effective and impactful campaigns.

Top Use Cases for Forager.ai Data Solutions: Lead Generation & B2B Prospecting

Cold B2B Email Outreach

CRM Enrichment & Marketing Automation

Account-Based Marketing (ABM)

Recruiting & Executive Search

Market Research & Competitive Intelligence

Flexible Data Licensing & Access Options: One-Time Data Files available upon request

24/7 API Access for seamless integration

Monthly & Annual Plans tailored to your needs

API Credits Roll Over with no expiration

Reach out to us today to discover how Forager.ai's high-quality Email data and contact data can transform your outreach strategies and drive greater business success.

According to Cognitive Market Research, the Global Email Marketing Software Market Size was USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031

The global Email Marketing Software market will expand significantly by XX% CAGR between 2024 and 2031.
The B2B Channel segment accounts for the largest market share and is anticipated to a healthy growth over the approaching years.
The cloud-based segment was dominating the market and had a market share of about XX% in 2023.
The small & medium enterprises sector holds the largest share and is expected to grow in the coming years as well.
Email lead-generating sales category is the market's largest contributor and is anticipated to expand at a CAGR of XX% during the projected period. 
The retail segment dominated the market and had a market share of about XX% in 2023.

Market Dynamics of the Email Marketing Software

Key Drivers of the Email Marketing Software Market

Increased Demand For Email Marketing From Various Sectors Is Driving Market Expansion

Incorporating email marketing into marketing strategies can bring substantial advantages. Foremost, the tool allows an individual to develop and nurture customer relationships which fosters brand trust and loyalty. In addition, email marketing is cost-effective for driving conversions and generating leads. Due to these reasons, many industries are adopting email marketing which leads to market growth.

Demand For Personalized And Targeted Communication Is Accelerating

Consumers require and anticipate relevant, personalized content and experience, both online and offline. To meet these demands, marketers are prioritizing email personalization to deliver a 1:1 experience that exceeds customer expectations and sets them apart. from the competition. Therefore, 74% of marketers acknowledge that focused personalization increases customer engagement and culminates in an average 20% boost in sales. (Source-https://www.campaignmonitor.com/resources/guides/personalized-email/) For Instance, According to McKinsey & Company, 71% of consumers expect personalized marketing while 76% express frustration when it's absent. They also found that brands using personalization generate 40% more revenue as compared to others. (Source-https://www.mailjet.com/blog/email-best-practices/personalized-emails/#chapter-2) According to Statista reports, 78% of marketers are using email for personalized communication (Source-https://www.mailjet.com/blog/email-best-practices/personalized-emails/#chapter-2)

Key Restraints of the Email Marketing Software Market

Data Security Issues May Impede Industry Growth 

One of the major challenges for this market is the cyber threats that include phishing attacks, malware distribution, unauthorized access to sensitive information, and more. The cybercriminals often exploit the email platforms to infiltrate networks, compromise data, and execute malicious activities. Email phishing increased by 1265% after the launch of ChatGPT in November 2022 (Slashnext,2023). Therefore, data breaches have an extensive impact on brand reputation which hampers the industry's growth. For Instance, On January 29, 2015, Anthem reported that it discovered unauthorized access to consumer information, including member names, health identification numbers, and income data. The breach was discovered by a database administrator, who noticed credentials were being used without consent. Anthem shut down the database access and required employee password resets. this data breach could affect up to 80 million people. (Source-https://www.insurance.ca.gov/0400-news/0100-press-releases/anthemcyberattack.cfm)

Opportunites in the Email Marketing Software Market

AI Integrated marketing technologies are rapidly becoming prevalent in a broad spectrum of businesses 

AI in email marketing utilizes machine learning algorithms to personalize content, optimize send times, and segment audiences. This will allow marketers to create highly targeted campaigns that address directly the needs and interests of each customer segment. AI tends to refine and update the segments to ensure that marketing efforts remain relevant and effective. Therefore, utilizing these AI-driven tools opens up new possibilities for developing compelling email campa...

A complete list of live websites using the GoDaddy Email Marketing technology, compiled through global website indexing conducted by WebTechSurvey.

What are the average email marketing results in different countries? Here’s what we’ve found.

Email Marketing Data Analysis PowerBi report using different Data Visualization.

Context

Most of the small to medium business owners are making effective use of Gmail based Email marketing Strategies for offline targeting of converting their prospective customers into leads so that they stay with them in Business

Content

we have different aspects of emails to characterize the mail and track the mail is ignored; read; acknowledged by the reader

Acknowledgements

corefactors.in

Inspiration

amount of advertising dollars spent on a product determines the amount of its sales, we could use regression analysis to quantify the precise nature of the relationship between advertising and sales. here we want everyone to experiment with this fun data , what value we can derive from email as a tool for compaign marketing in a multi channel marketing strategy of a Small to Medium Businesses

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

Email Marketing Software Market size was valued at USD 1.38 Billion in 2024 and is projected to reach USD 2.14 Billion by 2031, growing at a CAGR of 5.60% during the forecast period 2024-2031.

Global Email Marketing Software Market Drivers

Growing Adoption of Digital Marketing: Businesses increasingly recognize the importance of digital marketing strategies to reach their target audiences effectively. Email marketing, as a cost-effective and direct communication channel, plays a crucial role in digital marketing campaigns.

Rising Focus on Personalized Marketing: Personalized marketing strategies are essential for engaging customers and improving conversion rates. Email marketing software enables businesses to segment their audience and create personalized content, driving higher engagement and ROI.

Increased Use of Automation: Marketing automation is becoming more prevalent, allowing businesses to automate their email campaigns, manage workflows, and nurture leads more efficiently. Advanced email marketing software with automation features helps streamline these processes and enhance productivity.

Data-Driven Marketing Decisions: The growing emphasis on data analytics and insights in marketing drives the demand for email marketing software. These tools provide detailed metrics on campaign performance, customer behavior, and engagement, enabling businesses to make informed decisions.

Integration with CRM Systems: Integrating email marketing software with Customer Relationship Management (CRM) systems allows for seamless data flow and better management of customer interactions. This integration helps businesses build stronger relationships with their customers and tailor their marketing efforts accordingly.

The global email marketing software market value reached around USD 1.58 Billion in 2024. The increasing shift towards digital marketing and the growing need for businesses to engage directly with customers via personalised communication are primary market drivers. Email marketing remains one of the most cost-effective and high-return channels for businesses to promote products, offers, and brand awareness. Major brands like Starbucks and Amazon use sophisticated email marketing strategies to boost customer retention and sales. As a result, the industry is expected to grow at a CAGR of 11.30% during the forecast period of 2025-2034 to attain a value of USD 4.61 Billion by 2034. The rise of automation, AI, and data analytics in email marketing is enabling businesses to tailor their campaigns more effectively, further fuelling demand for advanced email marketing software solutions.

A complete list of live websites using the Omnisend Email Marketing & SMS technology, compiled through global website indexing conducted by WebTechSurvey.

In 2023, marketing e-mails in Canada had a click-through rate of 8.68 percent, highest among the selected countries presented in the data set. In Germany, the rate stood at 2.37 percent.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

A complete list of live websites using the Agile Crm Email Marketing technology, compiled through global website indexing conducted by WebTechSurvey.

The global Mass Email Sender Tool market is poised for significant expansion, projected to reach an estimated $8,500 million by 2025, with a robust Compound Annual Growth Rate (CAGR) of 15% during the forecast period of 2025-2033. This remarkable growth is underpinned by a surge in demand for efficient and scalable digital communication solutions across various sectors. Key drivers fueling this expansion include the increasing adoption of email marketing by enterprises seeking to enhance customer engagement, personalized outreach, and lead nurturing. Small and medium-sized businesses, in particular, are leveraging these tools to compete effectively in the digital landscape. Furthermore, the proliferation of e-commerce and the need for effective transactional email delivery are contributing to the market's upward trajectory. The increasing focus on data-driven marketing strategies and the requirement for sophisticated analytics to measure campaign performance are also pushing businesses towards advanced mass email sender solutions. The market segmentation reveals a dynamic landscape. By application, enterprises are expected to constitute the largest segment, driven by their extensive use of email for marketing, sales, and customer service. Schools and educational institutions are also increasingly adopting these platforms for communication and administrative purposes, while individuals benefit from personal mailing solutions. In terms of types, the software segment, offering standalone applications, and the platform segment, providing integrated suites with advanced features like automation and analytics, will both see substantial growth. Leading players such as Sendgrid, Mailchimp (though not explicitly listed, it's a major player in this space and implied by the trends), MailerLite, and HubSpot are continuously innovating to offer enhanced features, including AI-powered content optimization and advanced segmentation capabilities. Despite the strong growth, market restraints such as increasing spam filters, evolving data privacy regulations (like GDPR and CCPA), and the growing competition from alternative communication channels like instant messaging and social media platforms, will require vendors to focus on deliverability, compliance, and demonstrating clear ROI to maintain market dominance. This report delves into the multifaceted Mass Email Sender Tool market, providing an in-depth analysis of its evolution, current landscape, and future trajectory. Spanning the historical period of 2019-2024, with a base and estimated year of 2025, and projecting forward through the forecast period of 2025-2033, this study offers invaluable insights for stakeholders. The market is projected to witness significant growth, with an estimated market size reaching millions by the end of the forecast period.