As of April 2025, India had the biggest Snapchat user base in the world, with an audience of 210 million users. The United States ranked in second place with a Snapchat audience base of over 105 million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

The average Snapchat user spends just 3 hours per month on the app.

In 2023, the photo messaging app and social media sharing platform Snapchat counted more than 89.6 million users in the United States. This figure is projected to increase to 91.1 million users in 2025, and close to 92 million users the year after.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

As of the third quarter of 2020, 48 percent of U.S. internet users aged 15 to 25 years used photo sharing app Snapchat. Snapchat usage in the United States Since spring 2016, Snapchat consistently ranks as the most important social network for teenagers in the United States. In spring 2019, 41 percent of teenage survey respondents stated that the photo messaging app was their preferred social network. However, the popularity of Snapchat among its key user demographic is in decline and this also holds true for the general Snapchat audience in the United States. In 2018, 79.7 million U.S. users accessed the photo messaging app to communicate. This figure is projected to decrease to 78.1 million users in 2023. As of March 2019, Snapchat had a 26.3 percent mobile audience reach in the United States, ranking behind several competitors such as Facebook, Instagram and Facebook Messenger. In terms of monthly user engagement, Snapchat still ranked ahead of eternal rival Instagram but was trailing digital juggernaut Facebook and rapidly trending video sharing app TikTok.

Data from a survey of 35 students in a Norwegian high school class (mostly 17-year-olds) on 1 June 2016, by Jill Walker Rettberg, Professor of Digital Culture, University of Bergen. See http://jilltxt.net/?p=4505 for details.I gathered this data for a project on Snapchat narratives. I want to understand how stories are told on Snapchat. My main method is textual analysis, and this data is simply intended to give me a better idea of whether users actually watch Live stories and other stories, and whether they make them - and to give me some ideas for where to dig deeper as I continue researching stories. I plan to visit more high schools to get more responses, but since Snapchat's interface changed in 2016, the results won't be directly comparable.Importantly, this data was collected BEFORE the update in mid-June that made Live Stories and Discover channels look the same. I assume the numbers will change with this interface change.They survey was conducted in Norwegian. One of the images in the fileset shows the survey as administered. The other image shows a translation into English. I have translated the comments as directly as possible before transcribing them into the spreadsheet. The image of a filled out survey is a translation of the Norwegian survey the students actually filled out. The original Google spreadsheet is at https://docs.google.com/spreadsheets/d/13Z4ZdeoHAeI9zYqNw6Oa7Qs64g3873dAYZTcCWH1tyo/edit#gid=1943894532.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

59% of adults in the united states are using Instagram daily.

Steady growth is forecast for Snapchat over the next four years in the United Kingdom. Having claimed a total of 15.6 million users nationwide in 2019, the video-based social media app is expected to hit 17.1 million users by 2024 – amounting to a total growth of 1.5 million users during this period.

Driven by Gen Z

Nearly 60 percent of Snapchat’s users are teenagers and young adults aged between 15 to 25 years - in other words, Gen Z, while the app’s second largest user base (about 20 percent) consists of Millennials up to 35 years of age. As a general trend, the use of social networks in the UK fell with increasing age despite a healthy 70 percent of 55 to 64-year-olds claiming to have social media profiles as of that same year.

Teens and young adults are most open to social media marketing

Gen Z is also relatively open toward social media marketing, with 44 percent of those surveyed in 2019 saying they followed brands on social media platforms for offers and discounts while a further 40 percent did so for product updates. When it came to the younger generation however, only 17 percent of those below 15 used Snapchat. Here, YouTube emerged as the top app of choice for 74 percent of those who responded.

52 million people use LinkedIn every week to search for new jobs.

There are over 875 million registered users on LinkedIn in 2024.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

The most significant cohorts of users on Instagram are aged 18 – 24.

The average Twitter user spends 5.1 hours per month on the platform.

As of February 2025, 53 percent of Snapchat's audience in the United Kingdom were female, and 46.3 percent were male. Overall, 90 percent of all social media users in the UK had awareness of the brand Snapchat.

The SNAP Policy Database provides a central data source for information on State policy options in the Supplemental Nutrition Assistance Program (SNAP). The database includes information on State-level SNAP policies relating to eligibility criteria, recertification and reporting requirements, benefit issuance methods, availability of online applications, use of biometric technology (such as fingerprinting), and coordination with other low-income assistance programs. Data are provided for all 50 States and the District of Columbia for each month from January 1996 through December 2011. The information in this database can facilitate research on factors that influence SNAP participation and on SNAP's effects on a variety of outcomes, such as health and dietary intake. More specifically, the database can be used to: Describe the differences in the State-level administration of SNAP and trends in the adoption of specific State-level SNAP policies, Examine how State policies affect household-level participation in SNAP, and Estimate the effect of SNAP participation on outcomes such as health and food spending by combining this data with nationally representative survey data. The SNAP Policy Database provides a potentially exogenous source of variation in program participation and can be used in instrumental variables estimation techniques.

As of the third quarter of 2020, over half of UK internet users aged 15 to 25 years were using multimedia messaging app Snapchat. By comparison, just 20 percent of those aged 26 to 35 years were using the social media app.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Which countries spent the most and least time on social media?