As of early 2024, there were 96 million Pinterest users in the United States, making it the country with the most Pinterest users by far. Ranking second was Germany, with 22.5 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

This statistic shows the share of adults in the United States who were using Pinterest as of February 2021, sorted by gender. During that period of time, 46 percent of female respondents stated that they used the visual blogging site.

Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of February 2025, 70.3 percent of Pinterest audiences were female and over 22 percent were male. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years. The stamp of approval from U.S. consumers Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024. What are Pinners searching for? Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase.  In the last few years, interest in train travel and travel photography has also risen on the platform.

Pinterest dataset contains 109M records and 13 different attributes. Use our Pinterest profiles dataset (public data) to extract business and non-business insights from complete public profiles and filter by followers, boards amount, or locations. Tailor your dataset to suit your specific requirements, whether you need the complete dataset or a customized subset.

This statistic shows the share of adults in the United States who were using Pinterest as of February 2021, sorted by age group. During that period of time, 32 percent of respondents aged between 18 and 29 years stated that they used the visual blogging site.

As of February 2025, Pinterest was most popular with women between the ages of 18 and 24 years old, accounting for ** percent of the social media network's global audience. Additionally, over ** percent of Pinterest's user base were women belonging to the ** to ** year age group. Overall, the image sharing platform was used predominantly by women.

Introduction

Pinterest Statistics: Pinterest is a special kind of website where people share pictures and ideas. It's like a giant scrapbook where everyone can add their favorite things. Imagine a place filled with pictures of delicious food, beautiful clothes, cool DIY projects, and travel adventures – that's Pinterest! People use Pinterest to find inspiration. Maybe you want to decorate your room, plan a party, or learn a new hobby.

On Pinterest, you can find lots of pictures and ideas to help you get started. It's like having a million friends sharing their favorite things with you. Let’s get this inspiration going by understanding the brand's current performance in the market through these Pinterest Statistics.

It began with a corkboard and a few colorful pins. A place where users could dream visually—plan weddings, redecorate kitchens, or map out travel itineraries. Today, Pinterest has matured into a dynamic visual search engine, e-commerce guide, and discovery platform used by millions. In 2025, it's no longer just a...

This statistic shows the share of adults in the United States who were using Pinterest as of February 2021, sorted by educational background. During that period of time, 37 percent of respondents who had attained a college degree stated that they used the visual blogging site.

This dataset was used for the experiments presented in the article "Reconstructive Classification for Age and Gender Identification in Social Networks" - IEEE Transactions on Computational Social Systems

The dataset contains text data from 548,761 pins corresponding to 264 users of Pinterest.

There are 7 files.

The first 5 files correspond to the extracted textual features from the pins that are aggregated per user: ats, emojis/emoticons, hashtags, links, and words.

There are 264 lines in each file (one per user), as the concatenation of the extracted features from all the pins corresponding to each user.

The last 2 files are the labels for the age and gender of the users. There are also 264 lines (one per user).

For age, there are 4 possible labels: 18-24, 25-34, 35-46, and 50+

For gender, there are 2 possible labels: F and M

As of February 2021, 21 percent of respondents in the United States who were using Pinterest said that they earned 30,000 U.S. dollars or less. A further share of 40 percent stated that their household income was over 75 thousand U.S. dollars.

This dataset contains images (scenes) containing fashion products, which are labeled with bounding boxes and links to the corresponding products.

Metadata includes

• product IDs

• bounding boxes

Basic Statistics:

• Scenes: 47,739

• Products: 38,111

• Scene-Product Pairs: 93,274

The statistics shows the share of Americans who used Pinterest regularly in 2022. The results were sorted by income tier. In 2022, ** percent of respondents with a high income said they used Pinterest regularly.

Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the second quarter of 2025, Pinterest had 578 million monthly active users worldwide, up from 570 million users in the first quarter of 2025. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

Pinterest

## Overview

Pinterest is a dataset for object detection tasks - it contains Pinterest annotations for 867 images.

## Getting Started

You can download this dataset for use within your own projects, or fork it into a workspace on Roboflow to create your own model.

  ## License

  This dataset is available under the [CC BY 4.0 license](https://creativecommons.org/licenses/CC BY 4.0).

Context

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F1842206%2Fb984828c354c4d8e72965aa78d5503ee%2Fpinterest2.png?generation=1700270897504206&alt=media" alt="">

Based on their wikipedia page

Pinterest is an American image-sharing and social media service designed to enable saving and discovery of information (specifically "ideas") like recipes, home, style, motivation, and inspiration on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp and it is operated by now Pinterest, Inc., and headquartered in San Francisco.

These reviews were extracted from its Google Store page.

Usage

This dataset should paint a good picture on what is the public's perception of the app over the years. Using this dataset, we can do the following

1. Extract sentiments and trends
2. Identify which version of the app had the most positive feedback, the worst.
3. Use topic modeling to identify the pain points of the application.

(AND MANY MORE!)

Note

Images generated using Bing Image Generator

In 2023, TikTok was the most popular social app used by children in the United States, with 41 percent of respondents reporting using popular mobile-first social app. Surprisingly, X (previously known as Twitter) Reddit, and Facebook ranked second, with roughly the same share of U.S. users aged between four and 18 years. Pinterest ranked third, with 34 percent of respondents in the U.S. reporting to use the image-based app.

This report provides a snapshot of the social media usage trends among online Canadians adults in 2017.

The social network marketing market is experiencing robust growth, driven by the increasing adoption of social media platforms for business purposes and the ever-evolving digital landscape. Between 2019 and 2024, the market demonstrated significant expansion. Assuming a conservative Compound Annual Growth Rate (CAGR) of 15% during this period, and given a 2025 market size of $500 million (a reasonable estimate based on industry reports of similar markets), we can project continued strong growth. Key drivers include the expanding user base of social media platforms, particularly amongst younger demographics, the rise of influencer marketing, and the increasing sophistication of social media advertising tools and analytics. Businesses are increasingly leveraging these platforms for targeted advertising, brand building, customer engagement, and lead generation. This growth trajectory is expected to continue through 2033, albeit potentially at a slightly reduced CAGR of 12%, reflecting market maturation and increased competition. Trends such as the growing importance of short-form video content, the increased use of social commerce, and the continuing development of artificial intelligence (AI)-powered marketing tools are shaping the market landscape. However, restraints such as data privacy concerns, algorithm changes impacting organic reach, and the need for ongoing adaptation to evolving platform policies pose challenges for marketers. The market is segmented by platform (Facebook, Instagram, Google, LinkedIn, Twitter, Pinterest, Tumblr etc.), target audience demographics, and marketing techniques employed. Regional variations in market penetration and growth rates are also significant.

According to the 2024 survey, 44 percent of Finns used Pinterest. Seven percent of respondents used Pinterest daily, while 21 percent used the image sharing and social media service less than once a week. In contrast, 56 percent of respondents did not use Pinterest at all.